Jackson v. City Council of City of Charlottesville

659 F. Supp. 470, 1987 U.S. Dist. LEXIS 3261
CourtDistrict Court, W.D. Virginia
DecidedApril 6, 1987
DocketCiv. A. 84-0040-C
StatusPublished
Cited by11 cases

This text of 659 F. Supp. 470 (Jackson v. City Council of City of Charlottesville) is published on Counsel Stack Legal Research, covering District Court, W.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jackson v. City Council of City of Charlottesville, 659 F. Supp. 470, 1987 U.S. Dist. LEXIS 3261 (W.D. Va. 1987).

Opinion

MEMORANDUM OPINION

MICHAEL, District Judge.

This is an action brought by the owner of a billboard sign advertising business to have a city ordinance which regulates the content of billboard advertising declared unconstitutional under either federal or state due process and free speech guarantees. Alternatively, the plaintiff, Edward R. Jackson, seeks damages for the unauthorized taking of private property without just compensation. Jurisdiction is invoked pursuant to 28 U.S.C. § 1331 (1982) and 28 U.S.C. § 1343 (1982). The plaintiff also seeks damages for a denial of his civil rights under 42 U.S.C. §§ 1983 and 1985 (1982), and a claim for attorney’s fees pursuant to 42 U.S.C. § 1988 (1982).

The plaintiff is the sole proprietor of a business, Jackson Poster Advertising Systems, which erects billboard signs advertising various commercial and non-commercial messages throughout the ' City of Charlottesville, of which thirty such signs had messages which dealt with advertisement of activities, services, or functions off-site of the premises on which the signs were located. In 1975, the defendant City of Charlottesville enacted an ordinance which prohibited, in relevant part,

[a]ny sign which advertises any activity, business, product or service which is not conducted, produced or sold on the premises where the sign is located.

Charlottesville City Code 31-182(e) (1976). In short, section 31-182(e) permits on-premises commercial advertising, but prohibits virtually all non-commercial communication and all off-premises commercial and noncommercial advertising. 1

*472 The fact that the sign ordinance essentially permits only on-premises commercial advertising has placed plaintiff here in a uniquely unenviable position. Plaintiff is the sole proprietor of a business which leases outdoor sign spaces for advertising in the Charlottesville area. Apparently, plaintiff has available for lease sign spaces on both free-standing billboards and exteri- or building walls which plaintiff leases from the buildings’ owners. Furthermore, plaintiff leases out his sign spaces for both commercial and non-commercial messages. However, since the sign ordinance prohibits virtually all off-premises commercial and non-commercial advertising, plaintiff’s business has been severely handicapped.

The plaintiff had notice of the passage of the ordinance in 1975, and in fact lobbied vigorously against its adoption. However, the first official notice plaintiff had that any of his signs were not in compliance with the sign ordinance occurred on March 24, 1982. At that time the city’s Zoning Inspector notified plaintiff by letter that the billboard then being installed at 616 W. Main Street in Charlottesville violated various provisions of the sign ordinance, including section 31-182(e). Although the letter directed that plaintiff immediately remove the billboard, plaintiff did not take any action concerning that sign. On May 17, 1984, plaintiff received another letter from the Zoning Inspector, this time with respect to plaintiff’s sign at 204 6th Street, N.W. in Charlottesville. Following receipt of the second letter, plaintiff initiated the present complaint on June 14, 1984. 2

In 1976 when the sign ordinance became effective, the plaintiff had thirty outdoor advertising signs in the City of Charlottesville. Seven of those signs were removed between 1976 and the filing of the complaint in 1984, and the plaintiff has lost an additional seven signs since the filing of the complaint. Of these fourteen signs, one had deteriorated beyond repair, one was removed when the property on which it was located was obtained by the Charlottesville Redevelopment and Housing Authority, and twelve were removed at the request of the respective property owners. None of these signs was lost or removed as a result of the enactment of the sign ordinance, so far as can be determined from the record, and all were for off-premises advertising. The plaintiff’s existing signs were valid non-conforming uses which, under the City’s zoning ordinances, could continue as long as they were not damaged in excess of fifty percent of their appraised value.

The plaintiff has also claimed that the ordinance had “chilling effect” on the market for his signs, thereby causing a reduction in their rental value. In 1975, the year before the ordinance became effective, the plaintiff’s signs generated $10,650 in income. By 1985, income from the signs had increased to $16,600. The maximum rent received for a sign increased from $600 in 1975 to $1900 in 1985. The plaintiff also *473 alleges that since its enactment in 1976, the City sign ordinance has cost his business approximately $430,000. He bases that calculation on the fact that he has felt that it would be illegal to install new signs in additional locations. Evidence before the court also demonstrates that some property owners were reluctant to allow “illegal” signs on their property. Thus, the plaintiff has alleged that the ordinance had a “chilling effect” on his ability to solicit new business throughout the period of time in question.

This court has already denied the defendant’s motion to dismiss the plaintiff’s complaint. See Order, filed April 23, 1985. However, defendant has now moved for summary judgment, and has renewed and recast its arguments in light of discovery proceedings which have occurred, and has also filed a motion in limine seeking to exclude evidence of alleged lost revenues from commercial advertising. Throughout its various motions, the defendant has asserted three defenses — first, that the plaintiff’s complaint did not state a viable first amendment claim, second, that the complaint is barred by the applicable statute of limitations, and third, that the plaintiff has not suffered any unconstitutional taking of his property. The defendant has also moved this court for an order in limine restricting the plaintiff’s evidence on the issue of damages to those proximately resulting from the City’s restrictions on noncommercial advertising, arguing that to the extent the ordinance unconstitutionally regulates noncommercial speech, it should be severed from the rest of the ordinance. Under this logic, any of plaintiff’s damages caused by the constitutionally valid limitations on commercial advertising should be excluded. Both motions will be addressed herein.

First Amendment

As has been previously stated in its ruling on the defendant’s motion to dismiss, the court believes there is no merit in defendant’s argument that plaintiff has failed to state a viable first amendment claim. The sign ordinance at issue here suffers from many of the same weaknesses as the sign ordinance reviewed by the United States Supreme Court in Metromedia, Inc. v. City of San Diego,

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Bluebook (online)
659 F. Supp. 470, 1987 U.S. Dist. LEXIS 3261, Counsel Stack Legal Research, https://law.counselstack.com/opinion/jackson-v-city-council-of-city-of-charlottesville-vawd-1987.