Forsher v. J.M. Smucker Co.

CourtDistrict Court, N.D. Ohio
DecidedMarch 31, 2020
Docket5:19-cv-00194
StatusUnknown

This text of Forsher v. J.M. Smucker Co. (Forsher v. J.M. Smucker Co.) is published on Counsel Stack Legal Research, covering District Court, N.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Forsher v. J.M. Smucker Co., (N.D. Ohio 2020).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF OHIO EASTERN DIVISION GRAHAM FORSHER, : : Plaintiff, : Case No. 5:19CV00194 : v. : Judge John R. Adams : THE J.M. SMUCKER CO., : ORDER : Defendant. : : This matter is before the Court on the motion of J.M. Smucker Co., Inc. (“Smucker”) to dismiss the putative class action claims of Plaintiff Graham Forsher under Federal Rule of Civil Procedure 12(b)(6). The motion is ripe for consideration. Having fully considered the pleadings, the parties’ arguments, and applicable law, the Court hereby ORDERS that the Motion to Dismiss (Doc. 89) is GRANTED. Furthermore, Plaintiff’s Motion to Change or Transfer Venue to the Northern District of California (Doc. 93) is DENIED AS MOOT. The reasons for the Court’s ruling are set forth below. I. BACKGROUND Defendant Smucker manufactures, markets, and sells peanut butter products throughout the United States. Plaintiff Graham Forsher claims he was misled when he allegedly purchased an unspecified variety of Defendant’s natural peanut butter – Jif® Natural Peanut Butter Spread (the “Products”). (Compl. ¶ 11.) The Products come in three varieties: Jif® Natural Creamy Peanut Butter Spread, Jif® Natural Crunchy Peanut Butter Spread, and Jif® Natural Honey. (Id. ¶ 3.) The gravamen of Plaintiff’s complaint is that he purchased the Products because the label described them as “natural.” However, he alleges the Products are not natural and, therefore, the label is misleading because the Products “may” contain sugar “derived from” bioengineered or genetically modified (“GMO”) beets. (Id. ¶¶ 5-9.) The FDA regulates food labeling and defines a bioengineered or GMO food as a “substance that contains genetic material that has been modified through in vitro recombinant

deoxyribonucleic acid (rDNA) techniques for which the modification could not otherwise be obtained through conventional breeding or found in nature.” 7 C.F.R. § 66.1(1)(i). Beginnning in 1992, the FDA began looking into whether bioengineered foods needed additional regulations. See, e.g., Statement of Policy: Foods Derived From New Plant Varieties, 57 Fed Reg. 22,984,. 22, 991 (May 29, 1992) (declining to further regulate “foods developed using techniques such as recombinant DNA techniques would be required to bear special labeling to reveal that fact to consumers.”) The FDA answered this question in the negative, noting these “new techniques are extensions at the molecular level of traditional methods and will be used to achieve the same goals as pursued with traditional plant breeding.” Id. As for food where none of the ingredients were themselves bioengineered but where ingredients were derived from bioengineered sources,

the FDA determined that a product label does not need to disclose this information. See 7 C.F.R. §66.116(b) (Voluntary Disclosure). Additionally, the USDA, which regulates food processing and food distribution, recently announced the National Bioengineered Food Disclosure Standard. National Bioengineered Food Disclosure Standard, 83 Fed. Reg. 65,814 (Dec. 21, 2018) (to be codified at 7 C.F.R. pt. 66). This rule determined that only foods containing “detectable genetic material that has been modified through certain lab techniques and cannot be created through conventional breeding or found in nature” must be disclosed. UNITED STATES DEPARTMENT OF AGRICULTURE, BE DISCLOSURE, http://www.ams.usda.gov/rules-regulations/be (last visited July 2, 2019). Importantly, though, even if GMO sugar beets meet this standard, the refined sugar derived from bioengineered beets does not contain any “detectable genetic material” that could be considered bioengineered (83 Fed. Reg. 65,814, 65,833), meaning refined sugar derived from sugar beets does not need to be disclosed. Id. (“[B]ased on the available scientific evidence, refined beet

and cane sugar . . . are unlikely to require BE food disclosure because the conditions of processing serve effectively to degrade or eliminate the DNA that was initially present in the raw agricultural commodity.”) The FDA has considered the issue of the use of the term “natural” in food labeling. In 1991, it announced its informal policy stating that it “consider[s] ‘natural’ to mean nothing artificial or synthetic (including colors regardless of source) is included in, or has been added to, the product that would not normally be expected to be there.” Food Labeling: Nutrient Content Claims, General Principles, Petitions, Definitions of Terms, 56 Fed. Reg. 60,421, 60,466 (Nov. 27, 1991). Moreover the FDA noted that the term “natural” does not have a settled definition among consumers and retailers, but instead is used to convey “a variety of things.” Id. In 2015,

the FDA requested comment on whether it should establish a definition for the term “natural” in food labeling. See Use of the Term “natural” in the Labeling of Human Food Products; Request for Information and Comments, 80 Fed. Reg. 69,905 (Nov. 12, 2015). At this point the FDA again reiterated that it did not consider the term “natural” to encompass “food production methods, such as the use of genetic engineering or other forms of genetic modification.” Id. at 69,906. To date, the FDA has not issued any rulemaking or regulations on the term “natural,” nor has it revised its policy regarding the term. Plaintiff’s basic contention is that the Products are made with sugar which may be derived from bioengineered sugar beets. Compl. ¶ 24. Plaintiff believes this makes the Product labels, describing the Products as “natural,” misleading. Id. at ¶¶ 25-27. His argument is that where food is made with ingredients possibly derived from bioengineered food, it is misleading for the Products’ labels to say “natural.” Id. at ¶¶ 27-31. Using this theory, he seeks to certify two classes. Id. at ¶ 40. The first is a California Class, which consists of consumers who

purchased the Products for personal use within California during the Class Period. Id. at ¶ 40(A) The second is a Multi-State Class, which consists of consumers who purchased the Products for personal use during the Class Period in 44 states. (Compl. ¶ 40(B).) He also asserts four claims for relief: (1) violation of the California Consumers Legal Remedies Act (“CLRA”) (Count I, California Class); (2) violation of the California False Advertising Law (“FAL”) (Count II; California Class); (3) violation of the California Unfair Competition Law (“UCL”) (Count III, California Class); and (4) breach of express warranty (Count IV; Multi-State Class). (Id. at ¶¶ 43-88. Plaintiff has withdrawn a claim for violation of the Ohio Deceptive Trade Practices Act (“ODTPA”) (Count IV; Multi-State Class), and a claim for violation of the Ohio Consumer Sales Practices Act (“OCSPA”) Count V; Multi-State Class). (Brief in Opp., ECF-90, p. 16.) Plaintiff

seeks compensatory damages, disgorgement, restitution, punitive damages, and other relief as the Court deems proper. Id. at ¶ 29. II. LEGAL STANDARD Rule 12(b)(6) permits a party to move to dismiss a complaint for “failure to state a claim upon which relief can be granted.” Fed. R. Civ. P. 12(b)(6). Although the Court must accept Plaintiff’s factual allegations as true, it is not required to accept “legal conclusions” as true. Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). To support his claim, “Plaintiff must offer ‘either direct or inferential allegations respecting all the material elements to sustain a recovery under some viable legal theory.’” St.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Alvarez v. Chevron Corp.
656 F.3d 925 (Ninth Circuit, 2011)
In Re American Medical Systems, Inc. Pfizer, Inc.
75 F.3d 1069 (Sixth Circuit, 1996)
Gina Glazer v. Whirlpool Corporation
722 F.3d 838 (Sixth Circuit, 2013)
Williams v. Gerber Products Co.
552 F.3d 934 (Ninth Circuit, 2008)
Cel-Tech Communications, Inc. v. Los Angeles Cellular Telephone Co.
973 P.2d 527 (California Supreme Court, 1999)
Bassett v. National Collegiate Athletic Ass'n
528 F.3d 426 (Sixth Circuit, 2008)
St. Clair v. Kroger Co.
581 F. Supp. 2d 896 (N.D. Ohio, 2008)
In Re Apple & AT & T Ipad Unlimited Data Plan Litigation
802 F. Supp. 2d 1070 (N.D. California, 2011)
In re Bridgestone/Firestone, Inc.
288 F.3d 1012 (Seventh Circuit, 2002)
Pattie v. Coach, Inc.
29 F. Supp. 3d 1051 (N.D. Ohio, 2014)
Figy v. Frito-Lay North America, Inc.
67 F. Supp. 3d 1075 (N.D. California, 2014)
Barber v. Nestlé USA, Inc.
154 F. Supp. 3d 954 (C.D. California, 2015)
Young v. Nationwide Mutual Insurance
693 F.3d 532 (Sixth Circuit, 2012)
Ebner v. Fresh, Inc.
838 F.3d 958 (Ninth Circuit, 2016)
Rosales v. FitFlop USA, LLC
882 F. Supp. 2d 1168 (S.D. California, 2012)

Cite This Page — Counsel Stack

Bluebook (online)
Forsher v. J.M. Smucker Co., Counsel Stack Legal Research, https://law.counselstack.com/opinion/forsher-v-jm-smucker-co-ohnd-2020.