Hubbard v. Google LLC

CourtDistrict Court, N.D. California
DecidedDecember 21, 2020
Docket5:19-cv-07016
StatusUnknown

This text of Hubbard v. Google LLC (Hubbard v. Google LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hubbard v. Google LLC, (N.D. Cal. 2020).

Opinion

1 2 3 UNITED STATES DISTRICT COURT 4 NORTHERN DISTRICT OF CALIFORNIA 5 SAN JOSE DIVISION 6 7 NICHOLE HUBBARD, et al., Case No. 19-cv-07016-BLF

8 Plaintiffs, ORDER GRANTING DEFENDANTS' 9 v. MOTION TO DISMISS WITH LEAVE TO AMEND 10 GOOGLE LLC, et al., [Re: ECF 93] 11 Defendants.

12 13 In 1998, Congress had the foresight to pass the Children’s Online Privacy Protection Act 14 (“COPPA”), recognizing both the potential and pitfalls to come with the proliferation of the 15 internet. See 15 U.S.C. §§ 6501 et seq. Now, in 2020, the Court must decide if private citizens 16 have a role in ensuring the law is followed by bringing claims under state laws. 17 Plaintiffs Nicole Hubbard, as parent and guardian of C.H., a minor; Cara Jones, as parent 18 and guardian of E.J., N.J., A.J., and L.J, minors; Justin Efros, as parent and guardian of J.A.E. and 19 J.R.E., minors; Renee Gilmore, as parent and guardian of M.W., a minor; Jay Goodwin, as parent 20 and guardian of A.G., a minor; and Bobbi Dishman, as parent and guardian of C.D., a minor, 21 (“Plaintiffs”) bring this suit against Defendants Google LLC and YouTube LLC (collectively 22 “Google”) and Cartoon Network, Inc., Cartoon Network Studios, Inc., ChuChu TV Studios, 23 CookieSwirlC, DreamWorks Animation LLC, DreamWorks Animation Television, LLC, Hasbro, 24 Inc., Hasbro Studios LLC, Mattel, Inc., Remka, Inc., RTR Production, LLC, RFR Entertainment, 25 Inc., and Pocketwatch, Inc. (collectively “Channel Owners”). Plaintiffs allege Defendants 26 unlawfully violated the right to privacy and reasonable expectation of privacy of their children, 27 who are all under 13 years of age and subject to COPPA’s protections. Plaintiffs have exclusively 1 in many instances. 2 Defendants have filed a motion to dismiss, primarily arguing that all of Plaintiffs’ claims 3 are preempted, and, alternately, that each of Plaintiffs’ allegations fail to state a claim. See Mot., 4 ECF 93. Plaintiffs oppose and argue that COPPA does not preempt the common law right to 5 privacy, which has existed for centuries, as well as more modern consumer protection and privacy 6 statutes and the right to privacy embedded in the California Constitution. See Opp’n, ECF 95. 7 Defendants filed a reply brief in response. See Reply, ECF 98. This Court finds that Plaintiffs’ 8 state law claims are expressly preempted by COPPA. The Court will DISMISS the action 9 WITHOUT PREJUDICE, allowing Plaintiffs the opportunity to amend the complaint to allege 10 facts showing that Defendants’ conduct amounts to more than solely a violation of COPPA’s 11 requirements. 12 I. BACKGROUND 13 Google operates the video sharing-platform YouTube (“YouTube platform”). Second. Am 14 Compl. (“SAC”) ¶ 2, ECF 92. The YouTube platform is accessible as a website, mobile 15 application, or via an application on a set-top streaming device that can connect to a television. Id. 16 Any individual or organization registered with YouTube, through a Google account, may upload 17 videos they have created. Id. ¶ 2, 54. These videos are uploaded to that individual’s or 18 organization’s “channel.” Id. ¶ 2. Individuals do not have to register or sign in to view videos 19 uploaded to the YouTube platform. Id. ¶ 3. There is no age verification required to view videos. 20 Id. 21 The YouTube platform is “the #1 website regularly visited by kids.” SAC ¶ 4. Defendants 22 Mattel and Hasbro, classic toy brands, are among the Channel Owners who maintain and create 23 content aimed at children. Id. Other Channel Owners do the same: for example, Defendant 24 ChuChuTV’s channel features cartoons and nursery rhymes. Id. ¶ 96. Defendants Remka, RTR 25 Production, RFR Entertainment, and Pocketwatch together operate a channel, Ryan’s World, 26 featuring a nine-year-old boy unboxing toys and other children’s products. Id. ¶ 98. This is the 27 second-most popular YouTube channel, with approximately 22.5 million subscribers and over 33 1 billion views. Id. Plaintiffs detail the child-aimed content of the other Channel Owner Defendants 2 as well. Id. ¶¶ 100-01; 103-04. 3 Google collects personal information from individuals who access the YouTube platform. 4 SAC ¶ 57. Included in this information are what Google calls “unique identifiers.” Id. ¶¶ 57-58. 5 “Cookies,” text files containing unique identifiers that are stored on an individual’s browser, track 6 websites a user has visited and the amount of time spent on those websites, among other things. Id. 7 ¶ 59. “Persistent identifiers,” data that cannot easily be reset, are additional unique identifiers. Id. 8 ¶ 60. Examples of persistent identifiers include a user’s IP address or their device’s International 9 Mobile Equipment Identity (“IMEI”) number, which is a number assigned to every mobile phone 10 and cannot be changed. Id. ¶ 61. When another website that uses Google’s advertising services or 11 analytics tools sends Google the same IP address or IMEI number that has previously visited 12 YouTube, Google knows the individual has visited both websites. Id. ¶¶ 62, 64. Given the 13 proliferation of Google’s advertising services and analytics, studies indicate that Google can track 14 individuals on over 80% of the internet. Id. ¶ 62. Google offers the following example: “if you 15 watch videos about baking on YouTube, you may see more ads which relate to baking as you 16 browse the web.” Id. ¶ 65. This information that Google collects to develop an individual’s user 17 profile is extremely valuable to advertisers. Id. ¶ 63. In turn, Google can charge advertisers higher 18 rates as it collects more data and improves its user profiles. Id. 19 If a YouTube platform channel achieves a certain level of success by passing a viewership 20 threshold set by Google, a channel owner can choose to “monetize” the channel by allowing 21 Google to run advertisements on the channel. Id. ¶ 67. Google and the Channel Owners share the 22 advertising revenue, with 55% going to the Channel Owners and 45% remaining with Google. Id. 23 Google and the Channel Owners have two types of advertising available to them: behavior 24 targeting or contextual targeting. Id. ¶ 68. Behavior targeting, the default and most lucrative 25 method, serves ads to individuals based on that user’s personal information that Google has 26 tracked across the web. Id. ¶¶ 68-69. Contextual targeting does not rely on personal information 27 but rather matches ads with what Google determines is a channel’s central theme. Id. ¶ 70. 1 COPPA, though, limits the amount of data Google is legally able to collect from children 2 without parental consent. SAC ¶ 75. COPPA provides, in pertinent part, that,

3 It is unlawful for an operator of a website or online service directed to children, or any 4 operator that has actual knowledge that it is collecting personal information from a child, to collect personal information from a child in a manner that violates the regulations 5 prescribed [by the Federal Trade Commission].

6 15 U.S.C. § 6502(a). SAC ¶ 75. COPPA applies to any operator of a commercial website or online 7 service directed to children under thirteen years of age that collects, uses, and/or discloses personal 8 information from children. Id. ¶ 76. The Federal Trade Commission (“FTC”) has interpreted 9 COPPA’s definition of “website or online service” to include individual channels on a general 10 audience platform—according to the FTC, “content creators and channel owners” are both 11 “standalone ‘operators’ under COPPA, subject to strict liability for COPPA violations.” Id.; 12 Statement of Joseph J. Simons & Christine S. Wilson, Federal Trade Commission, Regarding FTC 13 and People of the State of New York v. Google LLC and YouTube, LLC (Sept.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Gibbons v. Ogden
22 U.S. 1 (Supreme Court, 1824)
Jones v. Rath Packing Co.
430 U.S. 519 (Supreme Court, 1977)
Gade v. National Solid Wastes Management Assn.
505 U.S. 88 (Supreme Court, 1992)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Watters v. Wachovia Bank, N. A.
550 U.S. 1 (Supreme Court, 2007)
Bartlett v. Strickland
556 U.S. 1 (Supreme Court, 2009)
Wyeth v. Levine
555 U.S. 555 (Supreme Court, 2009)
Stewart v. Dutra Construction Co.
343 F.3d 10 (First Circuit, 2003)
Manzarek v. St. Paul Fire & Marine Insurance
519 F.3d 1025 (Ninth Circuit, 2008)
Intri-Plex Technologies, Inc. v. Crest Group, Inc.
499 F.3d 1048 (Ninth Circuit, 2007)
In Re Gilead Sciences Securities Litigation
536 F.3d 1049 (Ninth Circuit, 2008)
Howard v. Blue Ridge Bank
371 F. Supp. 2d 1139 (N.D. California, 2005)
Puerto Rico v. Franklin California Tax-Free Trust
579 U.S. 115 (Supreme Court, 2016)
In Re Nickelodeon Consumer Privacy Litigation
827 F.3d 262 (Third Circuit, 2016)
Alika Atay v. County of Maui
842 F.3d 688 (Ninth Circuit, 2016)

Cite This Page — Counsel Stack

Bluebook (online)
Hubbard v. Google LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/hubbard-v-google-llc-cand-2020.