Hessong v. Pinterest, Inc.

District Court, N.D. California·Decided September 23, 2021·No. 3:20-cv-08243·Unknown

Opinion

PAUL HESSONG, Case No. 20-cv-08243-WHO

Plaintiff, ORDER GRANTING MOTION TO v. DISMISS

PINTEREST, INC., et al., Re: Dkt. No. 32 Defendants.

Plaintiff Paul Hessong brings this class action case for violations of Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 (the “Exchange Act”) and Rule 10b-5 against defendants Pinterest, Inc., Ben Silbermann (Pinterest’s co-founder, President and Chief Executive Officer (“CEO”)), and Todd Morgenfeld (Pinterest’s Chief Financial Officer and Head of Business Operations (“CFO”)). Hessong asserts that defendants made numerous materially false or misleading statements and failed to disclose material facts: (i) that Pinterest’s “addressable market in the U.S. was reaching its maximum capacity”; (ii) that the then current status of the business significantly “decelerated Pinterest’s future ability to monetize” on U.S. average revenue per user (“ARPU”); and (iii) that “Pinterest was at an increased risk of losing advertising revenue.” Amended Complaint (“FAC,” Dkt. No. 31) ¶ 35. Defendants move to dismiss because Hessong fails to meet the heightened pleading standards imposed under the Private Securities Litigation Reform Act (“PSLRA,” 15 U.S.C. § 78u–4(b)) for both falsity and scienter. I agree. Defendants’ motion is GRANTED with leave to amend. Pinterest is a visual discovery search engine consisting of “pins” that are either linked from albums. FAC ¶ 17. Pinterest’s primary source of revenue is selling advertising. FAC ¶ 19. Hessong alleges Pinterest “measures the monetization of its platform” through “Average Revenue per User (‘ARPU’), which is the total revenue in a given geography during a period divided by the average of the number of monthly active users (‘MAUs’) in that geography.” FAC ¶ 20. He contends “that ARPU is a critically important metric for Pinterest” and that “Pinterest closely monitors the Company’s ARPU.” Id. Because ARPU for domestic U.S. users far exceeds the ARPU for international users, Hessong asserts that “Pinterest’s ability to grow its domestic active user base is of great importance to its overall ability to generate revenue and is a critically important metric for the market and investors.” Id. Pinterest filed its Initial Public Offering on March 22, 2019 and started trading publicly on April 18, 2019. FAC ¶ 17. Hessong alleges that immediately after going public, Pinterest undertook an “aggressive campaign to convince investors of its future growth and monetization opportunities.” Id. ¶ 21. As part of that campaign, in the months following the April 2019 IPO, defendants allegedly misrepresented to the investing public the market opportunities that purportedly existed that would allow Pinterest to grow and scale its business on the domestic market. Id. Hessong alleges defendants made the following false or misleading statements in the class period, starting on May 16, 2019: • In a May 16, 2019 Press Release, announcing its financial results for the first quarter of 2019, Defendant Morgenfeld stated that defendants “were particularly encouraged by the strength we saw in U.S. revenue and international user growth.” FAC ¶ 23. • In Pinterest’s 10-Q quarterly report filed on May 17, 2019, Pinterest reported it reached “291 million MAUs, representing a 22% year-over- year growth” and as to revenue generated from MAUs, Pinterest stated:

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Hessong v. Pinterest, Inc., (N.D. Cal. 2021).

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