GEISHA, LLC v. Tuccillo

525 F. Supp. 2d 1002, 2007 U.S. Dist. LEXIS 65348, 2007 WL 2608558
CourtDistrict Court, N.D. Illinois
DecidedSeptember 4, 2007
Docket05 C 5529
StatusPublished
Cited by15 cases

This text of 525 F. Supp. 2d 1002 (GEISHA, LLC v. Tuccillo) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
GEISHA, LLC v. Tuccillo, 525 F. Supp. 2d 1002, 2007 U.S. Dist. LEXIS 65348, 2007 WL 2608558 (N.D. Ill. 2007).

Opinion

*1004 MEMORANDUM OPINION AND ORDER

REBECCA R. PALLMEYER, District Judge.

Plaintiff Geisha LLC (“Geisha”) owns and operates the restaurant “Japonais” in Chicago, Illinois. Geisha has utilized a stylized rendering of the name “Japonais” in connection with the restaurant since its opening in September 2003, and asserts that it has thus acquired trademark rights in that design. In June 2004, Defendant Roy Tuccillo (“Tuccillo”), a New York resident who runs a frozen seafood company, filed a federal trademark application for a virtually identical design. Tucillo has further expressed his intent to use the mark in connection with a restaurant he plans to open in the New York area. Upon learning of Tuccillo’s application in September 2005, Geisha filed a ten-count complaint, alleging trademark infringement under 15 U.S.C. § 1125(a) and asserting common law claims including conversion and unfair competition. Count II of the complaint seeks a declaratory judgment that Tuccil-lo’s intended use of the mark would constitute trademark infringement. Geisha now moves for summary judgment on that count only. For the reasons set forth below, Geisha’s motion is denied for lack of jurisdiction.

BACKGROUND 1

A. Geisha and Japonais

Geisha, a Delaware limited liability company, was formed in December 2001 for the purpose of opening a Chicago restaurant and lounge under the name “Japo-nais.” 2 (PL’s 56.1 ¶¶ 1, 9.) The restaurant, which opened in September 2003 in Chicago’s River North neighborhood, offers a fusion of modern Japanese and European cuisine. (Id. ¶¶ 9, 11.) Geisha does business as “Japonais” and has registered that name with the State of Illinois, and further owns all intellectual property associated with the Japonais restaurant. (Id. ¶ 1.)

In early 2003, Geisha hired an advertising and marketing firm, Vertís, Inc. (“Vertís”), to create a unique design for Japonais. (Id. ¶ 10.) Vertís subsequently created a design using unique lettering and font (“the Japonais design”). 3 (Id.) *1005 Geisha did not file a trademark registration application for this design with the U.S. Patent and Trademark Office (“PTO”). From the time Japonais opened its doors to the public on September 23, 2003, however, the restaurant has displayed the Japonais design above its entrance and on its website, www.japonais chicago.com. (Id. ¶¶ 11-13.) Geisha further points to advertisements for the' restaurant that appeared in September and November 2003 in two magazines, Front Desk and Chicago Social, which have monthly circulations of roughly 50,000 and 75,000 respectively. (Id. ¶ 14.) These advertisements prominently feature the Ja-ponais design. (Ex. 4 to Pl.’s 56.1, at Exs. A, B, & E.)

Since its opening, Japonais has received a good deal of favorable press coverage in local and national newspapers and magazines. (PL’s 56.1 ¶ 11.) The Chicago Tribune and the Chicago Sun-Times reviewed the restaurant in October 2003, and lengthy articles about Japonais appeared in December 2003 in CS magazine, which has a monthly circulation of roughly 75,-000, and Nation’s Restaurant News, which has a monthly circulation of roughly 80,-000. (Ex. 4 to PL’s 56.1, at Exs. C, D, G, & H.) Japonais also received brief mention in the January 2004 issue of Bon Appetit, which has a monthly circulation of roughly 1,300,000. (Id. at Ex. I.) In May 2004, Chicago magazine (monthly circulation approximately 185,000) named Japonais one of Chicago’s “Best New Restaurants,” and Conde Nast Traveler magazine (national monthly circulation of approximately 775,-000) featured Japonais in a “Hot Tables” survey of 66 new restaurants worldwide. (Id. at Exs. J & K.) The June 14, 2004 issue of Time mentioned a dessert available at Japonais, and an extensive article about Japonais appeared in the June 2005 issue of Culinary Trends magazine. (Id. at Exs. O & R.) Brief mentions also appeared in 2005 in well-known magazines such as Travel & Leisure, Us Weekly, People, and Food & Wine, (id. at Exs. S, U, V, & Y), and a September 25, 2005 article in the New York Times referred to Japonais as an example of one of Chicago’s “excellent fusion joints.” (Id. at Ex. Z.) Significantly, however, the Japonais design appears in only one of the articles Geisha cites: a feature on the actress Jennifer Aniston, published in the August 29, 2005 issue of People, that displays a picture of the restaurant’s entrance accompanied by a caption explaining that Ms. Aniston had been spotted there. (Id. at Ex. X.) People has a weekly circulation of roughly 3,600,-000. (Wahlstedt Aff. ¶ 6, Ex. 4 to Pi’s 56.1.)

Following the success of the Chicago restaurant, Geisha made plans to open Ja-ponais restaurants in New York and Las Vegas. (PL’s 56.1 ¶¶ 16-17.) Geisha executed a lease in March 2005 for property in New York’s Flatiron District, and the New York Japonais restaurant opened on July 19, 2006. (Id. ¶ 16.) The Japonais design is prominently displayed throughout the restaurant, including on the menus and on the entrance awning, and on the restaurant’s website, www.japonais newyork.com. 4 (Id.) The New York Japo- *1006 nais has received significant publicity in newspapers and magazines, including the New York Times, the New York Post, and New York magazine. (Id.; Ex. A to Wahlstedt Second Supp. Aff.) As of the time the parties completed their summary judgment filings, a Las Vegas Japonais was under construction at the Mirage Hotel and Casino, and was scheduled to open on September 1, 2006. 5 (Pl.’s 56.1 ¶ 17.)

B. Tuccillo’s Registration of the Japo-nais Design

Defendant Tuccillo resides in New York state and operates Anchor Frozen Foods, a supplier of frozen seafood products. (Pl.’s 56.1 ¶ 2.) On June 25, 2004 — nine months after the opening of the Chicago Japonais, and nine months before Geisha obtained a lease for its New York restaurant — Tuccillo filed an intent-to-use trademark registration application with the PTO 6 (the “ITU Application”) for a stylized rendering of the word “Japonais.” (Id. ¶ 18; Application for Service Mark Registration, Serial No. 76599761, Ex. 1 to Pl.’s 56.1.) It is undisputed that this mark is “virtually identical” to the Japonais design.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
525 F. Supp. 2d 1002, 2007 U.S. Dist. LEXIS 65348, 2007 WL 2608558, Counsel Stack Legal Research, https://law.counselstack.com/opinion/geisha-llc-v-tuccillo-ilnd-2007.