Hubbard Chevrolet Company, Cross-Appellant v. General Motors Corporation, Cross-Appellee

873 F.2d 873, 1989 WL 49229
CourtCourt of Appeals for the Fifth Circuit
DecidedJune 28, 1989
Docket88-4302
StatusPublished
Cited by75 cases

This text of 873 F.2d 873 (Hubbard Chevrolet Company, Cross-Appellant v. General Motors Corporation, Cross-Appellee) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hubbard Chevrolet Company, Cross-Appellant v. General Motors Corporation, Cross-Appellee, 873 F.2d 873, 1989 WL 49229 (5th Cir. 1989).

Opinion

W. EUGENE DAVIS, Circuit Judge:

General Motors Corporation appeals a $2 million jury verdict for breach of an implied covenant of good faith awarded to the plaintiff, a Chevrolet dealer, after GM refused the dealer’s requests to relocate the dealership. The dealer cross-appeals the district court’s grant of summary judgment on its claim under the Mississippi Motor Vehicle Commission Law. We reverse the judgment entered on the jury verdict and affirm the district court’s dismissal by summary judgment of the dealer’s statutory claim.

I.

Hubbard Chevrolet Co. operated a dealership in Utica, Mississippi from 1927 until 1987. The dealership agreement between Hubbard and General Motors specified Uti-ca, population 1,000, as Hubbard’s only authorized location. The agreement required GM’s written approval for any change of dealership location.

Although Hubbard posted profits throughout the 1970s, Utica’s lack of highway access, eroding population base and declining economy prompted Hubbard to request relocation in 1980. Hubbard was losing money by that time; it ultimately closed its doors in 1987. Hubbard wanted to move the dealership eighteen miles northeast to Raymond, Mississippi, a growing town of about 2,000 at that time located three miles from Jackson, the state capital. Hubbard bought property on the Jackson side of Raymond in 1979 in anticipation of the move.

In 1979, Raymond was located just within Hubbard’s Area of Primary Responsibility (APR), the market area in which GM measures dealer sales and service performance. GM also estimates a dealer’s potential for new car and truck sales based on new car registrations in the dealer’s APR.

GM contends that it must maintain firm control over dealer location to insure adequate availability of dealer services for customers, and to assure dealers that they will earn a reasonable return on their investment. A dealer network planning consultant for GM testified that unilateral dealer location decisions would create chaos given that individual dealers — focusing only on their own best sales prospects — would ignore more stable areas. GM also presented evidence that it avoids placing dealerships in locations where survival would require them to sell vehicles in fellow dealers’ APRs.

GM had assigned Jackson, the state’s largest city, to other Chevrolet dealers in a separate Multiple Dealer Area (MDA). GM refused Hubbard’s initial 1980 relocation request and its renewed requests from 1982 through 1985. GM did, however, offer to help Hubbard relocate to a larger dealership in Eunice, Louisiana.

GM cited four reasons for its refusal to approve Hubbard’s relocation to Raymond: (1) GM’s desire to maintain a Chevrolet dealer in Utica; (2) its concern that Hubbard wanted to poach on the Jackson MDA by virtue of Raymond’s proximity to Jackson, rather than serve customers in Hubbard’s own APR; (3) GM’s desire to preserve its option to place a third dealer in Jackson or a nearby town at an optimal location; and (4) the conclusion that Hubbard’s relocation to Raymond would not generate a sufficient sales increase to offset the costs. Hubbard contended that GM created makeweight arguments to camouflage a decision based on cronyism and the *875 desire to insulate the Jackson dealers from any competition.

In 1984, GM halved Hubbard’s APR and reassigned Raymond to the Jackson MDA. GM said the reassignment resulted from a national study of the proper APR’s for forty cities; it reasoned that Raymond should join the Jackson MDA because Raymond customers gravitate to the bigger city to buy their goods and services. Hubbard noted that very few MDA changes reduced a dealer’s territory by fifty percent and portrayed the change as another instance of GM favoritism. The reduction of Hubbard’s APR cut its planning potential but did not preclude Hubbard from selling cars to Raymond residents.

Hubbard renewed its relocation request in 1985. GM responded with a letter repeating its justifications for reassigning Raymond to the Jackson APR. The letter also stated that vehicle registration records indicated Utica would not be a profitable location for any future Chevrolet dealer and that GM would not continue dealer representation there. However, GM told Hubbard that it would continue to meet its obligations under the dealer agreement as long as Hubbard remained in Utica.

Hubbard sued GM in 1985 alleging that GM’s refusal of Hubbard’s relocation requests (1) breached its fiduciary duty; (2) breached an implied covenant of good faith and fair dealing; (3) constituted tortious interference with Hubbard’s prospective Raymond customers; and (4) violated the federal Automobile Dealers’ Day in Court Act and an analogous Mississippi statute. The district court granted summary judgment for GM on the tortious interference and statutory claims. Hubbard Chevrolet Co. v. General Motors Corp., 682 F.Supp. 873 (S.D.Miss. 1987).

Ultimately, only the claim for breach of the implied good faith covenant went to the jury. The jury returned a $2 million verdict in Hubbard’s favor, and the court entered judgment in that amount. GM appeals the judgment entered on the jury verdict; Hubbard appeals the district court’s summary judgment in favor of GM on Hubbard’s Mississippi Motor Vehicle Commission Law claim.

II.

A.

We first examine Hubbard’s challenge to the district court’s dismissal of Hubbard’s claim under the Mississippi Motor Vehicle Commission Law, Miss.Code Ann. § 63-17-51 et seq., following the court’s favorable ruling on GM’s motion for summary judgment. Summary judgment is proper when the record raises no issue of material fact and the movant is entitled to summary judgment as a matter of law. Fed.R.Civ.P. 56(c). We conclude that the district court properly granted summary judgment on this claim.

The district court granted summary judgment on Hubbard’s parallel claim under the federal Automobile Dealers’ Day in Court Act, 15 U.S.C. § 1221 et seq., because Hubbard’s proof did not establish that GM had violated the Act’s special “good faith” standard. The DDCA allows a dealer to sue a manufacturer for damages caused “by reason of the failure of said automobile manufacturer ... to act in good faith in performing or complying with any of the terms and provisions of the franchise or in terminating, canceling or not renewing the franchise with said dealer....” 15 U.S.C. § 1222. The Act defines “good faith” as the “duty of each party ... to guarantee ... freedom from coercion, intimidation, or threat of coercion or intimidation from the other party....” 15 U.S.C. § 1221(e).

The district court noted that arbitrary actions by a manufacturer, standing alone, do not rise to the level of coercion and intimidation set out in the DDCA’s narrow “good faith” definition. Hubbard Chevrolet, 682 F.Supp. at 877. See also McDaniel v. General Motors Corp.,

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873 F.2d 873, 1989 WL 49229, Counsel Stack Legal Research, https://law.counselstack.com/opinion/hubbard-chevrolet-company-cross-appellant-v-general-motors-corporation-ca5-1989.