Gibralter, LLC v. DMS Flowers, LLC

District Court, E.D. California·Decided March 24, 2025·No. 1:24-cv-00174·Unknown

Opinion

GIBRALTER, LLC, et al., Case No. 1:24-cv-00174-KES-CDB

Plaintiffs, ORDER GRANTING UNOPPOSED MOTION TO AMEND THE COMPLAINT AND v. DIRECTING SERVICE DMS FLOWERS, LLC, et al., (Doc. 81) Defendants. ORDER GRANTING UNOPPOSED MOTION TO AMEND THE CROSSCLAIM AND DIRECTING SERVICE

(Doc. 84)

7-DAY DEADLINE

Pending before the Court are the unopposed motions of Plaintiffs Gibralter, LLC (“Gibralter”) and Divinely, Inc. (“Divinely”) (collectively, “Plaintiffs”) to amend the complaint, filed on January 20, 2025 (Doc. 81), and the unopposed motion of Defendant Daniel Andrade (“Andrade”) to amend the crossclaim, filed on January 21, 2025 (Doc. 84). The Court addresses the motions in turn below. I. Relevant Background On February 6, 2024, Plaintiffs initiated this action with the filing of a complaint in which they seek relief for trademark infringement and related claims under 15 U.S. C. §§ 1501 et seq. (“Lanham Act”) and state law. (Doc. 1). Plaintiffs’ claims are based on allegations that Defendants DMS Flowers, LLC (“DMS”), Andrade, Maria Pantoja, and Samantha Andrade (collectively, “Defendants”) unlawfully infringed Plaintiffs’ registered trademark “Bloomingful” (the “MARK”). (Doc. 68 at 2). In his answer to Plaintiffs’ complaint (filed while appearing pro se), Andrade asserted a “crossclaim complaint” against Teleflora, a corporation doing business in Bakersfield, California. (Docs. 38, 39). In the purported crossclaim against Teleflora, Andrade alleges that he purchased a business called “All My Love Fresh Flowers” in June 2023. (Doc. 39 ¶ 8). Upon purchasing the business, Andrade “changed the name to ‘Bloomingful’ while in escrow.” (Id. at ¶ 9). Andrade alleges he was unaware that “Bloomingful” was a trademarked name and that he advertised the grand opening of his new store through various media, including radio. (Id. at ¶ 39); (Doc. 1 at ¶ 40). Andrade alleges his business model involves receiving orders from Teleflora. (Doc. 39 ¶¶ 4, 14). Andrade alleges that around the time of the grand opening in June 2023, he “was informed that he could not use the name ‘Bloomingful.’” (Id. at ¶ 10). Andrade acknowledges that Plaintiff Gibralter owns the trademark for “Bloomingful.” (Id. at ¶ 18). Andrade claims he promptly changed the business name to DMS LLC. (Id. at ¶ 11); see (Doc. 1 at ¶ 18) (“As of November 9, 2023, DMS Flowers, LLC is a California Limited Liability Company and on information and belief is the new business name of Bloomingful Flowers LLC…”). Andrade claims Teleflora was supposed to remove the previous name from their advertisements when informed of the trademark issue. (Doc. 39 at ¶ 14). Andrade alleges he “specifically requested that Teleflora make this change around December 12, 2023.” (Id. at ¶ 16). Andrade claims Teleflora complied with his request around February 24, 2024. (Id.). In the Court’s order granting Andrade’s motion to set aside default as to him only (Doc. 44), the Court acknowledged Andrade’s attempt to join non-party Teleflora to this action by way of his “cross complaint” asserting various causes of action against Teleflora generally relating to Plaintiffs’ trademark infringement allegations. (Doc. 44 at 9); see (Doc. 39). The Court noted that Teleflora was not currently a party to this action and directed Plaintiffs and Andrade to meet report their respective views concerning whether Teleflora must or should be added to the action. (Id.) (“Joinder of parties is governed by Rule 19 and 20 of the Federal Rules of Civil Procedure. See Fed. R. Civ. P. 13(h).”). On November 14, 2024, Plaintiffs filed the first amended scheduling report. (Doc. 64). Therein, Plaintiffs represented they met and conferred with Andrade, then-appearing pro se, on October 26, 2024. (Id. at 2). The parties noted that “it is unclear whether the Cross-Complaint has been [deemed filed or] served on Teleflora.” (Id. at 3, 10). Plaintiffs represented that “the damages in Plaintiffs’ Motion [requesting entry of default judgment against the three named defaulting Defendants] are based upon the reimbursement/indemnification damages Defendant [Andrade] is seeking against Teleflora.” (Id. at 3); (see id. at 10) (“Defendant has filed a Cross- Complaint only against Teleflora seeking $100,000.00 as reimbursement/indemnification. Teleflora is a floral transdelivery platform upon which Defendant has an ecommerce store.”). On November 21, 2024, the Court convened for the scheduling conference with Plaintiffs’ counsel and Defendants Daniel Andrade, Samantha Andrade, and Maria Pantoja present. (Doc. 65). The following day, the Court entered the scheduling order and therein ordered the parties to make a joint filing addressing the issue of Rule 19 and Rule 20 as to whether purported Defendant/Cross-Defendant Teleflora should or must be added to the case. (Doc. 68 at 3). The parties filed the joint supplemental statement in response to the Court’s order on December 6, 2024. (Doc. 77). On December 30, 2024, the Court granted the parties’ construed joint motion for joinder of putative Defendant/Cross-Defendant Teleflora under either Rule 19(a)(1)(A) and (B) as a required party or under Rule 20(a)(2) as a permissive party. (Doc. 78). A summons issued as to Teleflora the same day and the Court directed Defendant Andrade to effect service of process within 45 days and promptly file proofs of service. (Id. at 7); (Doc. 79). On January 20, 2025, Plaintiffs filed the instant, unopposed motion to amend the complaint with the proposed first amended complaint attached as “Exhibit 1” to the incorporated declaration of counsel Laurie Doucet Normandin (Doc. 81); the following day, Defendants filed the instant, unopposed motion to amend the crossclaim with the proposed first amended crossclaim attached as “Exhibit A” to the declaration of counsel H. Larry Elam (Docs. 84, 84-1). II. Governing Authority Rule 15 provides that a plaintiff may amend the complaint only by leave of the court or by written consent of the adverse party if the amendment is sought more than 21 days after the filing of a responsive pleading or a motion to dismiss. Fed. R. Civ. P. 15(a). “Rule 15(a) is very liberal” and a court should freely give leave to amend when “justice so requires.” AmerisourceBergen Corp. v. Dialysist West, Inc., 465 F.3d 946, 951 (9th Cir. 2006); see Chodos v. W. Publ. Co., 292 F.3d 992, 1003 (9th Cir. 2002) (“it is generally our policy to permit amendment with ‘extreme liberality’”) (quoting Morongo Band of Mission Indians v. Rose, 893 F.2d 1074, 1079 (9th Cir.1990)). Granting or denying leave to amend a complaint under Rule 15 is within the discretion of the court. Swanson v. United States Forest Service, 87 F.3d 339, 343 (9th Cir. 1996). “In exercising this discretion, a court must be guided by the underlying purpose of Rule 15 to facilitate decision on the merits, rather than on the pleadings or technicalities.” United States v. Webb, 655 F.2d 977, 979 (9th Cir, 1981); Chudacoff v. Univ. Med. Ctr., 649 F.3d 1143, 1152 (9th Cir. 2011) (“refusing Chudacoff leave to amend a technical pleading error, albeit one he should have noticed earlier, would run contrary to Rule 15(a)’s intent.

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Gibralter, LLC v. DMS Flowers, LLC, (E.D. Cal. 2025).

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