Gregg Michael Kellett

United States Tax Court·Decided June 14, 2022·No. 21518-18·Unpublished

Opinion

United States Tax Court

T.C. Memo. 2022-62

GREGG MICHAEL KELLETT,

Petitioner

v.

COMMISSIONER OF INTERNAL REVENUE, Respondent

[*2] FINDINGS OF FACT

The parties filed a Stipulation of Facts and a Supplemental Stipulation of Facts, both with accompanying exhibits, that are incorporated by this reference. Petitioner resided in Virginia when he petitioned this Court.

Petitioner is an entrepreneur with experience in information technology. After graduating from Marshall University in 2002 with a bachelor’s degree in business management, petitioner launched a retail website, which he operated until 2007. He later joined the online marketing division of MarketResearch.com, a company that sells online reports and industry studies from more than 350 publishers. In 2011 he moved to Bloomberg Industry Group, a major publisher of legal and business information, where he managed paid advertising, web analytics and reporting, and search engine optimization for various Bloomberg brands.

While working approximately 40 hours per week at Bloomberg, petitioner began to work part time from home on his next venture: building an online repository of demographic, social, and economic data. He settled on the project after studying existing websites that aggregate this kind of information, which he found less user-friendly than investment information platforms like Google Finance and Yahoo Finance. He also discovered that he could download the data from free public domain sources like the International Monetary Fund, the World Bank, the United Nations Statistics Division, the World Health Organization, and the U.S. Department of Labor.

Petitioner set out to create a single user-friendly interface that would provide data from these dispersed sources to investment bankers, economists, journalists, investment management firms, and market research firms. In 2013 he purchased the vizala.com domain name and formed Vizala, LLC (Vizala or business), of which he was the sole member. Petitioner himself created the simple webpages such as the “About Us” page and instructions on how to use the website. He hired remote computer engineers to develop Vizala’s interactive features that allowed users, for example, to create charts comparing countries’ health expenditures per capita. Users could save their charts, export them to Microsoft Excel, and upload them to social media and their own

relevant times, and all Rule references are to the Tax Court Rules of Practice and Procedure. This opinion rounds monetary amounts to the nearest dollar other than in the Appendixes.

[*3] websites. Petitioner described to the engineers how he wanted these features to work, and the engineers developed them using open- source software—free downloadable generic code for databases and advanced websites. Petitioner and the engineers completed Vizala’s core functionality in March 2015, and worked to resolve software “bugs” before opening both the desktop and mobile versions of Vizala to the public in or around September 2015. In an example of a bug discussed at trial, petitioner asked an engineer to fix an interactive table that displayed incorrectly in the Firefox web browser.

Petitioner envisioned at least four ways to make money from Vizala: (1) selling advertising space to third parties, (2) implementing a “paywall” and charging a monthly fee for access to certain features of the website, (3) selling personalized charts and reports of information from the website, and (4) licensing data from the website to other companies. He did not pursue any of these strategies in 2015, and Vizala did not begin to earn revenue until 2019. Petitioner spent 2015 perfecting and promoting Vizala, convinced he could maximize long- term profit by cultivating confidence and dependence among users and advertisers before monetizing the business. After the website opened, petitioner and a marketing professional promoted the website to over a hundred universities and professional organizations, and about half these institutions added Vizala to their lists of research databases.

Petitioner timely filed Form 1040, U.S. Individual Income Tax Return, for his 2015 tax year, wherein he deducted $25,922 of “Other Expenses” on Schedule C, Profit or Loss From Business, 2 using cash method accounting. 3 These expenses consisted of $20,509 of payments to the engineers (engineer expenses), $2,410 paid to marketing professional Stacey Weliver (marketing expenses), $1,856 of payments to Verizon for cell phone service and internet service at petitioner’s home

2 Subject to exceptions not applicable here, a business entity that has a single owner and is not a corporation is disregarded as an entity separate from its owner for federal income tax purposes. See Treas. Reg. § 301.7701-2(c)(2)(i). An individual who owns a disregarded entity reports the entity’s tax items on Schedule C. See 2015 Instructions for Schedule C, at C-1.

3 The cash receipts and disbursements method generally requires that

expenditures be deducted for the taxable year in which actually made. Treas. Reg. §§ 1.446-1(c)(1)(i), 1.461-1(a)(1); see also Saviano v. Commissioner, 80 T.C. 955, 964 (1983) (“[U]ntil a cash basis taxpayer suffers an economic detriment, i.e., an actual depletion of his property, he has not made a payment which will give rise to an expense deduction.” (quoting Rife v. Commissioner, 356 F.2d 883, 889 (5th Cir. 1966), rev’g and remanding 41 T.C. 732 (1964))), aff’d, 765 F.2d 643 (7th Cir. 1985).

[*4] (Verizon expenses), and $1,148 for miscellaneous items related to Vizala (miscellaneous expenses). See infra Appendixes (listing the date and amount of each payment in the foregoing four categories). Respondent disallowed the entire deduction in a notice of deficiency mailed to petitioner on July 31, 2018, and petitioner sought redetermination of the deficiency in this Court. 4

OPINION

I. Burden of Proof

The Commissioner’s determinations set forth in a notice of deficiency are generally presumed correct, and the taxpayer bears the burden of proving the determinations are in error. Rule 142(a)(1); Welch v. Helvering, 290 U.S. 111, 115 (1933). Moreover, deductions are a matter of legislative grace, and the taxpayer bears the burden of proving his entitlement to any deduction claimed. INDOPCO, Inc. v. Commissioner, 503 U.S. 79, 84 (1992). We denied by Order issued on February 4, 2021, petitioner’s Motion of January 21, 2021, to shift the burden of proof to respondent under Rule 142(a)(1).

Petitioner made an oral motion at trial to shift the burden of proof to respondent under section 7491(a), paragraph (1) of which provides in pertinent part that if “a taxpayer introduces credible evidence with respect to any factual issue relevant to ascertaining the liability of the taxpayer for [the federal income tax], the Secretary shall have the burden of proof with respect to such issue.” 5 Paragraph (2)(B) further provides that the paragraph (1) burden shift applies with respect to an issue only if the taxpayer has maintained all records required by the Code.

As explained infra Part II, the burden of proof does not shift to respondent as to the date petitioner opened his website, the business purpose of the Verizon expenses, or the total amount of start-up expenditures. We otherwise decide the factual issues in this case on the preponderance of the evidence, and we need not decide which party has

4 The notice of deficiency imposed a section 6662(a) accuracy-related penalty of $1,295, which respondent conceded before trial.

5 Section 7701(a)(11)(B) defines the “Secretary” as the Secretary of the

Treasury or his delegate. The Secretary of the Treasury has delegated to the Commissioner the authority to litigate cases on behalf of the United States in the Tax Court. See, e.g., Treas. Reg. § 601.509.

[*5] the burden of proof. See Knudsen v. Commissioner, 131 T.C. 185, 189 (2008), supplementing T.C. Memo. 2007-340.

II. Trade or Business Expenses and Start-Up Expenditures

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