In re Velo Holdings Inc.

501 B.R. 188, 2013 Bankr. LEXIS 4733, 58 Bankr. Ct. Dec. (CRR) 205, 2013 WL 5966766
Procedural entryThis page is a short order in In re Velo Holdings Inc.. Read the opinion of the Court — 472 B.R. 201
United States Bankruptcy Court, S.D. New York·Decided November 8, 2013·No. Case No. 12-11384 (MG)·Published

Opinion

Chapter 11

MEMORANDUM OPINION AND ORDER DENYING MOTION FOR AN ORDER ENFORCING THE PLAN AND CONFIRMATION ORDER INJUNCTIONS AGAINST THE ARKANSAS ATTORNEY GENERAL

MARTIN GLENN, United States Bankruptcy Judge

Pending before the Court is the Motion of Velo ACU LLC and the Reorganized Debtors for an Order Enforcing the Plan of Reorganization and Confirmation Order Injunctions against the Arkansas Attorney General (the “Motion,” ECF Doc. # 863). The State of Arkansas filed a response (ECF Doc. # 883), and Velo filed a reply (ECF Doc. # 896). Velo’s motion is supported by the Declaration of Alan M. Jacobs (ECF Doc. # 896-2). On October 25, 2013, Arkansas filed a supplemental response that included 14 pages of additional briefing (ECF Doc. # 918). The Court held a hearing on the Motion on November 6, 2013.

For the reasons stated below, the motion is DENIED without prejudice.

I. BACKGROUND

A. Facts Giving Rise to the Dispute

ACU LLC is a holding company formed pursuant to the Velo Holdings Reorganization Plan, which became effective on February 4, 2013. ACU LLC filed this Motion along with its affiliated reorganized debtors (collectively, the “Movants”). Before the Petition Date in this matter, several state attorneys general, including the Arkansas Attorney General (the “Arkansas AG”), initiated investigations into two Velo affiliates: Vertrue and Adaptive. (See Motion ¶ 1.) These Velo affiliates engaged in direct and third party marketing to consumers to offer identity-theft protection and lifestyle and shopping products. (Id. ¶¶ 7-9.) Aside from attracting customers through its marketing efforts, Vertrue and Adaptive also gained customers “organically,” meaning that the customers independently sought out the affiliates’ services. (Id. ¶ 10.)

Pursuant to The Modified First Amended Joint Plan of Reorganization of Velo Holdings, Inc. and its Affiliated Debtors and Debtors in Possession under Chapter 11 of the Bankruptcy Code (the “Plan,” ECF Doc. # 702, Ex. 1), Vertrue and Adaptive’s credit and identify-theft business and their lifestyle and shopping business (together, the “ACU Business”) were placed into a “harvest,” meaning that the entities ceased all marketing practices and terminated relationships with third party marketers, focusing their efforts on continuing to derive revenue from their existing customers. (Id. ¶¶ 1, 15, 22.) The [191]*191ACU Business continues to gain organic customers, though, and continues to service its previously-enrolled customers, so the ACU Business still generates revenue. (Id. ¶¶ 1, 16; Jacobs Decl. ¶ 2.) This revenue will be used to pay distributions pursuant to the Plan. (Id. ¶ 1.) Current Chief Executive Officer of the reorganized debtors (and former Chief Restructuring Officer of the ACU Business) Alan M. Jacobs oversees the harvest. (Id. ¶ 17.)

The Plan and Confirmation Order enjoin “all parties in interest and creditors” from: (1) “taking any actions to interfere with the implementation or consummation of the Plan;” and (2) “prosecuting or asserting all Claims against the Reorganized Debtors and ACU LLC or their assets and properties.” (Plan §§ 10.2, 10.4, Confirmation Order ¶¶ 28(a)-(b), 30.) By incorporating Bankruptcy Code 101(5), the Plan defines a Claim as “a right to • payment, whether or not ... reduced to judgment, liquidated, unliquidated, fixed, contingent, matured, unmatured, disputed, undisputed, legal, equitable, secured, or unsecured,” and claims described in 101(5)(b). The Plan also includes “Administrative Expenses” in its definition of Claims, making the “actual, necessary costs and expenses, incurred after the Petition Date, of preserving the Debtors’ estates or operating the Debtors’ businesses,” discharged Claims. (Plan § 1.7.)

In 2010, the Arkansas AG issued an investigative demand that sought information about Vertrue and its affiliates. (Motion ¶ 12.) The Debtors responded by producing over 10,000 pages of documents along with narrative responses. (Id. ¶ 13.) On May 28, 2013, the Arkansas Attorney General issued a new civil investigative demand (the “CID”). (Id. at 1.) Arkansas did not file a proof claim in the bankruptcy, nor did it object to the Plan. (Id. ¶ 5.) The present CID seeks (1) a list of all Arkansas Residents whom the Movants billed from February 1, 2013, to the present, (2) the names of all membership programs for each person billed, (3) the names of the membership programs in which each person was enrolled, and (4) a complete list of the Movants’ marketing partners from February 1, 2013, to the present. (Id. ¶ 3.) By letter and phone conference, the Movants opposed the CID, arguing that the ACU Business no longer conducts any marketing and that the CID violates the Court’s injunctions pursuant to the Plan and the Court’s Confirmation Order. (Id. ¶¶ 2, 21-22.) The Arkansas AG responded that it does not believe that either the Plan or the Confirmation Order enjoins Arkansas from investigating conduct from February 1, 2013, to the present. (Id. ¶ 4, 23.)

In July 2013, the Movants provided limited written responses to the CID, stating only that ACU LLC has not offered or operated any membership programs, has not engaged in marketing activities, has not enrolled consumers in membership programs, has not contracted with or maintained marketing partners, and has not billed any consumers from February 13, 2013, to the present. (See Motion Ex. 8.) The Movants premised their response on the grounds that ACU LLC is a holding company that does not conduct those activities, and the CID did not properly request any information about the activities of any other actual ACU LLC affiliates or subsidiaries. (See Motion ¶ 24.) The Arkansas AG responded that it was indeed inquiring about the activities of all ACU LLC affiliates, parents, partners, subsidiaries, or any entity with an ownership interest in ACU LLC. (See Motion Ex. 9.) ACU LLC did not respond to this letter and instead filed this Motion.

B. The Movants’ Argument

The Movants claim that the Arkansas AG is engaged in a thinly veiled attempt to [192]*192investigate prepetition ACU Business practices. Even though the CID seeks information from February 1, 2013, the Movants argue that they have engaged in no marketing whatsoever and have terminated relationships with third party marketers, so the Arkansas AG cannot actually be concerned with the Movants’ current practices. (See Jacobs Deck ¶3 (“At no point since on or about the Petition Date has the ACU Business engaged in any marketing activities. The Debtors rejected all of the marketing contracts related to the ACU Business.... ”).) Instead, the Movants argue that the Arkansas AG is trying to pursue a claim it could have brought before the petition. Alternatively, the Arkansas AG could have filed a claim in the bankruptcy action or could have objected to the Plan, but it did not do so. According to the Movants, Arkansas should not be allowed to use the CID as a means for pursuing clams it has already waived.

Additionally, the Movants argue that since the ACU Business is being harvested, ACU LLC is only acting to maintain the Debtors’ estate. Thus, claims relating to ACU LLC’s maintenance of the Debtors’ estate should constitute Administrative Expenses that were discharged by the Plan and Confirmation Order.

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In re Velo Holdings Inc., 501 B.R. 188, 2013 Bankr. LEXIS 4733, 58 Bankr. Ct. Dec. (CRR) 205, 2013 WL 5966766 (N.Y. 2013).

501 B.R. 188 (In re Velo Holdings Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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