In re Maucorps

609 F.2d 481, 203 U.S.P.Q. (BNA) 812, 1979 CCPA LEXIS 196
Court of Customs and Patent Appeals·Decided November 1, 1979·No. Appeal No. 79-554·Published·Cited by 17 cases

Opinion

MARKEY, Chief Judge.

This appeal is from the decision of the Patent and Trademark Office (PTO) Board of Appeals (board) affirming the rejection under 35 U.S.C. § 101 of claims 1-5 and 7-13 of application serial No. 536,839, filed December 27, 1974, entitled “Computing System for Optimizing Sales Organizations and Activities.” We affirm.

The Invention

Appellant’s invention is a computer-implemented model of a sales organization. It determines the optimum number of times a sales representative for a business should visit each customer over a period of time. The optimum number of sales representatives the organization should have, and the optimum organization of sales representatives.

Based on experimentation with a South African sales organization, appellant determined that in South Africa, the basic sales unit supervised by a sales manager should have no more than four sales representatives. The established rule is that a single person cannot effectively control more than seven subordinates. Appellant concluded that the discrepancy was due to the greater mobility of sales representatives in South Africa, and developed a generalized equation, recited in means (a) of claim 2, which takes mobility into account. With that equation established, appellant proposed and studied various model sales organizations to determine the value of the control factor “gamma” (y j,1 and developed equations for the different types of sales units in an organization. A circuit for calculating the control factor Y for one type of organization is recited in equation form as means (b) of claim 2.

Ultimately, appellant’s invention is directed toward optimizing the organization of sales representatives in a business. Using the equations and data described in the specification, appellant arrives at the optimum business organization. Claim 1, the only independent claim, is illustrative:

1. A computing system for processing data to determine an optimum “coding”, defined as the number of regular visits over a predetermined period of time, Pd, by a business representative to a client, to be selected for such client, comprising:
(a) means for calculating for each different value of x representing the coding of clients, a value for y representing the sales arising over said predetermined period of time from the representative’s activity when x 3 in accordance with the relation given by

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In re Maucorps, 609 F.2d 481, 203 U.S.P.Q. (BNA) 812, 1979 CCPA LEXIS 196 (ccpa 1979).

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