Hattaway v. APYX Medical Corporation

CourtDistrict Court, M.D. Florida
DecidedJune 15, 2023
Docket8:22-cv-01298
StatusUnknown

This text of Hattaway v. APYX Medical Corporation (Hattaway v. APYX Medical Corporation) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hattaway v. APYX Medical Corporation, (M.D. Fla. 2023).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA TAMPA DIVISION

WILLIAM E. HATTAWAY, individually and on behalf of all others similarly situated,

Plaintiffs,

v. Case No. 8:22-cv-1298-WFJ-SPF

APYX MEDICAL CORPORATION; CHARLES D. GOODWIN II; and TARA SEMB,

Defendants. _________________________________/

ORDER Before the Court is Defendants Apyx Medical Corporation (“Apyx”), Charles D. Goodwin II, and Tara Semb’s Motion to Dismiss Plaintiff William E. Hattaway’s Amended Complaint (Dkt. 45). Plaintiff, individually and on behalf of all others similarly situated, has responded in opposition (Dkt. 50). Defendants have replied (Dkt. 54). On June 1, 2023, the Court held a hearing on this matter. With the benefit of full briefing, the Court grants-in-part and denies-in-part Defendants’ Motion. BACKGROUND Apyx is a publicly traded company that manufactures and sells medical devices. Mr. Goodwin is Apyx’s Chief Executive Officer (“CEO”), and Ms. Semb is Apyx’s Chief Financial Officer (“CFO”). Plaintiff brings the instant securities class action against Defendants on behalf of himself and all others who purchased

or acquired Apyx securities between May 12, 2021, and March 11, 2022 (the “Class Period”). Plaintiff alleges that, throughout the Class Period, Defendants engaged in a fraudulent scheme to artificially inflate the value of Apyx securities by making

materially false statements and failing to disclose adverse information. The inflated value of Apyx securities allegedly vanished once the truth was revealed to the market, causing significant economic loss to Class Period investors such as Plaintiff. I. Pre-Class Period Events

Sometime before 2012, Apyx began developing medical devices that employ “Helium Plasma Technology.” Apyx would later market this as J-Plasma in the hospital surgical market and as Renuvion in the cosmetic surgery market. Dkt. 45

at 17. The systems Apex manufactures generally “consist of an electrosurgical generator unit, a handpiece, and a supply of helium gas, with energy delivered to the patient via a helium plasma beam” that is supposedly “precise and cooler in temperature compared to other surgical energy modalities.” Id. at 17–18, 18 n.3. In

short, Apyx’s Helium Plasma Technology systems are supposed to offer surgeons and physicians a unique ability to provide controlled heat to tissue so as to “operate with a high level of precision and virtually eliminat[e] unintended tissue trauma” in

certain procedures. Dkt. 45-5 at 2. At some point during 2012, Apyx received from the United States Food and Drug Administration (the “FDA”) a 510(k) clearance to market Renuvion for

cutting, coagulation and ablation of soft tissue during open and laparoscopic surgical procedures. Dkt. 45 at 18. Other uses—such as the use of Renuvion for cosmetic dermal resurfacing procedures—were not cleared at this time and were therefore

considered “off-label.” Apyx, moreover, remained subject to numerous regulatory requirements as well as FDA monitoring of J-Plasma and Renuvion. Id. at 18–20. In 2018, Apyx allegedly sold much of its non-advanced energy business to focus primarily on its development of Helium Plasma Technology. Dkt. 42 at 10.

Plaintiff claims that Apyx invested the $97 million it received into broad marketing and sales initiatives that resulted in “rapid sales growth through December 31, 2021[,] and into the first quarter of 2022.” Id. In addition, Apyx continued its efforts

to gain FDA clearances related to dermal resurfacing and skin laxity procedures. Id. II. Class Period Events On May 12, 2021—the first day of the Class Period—Apyx released its Form 8-K for the first quarter of 2021 (the “21Q1 8-K”),1 filed its quarterly Form 10-Q

(the “21Q1 10-Q”),2 and held an earnings call with investors (the “21Q1 Call”).3 The financial summary contained within the 21Q1 8-K was strong in relation to Apyx’s

1 The complete 21Q1 8-K can be found at Dkt. 45-2. 2 The complete 21Q1 10-Q can be found at Dkt. 45-3. 3 The complete 21Q1 Call transcript can be found at Dkt. 45-4. advanced energy segment, and management’s comments were optimistic concerning future growth. Dkt. 42 at 12–13. The 21Q1 10-Q, incorporating one of Apyx’s 2020

10-K reports, nevertheless indicated a number of risk factors concerning “costly and complex laws and governmental regulations.” Id. at 13. Apyx specifically warned that “[i]f the FDA were to conclude that we are not in compliance . . . or that any of

our medical products are ineffective or pose a unreasonable health risk[,]” the FDA could take adverse action against Apyx. Id. Apyx further warned that “the FDA has taken the position that device manufactures are prohibited from promoting their products other than for the uses and indications set forth in the cleared product

labeling” and that “[a]ny failure to comply could subject us to significant civil or criminal exposure, administrative obligations and costs, other potential penalties from, and/or agreements with, the federal government.” Id. This latter concern was

also raised by an investor in the 21Q1 Call: “our FDA on the dermal resurfacing, which we call facelift, now that’s being done. Currently, we just don’t have the regulatory approval, but that’s been performed as we speak with our technology. Is that correct?” Dkt. 45-4 at 13. Mr. Goodwin acknowledged that this was true: “[y]es,

it is an off-label procedure. We cannot promote it and we do not promote it. So it is being done. You’re correct, because the clinician can decide to use the technology any way they want to . . . . it is something that we as an organization do not promote[.]” Id. at 13–14. Mr. Goodwin remained optimistic about gaining FDA clearance for additional procedures in the near future. Id. at 14.

Plaintiff claims that portions of these statements were later proven to be “materially false and misleading.” Dkt. 42 at 14. Plaintiff supports this claim by pointing to a May 12, 2022, conference call where Apyx disclosed that it had

received a number of requests from the FDA concerning “changes to Apyx’s messaging on its website labeling, and training materials with respect to the off-label use of its products[,]” “stronger statements in Apyx’s labeling to warn of any specific procedure . . . which had not yet been reviewed or cleared” by the FDA, and the

removal of “instances of language or imagery that might imply intended use outside the cleared general indications.” Id. Plaintiff maintains that this later disclosure of FDA requests shows that “Defendants failed to disclose that they were aware that

the growth in [Apyx’s] products, including Renuvion and J-Plasma, was artificially inflated by off-label use, and that the risk posed by such use through FDA regulation severely impacted [Apyx’s] financial condition.” Id. Plaintiff also claims that said disclosures indicate that Apyx’s 21Q1 10-Q was misleading “because the purported

risks had already materialized and were greater in magnitude than Defendants portrayed.” Id. at 15. Plaintiff buttresses these claims with the accounts of two confidential witnesses who assert that management figures were aware of off-label

product use, supportive of them, and indifferent to the risks posed. Id. at 15–16. On August 12, 2021, Apyx released its Form 8-K for the second quarter of 2021 (the “21Q2 8-K”),4 filed its quarterly Form 10-Q (the “21Q2 10-Q”),5 and held

another earnings call with investors (the “21Q2 Call”).6 The financial summary contained within the 21Q2 8-K was of a similar nature to that found in the 21Q1 8- K, and management’s comments were similarly optimistic concerning the growth of

Apyx’s advanced energy segment. Dkt. 42 at 16–17.

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