Gibralter, LLC v. DMS Flowers, LLC

District Court, E.D. California·Decided December 30, 2024·No. 1:24-cv-00174·Unknown

Opinion

1 2 3

4 5 6 7 8 UNITED STATES DISTRICT COURT 9 EASTERN DISTRICT OF CALIFORNIA 10

11 GIBRALTER, LLC, et al., Case No. 1:24-cv-00174-KES-CDB

12 Plaintiffs, ORDER GRANTING CONSTRUED JOINT MOTION FOR JOINDER OF PUTATIVE 13 v. DEFENDANT/CROSS-DEFENDANT TELEFLORA 14 DMS FLOWERS, LLC, et al., (Doc. 77) 15 Defendants. Clerk of the Court to Issue Summons 16

17 BACKGROUND

18 A. Procedural Posture 19 On February 6, 2024, Plaintiffs Gibralter, LLC and Divinely, Inc. (“Plaintiffs”) initiated this 20 action with the filing of a complaint in which they seek relief for trademark infringement and related 21 claims under 15 U.S. C. §§ 1501 et seq. (“Lanham Act”) and state law. (Doc. 1). Plaintiffs’ claims 22 are based on allegations that Defendants DMS Flowers, LLC, Daniel Andrade, Samantha Andrade, 23 and Maria Pantoja (“Defendants”) unlawfully infringed Plaintiffs’ registered trademark “Bloomingful” 24 (the “MARK”). (Doc. 68 at 2). Plaintiffs seek to: (a) preliminarily enjoin Defendants from 25 distributing, marketing, or selling florals bearing the MARK or any words which are confusing similar 26 to the MARK; (b) permanently enjoin Defendants from distributing, marketing, or selling florals using 27 or bearing the MARK or any words confusingly similar to the MARK; (c) award Plaintiffs monetary 28 damages and to treble that award; (d) require Defendants to disgorge all profits from sales of florals 1 under the infringing MARK; and (e) award Plaintiffs punitive damages, attorneys’ fees, and costs. 2 (Doc. 1 ¶ 13). 3 The Clerk of the Court entered defaults as to all Defendants on May 28, 2024, and June 13, 4 2024. (Docs. 25, 28). On October 15, 2024, the Court granted the motion of Defendant Daniel 5 Andrade (“Andrade”) to set aside default as to him only. (Doc. 44).1 6 In his answer to Plaintiffs’ complaint, Andrade asserted a “crossclaim complaint” against 7 Teleflora, a corporation doing business in Bakersfield, California. (Docs. 38-39). In the “crossclaim” 8 against Teleflora, Andrade alleges that he purchased a business called “All My Love Fresh Flowers” 9 in June 2023. (Doc. 39 ¶ 8). Upon purchasing the business, Andrade “changed the name to 10 ‘Bloomingful’ while in escrow.” (Id. at ¶ 9). Andrade claims he was unaware that “Bloomingful” was 11 a trademarked name and he advertised the grand opening of his new store through various media, 12 including radio. (Id. at ¶ 39); (Doc. 1 at ¶ 40). Andrade claims his business model involves receiving 13 orders from Teleflora. (Doc. 39 ¶¶ 4, 14). Andrade alleges that around the time of the grand opening 14 in June 2023, he “was informed that he could not use the name ‘Bloomingful.’” (Id. at ¶ 10). Andrade 15 acknowledges that Plaintiff Gibralter owns the trademark for “Bloomingful.” (Id. at ¶ 18). Andrade 16 claims he promptly changed the business name to DMS LLC. (Id. at ¶ 11); see (Doc. 1 at ¶ 18) (“As 17 of November 9, 2023, DMS Flowers, LLC is a California Limited Liability Company and on 18 information and belief is the new business name of Bloomingful Flowers LLC…”). Andrade claims 19 Teleflora was supposed to remove the previous name from their advertisements when informed of the 20 trademark issue. (Doc. 39 at ¶ 14). Andrade asserts he “specifically requested that Teleflora make 21 this change around December 12, 2023.” (Id. at ¶ 16). Andrade claims Teleflora complied with his 22 request around February 24, 2024. (Id.). 23 In its order granting Andrade’s motion to set aside default, the Court acknowledged Andrade’s 24 attempt to join non-party Teleflora to this action by way of his “cross complaint” asserting various 25 causes of action against Teleflora generally relating to Plaintiffs’ trademark infringement allegations. 26 (Id. at 9); see (Doc. 39). The Court noted that Teleflora is not currently a party to this action and 27

28 1 All other Defendant remain in default and are the subject of Plaintiffs’ pending motions for default judgment. See (Docs. 52, 54, 56). 1 directed Plaintiffs and Andrade to meet and confer in connection with their preparation of a joint 2 scheduling report and address in that report their respective views concerning whether Teleflora must 3 or should be added to the action. (Id.) (“Joinder of parties is governed by Rule 19 and 20 of the 4 Federal Rules of Civil Procedure. See Fed. R. Civ. P. 13(h).”). 5 On November 14, 2024, Plaintiffs filed the first amended scheduling report. (Doc. 64). 6 Therein, Plaintiffs represented they met and conferred with Andrade, then-appearing pro se, on 7 October 26, 2024. (Id. at 2). The parties noted that “it is unclear whether the Cross-Complaint has 8 been [deemed filed or] served on Teleflora.” (Id. at 3, 10). Plaintiffs represented that “the damages in 9 Plaintiffs’ Motion [to request an entry of default judgment against the three named defaulted 10 Defendants] are based upon the reimbursement/indemnification damages Defendant [Andrade] is 11 seeking against Teleflora.” (Id. at 3); (see id. at 10) (“Defendant has filed a Cross-Complaint only 12 against Teleflora seeking $100,000.00 as reimbursement/indemnification. Teleflora is a floral 13 transdelivery platform upon which Defendant has an ecommerce store.”). 14 On November 21, 2024, the Court held the scheduling conference with Plaintiffs’ counsel and 15 Defendants Daniel Andrade, Samantha Andrade, and Maria Pantoja present. (Doc. 65). The 16 following day, the Court entered the scheduling order and therein ordered the parties to make a joint 17 filing addressing the issue of Rule 19 and Rule 20 as to whether purported Defendant/Cross-Defendant 18 Teleflora should or must be added to the case. (Doc. 68 at 3). 19 B. The Parties’ Pending Joinder Request 20 Pending before the Court is the parties’ joint supplemental statement regarding joinder of 21 purported Defendant/Cross-Defendant Teleflora, filed on December 6, 2024. (Doc. 77). Therein, the 22 parties agree that Teleflora must or may be joined pursuant to Federal Rules of Civil Procedure 23 19(a)(1)(A) and 20(a)(2)(A). (Id. at 2). The parties represent that under Rule 19(a)(1)(A), Teleflora 24 must be joined as a party because it is subject to service of process, its joinder would not deprive the 25 Court of subject-matter jurisdiction, and, from Defendants’ standpoint, the Court cannot accord 26 complete relief among the existing parties. (Id.). The parties further represent that under Rule 27 20(a)(2)(A) and (B), Teleflora may be joined as a party because any right to relief is asserted against 28 them jointly, severally, or in the alternative with respect to or arising out of the same transactions, 1 occurrences, or series of transactions or occurrences. (Id.). Additionally, questions of law or fact that 2 are common to all Defendants, including Teleflora, will arise in the action as under Rule 20(a)(2)(B). 3 (Id.). 4 The Court construes the parties’ joint supplemental statement as a construed joint motion for 5 joinder of Teleflora either as a required party under Rule 19(a)(1)(A) or a permissive party under Rule 6 20(a)(2)(A) and (B). For the reasons below, the Court will grant the construed motion to join 7 purported Defendant/Cross-Defendant Teleflora to this action. 8 DISCUSSION 9 A. Standards Concerning Joinder 10 The Federal Rules of Civil Procedure allow a party to “join, as independent or alternative 11 claims, as many claims as it has against an opposing party.” Fed. R. Civ. P.

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