ITG Brands, LLC v. Reynolds American Inc.

Court of Chancery of Delaware·Decided September 23, 2019·No. CA 2017-0129-AGB·Published

Opinion

IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

ITG BRANDS, LLC, )

Plaintiff, )

)

v. ) C.A. No. 2017-0129-AGB )

REYNOLDS AMERICAN, INC. and ) R.J. REYNOLDS TOBACCO ) COMPANY, )

)

)

Defendants. )

REYNOLDS AMERICAN INC., and ) R. J. REYNOLDS TOBACCO ) COMPANY, )

Counter-Plaintiffs, )

)

v. )

)

ITG BRANDS, LLC, )

)

Counter-Defendant. )

MEMORANDUM OPINION

Date Submitted: June 4, 2019 Date Decided: September 23, 2019

Stephen C. Norman and Matthew F. Davis, POTTER ANDERSON & CORROON LLP, Wilmington, Delaware; Robert J. Brookhiser and Elizabeth B. McCallum, BAKER & HOSTETLER LLP, Washington, D.C.; Attorneys for Plaintiff and Counterclaim Defendant.

Gregory P. Williams, Rudolf Koch, Robert L. Burns, and Matthew D. Perri, RICHARDS, LAYTON & FINGER, P.A., Wilmington, Delaware; Peter J. Biersteker, C. Kevin Marshall, and William D. Coglianese, JONES DAY, Washington, D.C.; Attorneys for Defendants and Counterclaim Plaintiffs.

BOUCHARD, C.

In July 2014, Reynolds American Inc. agreed to sell four cigarette brands owned by its subsidiary, R.J. Reynolds Tobacco Company, to ITG Brands, LLC for approximately $7.1 billion. As part of the transaction, ITG Brands agreed to use its “reasonable best efforts” to assume Reynolds Tobacco’s obligations for post-closing sales of the four cigarette brands under agreements that Reynolds Tobacco entered into in the late 1990’s with four states—Florida, Minnesota, Mississippi, and Texas. The purpose of those agreements was to settle lawsuits accusing the cigarette manufacturers of misrepresenting the risks and addictiveness of smoking. Although the sale of the four cigarette brands closed in June 2015, ITG Brands has yet to assume—over four years later—Reynolds Tobacco’s obligations under its agreements with three of the four states, namely Florida, Minnesota, and Texas.

This opinion concerns the second round of disputes in this action. In round one, the court ruled in Reynolds’ favor that ITG Brands’ obligation to use its reasonable best efforts to assume Reynolds Tobacco’s obligations under the settlement agreements did not terminate when the sale transaction closed but continues until ITG Brands actually has made reasonable best efforts to assume those obligations.1 Round two concerns two other questions involving the interpretation of the Asset Purchase Agreement governing the sale of the four cigarette brands.

1 See ITG Brands, LLC v. Reynolds Am., Inc., 2017 WL 5903355 (Del. Ch. Nov. 30, 2017).

The first question, on which the parties have cross-moved for partial judgment on the pleadings, is whether ITG Brands must indemnify Reynolds for the amount of a judgment a Florida state court entered against Reynolds Tobacco in August 2018 for approximately $93 million in unpaid settlement payments concerning post- closing sales of the four cigarette brands that Reynolds sold to ITG Brands. As discussed below, because the parties each have advanced reasonable interpretations of the Asset Purchase Agreement that could lead to different results on this question, their cross-motions must be denied.

The second question, on which only Reynolds has moved for partial judgment on the pleadings, concerns state “equity fee” statutes that impose fees on tobacco companies based on their cigarette sales to pay for health care costs in that state. Specifically, Reynolds asks for a declaration that ITG Brands is not entitled under the Asset Purchase Agreement to demand, as a condition of joining the settlement agreements, protection from making payments under equity fee statutes in states that have not enacted one. This issue only concerns Reynolds Tobacco’s settlement agreement with Florida. For the reasons discussed below, this motion will be granted because the plain language of the Asset Purchase Agreement supports Reynolds’ position on this issue.

I. BACKGROUND The background of this action is described in a Memorandum Opinion the court issued on November 30, 2017 (the “2017 Opinion”).2 This opinion recites only facts that are directly relevant to the current disputes. Those facts are drawn from the 2017 Opinion and the parties’ submissions.3 Any additional facts are either not subject to reasonable dispute or otherwise subject to judicial notice.

In the mid-1990s, several states sued R.J. Reynolds Tobacco Company (“Reynolds Tobacco”), Lorillard Tobacco Company, and other major cigarette manufacturers for publicly misrepresenting the health risks and addictiveness of smoking.4 In 1997 and 1998, Reynolds Tobacco and other manufacturers—the “Settling Defendants”—entered into separate settlement agreements with four states: Florida, Minnesota, Mississippi, and Texas. The Asset Purchase Agreement at issue in this case defines these four states as the “Previously Settled States” and their agreements with the Settling Defendants as the “PSS Agreements.”5 Reynolds

2 Id.

3 See OSI Sys., Inc. v. Instrumentarium Corp., 892 A.2d 1086, 1090 (Del. Ch. 2006) (“When there are cross-motions for judgment on the pleadings, the court . . . may consider the unambiguous terms of exhibits attached to the pleadings, including those incorporated by reference.”). 4 ITG Brands, 2017 WL 5903355, at *2.

5 Compl. Ex. 1 (Asset Purchase Agreement) F-1.

Tobacco’s 1997 settlement agreement with Florida is referred to hereafter as the “Florida Settlement Agreement.”

Under the Florida Settlement Agreement, the Settling Defendants agreed to collectively pay Florida $750 million followed by annual payments, with each Settling Defendant’s annual payment determined “pro rata in proportion equal to its respective Market Share” for that year.6 Significantly, none of the settlement agreements with the Previously Settled States has a provision requiring a party who acquires a cigarette brand from a Settling Defendant to assume that Settling Defendant’s payment obligations upon the transfer of the cigarette brand and there is no mechanism in those agreements for a transferee to join them.7 After Reynolds Tobacco entered into settlement agreements with three of the four Previously Settled States (Minnesota, Mississippi, and Texas), those states enacted what are called “direct-pay” or “equity fee” statutes.8 These statutes impose fees on tobacco companies that have not entered into a settlement agreement with the state based on their cigarette sales.9 The purpose of equity fee statutes is to

6 ITG Brands, 2017 WL 5903355, at *2.

7 Id.

8 Minn. Stat. Ann. § 297F.24(1)(a) (West 2018) (effective June 30, 2003); Miss. Code Ann. § 27-70-5(1)(d) (2019) (effective July 1, 2011); Tex. Health & Safety Code Ann. § 161.603(a) (West 2017) (effective Sept. 1, 2013). 9 Minn. Stat. Ann. § 297F.24(1)(a) (West 2018) (imposing fee on “the sale of nonsettlement cigarettes”); Miss. Code Ann. § 27-70-5(1)(d) (2019) (exempting the fee on “cigarettes manufactured by any manufacturer which is a party to the tobacco settlement agreement”);

compensate the states for costs attributable to cigarette use, in particular health care costs.10 Florida did not have an equity fee statute when Reynolds Tobacco entered into the Florida Settlement Agreement and has not enacted one since then.11 On July 15, 2014, Reynolds American, Inc., the parent of Reynolds Tobacco (together, “Reynolds”), and Lorillard, Inc., the parent of Lorillard Tobacco Company, entered into a merger agreement.12 At the same time, in order to facilitate regulatory approval of the merger, Reynolds American and ITG Brands entered into an Asset Purchase Agreement dated as of July 15, 2014 (the “Asset Purchase Agreement” or “APA”). In the APA, Reynolds American agreed to sell to ITG Brands for approximately $7.1 billion four cigarette brands: Winston, Salem, Kool, and Maverick.13 The APA defines the terms “Acquired Brands” and “Acquired Tobacco Cigarette Brands” to include these four brands.14 The Reynolds-Lorillard

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