[500]*500DAVID T. PROSSER, J.
¶ 1. This is a review of an unpublished decision of the court of appeals1 affirming judgments entered in favor of Assurance Company of America2 (Assurance) against its insured, Fontana Builders, Inc.3 (Fontana), and Fontana's lender, An-chorBank, FSB (AnchorBank).
¶ 2. The case involves a complicated insurance coverage dispute arising out of a 2007 fire that destroyed portions of a high-end custom home that was still under construction in Lake Geneva. The fire caused major damage not only to the home but also to the personal property of the home's occupants, who were the presumptive purchasers of the home upon its completion.
¶ 3. Both the construction contractor, Fontana, and the occupants/presumptive purchasers, James and Suzy Accola (the Accolas), had separate insurance policies. After the fire, the Accolas settled with Chubb Insurance Co. (Chubb), the insurer that provided their homeowner's policy, and received a substantial payment. Assurance then denied all coverage to Fontana for the fire, relying on the "permanent property insurance" condition in its builder's risk policy as grounds for the denial. Assurance's denial of coverage upset not only Fontana but also Fontana's mortgagee, Anchor-[501]*501Bank, and James Accola, Fontana's president and sole shareholder who had personally guaranteed Anchor-Bank's loan.
¶ 4. In this factually complicated case, there have been two jury trials and two appeals, although this is the first appeal to reach this court. The parties have raised numerous issues. Upon reflection, however, we see two fundamental questions presented to the court. First, is the interpretation of the "permanent property insurance" condition in the builder's risk policy a question of fact for a jury or a question of law for the court? Second, if the interpretation of the "permanent property insurance" condition is a question of law, did that condition terminate Fontana's coverage under the builder's risk policy?
¶ 5. We conclude that the court of appeals incorrectly determined that interpretation of Assurance's builder's risk policy was a question of fact for a jury in this case, and we reaffirm the general principle that interpretation of insurance contracts presents a question of law for the court. We further conclude that the homeowner's policy in this case did not "apply" so as to terminate Fontana's builder's risk policy because Fon-tana and the Accolas insured different interests in the property. Fontana had a reasonable expectation that coverage would persist under the builder's risk policy while construction continued and Fontana remained the owner of the property. Accordingly, we reverse the decision of the court of appeals and remand to the circuit court for the determination of damages.4
[502]*502I. FACTUAL BACKGROUND
A. Fontana's Construction Business
¶ 6. Fontana designed and built "spec" homes, speculative custom houses for which Fontana obtained financing and began construction before securing a buyer for the finished structure. When constructing a spec home, Fontana owned the house and was responsible for any mortgage until closing a sale to an eventual buyer. In the years preceding the fire, Fon-tana had built and sold 16 or 17 custom homes. At any given time, Fontana would normally have between one and three homes under construction.
¶ 7. James Accola was the president and sole shareholder of Fontana Builders, Inc. On three or four occasions, he and his wife, Suzy Accola, had purchased a completed home from Fontana and moved in with their three children. Before the fire damaged the Lake Geneva home, the Accolas intended to purchase the home after Fontana finished construction.
¶ 8. The home at issue, located at 1527 Muirfield Court, represented a substantial investment for Fon-tana. Nearly all of Fontana's assets were invested in the house, which the company planned to use to generate new opportunities for itself in the high-end housing market. The home was larger and included [503]*503more detailed interior work than any previous Fontana-built home. Accola testified at the second trial that he intended to use the home to "showcase" Fon-tana as "one of the premier builders in the Lake Geneva area." As the home's owner, Accola would have unfettered access to an example of Fontana's finished work when he courted prospective buyers. He had even arranged for a photo spread featuring the house in Trends, a nationally distributed magazine.
¶ 9. Fontana financed the project's construction through two mortgages with AnchorBank. The first mortgage, dated November 29, 2005, secured a $1,076 million loan. A subsequent mortgage, dated April 23, 2007, secured a $200,000 loan. Accola provided a personal guarantee on Fontana's loans and mortgages.
B. Fontana's Builder's Risk Coverage from Assurance
¶ 10. As a standard condition of making the loans, AnchorBank required Fontana to obtain builder's risk insurance covering the home during construction. Fontana purchased two policies from Assurance Company of America, which had provided builder's risk coverage for previous Fontana projects. Initially, Fontana purchased a new policy providing up to $800,000 in coverage for the Lake Geneva property. Effective for one year from October 19, 2005, the policy corresponded to the November 2005 loan from Anchor-Bank.
¶ 11. Fontana acquired the Assurance policy at issue in this case when it sought the second Anchor-Bank loan to cover increased project costs during construction. Because the previous policy had lapsed in October 2006, Assurance issued a new builder's risk policy providing $1,495 million in coverage, effective [504]*504for one year from April 19, 2007.5 The policy listed "Fontana Builders, Inc." as the named insured.
f 12. Under the builder's risk policy, Assurance agreed to "pay for direct physical loss to Covered Property from any Covered Cause of Loss described in [the] Coverage Form." Covered Property included "[property which has been installed, or is to be installed in any commercial structure and/or any single family dwelling, private garage, or other structures that will be used to service the single family dwelling." However, Covered Property did not include existing [505]*505inventory, which the policy defined as "buildings or structures where construction was started or completed prior to the inception date of [the] policy." The policy defined "Zoss" as "accidental loss and accidental damage," and "Covered Cause of Loss [meant] risk of direct physical loss to Covered Property, except those causes of loss listed in the Exclusions." The exclusions did not preclude coverage for fire damage.
¶ 13. A separate section of the policy specified additional conditions for coverage:
3. WHEN COVERAGE BEGINS AND ENDS
We will cover risk of loss from the time when you are legally responsible for the Covered Property on or after the effective date of the policy if all other conditions are met. Coverage will end at the earliest of the following:
a. Once your interest in the Covered Property ceases;
b. Ninety days after initial occupancy of the Covered Property...[;]
c.When the Covered Property is leased to or rented to others!;]
d. When you abandon the reported location with no intention to complete it;
e. At the end of 12 months from the month when you first reported the location to us unless you report the location again and pay an additional premium....;
f. When permanent property insurance applies;
g. Once the Covered Property is accepted by the owner or buyer.
[506]*506(Emphasis added.)
C. The Accolas' Homeowner's Policy from Chubb
¶ 14. James Accola obtained a 30-day temporary occupancy permit dated May 30, 2007, and, shortly thereafter, the Accolas moved most of their personal property into the home. Although the Accolas began residing in the home, Fontana continued interior work preparing the home for permanent occupancy. Fontana remained the home's owner and had not yet closed a sale or transferred title to the Accolas.
f 15. In anticipation of purchasing the home, the Accolas acquired a homeowner's policy from Chubb Insurance Co. The policy listed "Jim Accola" and "Susy [sic] Accola" as the named insureds, and it listed "Anchor Bank" as the mortgagee. Effective for one year from June 21, 2007, the coverage summary explained: "Your policy provides coverage against physical loss if your home or its contents are damaged, destroyed, or lost." It provided $2 million of deluxe coverage for the dwelling and $1 million of deluxe coverage for the home's contents.
f 16. Additionally, the policy provided coverage for extra living expenses under certain circumstances:
If your house cannot be lived in because of a covered loss, we cover any increase in your living expenses that is necessary to maintain your household's normal standard of living. We cover these expenses for the reasonable amount of time it should take to repair or rebuild your house, or for your household to relocate, even if the policy period ends during that time.
D. The Fire and Its Aftermath
¶ 17. The fire occurred late on the night of June 28, 2007. A Fontana employee working on the property during the day left rags used for wood staining in the [507]*507garage, and those rags spontaneously combusted. Awakened by smoke alarms shortly after falling asleep, Accola immediately smelled smoke in the house. With thick smoke filling the home's interior, Accola retrieved his two youngest children from an upstairs bedroom and exited the house.6
¶ 18. In addition to destroying the garage and a Suburban sitting in the driveway, the fire damaged portions of the residence adjacent to the garage. Salvageable portions of the property suffered extensive damage from smoke, heat, water, and chemical fire suppressants. The Accolas lost virtually all their personal property in the fire; many items not yet moved into the house itself were stored temporarily in a bonus room above the garage.
¶ 19. After the fire, the Accolas submitted a claim to Chubb for damages to their property. They signed a Non-Waiver Agreement allowing Chubb to investigate the claim without acknowledging that the homeowner's policy provided coverage for the Accolas.7 Without admitting that the policy provided coverage to the Accolas for the fire loss, Chubb began adjusting the claim after determining that the policy was in force on [508]*508the night of the fire and that the policy provided coverage for fire damage generally. As part of the adjustment process, Chubb procured damage estimates from two restoration companies. One company estimated fire damages of $1,324,000.35, and the other estimated damages of $1,391,116.54. While Chubb adjusted the claim, it made various payments to the Accolas totaling $113,686.81, but Chubb made the payments on the condition that it could recover the money in the event it determined that the policy did not cover the loss. Ultimately, the Accolas filed two proofs of loss, one claiming $2,010,683.67 for damages to the structure and the other claiming $509,740 for damages to the home's contents.
¶ 20. Separate from the Accolas' claim with Chubb, Fontana made a claim with Assurance under the builder's risk policy. Assurance began investigating Fontana's claim after James Accola signed a Non-Waiver Agreement on Fontana's behalf.
¶ 21. In January 2008, the insurance companies with policies implicated by the fire engaged in mediation in an effort to resolve the various claims made by the Accolas and Fontana. Assurance, Chubb, and West-field Insurance8 all participated in the mediation, which did not result in a comprehensive settlement.
[509]*509¶ 22. Following the mediation, Chubb entered into a settlement agreement with the Accolas.9 Chubb agreed to pay the Accolas $1.5 million to dispose of their claim. The agreement allocated $519,000 of the settlement proceeds toward "replacement costs of the [Accolas1] personal property" and $330,000 toward their "additional living expenses," with the remainder allocated toward "[a]ny other interest the [Accolas] may have in the premises." The settlement total included the $113,686.81 that Chubb had already paid to the Accolas, as well as outstanding invoices totaling $53,275.54 that Chubb agreed to pay to a restoration company. Chubb agreed to issue two checks to satisfy the balance of the settlement total: one check for $537,323.19 payable to "Jim Accola and Suzy Accola and Anchor Bank," and one check for $795,714.46 payable to "Jim Accola and Suzy Accola." Additionally, the agreement specifically provided that the settlement "[was] not an admission by [Chubb] that coverage is provided under the Policy for the Fire Claim."
¶ 23. After the Accolas agreed to the settlement with Chubb, Fontana sent a letter to Assurance de[510]*510manding payment under the builder's risk policy. Drawing on one of the restoration estimates obtained by Chubb, the letter requested a $1,391,116.52 payment.
¶ 24. Assurance denied coverage after concluding that the policy did not cover the fire loss for three reasons. First, Assurance claimed that Fontana's coverage ended under the builder's risk policy when the Accolas' homeowner's policy with Chubb became effective on June 21, 2007. The builder's risk policy provided that coverage would end "[w]hen permanent property insurance applies," and Assurance concluded that the homeowner's insurance constituted permanent property insurance that applied, thus terminating the Assurance policy. Second, Assurance asserted that the policy's "other insurance" clause rendered it excess to the Chubb policy and inapplicable because the $1,391,116.52 demanded did not exceed the Chubb policy's $2 million limit. Finally, Assurance asserted that the policy provided no coverage for the portion of the structure that existed prior to the policy's April 2007 effective date.
II. PROCEDURAL HISTORY
¶ 25. Fontana responded to Assurance's denial of coverage by commencing this action on May 6, 2008. The complaint alleged causes of action for breach of the insurance contract and for bad faith failure to pay under the policy.
¶ 26. Assurance moved for summary judgment, but the Walworth County Circuit Court10 concluded that the Assurance policy provided coverage for the fire damage. The circuit court reasoned that the builder's [511]*511risk policy "was still in force because the builder had not completed the work. It had not been turned over unconditionally to the owner and was not in the owner's name on the title." Furthermore, Fontana's interest in the property "had not ceased . . . yet." Additionally, the court added that it thought the Accolas' settlement with Chubb was irrelevant to its interpretation of the Assurance policy.
¶ 27. The case proceeded to a bifurcated trial on Fontana's breach of contract and bad faith claims. Because the court had decided that the Assurance policy provided coverage, the first phase focused on the amount of money owed to Fontana for fire damage to the property. Accordingly, the jury received a special verdict question at the end of the first phase: "What sum of money will fairly and reasonably compensate the Plaintiff, Fontana Builders, Inc. for the losses it sustained due to the fire at the Muirfield Court property on June 28, 2007?" A unanimous jury answered $1,391,116.54.
¶ 28. During the second phase, the jury heard evidence on Fontana's claim that Assurance denied coverage in bad faith. The jury received a two-part special verdict question. First, the special verdict form asked, "Did Defendant, Assurance Company of America, exercise bad faith in denying the claim of the Plaintiff, Fontana Builders, Inc.?" If the jury answered "yes," the form then asked, "What sum of money will fairly and reasonably compensate Plaintiff, Fontana Builders Inc., for Defendant, Assurance Company of America's bad faith in denying the claim of Fontana Builders?" Ten of twelve jurors answered "yes" to the first question and awarded $1,218,118 under the second.
[512]*512f 29. Assurance appealed, and the court of appeals reversed in an unpublished decision. Fontana Builders, Inc. v. Assurance Co. of Am. (Fontana I), No. 2010AP2074, unpublished slip op. (Wis. Ct. App. Dec. 7, 2011). The court of appeals concluded that "the circuit court erred when it found as a matter of law that the builder's risk policy provided coverage." Id., ¶ 1. Citing its own decision in Central Auto Co. v. Reichert, 87 Wis. 2d 9, 273 N.W.2d 360 (Ct. App. 1978), the court of appeals relied on the proposition that "when the words or terms in [a] contract must be construed using extrinsic evidence, the question is one for the trier of fact." Id., f 8. Applying that legal principle, the court of appeals determined that "the question of whether coverage existed" on the day of the fire presented a question of fact for the jury. Id., ¶ 1.
f 30. The court of appeals provided instructions for the second round of circuit court proceedings: "[T]he jury will have to determine whether permanent property insurance applied at the time of the fire. The circuit court may not preclude the jury from considering the Chubb policy or any other extrinsic evidence that is relevant to Section E.3 of the policy." Id., f 11 (footnote omitted). In addition, the court of appeals noted that any determination as to the applicability of the "other insurance" clause in the Assurance policy "must await the jury's decision as to whether coverage under the builder's risk policy was still in effect at the time of the fire." Id., ¶ 13. Fontana filed a petition for review, which this court denied on April 23, 2012.
¶ 31. After the case returned to the Walworth County Circuit Court, AnchorBank filed a motion to intervene under Wis. Stat. § 803.09(1). AnchorBank asserted an interest in any insurance proceeds due from Assurance in light of a foreclosure default judg[513]*513ment for $1,135,332.90, plus interest, that Anchor-Bank had recently obtained against Fontana. The circuit court granted the motion to intervene and later granted partial summary judgment to AnchorBank, concluding that "[i]f, and only if, Assurance Company of America pays or is required to pay insurance proceeds in connection with this lawsuit, then, in that event, the insurance proceeds shall be used to restore or repair the property at issue in this lawsuit or paid to AnchorBank."
¶ 32. The circuit court11 conducted a new trial to determine whether the Accolas' Chubb policy terminated Fontana's builder's risk policy from Assurance because permanent property insurance applied to the Lake Geneva home. Over Fontana's objection, the circuit court allowed the admission of evidence related to the Accolas' negotiated settlement with Chubb. Fontana argued that Wis. Stat. § 904.08 barred evidence pertaining to the Chubb settlement. The circuit court, however, determined that the directive from the court of appeals — that "[t]he circuit court may not preclude the jury from considering the Chubb policy or any other extrinsic evidence that is relevant to Section E.3 of the policy," Fontana I, unpublished slip op., ¶ 11 — contemplated admission of the settlement evidence.
¶ 33. At trial, the special verdict form presented two questions to the jury: (1) "Was the policy of insurance issued by Chubb/Pacific Indemnity to James Accola and Suzy Accola permanent property insurance?"; and (2) "Did the policy of insurance issued by Chubb/Pacific Indemnity to James Accola and Suzy Accola apply to the fire loss?" Before deliberations, the [514]*514court instructed the jury as to the meaning of various terms necessary to interpret the policy:
For the purposes of determining your answers to Questions 1 and 2, you are instructed that "permanent" means "continuing or enduring without marked change in status or condition or place."
You are further instructed that the term "applies" means "to be pertinent, suitable, or relevant."
An insurance company [sic] does not "apply" merely because it is bound, obtained or issued.
Generally, a person cannot obtain insurance coverage unless they have an "insurable interest" to protect. A party has an "insurable interest" in property if its destruction would subject it to a loss. A party may have an "insurable interest" in property even if that party does not have title.
The jury answered "yes" to both special verdict questions, with one juror dissenting as to the first question. Because the jury's answers meant that the Assurance policy did not provide coverage for Fontana's fire loss, the court did not try Fontana's bad faith claim.
¶ 34. While the jury deliberated, the circuit court ruled on Assurance's argument that the "other insurance" clause in the builder's risk policy rendered the policy excess to the Accolas' Chubb policy. Concluding that the "other insurance" clause did not apply, the court explained its reasoning from the bench:
There are clearly two different insureds here. One is Fontana Builders. That is on the Zurich or Assurance Company policy. The Pacific Indemnity/Chubb policy covers different insureds, Jim and Suzy Accola.
Frankly, Assurance was paid premiums to cover [515]*515this loss. That's what they contracted with. [Accola] also contracted, at the requirement of AnchorBank, as a personal individual to get homeowner's insurance. They are not the same insureds. They do not cover the same loss because until the keys are turned over, as the plaintiff has said, it's not their home. It clearly could cover a structure, at some point. Time of closing, keys are turned over.
Therefore, the "other insurance" clause is inapplicable because "other insurance" clauses apply only when the "other insurance" "covers the same property and interest against the same risk in favor of the same party." And there I'm citing from 44 Am.Jur. 2d on Insurance, Section 1273, Identity of Interest.
Frankly, the Chubb policy covers the Accolas' personal property that was lost in the fire. The Assurance policy covers the building itself, f12]
The fact that Mr. Accola chose to reinvest in the property is what I find the facts to be, or in the corporation, by paying off its debt to Fontana Builders.
"The evils which [the] 'other insurance' clauses are designed to prevent are not present where each policy insures only the interest held by each separate owner of an insurable interest in the property."
Because of this, the "other insurance" defense should, in my opinion, fail.
(Emphasis added.)
¶ 35. Fontana and AnchorBank both appealed from the jury verdict. Fontana Builders, Inc. v. Assurance Co. of Am. (Fontana II), No. 2014AP821, unpub[516]*516lished slip op. (Wis. Ct. App. Apr. 1, 2015) (per curiam). The court of appeals affirmed, observing that, "[o]n remand, the trial court did precisely as we directed. It permitted the jury to consider the Chubb policy, payments made pursuant to it, and extrinsic evidence relevant to Section E.3." Id., ¶ 8. Based on the evidence, the court of appeals saw no reason to disturb the jury's verdict because "the jury reasonably could have found that the Chubb policy was 'permanent' and 'applied,' thus terminating Fontana's coverage under the Assurance builder's risk policy." Id., ¶¶ 7-9. Furthermore, the circuit court's decision to admit evidence pertaining to the Chubb settlement did not violate Wis. Stat. § 904.08 because "evidence regarding the Chubb policy, the prompt adjustment activity, the substantial payments made, and the nature of those payments was not admitted in the context of settlement discussions." Id., f 10.
¶ 36. On May 14, 2015, Fontana and Anchor-Bank filed petitions for review. We granted both petitions on September 9, 2015.
III. STANDARD OF REVIEW
f 37. We rely on well-established principles when interpreting an insurance policy:
The interpretation of an insurance contract is a question of law subject to de novo review. An insurance policy is construed to give effect to the intent of the parties, expressed in the language of the policy itself, which we interpret as a reasonable person in the position of the insured would understand it. The words of an insurance policy are given their common and ordinary meaning. Where the language of the policy is [517]*517plain and unambiguous, we enforce it as written, without resort to rules of construction or principles in case law.. . . Contract language is considered ambiguous if it is susceptible to more than one reasonable interpretation. If the language is ambiguous, it is construed in favor of coverage. In interpreting an insurance policy, the court may also consider the purpose and subject matter of the insurance.
Danbeck v. Am. Fam. Mut. Ins. Co., 2001 WI 91 ¶ 10, 245 Wis. 2d 186, 629 N.W.2d 150 (citations omitted).
¶ 38. This court consistently states that interpretation of an insurance contract is a question of law that we review de novo. Schinner v. Gundrum, 2013 WI 71, ¶ 35, 349 Wis. 2d 529, 833 N.W.2d 685; Farmers Auto. Ins. Ass'n v. Union Pac. Ry. Co., 2009 WI 73, ¶ 30, 319 Wis. 2d 52, 768 N.W.2d 596; Plastics Eng'g Co. v. Liberty Mut. Ins. Co., 2009 WI 13, ¶ 27, 315 Wis. 2d 556, 759 N.W.2d 613; Doyle v. Engelke, 219 Wis. 2d 277, 283-84, 580 N.W.2d 245 (1998); Cardinal v. Leader Nat'l Ins. Co., 166 Wis. 2d 375, 382, 480 N.W.2d 1 (1992); Katze v. Randolph & Scott Mut. Fire Ins. Co., 116 Wis. 2d 206, 212, 341 N.W.2d 689 (1984) (first citing Westerman v. Richardson, 43 Wis. 2d 587, 591, 168 N.W.2d 851 (1969); then citing Rabinovitz v. Travelers Ins. Co., 11 Wis. 2d 545, 549, 105 N.W.2d 807 (1960); then citing Thurston v. Burnett & Beaver Dam Farmers' Mut. Fire Ins. Co., 98 Wis. 476, 478, 74 N.W. 131 (1898); and then citing Ganson v. Madigan, 15 Wis. 158 (*144) (1862)); see Preisler v. Gen. Cas. Ins. Co., 2014 WI 135, ¶ 17, 360 Wis. 2d 129, 857 N.W.2d 136; Blasing v. Zurich Am. Ins. Co., 2014 WI 73, ¶ 20, 356 Wis. 2d 63, 850 N.W.2d 138.
¶ 39. On the first appeal in this case, the court of appeals articulated an exception to that general rule: "While the interpretation of a contract is normally a [518]*518matter of law for the court to decide, when the words or terms in the contract must be construed using extrinsic evidence, the question is one for the trier of fact." Fontana I, unpublished slip op., f 8. Applying the exception, the court of appeals explained that, "[g]iven the policy language, and the dispute over its application to the extremely unique facts presented here, the issue of whether the builder's risk policy ended because 'permanent property insurance applies'... is not a question of law for the court, but rather a question of fact for the jury." Id., ¶ 10.
¶ 40. Our standard of appellate review in this case turns upon the proper allocation of responsibility for interpreting the "permanent property insurance" condition in the Assurance policy. As stated above, if interpretation of the Assurance policy presents a question of law, then we conduct a de novo review. If, however, interpretation of the Assurance policy is properly a question of fact, then we will sustain the jury's verdict if there is any credible evidence to support it. Morden v. Continental AG, 2000 WI 51, ¶ 38, 235 Wis. 2d 325, 611 N.W.2d 659.
¶ 41. We conclude that the court of appeals in this case misapplied the extrinsic evidence rule by allowing the jury to resolve the dispute over the proper application of the Assurance policy's language to the facts.
¶ 42. As support for the extrinsic evidence exception, the court of appeals relied on its own decision in Central Auto, in which it stated, "Construction of a written contract is normally a matter of law for the court, but where words or terms are to be construed by extrinsic evidence, the question is one for the trier of fact." Central Auto, 87 Wis. 2d at 19. Central Auto [519]*519involved interpretation of a lease, rather than an insurance policy. Id. at 18-20 (holding that jury should have received evidence from parties' lease negotiations to determine intended meaning of term "bookstore" in the lease). The Central Auto court cited Pleasure Time, Inc. v. Kuss, 78 Wis. 2d 373, 379, 254 N.W.2d 463 (1977), in which this court approved of a finder of fact interpreting a land contract by considering parties' testimony and drafts of the contract. Pleasure Time, 78 Wis. 2d at 379-80.
¶ 43. Notably, both Central Auto and Pleasure Time involved extrinsic evidence used to ascertain the parties' understandings of the contracts' terms at the time the parties entered into the agreements. Allowing the jury to resolve factual disputes about contract formation is consistent with the contract principle that "whether both parties agreed to be bound" by a contract is a question of fact. 5 Margaret N. Kniffin, Corbin on Contracts § 24.30, at 326 (Joseph M. Perillo ed., rev. ed. 1998). However, the parties' respective understandings at the time they entered into a contract present a different question from the application of a contract to a given set of facts: "Determination of the legal operation of a contract. . . after the meaning of its language has been determined by process of interpretation, is always for the court, because legal operation is the result of applying rules of law to the facts." Id. at 338-39 (footnote omitted).
¶ 44. Because insurance policies are contracts, "[w]ords and phrases in insurance contracts are subject to the same rules of construction that apply to contracts generally." Frost ex rel. Anderson v. Whitbeck, 2002 WI 129, ¶ 15, 257 Wis. 2d 80, 654 N.W.2d 225. In various insurance cases, this court has men[520]*520tioned the extrinsic evidence rule applied by the court of appeals in this case: "The construction of an insurance policy is generally a matter of law for the court, although in a case of ambiguity where words or terms are to be construed by extrinsic evidence, the question is one for the fact-finder." Kraemer Bros., Inc. v. U.S. Fire Ins. Co., 89 Wis. 2d 555, 561-62, 278 N.W.2d 857 (1979); see also Frost, 257 Wis. 2d 80, ¶ 5; Maas ex rel. Grant v. Ziegler, 172 Wis. 2d 70, 79, 492 N.W.2d 621 (1992); Lambert v. Wrensch, 135 Wis. 2d 105, 115 n.8, 399 N.W.2d 369 (1987); RTE Corp. v. Md. Cas. Co., 74 Wis. 2d 614, 620-21, 247 N.W.2d 171 (1976); Bauman v. Midland Union Ins. Co., 261 Wis. 449, 451-52, 53 N.W.2d 529 (1952); French v. Fid. & Cas. Co. of N.Y., 135 Wis. 259, 269, 115 N.W. 869 (1908).
¶ 45. Sweeping statements like the language in Kraemer Bros, seem to suggest that interpretation of an insurance policy's language is a question of fact for the jury any time that a dispute over policy language involves extrinsic evidence. But careful examination of the extrinsic evidence rule's history in the insurance context demonstrates that, as in contracts cases like Central Auto and Pleasure Time, interpretation of an insurance contract becomes a question for the jury only when necessary to resolve factual disputes about the parties' understandings at the time they entered into the contract.13
[521]*521¶ 46. This court explained the rule's background in Kraemer Bros.:
The construction of an insurance policy is generally a matter of law for the court, although in a case of ambiguity where words or terms are to be construed by extrinsic evidence, the question is one for the fact-finder. The rule stated in Thurston v. Burnett & Beaver Dam Farmers' Mut. Fire Ins. Co., 98 Wis. 476, 478, 479, 74 N.W. 131 (1898), was recently quoted with approval in RTE Corp. v. Maryland Casualty Co., 74 Wis. 2d 614, 621, 247 N.W.2d 171 (1976):
"'. . . The case comes clearly within the rule that where language is plain and unambiguous, the apparent import of the words must govern, and the rule that where there is no uncertainty as to the meaning of the words used in the contract, and where such uncertainty exists but there is no extrinsic evidence or circumstance bearing on the subject to be considered in determining the meaning attributed to them by the parties when the contract was made, the proper interpretation of the words and construction of the contract are solely for the court.'"
See also Pleasure Time, Inc. v. Kuss, 78 Wis. 2d 373, 379, 254 N.W.2d 463 (1977).
Kraemer Bros., 89 Wis. 2d at 561-62 (emphasis added).
¶ 47. In Bauman, the court quoted the same language from Thurston, as well as a concluding sentence, "Therefore the trial court erred in leaving the construction of the contract to the jury." Bauman, 261 Wis. at 452 (quoting Thurston, 98 Wis. at 479).
¶ 48. Despite the broad phrasing of the rule in Kraemer Bros., the case law at the foundation of the court's statement indicates that interpretation of a contract — insurance or otherwise — creates a question [522]*522of fact for the jury only when extrinsic evidence illuminates the parties' understandings at the time they entered into the agreement. See Thurston, 98 Wis. at 478-79. Furthermore, neither Kraemer Bros, nor RTE Corp. nor Bauman nor Thurston involved extrinsic evidence; interpretation of the insurance contracts remained squarely a matter of law for the court. Kraemer Bros., 89 Wis. 2d at 562; RTE Corp., 74 Wis. 2d at 621; Bauman, 261 Wis. at 451-52; Thurston, 98 Wis. at 478-79. Thus, where a dispute turns upon application of an insurance policy to underlying facts, interpretation of the insurance policy presents a question of law for the court.
f 49. In this case, a determination as to whether "permanent property insurance applie[d]" was not an appropriate question for the jury. Assurance and Fon-tana do not argue that extrinsic evidence explains their respective understandings of the phrase "permanent property insurance applies" at the time that Assurance issued the policy. Rather, they dispute whether the Chubb policy constituted permanent property insurance that applied so as to terminate Fonta-na's builder's risk coverage. In other words, they disagree as to whether the Assurance policy applies as a matter of law to the underlying facts. Because resolving that dispute requires interpretation of the Assurance policy and application of the policy to the facts, we now conduct a de novo review of the policy.
IV. INTERPRETING THE ASSURANCE POLICY
¶ 50. This court has set forth a three-step analysis for determining whether an insurance policy provides coverage. Acuity v. Chartis Specialty Ins. Co., [523]*5232015 WI 28, ¶ 28, 361 Wis. 2d 396, 861 N.W.2d 533; Preisler, 360 Wis. 2d 129, ¶ 22; Am. Fam. Mut. Ins. Co. v. Am. Girl, Inc., 2004 WI 2, ¶ 24, 268 Wis. 2d 16, 673 N.W.2d 65. First, the court examines the facts to determine whether the insuring agreement provides an initial grant of coverage, and the analysis ends if the policy does not provide an initial grant. Preisler, 360 Wis. 2d 129, ¶ 22. Second, if the policy initially grants coverage, the court then considers the exclusions to determine whether any of them preclude coverage. Am. Girl, 268 Wis. 2d 16, ¶ 24. Finally, if an exclusion applies, the court determines whether any exceptions to the exclusion reinstate coverage. Acuity, 361 Wis. 2d 396, ¶ 28.
¶ 51. Assurance has not argued in this court that any of the exclusions apply, so our analysis focuses on determining whether the policy provides an initial coverage grant. The provision at issue here appears in Subsection E.3 of the policy. Section E's heading is "Additional Conditions," and subsection 3's heading is "When Coverage Begins and Ends." Subsection 3 provides that "[c] overage will end at the earliest of the following" and goes on to list the various termination circumstances quoted above, see supra ¶ 13, including "[w]hen permanent property insurance applies." Rather than excluding otherwise available coverage based on the nature of the loss, the condition, if given effect, would completely terminate coverage of the risk, meaning the policy would not provide an initial grant of coverage at all. Because the coverage provisions in the builder's risk policy would normally provide coverage for a fire loss, whether the policy provides an initial grant of coverage turns upon whether "permanent property insurance applie[d]" so as to terminate coverage.
[524]*524¶ 52. The Assurance policy does not define "permanent property insurance." Nor does the policy define what it means for permanent property insurance— whatever it may be — to "apply." Assurance contends that Chubb's payments to the Accolas demonstrate that permanent property insurance applied to the fire loss, thus terminating the Assurance policy. Fontana counters that its insurable interest as a builder was distinct from the Accolas1 interests as occupiers and potential purchasers. Along with AnchorBank, Fon-tana emphasizes that allowing third-party potential purchasers like the Accolas to unilaterally terminate the Assurance policy by acquiring homeowner's insurance would be inconsistent with Fontana's reasonable expectations as an insured.
¶ 53. Policy language is ambiguous when "susceptible to more than one reasonable construction." Wadzinski v. Auto-Owners Ins. Co., 2012 WI 75, ¶ 11, 342 Wis. 2d 311, 818 N.W.2d 819 (quoting Stubbe v. Guidant Mut. Ins. Co., 2002 WI App 203, ¶ 8, 257 Wis. 2d 401, 651 N.W.2d 318). "Where an ambiguity exists in a grant of coverage, we will construe the policy against the drafter, and in favor of the reasonable expectations of the insured." Id. (citing Folkman v. Quamme, 2003 WI 116, ¶¶ 16-17, 264 Wis. 2d 617, 665 N.W.2d 857); see also Burgraff v. Menard, Inc., 2016 WI 11, ¶ 22, 367 Wis. 2d 50, 875 N.W.2d 596; Acuity v. Chartis Specialty Ins. Co., 2015 WI 28, ¶¶ 24-25, 361 Wis. 2d 396, 861 N.W.2d 533; Wilson Mut. Ins. Co. v. Falk, 2014 WI 136, ¶¶ 23-24, 360 Wis. 2d 67, 857 N.W.2d 156; Hirschhorn v. Auto-Owners Ins. Co., 2012 WI 20, ¶ 23, 338 Wis. 2d 761, 809 N.W.2d 529; Froedtert Mem'l Lutheran Hosp., Inc. v. Nat'l States Ins. Co., 2009 WI 33, ¶ 41, 317 Wis. 2d [525]*52554, 765 N.W.2d 251; State Farm Mut. Auto. Ins. Co. v. Bailey, 2007 WI 90, ¶ 22, 302 Wis. 2d 409, 734 N.W.2d 386.
¶ 54. Read in isolation, the phrase "when permanent property insurance applies" seems to present an ambiguity. The policy provides no explicit guidance as to the meaning of the term "applies." To whom or to what must permanent property insurance apply for coverage to end? The provision is indefinite at best.
¶ 55. Although mere disagreement among or between parties does not render policy language ambiguous, see Hirschhorn, 338 Wis. 2d 761, ¶ 23, the parties' arguments in this case illustrate the ambiguity. On the one hand, an insured builder might reasonably expect builder's risk coverage to end when the builder completes construction and the owner — be it the builder or a new owner — purchases a policy to provide adequate coverage for the finished structure. On the other hand, a party might conclude that it is reasonable for builder's risk coverage to end when any other property insurance applies to the property, regardless of the party purchasing coverage or the particular interest insured.
¶ 56. For guidance interpreting the phrase "when permanent property insurance applies," we expand the analysis to consider the phrase within the context in which it appears. "A term that is potentially ambiguous when read in isolation may be clarified by reference to the policy as a whole, and we will, therefore, examine the effect of individual terms within the context of the entire policy when resolving claimed ambiguities." Wadzinski, 342 Wis. 2d 311, ¶ 16 (citing [526]*526Blum v. 1st Auto & Cas. Ins. Co., 2010 WI 78, ¶ 20, 326 Wis. 2d 729, 786 N.W.2d 78).
¶ 57. Considering the phrase "when permanent property insurance applies" in context suggests thát the phrase speaks to the builder's interest in the property. As discussed above, the phrase appears within a section delineating circumstances under which the policy terminates. See supra ¶¶ 13, 51. Of the seven circumstances giving rise to termination, five obviously pertain to changes in the builder's interest in the property: cessation of the builder's interest, sustained occupancy of the structure, rental or lease of the property, abandonment by the builder, and acceptance by the owner or buyer. A sixth circumstance terminates the policy, absent renewal, when the builder maintains its interest over multiple years. Collectively, these termination conditions end coverage upon a change in the builder's interest as initially insured under the policy.
¶ 58. The circumstance at issue in this case— "when permanent property insurance applies" — is the only one that does not explicitly relate to the builder's interest in the property. Accordingly, based on its context, we read the phrase "when permanent property insurance applies" as addressed to the builder's insured interest in the property.14 Hence, we examine [527]*527the interests covered by the Assurance and Chubb policies to determine whether the existence of the Chubb policy terminates Fontana's coverage with Assurance.
¶ 59. This court has explained the broad scope of insurable interests:
A person need not have an absolute insurable right of property in the thing insured or even a special limited interest. It is sufficient if a person's relationship to the property is such he would reasonably be expected to suffer a loss by the destruction of the property or to derive a benefit from its continued existence. Neither a legal nor an equitable interest nor any property interest as such in the subject matter is necessary.
Ben-Hur Mfg. Co. v. Firemen's Ins. Co. of N.J., 18 Wis. 2d 259, 262, 118 N.W.2d 159 (1962).
f 60. As the court of appeals discussed in Society Insurance v. Capitol Indemnity Corp., 2003 WI App 61, 260 Wis. 2d 549, 659 N.W.2d 875, distinct parties can have distinct insurable interests in a single property. After a fire damaged a restaurant in Milwaukee, the restaurant operator who leased the building made a claim and received payment under his "businessown[528]*528er's property and liability insurance" policy. Soc'y Ins., 260 Wis. 2d 549, ¶¶ 2-4. The restaurant operator's insurer sought contribution from the insurer that provided a "Lessor's Risk" policy to the building's owner. Id., ¶¶ 3-5. Emphasizing the distinction between the restaurant operator and the building's owner, as well as their separate interests in the property, the court of appeals denied contribution. Id., ¶¶ 18, 22. Distinguishing an insurable interest "as owner" from an interest "as lessee/operator," the court of appeals explained that "[interest. . . addresses how the insured is connected to the property — such as fee simple versus leasehold, or seller versus buyer versus builder." Id., ¶¶ 15, 21 (citing St. Paul Fire & Marine Ins. Co. v. Protection Mut. Ins. Co., 607 F. Supp. 388, 391 (S.D.N.Y. 1985)).
¶ 61. Indeed, Couch on Insurance has highlighted circumstances under which a builder and a purchaser might have consequentially distinct insurable interests:
[A]n insurer under a builder's risk policy obtained by a contractor and an insurer under a fire policy obtained by a purchaser, who occupied the dwelling prior to conveyance of the title by the contractor, could not prorate a loss, though each policy contained pro rata clauses, because each policy covered a separate insurable interest.
15 Steven Plitt, et al., Couch on Insurance, § 219:16, at 219-24 (3d ed. 2005) (citing Peerless Ins. Co. v. Bailey Mortg. Co., 345 F.2d 14 (5th Cir. 1965)).
¶ 62. In this case, examination of the interests at issue stems from the pivotal difference between the Accolas and Fontana Builders, Inc., a closely held [529]*529corporation. This court recognizes that "the corporation is a separate entity and is treated as such under all ordinary circumstances." Consumer's Co-op. of Walworth Cty. v. Olsen, 142 Wis. 2d 465, 474, 419 N.W.2d 211 (1988) (quoting Milwaukee Toy Co. v. Indus. Comm'n of Wis., 203 Wis. 493, 495, 234 N.W. 748 (1931)). Piercing the corporate veil is appropriate only when "applying the corporate fiction would accomplish some fraudulent purpose, operate as a constructive fraud, or defeat some strong equitable claim." Id. at 475 (quoting Milwaukee Toy, 203 Wis. at 496). The distinction between a corporation and its shareholders applies in the insurance context. Stebane Nash Co. v. Campbellsport Mut. Ins. Co., 27 Wis. 2d 112, 121, 133 N.W.2d 737 (1965) (declining to adopt corporation's contention that it "was only a form of doing business and that the interest of the corporation and the [shareholders], the owners of the land, were one and the same and that there was a continuity of interest" where doing so would "permit the corporation to assert the insurable interest that the [shareholders] had in the building").
¶ 63. At the second trial in this case, the circuit court reaffirmed that Fontana was a legal entity separate and distinct from its sole shareholder, James Accola. Fontana had an interest in the Lake Geneva home as a builder and the property's owner. To guard against risk of loss of that interest — of the building materials, the finished structure, and value added by the corporation's labor — Fontana sought and secured builder's risk insurance from Assurance. Separate from Fontana's interest, James and Suzy Accola had an interest in the property as occupiers and future purchasers. As a prerequisite to completing the prospective purchase, and to guard against the risk of loss [530]*530to their belongings already on the premises, the Acco-las sought and secured homeowner's insurance from Chubb. Both Fontana and the Accolas acquired insurance protecting the property, but they were distinct legal entities insuring distinct interests in that property.
¶ 64. Consequently, the Accolas' acquisition of the Chubb policy for their interest as occupants and prospective purchasers did not trigger the Assurance policy's termination provision because the Chubb policy did not apply to the same interest as the Assurance policy. The Chubb policy in no way covered Fontana's interest as a builder and owner; therefore, it did not "apply" so as to supersede the builder's risk coverage.15 Furthermore, the Accolas' settlement with Chubb does not change the analysis because even if [531]*531Chubb had acknowledged that the policy provided coverage — which the settlement expressly disclaimed —any payments to the Accolas would speak to their interest insured by Chubb rather than Fontana's interest insured by Assurance.
¶ 65. Maintaining the legal distinction between Fontana and James Accola provides a crucial perspective for our interpretation. Because Fontana and the Accolas are not legally coextensive, the Accolas' legal status relative to Fontana is identical to that of any third party that might have sought to purchase a home from Fontana. If the Accolas' acquisition of a homeowner's policy operated to terminate Fontana's builder's risk policy from Assurance, any third-party prospective purchaser acquiring a homeowner's policy in anticipation of closing a sale could similarly terminate a builder's risk policy containing this language.
¶ 66. Empowering prospective purchasers to terminate a builder's insurance coverage — even without the builder's knowledge of the termination — would risk substantial mischief in the construction industry by undermining builders' reasonable expectations. As amicus Wisconsin Bankers Association explained and testimony in this case bore out, it is standard practice for banks making loans to construction companies to require those companies to maintain builder's risk insurance throughout the construction process. Testimony at the second trial also indicated that banks making loans to home purchasers generally require purchasers to obtain insurance on the property prior to any dispensation of loan funds. Thus, any builder who procures a policy that terminates "when permanent [532]*532property insurance applies" could face a time period near the end of construction in which the builder would have no insurance coverage for the property while a prospective purchaser prepares for closing— even if construction on the property continues and the prospective sale ultimately fails to close.
f 67. Leaving builders exposed to such uninsured risk of loss would thoroughly frustrate their reasonable expectations. See Taylor v. Greatway Ins. Co., 2001 WI 93, ¶ 10, 245 Wis. 2d 134, 628 N.W.2d 916 ("[interpretation of language in an insurance policy should advance the insured's reasonable expectations of coverage."). At the second trial, James Accola testified that he expected Fontana's coverage from Assurance would continue until Fontana transferred title to new owners, presumably James and Suzy Accola. Fontana continued construction on the premises even after the Accolas began to occupy the home, and Fontana never closed a sale to the Accolas. Like any third-party builder preparing arrangements with a prospective purchaser, Fontana could reasonably expect that its builder's risk coverage would persist while it remained the titled owner and finished construction on the property.
f 68. Assurance, as the drafter of the policy, had the opportunity to set forth in clear terms the circumstances envisioned by the phrase "when permanent property insurance applies." Absent unambiguous language to the contrary in a policy, we will not ask so much of builders as to require them reasonably to expect that their builder's risk coverage will terminate when third-party prospective purchasers procure property insurance without the builder's knowledge.
[533]*533V. CONCLUSION
¶ 69. Legally distinct entities had different interests in the Lake Geneva property at issue in this case. Although the Accolas occupied the property on the date of the fire, their occupancy did not alter Fontana's insured interest: construction on the property continued, and Fontana remained the property's owner because sale to the Accolas had not yet closed. Interpreting an ambiguous clause in an insurance policy to allow a third party to unilaterally terminate a builder's risk insurance policy without the insured builder's knowledge totally defeats the builder's reasonable expectation of coverage. Reaffirming the longstanding principle that interpretation of insurance contracts generally presents a question of law for the court, we conclude that the homeowner's policy issued by Chubb to the Accolas did not "apply" so as to terminate Fontana's builder's risk policy from Assurance. Thus, we reverse the decision of the court of appeals and remand to the circuit court for a determination of Fontana and AnchorBank's remaining damages.
By the Court. — The decision of the court of appeals is reversed, and the cause is remanded to the circuit court for further proceedings consistent with this opinion.