Gibralter, LLC v. DMS Flowers, LLC

CourtDistrict Court, E.D. California
DecidedMarch 24, 2025
Docket1:24-cv-00174
StatusUnknown

This text of Gibralter, LLC v. DMS Flowers, LLC (Gibralter, LLC v. DMS Flowers, LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gibralter, LLC v. DMS Flowers, LLC, (E.D. Cal. 2025).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 FOR THE EASTERN DISTRICT OF CALIFORNIA 10 11 GIBRALTER, LLC, et al., Case No. 1:24-cv-00174-KES-CDB

12 Plaintiffs, ORDER GRANTING UNOPPOSED MOTION TO AMEND THE COMPLAINT AND 13 v. DIRECTING SERVICE 14 DMS FLOWERS, LLC, et al., (Doc. 81) 15 Defendants. ORDER GRANTING UNOPPOSED MOTION 16 TO AMEND THE CROSSCLAIM AND DIRECTING SERVICE 17

18 (Doc. 84)

19 7-DAY DEADLINE

20 21 Pending before the Court are the unopposed motions of Plaintiffs Gibralter, LLC 22 (“Gibralter”) and Divinely, Inc. (“Divinely”) (collectively, “Plaintiffs”) to amend the complaint, 23 filed on January 20, 2025 (Doc. 81), and the unopposed motion of Defendant Daniel Andrade 24 (“Andrade”) to amend the crossclaim, filed on January 21, 2025 (Doc. 84). The Court addresses 25 the motions in turn below. 26 I. Relevant Background 27 On February 6, 2024, Plaintiffs initiated this action with the filing of a complaint in which they seek relief for trademark infringement and related claims under 15 U.S. C. §§ 1501 et seq. 1 (“Lanham Act”) and state law. (Doc. 1). Plaintiffs’ claims are based on allegations that 2 Defendants DMS Flowers, LLC (“DMS”), Andrade, Maria Pantoja, and Samantha Andrade 3 (collectively, “Defendants”) unlawfully infringed Plaintiffs’ registered trademark “Bloomingful” 4 (the “MARK”). (Doc. 68 at 2). 5 In his answer to Plaintiffs’ complaint (filed while appearing pro se), Andrade asserted a 6 “crossclaim complaint” against Teleflora, a corporation doing business in Bakersfield, California. 7 (Docs. 38, 39). In the purported crossclaim against Teleflora, Andrade alleges that he purchased 8 a business called “All My Love Fresh Flowers” in June 2023. (Doc. 39 ¶ 8). Upon purchasing 9 the business, Andrade “changed the name to ‘Bloomingful’ while in escrow.” (Id. at ¶ 9). 10 Andrade alleges he was unaware that “Bloomingful” was a trademarked name and that he 11 advertised the grand opening of his new store through various media, including radio. (Id. at ¶ 12 39); (Doc. 1 at ¶ 40). Andrade alleges his business model involves receiving orders from 13 Teleflora. (Doc. 39 ¶¶ 4, 14). Andrade alleges that around the time of the grand opening in June 14 2023, he “was informed that he could not use the name ‘Bloomingful.’” (Id. at ¶ 10). Andrade 15 acknowledges that Plaintiff Gibralter owns the trademark for “Bloomingful.” (Id. at ¶ 18). 16 Andrade claims he promptly changed the business name to DMS LLC. (Id. at ¶ 11); see (Doc. 1 17 at ¶ 18) (“As of November 9, 2023, DMS Flowers, LLC is a California Limited Liability 18 Company and on information and belief is the new business name of Bloomingful Flowers 19 LLC…”). Andrade claims Teleflora was supposed to remove the previous name from their 20 advertisements when informed of the trademark issue. (Doc. 39 at ¶ 14). Andrade alleges he 21 “specifically requested that Teleflora make this change around December 12, 2023.” (Id. at ¶ 16). 22 Andrade claims Teleflora complied with his request around February 24, 2024. (Id.). 23 In the Court’s order granting Andrade’s motion to set aside default as to him only (Doc. 24 44), the Court acknowledged Andrade’s attempt to join non-party Teleflora to this action by way 25 of his “cross complaint” asserting various causes of action against Teleflora generally relating to 26 Plaintiffs’ trademark infringement allegations. (Doc. 44 at 9); see (Doc. 39). The Court noted 27 that Teleflora was not currently a party to this action and directed Plaintiffs and Andrade to meet 1 report their respective views concerning whether Teleflora must or should be added to the action. 2 (Id.) (“Joinder of parties is governed by Rule 19 and 20 of the Federal Rules of Civil Procedure. 3 See Fed. R. Civ. P. 13(h).”). 4 On November 14, 2024, Plaintiffs filed the first amended scheduling report. (Doc. 64). 5 Therein, Plaintiffs represented they met and conferred with Andrade, then-appearing pro se, on 6 October 26, 2024. (Id. at 2). The parties noted that “it is unclear whether the Cross-Complaint 7 has been [deemed filed or] served on Teleflora.” (Id. at 3, 10). Plaintiffs represented that “the 8 damages in Plaintiffs’ Motion [requesting entry of default judgment against the three named 9 defaulting Defendants] are based upon the reimbursement/indemnification damages Defendant 10 [Andrade] is seeking against Teleflora.” (Id. at 3); (see id. at 10) (“Defendant has filed a Cross- 11 Complaint only against Teleflora seeking $100,000.00 as reimbursement/indemnification. 12 Teleflora is a floral transdelivery platform upon which Defendant has an ecommerce store.”). 13 On November 21, 2024, the Court convened for the scheduling conference with Plaintiffs’ 14 counsel and Defendants Daniel Andrade, Samantha Andrade, and Maria Pantoja present. (Doc. 15 65). The following day, the Court entered the scheduling order and therein ordered the parties to 16 make a joint filing addressing the issue of Rule 19 and Rule 20 as to whether purported 17 Defendant/Cross-Defendant Teleflora should or must be added to the case. (Doc. 68 at 3). The 18 parties filed the joint supplemental statement in response to the Court’s order on December 6, 19 2024. (Doc. 77). 20 On December 30, 2024, the Court granted the parties’ construed joint motion for joinder 21 of putative Defendant/Cross-Defendant Teleflora under either Rule 19(a)(1)(A) and (B) as a 22 required party or under Rule 20(a)(2) as a permissive party. (Doc. 78). A summons issued as to 23 Teleflora the same day and the Court directed Defendant Andrade to effect service of process 24 within 45 days and promptly file proofs of service. (Id. at 7); (Doc. 79). 25 On January 20, 2025, Plaintiffs filed the instant, unopposed motion to amend the 26 complaint with the proposed first amended complaint attached as “Exhibit 1” to the incorporated 27 declaration of counsel Laurie Doucet Normandin (Doc. 81); the following day, Defendants filed 1 the instant, unopposed motion to amend the crossclaim with the proposed first amended 2 crossclaim attached as “Exhibit A” to the declaration of counsel H. Larry Elam (Docs. 84, 84-1). 3 II. Governing Authority 4 Rule 15 provides that a plaintiff may amend the complaint only by leave of the court or by 5 written consent of the adverse party if the amendment is sought more than 21 days after the filing 6 of a responsive pleading or a motion to dismiss. Fed. R. Civ. P. 15(a). “Rule 15(a) is very 7 liberal” and a court should freely give leave to amend when “justice so requires.” 8 AmerisourceBergen Corp. v. Dialysist West, Inc., 465 F.3d 946, 951 (9th Cir. 2006); see Chodos 9 v. W. Publ. Co., 292 F.3d 992, 1003 (9th Cir. 2002) (“it is generally our policy to permit 10 amendment with ‘extreme liberality’”) (quoting Morongo Band of Mission Indians v. Rose, 893 11 F.2d 1074, 1079 (9th Cir.1990)). 12 Granting or denying leave to amend a complaint under Rule 15 is within the discretion of 13 the court. Swanson v. United States Forest Service, 87 F.3d 339, 343 (9th Cir. 1996). “In 14 exercising this discretion, a court must be guided by the underlying purpose of Rule 15 to 15 facilitate decision on the merits, rather than on the pleadings or technicalities.” United States v.

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Bluebook (online)
Gibralter, LLC v. DMS Flowers, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/gibralter-llc-v-dms-flowers-llc-caed-2025.