Federal Trade Commission v. Kennedy

574 F. Supp. 2d 714, 2008 U.S. Dist. LEXIS 109792
CourtDistrict Court, S.D. Texas
DecidedMarch 17, 2008
DocketCivil Action H-06-1980
StatusPublished
Cited by7 cases

This text of 574 F. Supp. 2d 714 (Federal Trade Commission v. Kennedy) is published on Counsel Stack Legal Research, covering District Court, S.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Federal Trade Commission v. Kennedy, 574 F. Supp. 2d 714, 2008 U.S. Dist. LEXIS 109792 (S.D. Tex. 2008).

Opinion

MEMORANDUM OPINION AND ORDER

KENNETH M. HOYT, District Judge.

I. INTRODUCTION

The Federal Trade Commission (“FTC”) the plaintiff, filed this suit against Web-source Media LLC (“WSM”), Websource Media, L.P. (“WSM LP”), BizSitePro, LLC (“BSP”), Eversites, LLC (“Ever-sites”), Telsource Solutions, Inc. (“TSS”) and Telsource International (“TSI”) as defendants. In addition, the FTC named as defendants six individuals: Steven L. Kennedy, Marc R. Smith, Kathleen A. Smalley, Keith Hendrick, John O. Ring and James *716 E. McCubbin, Jr. 1 This suit was brought pursuant to Section 13(b) of the Federal Trade Commission Act, 15 U.S.C. §§ 53(b) and 45(a) and 5(a) (“the Act”). The Court received testimonial and documentary evidence concerning the conduct of the defendants, and particularly Steven L. Kennedy, and determines that the FTC should prevail on its claims.

II. FACTUAL BACKGROUND

The evidence is substantial and shows that Smith formed NetStrategy, Inc., as a holding company in 1997 for the purpose of engaging in the telemarketing business. Shortly thereafter, WSM was formed and Kennedy was elected president of WSM. He served as president, one of its managers and as a member (owner) of WSM until he resigned on or about September 7, 2001. However, Kennedy continued as a member of the management team of WSM, and served as vice-president of both Net-Strategy, the holding company. He also held an office with Globenetics, a subsidiary of WSM.

Under Kennedy’s presidency, WSM engaged in selling website designs and hosting services from 1997 to 1999, when it discontinued the sales side of its telemarketing business. However, it maintained its customer base; and in 2002, the principals Smith, Smalley, Hendrick and Kennedy decided to “relaunch” their telemarketing business utilizing a number of corporations and outside contract services. BizSitePro, Eversites, TSS and TSI were the primary entities that transacted business in Texas. The testimony and documents show that Kennedy was active in the relaunch of WSM. He also had frequent communications with the billing aggregators who handled WSM’s accounts. As early as 2001 and continuing, Kennedy communicated with WSM personnel concerning complaints made by consumers concerning unauthorized billings to their telephone accounts. After a period, the telephone billing complaints came to the attention of the FTC.

Also in 2001, WSM sold its existing accounts to WebExcites, a company owned by McCubbin. McCubbin had served as a sales representative for Smith, when Smith owned Equalnet, an unrelated company. After the 2001 sale, WSM relaunched its operations under the product name “Web-PointUSA” 2 . In the same time frame, Ring and McCubbin incorporated TSI and TII to provide telemarketing services through domestic and international call centers particularly for WSM and its entities. In this regard, TSI and TII contracted with WSM to provide telemarketing services to WebPointUSA, BSP and Ever-sites. Even though BSP and Eversites were not “owned” by WSM or Kennedy, the evidence shows that he contracted and paid for the private mailbox that BSP used as its business address. He also completed a form entitled, “USPS Application for Delivery of Mail Through An Agent” for BSP’s private mailbox. Kennedy performed a similar service for Eversites and U.S. Web Network (“USWN”). Hence, BSP, Eversites and USWN were created in order that WSM could continue billing its customers through Local Exchange Carriers (“LECs”) when the LECs refused to accept further billing requests from TSS and TSI. 3

*717 Eventually, USWN was purchased by WSM and WSM products were sold under the product name USWN. In May of 2006, WSM was sold to Web.Com, Incorporated. WSM LP survived the sale and continued to sell WebPoint USA, BSP and Eversites products in behalf of Web.Com. WSM LP was operated by Kennedy, Smith, Smalley and Hendrick, the same management team that was in place before the sale. An injunction was entered against the defendants and Web.Com, Inc., in June of 2006.

III. THE SUIT AND PARTY CONTENTIONS

A. The FTC’s Claims and Contentions

The FTC filed this suit against the defendants in June of 2006, in connection with the marketing and sale practices associated with WSM’s website services. The FTC claims that the defendants and WSM engaged in a practice called cramming, or web cramming, in violation of Section 5 of the Act. Cramming is a practice by which the telemarketer bills a consumer for a product or service without first obtaining the consumer’s informed consent, a practice prohibited by the Act. Hence, it was the script and the salespersons’ departures from the script that came to the attention of the LECs and, eventually, the FTC. The FTC also contends that Kennedy, through the various entities, participated with others in controlling the marketing and billing activities of the various entities through a common enterprise. The FTC asserts that through this common enterprise, Kennedy repeatedly violated the Act by engaging in unfair and deceptive acts and practices.

Specifically, the FTC charges that all defendants engaged in unfair acts and practices by charging consumers’ telephone accounts without previously obtaining the consumers’ informed consent. Secondly, the FTC alleges that they falsely represented that if a consumer agreed to a free trial website, the website would be cancelled automatically after a trial period unless the consumer approved the website. In fact, the FTC charges, the website was not automatically cancelled, yet the consumers’ telephone accounts were charged a fee. The website service charged an initial setup fee of $49.99 and a monthly charge of an additional $49.99 per month. Prior to April 9, 2004, WSM sold websites under the trade name WebPoints USA and the fees were $39.99 per month. It is the FTC’s contentions that Kennedy and others caused consumers telephone accounts to be billed without having previously obtained the consumers’ express informed consent and by misrepresenting the cancellation procedure.

The FTC also contends that the defendants and WSM provided their telemarketers basic scripts for cold calling potential customers. Nevertheless, the telemarketers often crafted personalized scripts, similar to the following, in order to consummate a sale:

This is _ calling from Ever-Sites. How are you doing? The purpose of my call is I’m sending over some information on a website offer for your business ...
Can I fax it or mail it out?
Who would I direct it too? Is he/she the Owner or the Manager? And who am I speaking with?
This will arrive in a few days and it can be reviewed it [sic] at that time. It will include a pass code that allows them to go in and look at the site.

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Cite This Page — Counsel Stack

Bluebook (online)
574 F. Supp. 2d 714, 2008 U.S. Dist. LEXIS 109792, Counsel Stack Legal Research, https://law.counselstack.com/opinion/federal-trade-commission-v-kennedy-txsd-2008.