Finley, J.
This is an action for damages based upon alleged defects in an underground steam heat distribution system installed at the Bellevue Shopping Square at Bellevue, Washington. Appellant, together with certain predecessors in interest, developed the shopping center and is the owner of the real property involved. He employed Bliss Moore, Jr., as general architect for the development of the shopping center. With appellant’s approval, the architect employed Lincoln Bouillon & Associates as consultant engineers respecting heating and ventilation problems. The latter recommended a central underground steam heat distribution system and specified the use of presealed insulated pipe units, designed and manufactured by The Ric-Wil Company. Navarre Plumbing & Heating Company was the contracting firm which installed the heating system.
[762]*762Installation of the underground steam heat distribution system was completed in June, 1947. Commencing in January, 1949, numerous leaks or defects developed in the underground pipes or conduits. All of the defendants participated in efforts to remedy and repair the system until some time in January, 1951, when such efforts were abandoned.
The complaint alleged that the system would have to be replaced at considerable cost; that appellant sustained substantial damages in attempting to operate the system and in the efforts to repair it. The heating contractor, the engineering firm, and the manufacturer were joined as defendants for the reason that “plaintiff is in doubt as to whether the defendants are liable to plaintiff, jointly, severally, or, in the alternative, for the damages and as to the extent of the liability of the respective defendants.” At the end of the plaintiff’s case, a challenge was interposed as to the sufficiency of the evidence to present a cause of action. The Ric-Wil Company was dismissed on the ground of lack of privity of contract between it and the plaintiff. The question of liability of the engineer and the heating contractor was submitted to a jury, which returned a verdict in favor of these defendants. There is no appeal from the judgment entered on the verdict of the jury. The instant appeal is taken from the order dismissing The Ric-Wil Company, as indicated above, at the end of the plaintiff’s case. It follows that the only question presented here is whether the appellant, the ultimate user, can recover from respondent, the manufacturer.
In view of the challenge to the sufficiency of the evidence, we are required to interpret the evidence in this case in the light most favorable to the appellant. Olsen v. White, 37 Wn. (2d) 62, 221 P. (2d). 542. Considering the evidence in this light, we find that respondent, in its catalogs and technical literature, made representations that it manufactured a completely engineered underground prefabricated steam distribution system, and that its process of manufacture assured high thermal efficiency, long life, and economical installation. The system was represented [763]*763as being made of the most serviceable materials, under ideal conditions and closest inspection by skilled workmen. It was described as consisting of insulated pipes inside a strong conduit, which is presealed against all damage from water or deteriorating agents, and which will keep the pipe and its insulation in perfect condition to produce the highest efficiency possible with a minimum of heat loss. Installation instructions were furnished with the pipe.
For a clearer understanding of appellant’s position, we summarize portions of his complaint. The complaint alleged that the plans and specifications were prepared for plaintiff’s predecessors by Lincoln Bouillon & Associates under an oral agreement with Bliss Moore, Jr., the general architect; that the specifications provided:
“Conduit shall be ‘Ric-Wil Pre-Sealed Insulated Pipe Units’, in 20'-0" lengths, assembled at the factory and delivered ready for installation. The conduit shall consist of a heavy gage corrugated galvanized iron conduit, coated outside with a thick layer of asphalt, and wrapped to a smooth finish with asbestos asphalt-saturated pipe line felt.
“Insulation in the conduit shall be Ric-Wil ‘Dry-Pac’ and shall entirely fill the voids betweens the pipes and the conduit; ...”
that the Navarre Plumbing & Heating Co. entered into a written contract with plaintiff’s predecessors to furnish all materials and to perform all work necessary to construct a heating plant.
It was also alleged that “Ric-Wil Pre-Sealed Insulated Pipe Units” were supplied, manufactured, and furnished by The Ric-Wil Company, and were purchased for plaintiff’s predecessors, and their benefit, in reliance upon recommendations, correspondence, advertisements, representations, and warranties made by The Ric-Wil Company; that the presealed, insulated pipe units and material would serve the specific purpose for which they were intended, of which intended purpose the manufacturer had actual information and knowledge; that said representations and warranties were made by Ric-Wil to and for the benefit of the engineer, [764]*764the architect, the contractor, and plaintiff’s predecessors; that the latter did not and could not know that the system would not serve its purpose, until the leaks occurred in 1949.
Paragraph XV of the complaint alleged:
“That the aforesaid damage to plaintiff was directly and proximately caused by the above-named defendants’ breaches of duties, warranties and contract and/or failure to exercise reasonable care in the following particulars: U
“(c) In that (1) The Ric-Wil Pre-Sealed Insulated Pipe Units, joints, insulation and material supplied, sold and furnished by The Ric-Wil Company were defective and/or were inherently unsuitable for their intended use, of which intended use The Ric-Wil Company had actual knowledge, in violation of the warranties and representations made by the defendant The Ric-Wil Company in respect to the quality and suitability for said intended use of said pipe units and material; and/or (2) in that said defendant made negligent misrepresentations as to the quality and suitability of said pipe units, joints, insulation and material in respect to the intended use and purpose of which said defendant wrongfully supplied, sold and furnished defective and erroneous installation instructions and details in respect to the construction and installation of said pipe units and material, and/or (4) failed to exercise due care in the preparation and furnishing of said erroneous instructions and details.”
The above allegations were all denied by The Ric-Wil Company. The allegations indicate, however, that plaintiff was suing in tort for breach of duty and in contract for breach of warranty.
Appellant’s case was argued on two theories: (a) breach of warranties, express and implied, and (b) negligence of the manufacturer in designing and manufacturing the underground heating system, and in supplying faulty instructions to the contractors, Navarre Plumbing & Heating Co. The two theories will be discussed separately to demonstrate why it is our view that the appellant is entitled to have his case decided by a jury on the merits, and why he should not be turned out of court as a matter of law on the theory that there was no privity of contract between appellant and the manufacturer.
[765]*765The appellant’s theory of breach of warranty will be discussed first. The concept of warranties as contractual in origin and nature is fairly recent, as demonstrated by Professor Williston, 1 Williston, Sales (Rev. ed. 1948), § 195, 501. As there shown, recovery for breach of warranty was allowed a hundred years prior to the development of the action of special assumpsit, which form of action was the forerunner of the modern law of contracts. The first reported case in which recovery for breach of an express warranty was allowed in assumpsit, a form of action appropriate in the case of breach of a simple contract, seems to be Stuart v. Wilkins, 1 Doug. 18, 99 Eng. Rep. 15 (1778). In the Stuart case, tried to a jury and presided over by Lord Mansfield, a verdict for the plaintiff was entered. A motion was made to set aside the verdict and to nonsuit the plaintiff. It was contended that an improper writ had been sued out by the plaintiff; in other words, that an improper common-law form of action was used. The question was argued before the King’s Bench, and judgment was entered for the plaintiff. Two of the judges said in their opinions that they had heard, for about twenty years, of such a form of declaration in actions for breach of warranty. From then on, this mode of declaration in stating a cause of action became standard, and warranties began to be looked upon as contractual in nature.
In the eighteenth century, when Stuart v. Wilkins, supra, and the cases following it, were decided, goods and chattels were manufactured or made largely on a custom basis involving a personal, over-the-counter relationship between the customer, on the one hand, and the artisan, or mechanic, who made the goods or chattels, on the other. Mass production, large scale or national promotion and distribution were unknown. Actually, there was little need for a legal remedy for a consumer against a manufacturer in a distant city who had sold products to a distributor, who, in turn, had sold them to a jobber, who had sold to retailers, who had then sold to consumers. At that time, in practically all lawsuits in the fields of contracts and torts, the factor of personal relationship was quite apparent and loomed quite large in [766]*766the consciousness of the law courts. The idea of a lawsuit by a consumer against a manufacturer, where no orthodox, over-the-counter, personal relationship existed, was unusual and seemingly quite difficult for the courts to contemplate. There is some similarity, perhaps, between the philosophy or logic of the privity of contract doctrine and that inherent in the remnants of the concept of caveat emptor, the latter, certainly, inherited from a time when business morality was, perhaps, somewhat different from that prevailing today.
In the past several decades, courts have become aware of and have recognized significant changes which have occurred in the methods of conducting business. Exceptions to the privity rule have been sanctioned. The first such exception developed where public policy considerations were the strongest; namely, in the case of the manufacture and distribution of food for human consumption. Our court pioneered in this development in the case of Mazzetti v. Armour & Co., 75 Wash. 622, 135 Pac. 633 (1913), and the rule of the Mazetti case has been the law of this jurisdiction ever since. Geisness v. Scow Bay Packing Co., 16 Wn. (2d) 1, 132 P. (2d) 740; Baum v. Murray, 23 Wn. (2d) 890, 162 P. (2d) 801. The same result has been reached in many other jurisdictions; see Decker & Sons v. Capps, 139 Tex. 609, 164 S. W. (2d) 828, 142 A. L. R. 1479. The exception to the privity of contract doctrine has been extended in our state to so-called inherently dangerous instrumentalities; Baxter v. Ford Motor Co., 168 Wash. 456, 12 P. (2d) 409, 15 P. (2d) 1118, 88 A. L. R. 521; Bock v. Truck & Tractor, Inc., 18 Wn. (2d) 458, 139 P. (2d) 706.
In a very recent case, McAfee v. Cargill, Inc., 121 F. Supp. 5 (S. D. Calif., 1954), the principle of the Mazetti case has been extended to a case involving dog food. While the decision speaks in terms of the extension of an exception, nevertheless, the rule of privity, of contract—at least in the field of food, whether for human or animal consumption— seems to have been so emasculated that little is left except vestigial remains. Since the McAfee case was concerned with an injury to a chattel (a prize dog), it is interesting [767]*767to speculate where the line between the rule of privity and the “exceptions” to it is to be drawn. Would the distinction be made on the basis of whether the chattel is a living animal or an inanimate object? The case simply illustrates the trend farther away from the rule of privity in warranty cases. With this in mind, and with some emphasis upon the well-known principle that the courts do not favor a multiplicity of lawsuits, it appears that a realistic, judicial analysis and reappraisal of the privity rule would be quite appropriate. However that may be, such a reappraisal is unnecessary for the disposition of the appeal in the case at bar.
The contract between the appellant and Navarre Plumbing & Heating Co. called for “Ric-Wil Pre-Sealed Insulated Pipe Units.” The contract provided in minute detail for the type and size of pipes, type of insulation, etc. Navarre Plumbing & Heating Co. had no discretion at all in its choice of materials, and was entirely subject to supervision and control by the appellant in this respect. Under these circumstances, it would seem that Navarre Plumbing & Heating Co. was appellant’s agent for the purchase of the insulated pipe from the respondent Ric-Wil.
The relation of principal and agent is consensual; it may be either express or implied; and, if the necessary elements are present, the relation exists whether the parties understood the exact nature of the relation or not. Robbins v. Wilson Creek State Bank, 5 Wn. (2d) 584, 105 P. (2d) 1107; Restatement, Agency, 7, § 1(1).
An agent is distinguished from an independent contractor who contracts to perform a job, but is not subject to control as to the means employed: Restatement, Agency, 11, §2(3). In Patent Scaffolding Co. v. Roosevelt Apartments, 171 Wash. 507, 510, 18 P. (2d) 857, this court said:
“So far as this case is concerned, it may be said that if, by the terms of the contract, the Roosevelt Apartments retained the right to control the method or manner in which the work was to be done, then the relation of principal and agent existed. But, if the construction company represented the will of the owner only as to the result of the work, and [768]*768not as to the means by which it was to be accomplished, then the relation between the parties would be that of independent contractor.” (Italics ours.)
In the Patent Scaffolding case, supra, the problem was whether the owner was liable to subcontractors upon default of the main contractor. The court held that, since the owner reserved the right to control the manner in which the contract was to be performed, the relation of principal and agent existed. See Turnbull v. Shelton, ante p. 70, 286 P. (2d) 676; Restatement, Agency, 47, § 14.
The concept of agency is flexible. The relation may be established for a limited purpose, or it may be broad. As said in Kunz v. Lowden, 124 F. (2d) 911, 913 (10th Cir. 1942):
“ ‘Agency’ is a comprehensive term. It embraces an almost limitless number of relations between two or more persons or entities. It has been defined as ‘a relation between two or more persons, by which one party, usually called the agent or attorney, is authorized to do certain acts for, or in relation to the rights or property of, the other, who is denominated the principal, constituent, or employer. Prof. Joel Parker, M.S. Lect. 1851.’ 2 Bouv. Law Diet., Rawle’s 3d Rev. p. 2687. The relationship may be expressly created, arise by inference from the relation of the parties without proof of any express agreement, or it may be created by law. Whether one is the agent of another for a specific purpose depends upon whether he has power to act with reference to the subject matter.”
See, also, Huckabee v. Pullman Co., 8 F. (2d) 43 (S.D. Georgia 1925), where the court held that a ticket agent employed or hired by a railroad, who sold tickets for the defendant, remitted the receipts to it, and followed its directions when so engaged, was an agent of the defendant. See, also, Kurtz v. Farrington, 104 Conn. 257, 132 Atl. 540, 48 A. L. R. 259.
Since Navarre Plumbing & Heating Co. was entirely subject to the appellant’s control in its choice of insulated pipe (namely, Ric-Wil products), and did not exercise any independent judgment, it acted in the capacity of an agent, and the contract was between the appellant and the re[769]*769spondent. Thus, all of the warranties, if they were in fact given and relied upon, were given to the appellant.
The appellant’s second theory sounds in tort, in negligence. This, also, poses the question of privity, in effect: whether a manufacturer who advertises his merchandise nationwide, and sells to remote consumers in the regular channels of trade, owes a duty to use reasonable care to anybody but his immediate vendee, where the injury complained of is to property. It has been indicated above that, in the case at bar, the contract was made with the appellant as principal; but, assuming, for the moment, that no contractual relation existed between the parties, the question of privity respecting an action in tort is subject to critical analysis.
The leading case which denied recovery in a negligence action because the parties were not in privity of contract is Winterbottom v. Wright, 10 M & W 109, 152 Eng. Rep. 402 (1842). This case involved the driver of a mail-coach who was injured when the coach which he was driving broke down. The defendant was under a contractual duty to the postmaster general to keep the coach in question repaired, and the declaration alleged that he negligently failed to repair the coach, which omission and breach of duty caused the break down. The plaintiff, Winterbottom, who was employed by a partnership which contracted with the postmaster general to provide drivers and convey the mails, was denied recovery as a matter of law, as there was no privity of contract between him and the defendant. This decision of the court of Exchequer Chamber left the plaintiff remediless, since he could not sue the postmaster general because of the doctrine of sovereign immunity. The court expressed its regret, saying (by Baron Rolfe) at p. 405:
“This is one of those unfortunate cases in which there certainly has been damnum, but it is damnum absque injuria; it is, no doubt, a hardship upon the plaintiff to be without a remedy, but.by that consideration we ought not to be influenced.”
To reach the above-described result, the court in the Winterbottom case distinguished its previous decision in [770]*770Levy v. Langridge, 4 M & W 337, 150 Eng. Rep. 1458 (1838), where a minor, injured by a defective gun purchased for him by his father, was allowed to recover from the seller. The Levy case, in effect, used the theory of a third-party beneficiary contract, without calling it by that name, since the seller knew for whom the gun was being purchased. Compare our recent case of Jeffery v. Hanson, 39 Wn. (2d) 855, 239 P. (2d) 346.
In any event, the harshness and inflexibility of the rule of Winterbottom v. Wright, supra, prompted the courts to devise exceptions. In Thomas v. Winchester, 6 N. Y. 397, 409 (1852), the court allowed recovery in the instance of poison negligently labeled by the manufacturer as a harmless preparation, which injured a sub-vendee. Therein, the court said:
“The defendant’s negligence put human life in imminent danger. Can it be said that there was no duty on the part of the defendant, to avoid the creation of that danger by the exercise of greater caution? or that the exercise of that caution was a duty only to his immediate vendee, whose life was not endangered? The defendant’s duty arose out of the nature of his business and the danger to others incident to its mismanagement. Nothing but mischief like that which actually happened could have been expected from sending the poison falsely labeled into the market; and the defendant is justly responsible for the probable consequences of the act. The duty of exercising caution in this respect did not arise out of the defendant’s contract of sale to Aspinwall. The wrong done by the defendant was in putting the poison, mislabeled, into the hands of Aspinwall as an article of merchandise to be sold and afterwards used as the extract of dandelion, by some person then unknown.” (Italics ours.)
Generally speaking, a radical departure from the rule denying recovery in negligence cases, where the parties were not in privity of contract, occurred in MacPherson v. Buick Motor Co., 217 N. Y. 382, 111 N. E. 1050, because the instrumentality there involved (a defective automobile wheel) was not “inherently dangerous” in the way in which the poison, in Thomas v. Winchester, supra, had been. The MacPherson case is now universally followed. The last [771]*771jurisdiction to abandon the privity rule in tort cases involving injury to the person was Massachusetts, in Carter v. Yardley & Co., 319 Mass. 92, 64 N. E. (2d) 693, 164 A. L. R. 559. See discussion of the problems involved in Baxter v. Ford Motor Co., supra; Bock v. Truck & Tractor, Inc., supra.
The exception recognized in MacPherson v. Buick Motor Co., supra, has not been confined to injuries to the person. Thus, in Swenson v. Nairn, 21 N. J. Misc. 70, 30 A. (2d) 897, the fact pattern of which is almost identical with the facts of the case at bar, the plaintiff owner of a dock contracted with the named defendant for the remodeling and modernization of his facilities, which included the replacement of his steam power plant with electric motors. The contract provided that the motors should be Westinghouse Electric, of a given capacity and type. Westinghouse, the other defendant, knew of the project and supplied the plans and specifications. Allegedly, the motors were negligently made and installed, and caused damage to the plaintiff’s property. Westinghouse, the manufacturer and one of the defendants, moved to strike the plaintiff’s amended complaint as to Westinghouse on the ground that there was no relation between the parties which would impose upon Westinghouse a duty of due care. The motion was denied. In Swenson v. Nairn, supra, at p. 74, the court said:
“It is true as a general rule, where the duty violated by the defendant was created solely by contract, that a cause of action arising out of such a violation is limited strictly to the parties in the contract and those in privity with them. No privity of contract is necessary, however, to sustain an action in tort by an individual specially injured by an act or omission constituting a breach of contract where it also constituted an invasion of the legal right of, or the violation of a legal duty owed to, the plaintiff, independently of or concurrently with the contract.” (Italics ours.)
Similarly, in Todd Shipyards Corp. v. United States, 69 F. Supp. 609 (D. Me., 1947), the libelant dock company brought a libel in admiralty against the United' States and the Steel Products Company. The libelant was repairing a ship for the navy department, which supplied it with a block [772]*772manufactured for the navy department by the claimant Steel Products Company. The block was to be used by the libelant in lifting or hoisting items in making the repairs. The block was, allegedly, negligently manufactured, and its mechanical failure caused damage to the libelant’s property. The manufacturer moved that the libel, as against it, be dismissed, as there was no privity of contract between it and the libelant. The motion was denied, the court saying, at p. 610:
“I think the answer to that argument is that if-we consider the rule as in force, and that this is a matter of enlarging the exceptions, there is no reasonable ground for making a distinction between injury to property and injury to the person. How can a general principle authorizing recovery of damages for the negligent act of another permit a man to recover for a sprained ankle and not for the destruction of his house? The real answer to the argument, however, is that the asserted rule relied on, though formerly widely followed, has shrivelled up and died in the light of modern reason and authority.” (Italics ours.)
See, also, E. I. DuPont de Nemours & Co. v. Baridon, 73 F. (2d) 26 (8th Cir., 1934).
The reasoning of the above cases is based upon fundamental concepts of the law of negligence. The wrong consists in an act creating an unreasonable risk of harm to the person or property of another, where it is foreseeable that the failure to use reasonable care will create such risk. Palsgraf v. Long Island R. Co., 248 N. Y. 339, 162 N. E. 99, 59 A. L. R. 1253. In the case of a manufacturer who, through national advertising media such as magazines, newspapers, radio, and television, creates a demand for his product and does the affirmative act of putting such product in the channels of trade, it is foreseeable that, if reasonable care is not used in manufacturing, a risk of injury to the person or property of the ultimate consumer is apt or likely to result. Actually, in the final analysis, no other person in the distributive chain needs protection. The whole discussion of contract law in this tort area is misleading, since the duty of care on the part of the manufacturer does not arise out of contract, but out of the fact of offering goods on the market [773]*773to remote users, as to whom there is a foreseeable risk of harm, if due care is not used.
Of course, for the risk to be foreseeable, the use to which the goods are put must be the intended one. However, in the case at bar, all of the elements of a tort.are present, and, if appellant can prove a failure to use reasonable care on the part of the respondent manufacturer, he should be entitled to recover.
Be that as it may, in the case at bar, there is an even more compelling reason why the judgment of the trial court should be reversed on the negligence theory. The respondent manufacturer not only owed a duty to the appellant as the ultimate consumer, as to whom the possibility of injury was foreseeable, but, more particularly, because respondent was aware of the appellant’s existence, of the project undertaken, and of the purpose for which Navarre Plumbing & Heating Co. was buying the insulated pipe units. As the evidence indicates, the respondent actually participated in the preparation of plans and specifications for the underground heating system. In Glanzer v. Shepard, 233 N. Y. 236, 135 N. E. 275, 23 A. L. R. 1425 (a case involving similar problems), beans in bags were sold by A to B at an agreed price per pound. The beans were weighed by C, a public weigher employed by A. The weighing was done negligently. B overpaid A. B sued C. The New York court of appeals, through Cardozo, J., allowed recovery, based on the fact that C knew of the sale, the identity of the vendee, and that the vendee, B, relied upon C in determining the weight and price to be paid for the beans. In the Glanzer case, supra, the court said at p. 238:
“We think the law imposes a duty toward buyer as well as seller in the situation here disclosed. The plaintiffs’ use of the certificates was not an indirect or collateral consequence of the action of the weighers. It was a consequence which, to the weighers’ knowledge, was the end and aim of the transaction. Bech, Van Siclen & Co. ordered, but Glanzer Brothers were to use. The defendants held themselves out to the public as skilled and careful in their calling. They knew that the beans had been sold, and that on the faith of their certificate payment would be made. They sent a copy [774]*774to the plaintiffs for the very purpose of inducing action. All this they admit. In such circumstances, assumption of the task of weighing was the assumption of a duty to weigh carefully for the benefit of all whose conduct was to be governed. We do not need to state the duty in terms of contract or of privity. Growing out of a contract, it has none the less an origin not exclusively contractual. Given the contract and the relation, the duty is imposed by law.” (Italics ours.)
See, also, Ultramares Corp. v. Touche, 255 N. Y. 170, 174 N. E. 441, 74 A. L. R. 1139; Mulroy v. Wright, 185 Minn. 84, 240 N. W. 116.
In the case at bar, the respondent manufacturer was fully aware that the proper heating of the Bellevue Shopping Square (with a minimum loss of heat and with a long life for the insulated pipes, free from destruction by rust and corrosion) was not “indirect or collateral,” but, on the contrary, was “the end and aim of the transaction.” Under such circumstances, there was a duty on the respondent manufacturer to use reasonable care not to cause an injury to the appellant or his property.
On a motion for a nonsuit, the cause of action against the Ric-Wil Company, the manufacturer, was withdrawn from the jury as a matter of law. We express no views as to the ultimate merits or outcome of this case; however, we are convinced, for the reasons stated hereinbefore, that, under the facts alleged in'the complaint, appellant should have the right to a trial on the merits. The judgment dismissing the Ric-Wil Company should be reversed and the cause should be remanded for further proceedings. It is so ordered.
Hamley, C. J., Hill, Weaver, and Rosellini, JJ., concur.