In Re: Vertrue Inc. Marketing v.

719 F.3d 474, 2013 WL 1607295
Court of Appeals for the Sixth Circuit·Decided April 16, 2013·No. 10-3928·Unpublished·Cited by 39 cases

Opinion

OPINION

JULIA SMITH GIBBONS, Circuit Judge.

This matter arises from a multidistrict litigation proceeding, encompassing thirteen putative class action suits challenging the sales and marketing practices of Vertrue, Inc. and Adaptive Marketing, LLC. On April 16, 2010, the district court entered an amended Memorandum of Opinion and Order, granting in part and denying in part the defendants’ motion to dismiss. The district court dismissed the plaintiffs’ claims for negligent representation and for money had and received, all claims asserted under state law consumer protection statutes, all RICO claims, and all claims for which fraudulent concealment tolling is required. It allowed the remaining claims to proceed. The district court denied the defendants’ motion to strike the class allegations.

On November 17, 2011, we heard oral argument in this appeal. After argument, the appeal was held in abeyance based on the bankruptcy petitions of the defendants-appellants. In a status report dated January 3, 2013, the parties advised that they stipulated to “lift the bankruptcy stay for the limited purpose of allowing this appeal to proceed.” The bankruptcy judge approved the stipulation on November 27, 2012. In this posture, we affirm the decision of the district court.

I.

Vertrue, operating as MemberWorks, Inc. (“MWI”), sells membership programs allowing customers to benefit from discounts on a number of products and services. In their consolidated complaint, the plaintiff-purchasers allege that Vertrue and the other defendants made unlawful charges to customers’ accounts, luring them into the membership programs through television advertisement and sale of a so-called “bait” product. When interested customers called the company to purchase the bait product, the company recorded their credit or debit card information and read them a script about the membership program. The complaint alleges that the script deceived customers by indicating that “free” materials would be sent to them in the mail. Vertrue would then mail a membership card and place a recurring annual charge of $60-$170 on the customer’s credit card, which would only be removed if the customer called to cancel his membership.

Affected purchasers filed thirteen cases in various jurisdictions challenging this practice. The cases were consolidated in the Northern District of Ohio, and the plaintiff-purchasers filed a consolidated amended complaint, alleging that Vertrue’s scheme violates the Electronic Funds Transfer Act (“EFTA”), the Racketeer Influenced and Corrupt Organizations Act (“RICO”), and state consumer protection statutes. The plaintiffs also assert claims for conversion, unjust enrichment; fraud, negligent misrepresentation, and “money had & received.” Vertrue filed a Motion to Dismiss and Strike Claims and Class Allegations Under the Statute of Limita *477 tions. On April 16, 2010, the district court entered an amended Memorandum of Opinion and Order, granting in part and denying in part the defendants’ motion to dismiss. The district court dismissed the plaintiffs’ claims for negligent representation and for money had and received, all claims asserted under state law consumer protection statutes, all RICO claims, and all claims for which fraudulent concealment tolling is required. It allowed the remaining claims to proceed, holding that they were properly tolled. The district court denied the defendants’ motion to strike the class allegations. Yertrue appeals the district court’s conclusion that the remaining claims were timely filed.

II.

The success or failure of the plaintiffs’ case at this stage depends on whether they are entitled to tolling during the pendency of a prior putative class action suit. Therefore, some discussion of that prior litigation is required. On March 28, 2002, a plaintiff filed a lawsuit in the Southern District of California, captioned Sanford v. West, seeking to represent a national class of purchasers who had been enrolled in the MWI membership program. In response to a motion by the defendants, the district court compelled arbitration. The arbitrator, interpreting the district court’s order not to include the arbitrator’s consideration of the issue of class certification, issued an arbitration award. The district court confirmed that award and denied the plaintiffs’ motion to reconsider. The plaintiffs then sought class certification, which the district court denied on the basis that the individual claims had already been compelled to arbitration and the class claims were moot. On appeal, the Ninth Circuit vacated the district court’s order compelling arbitration and therefore noted that the class allegations were no longer moot. On remand, the trial court dismissed the plaintiffs’ federal claim for the wrongful mailing of unordered merchandise and concluded that the named plaintiffs lacked standing to assert their claim for violation of the EFTA. Sanford v. MemberWorks, Inc., No. 02CV0601, 2008 WL 4482159, at *6 (S.D.Cal. Sept. 30, 2008). The court declined to exercise supplemental jurisdiction over the remaining state law claims. Id. Therefore, because all of the plaintiffs’ claims were dismissed, the district court dismissed the action in its entirety without ruling on the motion for class certification. Id. The plaintiffs filed a motion to amend their complaint to include a proposed RICO claim, which the district court ultimately denied as futile. See Sanford v. MemberWorks, Inc., 625 F.3d 550, 555 (9th Cir.2010).

Subsequently the cases composing this multidistrict litigation were filed. As described by the district court:

On January 15, 2009, the Smiths, named class representatives in Sanford, refiled the dismissed state law claims in Ohio state court. [Waslin], a proposed class •representative in Sanford, refiled the dismissed EFTA claim. The remaining actions were filed by previously unnamed class members in Sanford. Upon transfer by the MDL Panel, plaintiffs filed an 11 count consolidated amended complaint. Count one is a claim for violation of the EFTA. Counts two through five allege violation of the Racketeer Influenced and Corrupt Organizations Act (“RICO”). Count six alleges violation of the states’ consumer protection statutes. Counts seven and eight allege conversion and unjust enrichment, respectively. Count nine is a claim for fraud. Count ten is a claim for negligent misrepresentation and count eleven alleges “money had & received.”

*478 In re Vertrue Mktg. and Sales Practices Litig., 712 F.Supp.2d 703, 710 (N.D.Ohio 2010). The defendants moved to dismiss the complaint as untimely. The district court granted in part and denied in part the defendants’ motion, dismissing all claims for negligent misrepresentation, money had and received, and all claims asserted under state law consumer protection statutes, all RICO claims, and all claims for which fraudulent concealment tolling is required. Id. at 726. All other claims remained pending. Vertrue sought certification of the order for interlocutory appeal, which the district court granted. This timely appeal followed.

III.

Free access — add to your briefcase to read the full text and ask questions with AI

In Re: Vertrue Inc. Marketing v., 719 F.3d 474, 2013 WL 1607295 (6th Cir. 2013).

719 F.3d 474 (In Re: Vertrue Inc. Marketing v.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Nathanson v. Tortoise Capital Advisors
Court of Special Appeals of Maryland, 2025
Bowles v. Sabree
E.D. Michigan, 2025
Cornelius v. Winningham
M.D. Tennessee, 2024
Cecil v. Am. Fed. of St., Cty. & Mun. Emp.
Court of Special Appeals of Maryland, 2024
Underwood v. Mercy Health Partners N., L.L.C.
2022 Ohio 4313 (Ohio Court of Appeals, 2022)
Swiger v. SSA
E.D. Kentucky, 2022
Jordan v. Howard
2021 Ohio 4025 (Ohio Court of Appeals, 2021)
Adams v. SSA
E.D. Kentucky, 2020
Messer v. SSA
E.D. Kentucky, 2020
Potter v. SSA
E.D. Kentucky, 2020
Woodall v. County of Wayne
E.D. Michigan, 2020
Artis v. District of Columbia
583 U.S. 71 (Supreme Court, 2018)
Compressor Engineering Corp. v. Thomas
319 F.R.D. 511 (E.D. Michigan, 2016)
Carla Suzanne Jackson v. City of Cleveland
Court of Appeals of Tennessee, 2016