George Lussier Enterprises, Inc. v. Subaru of New England, Inc.

393 F.3d 36, 2004 WL 2913675
CourtCourt of Appeals for the First Circuit
DecidedDecember 17, 2004
Docket03-2715
StatusPublished
Cited by24 cases

This text of 393 F.3d 36 (George Lussier Enterprises, Inc. v. Subaru of New England, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
George Lussier Enterprises, Inc. v. Subaru of New England, Inc., 393 F.3d 36, 2004 WL 2913675 (1st Cir. 2004).

Opinion

TORRUELLA, Circuit Judge.

Various New England Subaru dealers (“Dealers”) appeal the summary judgment entered in favor of their distributor, Subaru of New England, Inc. (“SNE”), its sole shareholder and President, the late Ernest Boch, and its General Manager, Joseph Appelbe, in a class action commenced on March 5, 1999. Dealers assert that SNE controlled the vehicle allocation process to coerce them into purchasing unwanted accessories, and stated claims under the Federal Automobile Dealers’ Day in Court Act (“ADDCA”), state dealer statutes, state contract law, the Sherman and Clayton Antitrust Acts, and the Racketeer Influenced Corrupt Organization Act (“RICO”). All claims were dismissed after discovery, and after careful review, we affirm.

I. Background

SNE is the exclusive New England distributor of Subaru products. Since 1971, it has contracted with Subaru of America, Inc. (“SOA”) to purchase a designated number of vehicles and to use its best efforts to promote and sell Subaru vehicles and accessories through sales representatives. SNE does not have the contractual right to sell vehicles to the public; rather, its distributorship agreement limits its activities to promoting the sale of Subaru products through the solicitation of and contracting with dealers.

SNE’s contract with Subaru dealers incorporates SOA’s “Standard Provisions.” It requires the “Dealer to order and purchase Cars, subject to availability, in adequate quantities and on a regular periodic basis in order for Dealer to achieve adequate sales performance.” Although the agreement does not require SNE to sell all of the cars to its dealers, it requires SNE to “allocate all Subaru products equitably, using appropriate factors such as the respective inventory levels and sales performance of Distributor’s dealers during a representative period of time immediately prior to such allocation.”

A. The Allocation System

From February 1, 1987 until early 2001, SNE implemented the allocation provision under “Fair Share II.”

*41 Fair Share II established the number of regular allocation cars that each dealer was entitled to receive under fixed and variable components. The fixed component was based on the higher of a dealership’s planned sales volume or its average actual sales three years prior to Fair Share II. The variable component was based on a dealer’s rate of sales over time. Essentially, the more cars the dealers sold, the more cars they would earn in future allocations. Regular allocation vehicles comprised 88.5% of all vehicles sold to dealers during the class period.

Not every car that SNE buys from SOA, however, is distributed immediately to the dealers. SNE engages in the industry practice 1 of retaining a certain percentage of cars for discretionary purposes. Fair Share II authorized SNE to withhold 10% of each vehicle shipment as “discretionary vehicles,” which was later revised to 15% of Legacy models and 10% of all other models. Fair Share II further states that SNE will use these discretionary vehicles for demonstration, major auto shows, assistance to dealers, and VIPs. Discretionary vehicles comprised 11.5% of all vehicles sold to dealers during the class period.

Meanwhile, the regular allocation vehicles rejected by dealers are referred to as “turndown vehicles.” Fair Share II did not specify how turndown vehicles should be reallocated; SNE sold them to other dealers in their districts. Any turndown vehicle that remained unsold at the' end of the month became subject to the next monthly allocation.

Finally, initial - allocation and “package models” vehicles comprised 1.5% of all cars distributed during the class period. Initial allocation vehicles are distributed in the first monthly allocation of each new model year and are preaccessorized for dealers to display in the showroom. Special package models are cars that SNE accessorized to create new models; they are sometimes built from the discretionary pool.

B. Conditioning and Concealment of Accessories

Dealers allege that during the class period — from January 1995 to August 2001— SNE “hit upon a scheme to maximize its profits” by pre-installing accessories before vehicle distribution. ■ SNE installed more than $53 million worth of accessories during the class period, resulting in an average charge of $427 per vehicle. To encourage such sales, SNE paid its district managers commissions on the sale of these accessories, which amounted to between 40% to 60% of the managers’ total compensation. SNE did not pay these commissions unless the district managers’ average gross profit on such sales met a prescribed target of $140, requiring about $475 in accessory sales per vehicle. SNE further encouraged the sale of overstocked accessories by providing district managers with “focus letters” identifying such accessories.

Dealers assert that SNE conditioned access to discretionary and turndown cars by coercing dealers to purchase accessories in regular allocation cars. As evidence, dealers present an expert analysis establishing *42 “a strong and statistically significant relationship between the volume of accessories purchased by Dealers and the number of discretionary and turndown cars they subsequently purchased.” Dealers also present anecdotal evidence from dealers and former SNE employees alleging that SNE (1) conditioned access to discretionary and turndown cars on a dealer’s assent to purchase accessories for regular allocations cars, and (2) used techniques such as tampering with the computer-based allocations, altering the color and model mix of cars assigned to particular dealers, and refusing to fill “sold orders” from dealers who did not purchase enough accessories.

Dealers also assert that SNE fraudulently concealed its conditioning practice. As evidence, dealers offer letters sent by Appelbe and another SNE employee stating that “accessories are strictly optional! You do not have to purchase any accessories on any Subaru you purchase from SNE.” Moreover, SNE told dealers at an advisory meeting on October 23, 1996 that “no vehicles will be pre-accessorized in the future with the exception of Safari and Rally [models].” An SNE representative also stated in a letter to a dealer that “you are always entitled to purchase vehicles with or without port installed accessories.”

Dealers filed suit under the ADDCA, state dealer acts, RICO, the Sherman and Clayton antitrust acts, and state contract law, arguing that SNE coerced them into purchasing unwanted accessories and fraudulently concealed this practice. Both dealers and SNE submitted dueling summary judgment motions. On September 26, 2003, the district court denied dealers’ summary judgment motion and granted SNE’s summary judgment motion on the ADDCA, state dealer statutes, antitrust acts, RICO, and state contract law claims. 2 Specifically, the court held, inter alia,

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Bluebook (online)
393 F.3d 36, 2004 WL 2913675, Counsel Stack Legal Research, https://law.counselstack.com/opinion/george-lussier-enterprises-inc-v-subaru-of-new-england-inc-ca1-2004.