Gibralter, LLC v. DMS Flowers, LLC

District Court, E.D. California·Decided December 30, 2024·No. 1:24-cv-00174·Unknown

Opinion

EASTERN DISTRICT OF CALIFORNIA

GIBRALTER, LLC, et al., Case No. 1:24-cv-00174-KES-CDB

Plaintiffs, ORDER GRANTING CONSTRUED JOINT MOTION FOR JOINDER OF PUTATIVE v. DEFENDANT/CROSS-DEFENDANT TELEFLORA DMS FLOWERS, LLC, et al., (Doc. 77) Defendants. Clerk of the Court to Issue Summons

A. Procedural Posture On February 6, 2024, Plaintiffs Gibralter, LLC and Divinely, Inc. (“Plaintiffs”) initiated this action with the filing of a complaint in which they seek relief for trademark infringement and related claims under 15 U.S. C. §§ 1501 et seq. (“Lanham Act”) and state law. (Doc. 1). Plaintiffs’ claims are based on allegations that Defendants DMS Flowers, LLC, Daniel Andrade, Samantha Andrade, and Maria Pantoja (“Defendants”) unlawfully infringed Plaintiffs’ registered trademark “Bloomingful” (the “MARK”). (Doc. 68 at 2). Plaintiffs seek to: (a) preliminarily enjoin Defendants from distributing, marketing, or selling florals bearing the MARK or any words which are confusing similar to the MARK; (b) permanently enjoin Defendants from distributing, marketing, or selling florals using or bearing the MARK or any words confusingly similar to the MARK; (c) award Plaintiffs monetary damages and to treble that award; (d) require Defendants to disgorge all profits from sales of florals under the infringing MARK; and (e) award Plaintiffs punitive damages, attorneys’ fees, and costs. (Doc. 1 ¶ 13). The Clerk of the Court entered defaults as to all Defendants on May 28, 2024, and June 13, 2024. (Docs. 25, 28). On October 15, 2024, the Court granted the motion of Defendant Daniel Andrade (“Andrade”) to set aside default as to him only. (Doc. 44).1 In his answer to Plaintiffs’ complaint, Andrade asserted a “crossclaim complaint” against Teleflora, a corporation doing business in Bakersfield, California. (Docs. 38-39). In the “crossclaim” against Teleflora, Andrade alleges that he purchased a business called “All My Love Fresh Flowers” in June 2023. (Doc. 39 ¶ 8). Upon purchasing the business, Andrade “changed the name to ‘Bloomingful’ while in escrow.” (Id. at ¶ 9). Andrade claims he was unaware that “Bloomingful” was a trademarked name and he advertised the grand opening of his new store through various media, including radio. (Id. at ¶ 39); (Doc. 1 at ¶ 40). Andrade claims his business model involves receiving orders from Teleflora. (Doc. 39 ¶¶ 4, 14). Andrade alleges that around the time of the grand opening in June 2023, he “was informed that he could not use the name ‘Bloomingful.’” (Id. at ¶ 10). Andrade acknowledges that Plaintiff Gibralter owns the trademark for “Bloomingful.” (Id. at ¶ 18). Andrade claims he promptly changed the business name to DMS LLC. (Id. at ¶ 11); see (Doc. 1 at ¶ 18) (“As of November 9, 2023, DMS Flowers, LLC is a California Limited Liability Company and on information and belief is the new business name of Bloomingful Flowers LLC…”). Andrade claims Teleflora was supposed to remove the previous name from their advertisements when informed of the trademark issue. (Doc. 39 at ¶ 14). Andrade asserts he “specifically requested that Teleflora make this change around December 12, 2023.” (Id. at ¶ 16). Andrade claims Teleflora complied with his request around February 24, 2024. (Id.). In its order granting Andrade’s motion to set aside default, the Court acknowledged Andrade’s attempt to join non-party Teleflora to this action by way of his “cross complaint” asserting various causes of action against Teleflora generally relating to Plaintiffs’ trademark infringement allegations. (Id. at 9); see (Doc. 39). The Court noted that Teleflora is not currently a party to this action and

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Gibralter, LLC v. DMS Flowers, LLC, (E.D. Cal. 2024).

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