Gibralter, LLC v. DMS Flowers, LLC

District Court, E.D. California·Decided July 14, 2025·No. 1:24-cv-00174·Unknown

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 FOR THE EASTERN DISTRICT OF CALIFORNIA 10 11 GIBRALTER, LLC, et al., Case No. 1:24-cv-00174-CDB

12 Plaintiffs, ORDER GRANTING CROSS-DEFENDANT TELEFLORA, LLC’S UNOPPOSED REQUEST 13 v. FOR JUDICIAL NOTICE 14 DMS FLOWERS, LLC, et al., (Doc. 106-2) 15 Defendants. ORDER GRANTING CROSS-DEFENDANT 16 TELEFLORA, LLC’S MOTION TO DISMISS THE FIRST AMENDED CROSS-COMPLAINT 17 WITH LEAVE TO AMEND CERTAIN 18 CLAIMS

19 (Doc. 106)

20 Pending before the Court1 is the motion of Defendant/Cross-Defendant Teleflora, LLC 21 (“Teleflora”) to dismiss the first amended cross-complaint (“FACC”) of Defendants Daniel 22 Andrade (“Andrade”), Samantha Andrade, DMS Flowers, LLC, and Maria Pantoja (collectively, 23 the “DMS Flowers Defendants”) and request therein for judicial notice, filed on May 23, 2025. 24 (Docs. 106, 106-2). On June 6, 2025, DMS Flowers Defendants filed an opposition to the motion 25 to dismiss, and on June 16, 2025, Teleflora filed a reply. (Docs. 110, 113). A hearing on the motion 26

27 1 Following all parties’ expression of consent to the jurisdiction of a magistrate judge for all further proceedings in this action, including trial and entry of judgment, on May 22, 2025, this 1 was held on the record on June 27, 2025. (Doc. 117). For the reasons set forth herein, the Court 2 will grant Teleflora’s motion to dismiss the FACC with leave to amend certain claims. 3 I. Background 4 A. Procedural History 5 On February 6, 2024, Plaintiffs Gibralter, LLC (“Gibralter”), and Divinely, Inc. 6 (“Divinely”) (“Plaintiffs”), initiated this action with the filing of a complaint against the DMS 7 Flowers Defendants. (Doc. 1). In his answer to Plaintiffs’ complaint (filed while appearing pro 8 se), Andrade asserted a “crossclaim complaint” against Teleflora, a corporation doing business in 9 Bakersfield, California. (Docs. 38, 39). 10 The scheduling of the case was complicated and significantly delayed given the entry of 11 defaults against certain Defendants, their pro se status (initially), and the litigation of motions for 12 default judgment and to set aside defaults. Following a scheduling conference at which the DMS 13 Flowers Defendants appeared pro se, on November 22, 2024, the Court entered the operative 14 scheduling order (see Doc. 68), and in the months that followed, the DMS Flowers Defendants 15 retained counsel and successfully litigated the setting aside of defaults (see Docs. 44, 89). 16 On December 30, 2024, the Court granted the parties’ construed joint motion for joinder of 17 putative Defendant/Cross-Defendant Teleflora under either Rule 19(a)(1)(A) and (B) as a required 18 party or under Rule 20(a)(2) as a permissive party. (Doc. 78). On March 24, 2025, the Court 19 granted the parties’ unopposed motions to amend the complaint and to amend the crossclaim. (Doc. 20 90). On March 25, 2025, Andrade filed the operative FACC and on March 27, 2025, Plaintiffs 21 filed the operative, first amended complaint (“FAC”). (Docs. 92, 93). On May 15, 2025, the DMS 22 Flowers Defendants filed an answer to the first amended complaint. (Doc. 99). 23 B. Factual Background of First Amended Cross-Complaint 24 In the FACC, DMS Flowers Defendants allege that they are in the business of selling 25 flowers online and that in June 2023, Defendant Daniel Andrade purchased a business called ““All 26 My Love Fresh Flowers.” (Doc. 92 ¶¶ 12, 13). DMS Flowers Defendants allege that Andrade 27 inadvertently erred in changing the business name to “Bloomingful Flowers” as he was unaware it 1 grand opening of the business through various media, including radio. Id. ¶ 14. Around the time 2 of the grand opening in June 2023, Andrade was informed that he could not use the name 3 “Bloomingful Flowers”, and he promptly changed the business name to DMS Flowers, LLC. Id. 4 ¶¶ 15, 16. Thereafter, Andrade obtained a new EIN number, opened a new bank account, and 5 registered a new domain name for the business name “DMS Flowers, LLC.” Id. ¶¶ 17, 18. 6 DMS Flowers Defendants allege that Andrade’s business model involves receiving orders 7 from Teleflora, who advertised DMS Flowers LLC online. Id. ¶ 19. DMS Flowers Defendants 8 allege that Teleflora was supposed to remove the previous name, “Bloomingful Flowers LLC,” 9 from their advertisements when they informed Teleflora of the trademark infringement issue. Id. 10 DMS Flowers Defendants allege that Andrade specifically requested Teleflora make this change 11 on December 12, 2023, and that Andrade was informed and believes that Teleflora complied with 12 his request on February 24, 2024, however, by that time, the DMS Flowers Defendants were facing 13 an infringement lawsuit brought by Plaintiff Gibralter. Id. ¶¶ 20, 21. DMS Flowers Defendants 14 allege that they were damaged due to Teleflora’s delay in removing and replacing the trademarked 15 name, which resulted in Gibralter’s infringement claims against them. Id. ¶ 22. DMS Flowers 16 Defendants allege that per the written agreement between DMS Flowers, LLC and Teleflora, 17 Teleflora was obligated to correctly advertise Andrade’s business name in exchange for a monthly 18 fee of $500 plus a percentage of profits earned by DMS Flowers, LLC. Id. ¶ 24. DMS Flowers 19 Defendants allege that Andrade had no intention of infringing on Gibralter’s trademark and made 20 reasonable efforts to rectify the error as soon as he was made aware of the error. Id. ¶ 25. DMS 21 Flowers Defendants allege that unbeknownst to Andrade, Teleflora did not remove the 22 “Bloomingful Flowers LLC” trademark from Andrade’s advertisements for more than two months 23 after he had made the requested change. Id. ¶ 26. 24 DMS Flowers Defendants allege that Teleflora’s delay in changing the name breaches the 25 covenant of good faith and fair dealing, which required that Teleflora “would do nothing that would 26 injure” Andrade’s right to receive the benefits of the contract. Id. ¶ 27. DMS Flowers Defendants 27 further allege that Teleflora’s delay is the proximate cause for Gibralter’s claim against DMS 1 Flowers Defendants for continued infringement of the “Bloomingful Flowers” mark and DMS 2 Flowers Defendants’ damages. Id. ¶ 28. 3 In Claim 1, DMS Flowers Defendants assert Teleflora entered into a contract with Andrade 4 to advertise his business accurately and included therein “specific obligations” on Teleflora to 5 ensure that all promotional materials, including online advertisements, reflected the correct and 6 legal business name of Andrade’s business. They further allege that Teleflora was contractually 7 obligated to “promptly update and correct any business information upon his request and ensure 8 compliance with trademark laws to prevent legal issues arising from the use of an infringing 9 business name.” Id. ¶¶ 29, 30. The FACC asserts that Teleflora breached these “stipulated” 10 contractual obligations by failing to update the business name following Andrade’s notification to 11 Teleflora on December 12, 2023, and Teleflora’s delay in doing so until February 24, 2024. Id. ¶¶ 12 30, 32-33. The FACC further asserts Teleflora’s continued advertisement of the infringing name 13 led to Gibralter’s lawsuit against DMS Flowers Defendants and damages related thereto. Id. ¶¶ 36- 14 39. 15 Claim 2 of the FACC asserts a claim for breach of the implied covenant of good faith and 16 fair dealing against Teleflora for failing to promptly remove the infringing name and exposing 17 DMS Flowers Defendants to the risk of legal action and harm to their business interests. Id. ¶¶ 40- 18 43. 19 Claim 3 of the FACC asserts a contributory trademark infringement claim pursuant to 20 Section 43(a) of the Lanham Act (15 U.S.C. § 1125(a)).

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