Harold Hoffman v. Nordic Naturals, Inc.

837 F.3d 272, 2016 U.S. App. LEXIS 16795, 2016 WL 4791848
CourtCourt of Appeals for the Third Circuit
DecidedSeptember 14, 2016
Docket15-1362
StatusPublished
Cited by116 cases

This text of 837 F.3d 272 (Harold Hoffman v. Nordic Naturals, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Third Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Harold Hoffman v. Nordic Naturals, Inc., 837 F.3d 272, 2016 U.S. App. LEXIS 16795, 2016 WL 4791848 (3d Cir. 2016).

Opinion

OPINION OF THE COURT

FUENTES, Circuit Judge.

Harold M. Hoffman is a serial pro se class action litigant from New Jersey who frequently sues under the New Jersey Consumer Fraud Act. In a previous opin *275 ion, we noted that Hoffman is an attorney who has made a habit of filing class actions in which he serves as both the sole class representative and sole class counsel.” 1 According to the record in this case, Hoffman has sued nearly 100 defendants in New Jersey state court in a period of less than four years. 2 These defendants include Target, Whole Foods Market, GNC, Trader Joes, Barleans Organic Oils LLC, Paradise Herbs & Essentials Inc., Honest Tea Inc., Time Warner. Cable, American Express, Bio Nutrition Inc., and many more. 3

In this case, Hoffman chose to sue Nordic Naturals, Inc. for its allegedly false and misleading advertisements for fish oil supplements. Prior to bringing the present action, Hoffman filed a similar lawsuit against Nordic, asserting virtually identical claims based on the same set of facts. The District Court dismissed that first lawsuit for failure to state a claim. The District Court accordingly dismissed this second lawsuit as procedurally barred by the first. For the following .reasons, we will affirm.

I.

In August 2012, Harold Hoffman filed a putative class action lawsuit pro se against Nordic Naturals in New Jersey state court for violations of the New Jersey Consumer Fraud Act (“Hoffman 7”). 4 He alleged that Nordic misrepresented the “safety, quality, testing, constituent ingredients and purity” of its product “Ultimate Omega,” a fatty acid fish oil supplement. 5 Specifically, Hoffman claimed that, contrary to Nordic’s product labeling and marketing representations, Ultimate Omega is “tainted by an undisclosed overdose of a potentially harmful ingredient.” 6 Thus, according to Hoffman, Nordic’s representations that it is committed to delivering the “world’s safest” omega oils and has achieved “award-winning” purity levels are false. 7 The putative class consisted of all nationwide purchasers of Ultimate Omega within a six-year period. 8

Nordic removed Hoffman I to federal court pursuant to the Class Action Fairness Act (“CAFA”). 9 CAFA gives federal district courts original jurisdiction over class actions in which (i) the aggregate amount in controversy exceeds $5 million, (ii) there are at least 100 members in the putative class, and (iii) there is minimal *276 diversity between the parties. 10 Hoffman filed a motion in the District Court to remand the case back to state court, which the District Court denied. 11 Nordic moved for judgment on the pleadings under Federal Rule of Civil Procedure 12(c). 12 The District Court dismissed Hoffman I without prejudice and gave Hoffman leave to file an amended complaint within 30 days. 13

But rather than file an amended complaint in the District Court, Hoffman filed a new class action lawsuit against Nordic in New Jersey state court within the 30-day window given to amend Hoffman I. This second lawsuit (“Hoffman II”) arose from facts identical , to those in Hoffman I — Hoffman’s purchase of Ultimate Omega in May 2012 — and it asserted virtually identical claims under the New Jersey Consumer Fraud Act. 14 But there was one significant difference: the putative class size was substantially smaller. Rather than a class consisting of all nationwide purchasers of all available sizes of Ultimate Omega within a six-year period, the putative class in Hoffman II was restricted to New Jersey consumers who purchased only a 60-count bottle of Ultimate Omega (as opposed to a 120-count or 180-count bottle) within a one-year period. 15 The purpose of this change was, it seems, to reduce the amount recoverable and therefore defeat federal jurisdiction.

Undeterred by Hoffman’s tactics, Nordic removed Hoffman II back to the District Court. Nordic then moved to dismiss the complaint under Federal Rule of Civil Procedure 12(b)(6), claiming that Hoffman II was barred by New Jersey’s entire controversy doctrine, which is New Jersey’s “application of traditional res judicata principles.” 16 In the alternative, Nordic argued that the complaint failed to state a claim under the New Jersey Consumer Fraud Act. 17 Hoffman moved for limited discovery to determine whether subject matter jurisdiction existed under CAFA. 18 He argued that, given the significantly reduced class size in Hoffman II, limited discovery would help the court ascertain whether the amount in controversy exceeded the $5 million jurisdictional minimum. 19

The District Court granted Nordic’s motion and dismissed Hoffman II with prejudice. 20 It held that the action was procedurally barred under New Jersey’s entire controversy doctrine and, in the alternative, that Hoffman’s claims under the New Jersey Consumer Fraud Act failed for substantially the same reasons they failed in Hoffman I. 21 The District Court then dismissed as moot Hoffman's motion for limited discovery, explaining that Hoffman’s artificial narrowing of the putative class was a “poorly disguised attempt” to destroy CAFA jurisdiction. 22 Hoffman appealed to *277 this Court. 23

II.

Hoffman challenges (1) the District Court’s subject matter jurisdiction under CAFA; (2) the District Court’s application of New Jersey’s entire controversy doctrine; and (3) the District Court’s alternative conclusion that the complaint failed to state a claim upon which relief could be granted. We review these, issues de novo.

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Bluebook (online)
837 F.3d 272, 2016 U.S. App. LEXIS 16795, 2016 WL 4791848, Counsel Stack Legal Research, https://law.counselstack.com/opinion/harold-hoffman-v-nordic-naturals-inc-ca3-2016.