Federal Trade Commission v. Inc21.com Corp.

688 F. Supp. 2d 927, 2010 U.S. Dist. LEXIS 14688
CourtDistrict Court, N.D. California
DecidedFebruary 19, 2010
DocketC 10-00022 WHA
StatusPublished
Cited by4 cases

This text of 688 F. Supp. 2d 927 (Federal Trade Commission v. Inc21.com Corp.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Federal Trade Commission v. Inc21.com Corp., 688 F. Supp. 2d 927, 2010 U.S. Dist. LEXIS 14688 (N.D. Cal. 2010).

Opinion

MEMORANDUM OPINION AND FINDINGS IN SUPPORT OF PRELIMINARY INJUNCTION

WILLIAM ALSUP, District Judge.

INTRODUCTION

In this enforcement action, the Federal Trade Commission moves for the entry of a preliminary injunction to stop defendants from collecting unauthorized charges on many thousands of telephone bills. For the reasons set forth below, a preliminary injunction is warranted and is now GRANTED.

STATEMENT

This action highlights the vulnerable underbelly of a widespread and under-regulated practice called LEC billing. LEC billing — or “Local Exchange Carrier” billing — arose out of the court-ordered breakup of AT & T in the 1980s. See United States v. American Tel. & Telegraph Co., 552 F.Supp. 131, 227 (D.D.C.1982). After AT & T agreed to divest its local phone operations into seven independent regional holding companies, the local phone companies continued to present customers with the convenience of a single telephone bill for both local and long-distance fees, despite the fact that the long-distance services were provided by separate business entities. LEC billing was born. Four years later, the FCC detariffed the billing and collection services provided by local telephone companies, opening the door for LEC billing to be used as a method of charging and collecting payments for a wide variety of services. See In the Matter of Detariffing Billing and Collection Services, 102 F.C.C.2d 1150 (1986). Today, the types of charges that can appear on local telephone bills through LEC billing encompass far more than long-distánce services and can have almost nothing to do with phone services.

Since its institution, LEC billing has attracted fraudsters. See, e.g., In the Matter of Truth-in-Billing and Billing Format, 14 F.C.C.R. 7492 (1999) (discussing rampant fraud in the LEC billing industry). In response to escalating consumer complaints regarding the placement of unauthorized charges on their phone bills — a practice known as “cramming” — the FCC responded in the late 1990s by adopting principles and guidelines to help consumers understand their phone bills and to deter this fraudulent practice. Of course, the approach taken by the FCC was (and remains today) premised on the dubious assumption that consumers scrutinize their phone bills every month before paying them, and local phone companies are vigilant about allowing only authorized third-party charges to appear on their phone bills. See In the Matter of Consumer Information and Disclosure, 24 F.C.C.R. 11380 (2009). Fraudsters can easily exploit this dubious assumption.

1. About Inc21

Defendant Inc21 1 is a San Francisco company that claims to provide three types of online services to consumers: (1) Internet-based business directories and yellow pages; (2) search engine marketing; and (3) online faxing services (J. Lin. TRO Decl. ¶ 2). 2 With the exception of a limited number of customers that use Inc21’s “GoFaxer” product, all of Inc21’s customers *930 are charged on their telephone bills using LEC billing (id. ¶ 2). Assuming for the sake of argument that these products and services have some substance, the FTC contends that the vast majority of Inc21’s customers never authorized anyone to bill them, much less bill them via hard-to-find charges on their monthly phone bills.

To promote and sell its MetroYP, Globa1YP, NetOpus, and JumPage products and services, Inc21 allegedly contracts with brokers and call centers around the world, including in the Phillippines, India, and Canada (id. ¶ 13). Inc21’s pays these entities a commission for each valid sale they procure (id. ¶ 14, Exh. A). The foreign call centers are purportedly provided with training manuals, including sales scripts that are approved by the LEC, i.e. the local phone company whose bills are used to collect Inc21’s monthly service charges, and the billing aggregator, a “middle man” company that aggregates and manages billing requests and payments between the LEC and companies like Inc21 (id. ¶ 19, Exh. F). To supposedly ensure, however, that foreign brokers and call centers do not fabricate sales to earn their commissions, Inc21 says that it uses what are called third-party verification (“TPV”) services, described below (id. ¶ 17, Exh. D).

Sales of Inc21 products and services are allegedly consummated in the following manner: Inc21 maintains a listing of North American businesses, and purportedly filters that list to eliminate government agencies, schools, banks, and franchises (id. ¶ 20). Next, any business listed on the “Do Not Call” registry are removed. What remains, in theory, are only those businesses that Inc21 deems as “potential customers” (ibid.). The overseas call centers then “cold call” these leads, supposedly following a detailed procedure to determine whether the potential customer is interested in Inc21’s services (Dkt. No. 18 at 8-9; J. Lin TRO Decl. ¶¶ 21-22). Once a callee indicates that he or she is interested, the TPV service is brought into the phone call and verifies the sale by asking a series of preset questions that are also approved by the LEC and billing aggregator (J. Lin TRO Decl. ¶ 23, Exh. G). The TPV segment is purportedly recorded. As explained at the hearing, however, the entire sales conversation is not recorded. Only the last portion of the conversation, where the customer purportedly agrees to receive Inc21’s services, is supposedly recorded. Once the sale is completed, the TPV and telemarketer upload, in digital format, the information pertaining to the sale for Inc21’s review (id. ¶ 24). Each sale is “inspected” by Inc21’s own employees, it says, before an account is created to ensure that the sale is valid (ibid.). If a sale passes inspection, the customer is mailed a welcome letter that congratulates him for signing up and warns the customer that he has 15 days from the sign-up date to cancel the service, else he will be charged a monthly fee of around $34.99 (id. ¶ 25, Exh. H). The customer is also purportedly informed that cancellation requests are “immediate” and “will incur no penalty charges” (ibid.). Finally, Inc21 waits 20 days before instituting monthly billing, which appears on the customer’s phone bill (id. ¶ 27). These safeguards and procedures — including the telemarketing manual, the lead filtering, the TPV service, Inc21’s own inspection of each sale, and the welcome letter — were and are meant to protect customers from being billed for services they did not authorize. The foregoing, of course, is Inc21’s version of the facts.

2. A History of Fraudulent Activity

The evidence, however, tells a different story — namely, that the vast majority of “customers” never authorized any charges or bought any services, and yet are being “ripped off’ by surreptitious add-ons to their phone bills by LECs, which is then *931 funneled to Inc21.

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688 F. Supp. 2d 927, 2010 U.S. Dist. LEXIS 14688, Counsel Stack Legal Research, https://law.counselstack.com/opinion/federal-trade-commission-v-inc21com-corp-cand-2010.