Gibralter, LLC v. DMS Flowers, LLC

District Court, E.D. California·Decided July 14, 2025·No. 1:24-cv-00174·Unknown

Opinion

GIBRALTER, LLC, et al., Case No. 1:24-cv-00174-CDB

Plaintiffs, ORDER GRANTING CROSS-DEFENDANT TELEFLORA, LLC’S UNOPPOSED REQUEST v. FOR JUDICIAL NOTICE DMS FLOWERS, LLC, et al., (Doc. 106-2) Defendants. ORDER GRANTING CROSS-DEFENDANT TELEFLORA, LLC’S MOTION TO DISMISS THE FIRST AMENDED CROSS-COMPLAINT WITH LEAVE TO AMEND CERTAIN

(Doc. 106)

Pending before the Court1 is the motion of Defendant/Cross-Defendant Teleflora, LLC (“Teleflora”) to dismiss the first amended cross-complaint (“FACC”) of Defendants Daniel Andrade (“Andrade”), Samantha Andrade, DMS Flowers, LLC, and Maria Pantoja (collectively, the “DMS Flowers Defendants”) and request therein for judicial notice, filed on May 23, 2025. (Docs. 106, 106-2). On June 6, 2025, DMS Flowers Defendants filed an opposition to the motion to dismiss, and on June 16, 2025, Teleflora filed a reply. (Docs. 110, 113). A hearing on the motion

1 Following all parties’ expression of consent to the jurisdiction of a magistrate judge for all further proceedings in this action, including trial and entry of judgment, on May 22, 2025, this was held on the record on June 27, 2025. (Doc. 117). For the reasons set forth herein, the Court will grant Teleflora’s motion to dismiss the FACC with leave to amend certain claims. I. Background A. Procedural History On February 6, 2024, Plaintiffs Gibralter, LLC (“Gibralter”), and Divinely, Inc. (“Divinely”) (“Plaintiffs”), initiated this action with the filing of a complaint against the DMS Flowers Defendants. (Doc. 1). In his answer to Plaintiffs’ complaint (filed while appearing pro se), Andrade asserted a “crossclaim complaint” against Teleflora, a corporation doing business in Bakersfield, California. (Docs. 38, 39). The scheduling of the case was complicated and significantly delayed given the entry of defaults against certain Defendants, their pro se status (initially), and the litigation of motions for default judgment and to set aside defaults. Following a scheduling conference at which the DMS Flowers Defendants appeared pro se, on November 22, 2024, the Court entered the operative scheduling order (see Doc. 68), and in the months that followed, the DMS Flowers Defendants retained counsel and successfully litigated the setting aside of defaults (see Docs. 44, 89). On December 30, 2024, the Court granted the parties’ construed joint motion for joinder of putative Defendant/Cross-Defendant Teleflora under either Rule 19(a)(1)(A) and (B) as a required party or under Rule 20(a)(2) as a permissive party. (Doc. 78). On March 24, 2025, the Court granted the parties’ unopposed motions to amend the complaint and to amend the crossclaim. (Doc. 90). On March 25, 2025, Andrade filed the operative FACC and on March 27, 2025, Plaintiffs filed the operative, first amended complaint (“FAC”). (Docs. 92, 93). On May 15, 2025, the DMS Flowers Defendants filed an answer to the first amended complaint. (Doc. 99). B. Factual Background of First Amended Cross-Complaint In the FACC, DMS Flowers Defendants allege that they are in the business of selling flowers online and that in June 2023, Defendant Daniel Andrade purchased a business called ““All My Love Fresh Flowers.” (Doc. 92 ¶¶ 12, 13). DMS Flowers Defendants allege that Andrade inadvertently erred in changing the business name to “Bloomingful Flowers” as he was unaware it grand opening of the business through various media, including radio. Id. ¶ 14. Around the time of the grand opening in June 2023, Andrade was informed that he could not use the name “Bloomingful Flowers”, and he promptly changed the business name to DMS Flowers, LLC. Id. ¶¶ 15, 16. Thereafter, Andrade obtained a new EIN number, opened a new bank account, and registered a new domain name for the business name “DMS Flowers, LLC.” Id. ¶¶ 17, 18. DMS Flowers Defendants allege that Andrade’s business model involves receiving orders from Teleflora, who advertised DMS Flowers LLC online. Id. ¶ 19. DMS Flowers Defendants allege that Teleflora was supposed to remove the previous name, “Bloomingful Flowers LLC,” from their advertisements when they informed Teleflora of the trademark infringement issue. Id. DMS Flowers Defendants allege that Andrade specifically requested Teleflora make this change on December 12, 2023, and that Andrade was informed and believes that Teleflora complied with his request on February 24, 2024, however, by that time, the DMS Flowers Defendants were facing an infringement lawsuit brought by Plaintiff Gibralter. Id. ¶¶ 20, 21. DMS Flowers Defendants allege that they were damaged due to Teleflora’s delay in removing and replacing the trademarked name, which resulted in Gibralter’s infringement claims against them. Id. ¶ 22. DMS Flowers Defendants allege that per the written agreement between DMS Flowers, LLC and Teleflora, Teleflora was obligated to correctly advertise Andrade’s business name in exchange for a monthly fee of $500 plus a percentage of profits earned by DMS Flowers, LLC. Id. ¶ 24. DMS Flowers Defendants allege that Andrade had no intention of infringing on Gibralter’s trademark and made reasonable efforts to rectify the error as soon as he was made aware of the error. Id. ¶ 25. DMS Flowers Defendants allege that unbeknownst to Andrade, Teleflora did not remove the “Bloomingful Flowers LLC” trademark from Andrade’s advertisements for more than two months after he had made the requested change. Id. ¶ 26. DMS Flowers Defendants allege that Teleflora’s delay in changing the name breaches the covenant of good faith and fair dealing, which required that Teleflora “would do nothing that would injure” Andrade’s right to receive the benefits of the contract. Id. ¶ 27. DMS Flowers Defendants further allege that Teleflora’s delay is the proximate cause for Gibralter’s claim against DMS Flowers Defendants for continued infringement of the “Bloomingful Flowers” mark and DMS Flowers Defendants’ damages. Id. ¶ 28. In Claim 1, DMS Flowers Defendants assert Teleflora entered into a contract with Andrade to advertise his business accurately and included therein “specific obligations” on Teleflora to ensure that all promotional materials, including online advertisements, reflected the correct and legal business name of Andrade’s business. They further allege that Teleflora was contractually obligated to “promptly update and correct any business information upon his request and ensure compliance with trademark laws to prevent legal issues arising from the use of an infringing business name.” Id. ¶¶ 29, 30. The FACC asserts that Teleflora breached these “stipulated” contractual obligations by failing to update the business name following Andrade’s notification to Teleflora on December 12, 2023, and Teleflora’s delay in doing so until February 24, 2024. Id. ¶¶ 30, 32-33. The FACC further asserts Teleflora’s continued advertisement of the infringing name led to Gibralter’s lawsuit against DMS Flowers Defendants and damages related thereto. Id. ¶¶ 36- 39. Claim 2 of the FACC asserts a claim for breach of the implied covenant of good faith and fair dealing against Teleflora for failing to promptly remove the infringing name and exposing DMS Flowers Defendants to the risk of legal action and harm to their business interests. Id. ¶¶ 40- 43. Claim 3 of the FACC asserts a contributory trademark infringement claim pursuant to Section 43(a) of the Lanham Act (15 U.S.C. § 1125(a)). DMS Flowers Defendants allege that Teleflora materially contributed to the alleged infringement of Plaintiffs’ valid, protectable trademark based on Teleflora’s delay in substituting the business name despite Teleflora’s “ability to monitor and supervise its business to execute directions from members” like DMS Flowers Defendants, resulting in DMS Flowers Defendants’ harm. Id. ¶¶ 44-48. Claim 4 of the FACC asserts that Teleflora’s negligent delay in updating DMS Fl

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