Flora v. Prisma Labs, Inc.

CourtDistrict Court, N.D. California
DecidedAugust 8, 2023
Docket3:23-cv-00680
StatusUnknown

This text of Flora v. Prisma Labs, Inc. (Flora v. Prisma Labs, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Flora v. Prisma Labs, Inc., (N.D. Cal. 2023).

Opinion

1 2 3 4 5 6 7 8 IN THE UNITED STATES DISTRICT COURT 9 FOR THE NORTHERN DISTRICT OF CALIFORNIA 10 11 JACK FLORA, et al., Case No. 23-cv-00680-CRB

12 Plaintiffs,

ORDER GRANTING MOTION TO 13 v. COMPEL ARBITRATION

14 PRISMA LABS, INC., 15 Defendant.

16 Plaintiffs Jack Flora, Nathan Stoner, Courtney Owens, Eric Matson, and D.J.1 17 (“Plaintiffs”) bring this putative class action against Defendant Prisma Labs, Inc. 18 (“Prisma”), accusing Prisma of “collect[ing]” their “facial geometry” through Plaintiffs’ 19 use of Prisma’s app, Lensa. See Compl. (dkt. 1). Plaintiffs contend that Lensa collects 20 and stores the biometric data of users’ faces obtained from their photos, violating the 21 Illinois Biometric Information Privacy Act (BIPA). Prisma moves to compel arbitration, 22 because Plaintiffs assented to Lensa’s Terms of Use, which includes a binding arbitration 23 clause. See Mot. (dkt. 21). 24 As explained below, finding this matter suitable for resolution without oral 25 argument pursuant to Civil Local Rule 7-1(b), the Court vacates the hearing scheduled for 26 August 18, 2023, and GRANTS Prisma’s motion. 27 I. BACKGROUND 1 Prisma’s app, Lensa, allows users to upload photos to edit and retouch. Compl. ¶ 1. 2 In late 2022, Lensa’s popularity skyrocketed with the launch of its “magic avatar” 3 feature—using AI to turn user’s photos into artistic or cartoonish depictions of their 4 likeness, applying different styles such as “cosmic,” “anime,” or “fairy princess.” 5 Id. ¶¶ 14, 17. Criticism from many corners soon followed: Artists contended that Lensa 6 employed AI trained on copyrighted images created by humans who received no 7 compensation for their contributions to the images generated by Lensa, id. ¶ 25; users 8 found that the app would create sexualized images from non-sexual, fully-clothed photos, 9 id. ¶ 26; and, the subject of this lawsuit, advocates concerned with Lensa users’ privacy 10 argued that Prisma was capturing and retaining “the facial geometry of the subjects of the 11 images” uploaded to Lensa, without their subjects’ consent. Id. ¶ 27. 12 When a user downloads the Lensa app, they are required to agree to Lensa’s Terms 13 of Use and Privacy Policy to use it. Compl. ¶ 19. Each of the Plaintiffs allege that they 14 “received disclosure” of Lensa’s Privacy Policy and agreed to its Terms of Use when they 15 downloaded the app in December 2022. Id. ¶¶ 3–7. 16 At issue in this motion is the arbitration provision in Lensa’s Terms of Use. The 17 section, titled “Dispute Resolution; Binding Arbitration,” appears in larger, bolded font 18 (like the other section headings in the document) and states in smaller, bolded font 19 underneath it: “Please read the following Section carefully because it requires you to 20 arbitrate certain disputes and claims with the Company and limits the manner in which you 21 can seek relief from us.” Sadun Decl. (dkt. 21-1) Ex. A at 10 (“Terms of Use”).2 The 22 provision states that “all disputes arising out of or relating to these Terms or Lensa will be 23 resolved through confidential binding arbitration held in Santa Clara County, California in 24 accordance with the Streamlined Arbitration Rules and Procedures (“Rules”) of the 25 Judicial Arbitration and Mediation Services (“JAMS”), which are available on the JAMS 26

27 2 Because it is “not subject to reasonable dispute,” the Court takes judicial notice of Lensa’s then- 1 website and hereby incorporated by reference.” Id. The provision also forbids class 2 arbitrations and class actions; requires that the enforceability of the arbitration provision be 3 governed by the FAA; gives the arbitrator “exclusive authority to make all procedural and 4 substantive decisions regarding any dispute”; that “for any arbitration [the user] intiate[s], 5 [the user] will pay the filing fee and the Company will pay the remaining JAMS fees and 6 costs”; and that users may opt out of binding arbitration if they notify Prisma in writing 7 within 30 days. Id. at 10–11. 8 II. LEGAL STANDARD 9 The Federal Arbitration Act (FAA) provides that contractual arbitration agreements 10 are “valid, irrevocable, and enforceable, save upon such grounds as exist at law or in 11 equity for the revocation of any contract.” 9 U.S.C. § 2; Rent-A-Ctr., W., Inc. v. Jackson, 12 561 U.S. 63, 67–68 (2010). Private agreements to arbitrate under the FAA are enforced 13 according to their terms. 9 U.S.C. § 4. Therefore, a party may petition a district court “for 14 an order directing that such arbitration proceed in the manner provided for in such 15 agreement.” Id. 16 Generally, a party “cannot be required to submit to arbitration any dispute which he 17 has not agreed so to submit.” AT&T Techs., Inc. v. Commc’ns Workers of Am., 475 U.S. 18 643, 648 (1986) (internal quotation marks omitted). However, courts have developed a 19 “liberal federal policy favoring arbitration agreements,” Moses H. Cone Mem’l Hosp. v. 20 Mercury Constr. Corp., 460 U.S. 1, 24 (1983), such that courts should not refuse to enforce 21 them unless the agreement is “not susceptible of an interpretation that covers the asserted 22 dispute.” AT&T Techs., 475 U.S. at 650. Under the FAA, in assessing the enforceability 23 of a contractual arbitration provision, a district court’s role is “limited to determining (1) 24 whether a valid agreement to arbitrate exists, and if it does, (2) whether the agreement 25 encompasses the dispute at issue.” Chiron Corp. v. Ortho Diagnostic Sys., Inc., 207 F.3d 26 1126, 1130 (9th Cir. 2000). If the answer to both inquiries is affirmative, then the FAA 27 requires the court to enforce the agreement in accordance with its terms. Id. “[T]he party 1 arbitration.” Green Tree Fin. Corp.- Ala. v. Randolph, 531 U.S. 79, 91 (2000). 2 III. DISCUSSION 3 Plaintiffs make two arguments against compelling arbitration:3 First, the arbitration 4 provision is unconscionable; and second, because some provisions in the arbitration 5 agreement arguably fall below JAMS’ Consumer Arbitration Minimum Standards, the 6 arbitration provision is illusory. 7 A. Unconscionable 8 First, Plaintiffs argue that the arbitration agreement is unenforceable because it is 9 unconscionable. In analyzing contracts under the FAA, courts generally “apply ordinary 10 state-law principles that govern the formation of contracts.” First Options of Chi., Inc. v. 11 Kaplan, 514 U.S. 938, 944 (1995); Nguyen v. Barnes & Noble Inc., 763 F.3d 1171, 1175 12 (9th Cir. 2014). Because the choice-of-law provision in Lensa’s Terms of Use requires 13 that California law be applied, see Terms of Use at 11, the Court applies California law to 14 the extent that it does not directly conflict with the FAA.4 Bridge Fund Cap. Corp. v. 15 Fastbucks Franchise Corp., 622 F.3d 996, 1002 (9th Cir. 2010). Under California law, a 16 contract is unenforceable when it is both procedurally and substantively unconscionable:

17 [T]he prevailing view is that procedural unconscionability and substantive unconscionability need not both be present to the 18 same degree: Essentially a sliding scale is invoked which disregards the regularity of the procedural process of the 19 contract formation . . .

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Flora v. Prisma Labs, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/flora-v-prisma-labs-inc-cand-2023.