In Re Vertrue Marketing and Sales Practices Litigation

712 F. Supp. 2d 703, 2010 U.S. Dist. LEXIS 38582, 2010 WL 1539976
CourtDistrict Court, N.D. Ohio
DecidedApril 16, 2010
DocketCase No. 09-vm-75000. MDL Docket No. 2044
StatusPublished
Cited by13 cases

This text of 712 F. Supp. 2d 703 (In Re Vertrue Marketing and Sales Practices Litigation) is published on Counsel Stack Legal Research, covering District Court, N.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
In Re Vertrue Marketing and Sales Practices Litigation, 712 F. Supp. 2d 703, 2010 U.S. Dist. LEXIS 38582, 2010 WL 1539976 (N.D. Ohio 2010).

Opinion

Amended Memorandum of Opinion and Order

PATRICIA A. GAUGHAN, District Judge.

This Court previously issued a Memorandum of Opinion and Order dated February 25, 2010, addressing defendants’ motion to dismiss. Defendants have asked this Court to certify the Order for an interlocutory appeal. In addition, under the guise of a motion for reconsideration (Doc. 51), defendants now argue a new basis for dismissal of the RICO claims. Plaintiffs also request 1 that the Court address the issue of judicial estoppel, an issue the Court declined to reach in its February 25th Order. Because this Court is granting defendants’ request for certification of an interlocutory appeal, the Court concludes that, to aid in an appeal of this *707 matter, amendment of the February 25, 2010 Order is appropriate. Accordingly, the Order is hereby amended and restated as set forth herein. This Order supersedes the February 25, 2010 Order.

INTRODUCTION

This matter is before the Court upon Vertrue Incorporated and Adaptive Marketing LLC’s Motion to Dismiss and Strike Claims and Class Allegations Under the Statute of Limitations (“Motion to Dismiss”) (Doc. 18). This is an MDL action involving sales and marketing practices engaged in by defendants. For the reasons that follow, the Motion to Dismiss is GRANTED in PART and DENIED in PART. The following claims are dismissed: all claims for negligent misrepresentation, money had and received, all claims asserted under state law consumer protection statutes, and all • RICO claims. In addition, all claims for which fraudulent concealment tolling is required, as set forth in Doc. 40, are dismissed. All other claims remain pending. Defendants’ request to strike the class allegations is DENIED.

FACTS

This case consists of a group of 13 cases filed in various jurisdictions and transferred to this Court by the Judicial Panel on Multidistrict Litigation (“MDL panel”) for coordinated pretrial purposes. Details regarding the original 13 complaints are as follows,

Case name Filing date Jurisdiction Class allegations

Callahan 1/08/09 CA state court seeks certification of a CA class

Waslin 1/22/09 D. Ct seeks certification of a nationwide class

Smith, et al., 1/15/09 OH state court seeks certification of an OH class

Limón, et al., 3/03/09 AZ state court seeks certification of an AZ class

Douthitt, et al., 3/24/09 NC state court seeks certification of NC class

Brammer, et al., 5/08/09 E.D. Va seeks certification of a nationwide class

Rosenzweig, et al., 3/19/09 FL state court seeks certification of a FL class

_ Gucker 2/27/09 ID state court seeks certification of an ID class

Malloy, et al. 4/14/09 IL state court seeks certification of an IL class

Thornton, et al. 4/16/09 NY state court seeks certification of a NY class

Sheehan 3/30/09 MA state court seeks certification of a MA class

Zorn, et al. 4/02/09 D. Minn seeks certification of a nationwide class

McKay, et al. 2/23/09 District of Columbia Superior Court seeks certification of a class of D.C. residents

Upon the transfer of these actions by the MDL panel, plaintiffs filed a collective consolidated amended complaint. Defendants, Vertrue Incorporated (“Vertrue”) *708 and Adaptive Marketing LLC, indicated that they intended to seek dismissal of the complaint and requested that the Court divide briefing into two phases. This Court agreed and, therefore, currently pending is defendants’ Motion to Dismiss, which addresses only the statute of limitations. Accordingly, the Court sets forth only those facts necessary for a resolution of defendants’ motion.

Generally speaking, the complaint alleges that defendants engaged in a practice of making unlawful charges to plaintiffs’ and the class members’ credit and/or debit cards after plaintiffs called to purchase a product sold on television. This product is alleged to be the “bait” product. According to the complaint, after obtaining credit or debit card information from plaintiff to purchase a product, the telemarketer reads a prepared script in an effort to enroll the caller in a “membership” program offered by Vertrue. At the time of the alleged misconduct, Vertrue operated as MemberWorks, Incorporated (“MWI”). MWI prepared the script and paid the telemarketers and the “bait” product suppliers a fee for each consumer enrolled in the membership program. According to the complaint, the script deceptively informs the purchaser that “free” materials will be sent in the mail. Thereafter, upon receipt of the credit or debit card information, MWI mailed a membership card to the purchaser and placed a recurring annual charge of $60-$170 on the credit or debit card. This charge renewed annually unless the purchaser called to cancel the membership. In the event a particular purchaser discovered the charge, MWI would “reverse” the charge.

On November 29, 2000, a class action was filed in Ohio state court, captioned Ritt v. Billy Blanks Enterprises (sometimes, the “Ritt Action”). In Ritt, plaintiffs purchased Tae-Bo videotapes after viewing a television advertisement. Thereafter, the plaintiffs incurred charges on their credit cards for “memberships.” The complaint contains various allegations describing the Tae-Bo phenomenon and the marketing efforts made in connection with the Tae-Bo videotapes. Each named plaintiff is alleged to have purchased a Tae-Bo videotape. In various places, however, the complaint refers to the purchase of “Tae-Bo tapes and other products.” See, e.g., Ritt Action, Third Amended Class Action Complaint at ¶¶ 24, 25, 35, 59 (emphasis added). Ritt sought to certify a nationwide class of individuals “who were charged unauthorized fees (or similar unauthorized charges) on their credit card or debit card accounts in connection with enrollment in an MWI membership program.” (Id. at 30).

On February 6, 2002, the trial court denied Ritt’s motion for class certification. Plaintiffs appealed the denial and, on July 10, 2003, the court of appeals reversed and remanded the matter for further consideration. On remand, the trial court entered an order granting class certification for a class of “residents of Ohio who ... called a toll free number marketed by [defendants] and purchased any Tae-Bo product, and subsequently [incurred unauthorized charges.]” Defendants and plaintiffs cross-appealed the ruling. Plaintiffs argued that the trial court erred in limiting the class to Ohio residents, as opposed to certifying a nationwide class. The court of appeals rejected the argument and modified the class definition. The modification is not relevant for purposes of this motion. At the end of the day, the certified class included all Ohio residents who purchased Tae-Bo products and incurred credit card charges for an MWI membership. One of the defendants, West Corporation (“West”), entered into a settlement with plaintiffs and, as a result of the settlement, the claims against MWI were dismissed. *709

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Bluebook (online)
712 F. Supp. 2d 703, 2010 U.S. Dist. LEXIS 38582, 2010 WL 1539976, Counsel Stack Legal Research, https://law.counselstack.com/opinion/in-re-vertrue-marketing-and-sales-practices-litigation-ohnd-2010.