Federal Trade Commission v. Simplicity Pattern Co.

360 U.S. 55, 79 S. Ct. 1005, 3 L. Ed. 2d 1079, 1959 U.S. LEXIS 1911
CourtSupreme Court of the United States
DecidedOctober 12, 1959
Docket406
StatusPublished
Cited by108 cases

This text of 360 U.S. 55 (Federal Trade Commission v. Simplicity Pattern Co.) is published on Counsel Stack Legal Research, covering Supreme Court of the United States primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Federal Trade Commission v. Simplicity Pattern Co., 360 U.S. 55, 79 S. Ct. 1005, 3 L. Ed. 2d 1079, 1959 U.S. LEXIS 1911 (1959).

Opinion

*56 Mr. Justice Clark

delivered the opinion of the Court.

This case presents, for the first time in this Court, issues relating to the availability of certain defenses to a prima facie violation of § 2 (e) of the Clayton Act, 38 Stat. 730, as amended by the Robinson-Patman Act, 49 Stat. 1526. 1 The Federal Trade Commission has *57 found that Simplicity Pattern Co., Inc., one of the Nation’s largest dress pattern manufacturers, discriminated in favor of its larger customers by furnishing to them services and facilities not accorded to competing. *58 smaller customers on proportionally equal terms. The Commission held that neither the presence of “cost justification” nor the absence of competitive injury may constitute a defense to a § 2 (e) violation.

The Court of Appeals found that competition existed between the larger and smaller customers of Simplicity and, with one judge dissenting, held that an absence of competitive injury would not constitute a “justification” rebutting a prima facie showing of a § 2 (e) violation. Through a different majority, 2 however, it remanded the case on the “cost justification” defense under § 2 (b), holding that Simplicity might rebut the prima facie case by showing that the discriminations in services and facilities were justified by differences in Simplicity’s costs in dealing with the two classes of customers. 103 U. S. App. D. C. 373, 258 F. 2d 673. The Commission, in No. 406, and Simplicity, in No. 447, filed cross-petitions for certiorari which we consider together. We granted both petitions because of the fundamental significance of these issues .in the application of an important Act of Congress. 358 U. S. 897. We have concluded that, given competition between the two classes of customers, neither absence of competitive injury nor the presence of “cost justification” *59 defeats enforcement of the provisions of § 2 (e) of the Act. The action of the Commission in issuing the cease-and-desist order is, therefore,' affirmed.

Simplicity manufactures and sells tissue patterns which are used in the home for making women’s and children’s wearing apparel. Its volume of pattern sales, in terms of sales units, is greater than that resulting from the combined effort of all other major producers. 3 The patterns are sold to some 12,300 retailers, with 17,200 outlets. For present purposes, these customers can be divided roughly into two categories. One, consisting largely of department and variety stores, comprises only 18% of the total number of customers, but accounts for 70% of the total sales volume. The remaining 82% of the customers are small stores whose primary business is the sale of yard-good fabrics.

About 600 different patterns are made available to Simplicity’s customers. New patterns are added at the rate of 40 per month, while three times annually the obsolete designs are discontinued so as to maintain the number of designs at a relatively constant level.. The different designs are displayed in a catalogue which is changed monthly in order to reflect the changes in available designs. The patterns themselves are stored and displayed in steel cabinets. The catalogues and storage cabinets are both furnished by Simplicity.

The variety stores handle and sell a multitude of relatively low-priced articles. Each article, including dress patterns, is sold for the purpose of returning a profit and would be dropped if it failed to do so. The fabric stores, on the other hand, are primarily interested in selling yard goods; they handle patterns at no profit or even at a loss *60 as an accommodation to their fabric customers and for the purpose of stimulating fabric sales. These differences in motive are reflected in the manner in which each type of store handles its patterns. The variety stores devote the minimum amount of display space consistent with adequate merchandising — consisting usually of nothing more than a place on the counter for the catalogues, with the patterns themselves stored underneath the counter in the steel cabinets furnished by Simplicity. In contrast, the fabric stores usually provide tables and chairs where the customers may peruse the catalogues in comfort and at their leisure.

The retail prices of Simplicity patterns are uniform at 250, 350, or 500. Similarly, Simplicity charges a uniform price, to all its customers, of 60% of the retail price. However, in the furnishing of certain services and facilities Simplicity does not follow this uniformity. It furnishes patterns to the variety stores on- a consignment basis, requiring payment only as and when patterns are sold — thus affording them an investment-free inventory. The fabric stores are required to pay cash for their patterns in regular course. In addition, the cabinets and the catalogues are furnished to variety stores free while the fabric stores are charged therefor, the catalogues averaging from $2 to $3 each. Finally, all transportation costs in connection with, its business with variety stores are paid by Simplicity but none is paid on fabric-store transactions.

The free services and facilities thus furnished variety store chains are substantial in value. As to four variety store chains, the catalogues which Simplicity furnished free in 1954 were valued at $128,904; the cabinets furnished free which those stores had on hand at the end of 1954 were valued at over $500,000; and their inventory of Simplicity’s patterns at the end of 1954 was valued, at *61 more than $1,775,000, each of these values being based tin Simplicity’s usual sales price. . Simplicity’s president testified that it would cost over $2,000,000 annually to give its other customers the free transportation, free, catalogues, and free cabinets furnished to variety stores. 4

*62 Simplicity does not dispute these findings. Assuming that the existence of competition between purchasers is a necessary element in a § 2 (e) prosecution, it insists that no real competition in patterns exists between the variety and the fabric stores. It also contends that even if competition is present its conduct may be justified by a showing that no competitive injury resulted or, alternatively, that the discriminations are not unlawful if it could be shown that the differential treatment was only reflec.tive of the differences in its costs in dealing with the two types of customers.

1. Existence <Df Competition.

The unanimous conclusion of the Examiner, the Commission, and the Court of Appeals on this point was, as stated by the Court of.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Woodman's Food Market, Inc. v. Clorox Company
833 F.3d 743 (Seventh Circuit, 2016)
Orologio of Short Hills Inc. v. Swatch Group (U.S.) Inc.
653 F. App'x 134 (Third Circuit, 2016)
Anthony Williams v. Duke Energy International, Inc
681 F.3d 788 (Sixth Circuit, 2012)
Intimate Bookshop, Inc. v. Barnes & Noble, Inc.
88 F. Supp. 2d 133 (S.D. New York, 2000)
PHILIP MORRIS, INCORP. v. Grinnell Lithographic Co.
67 F. Supp. 2d 126 (E.D. New York, 1999)
Hewlett-Packard Co. v. Arch Associates Corp.
908 F. Supp. 265 (E.D. Pennsylvania, 1995)
Edison Electric Institute v. Henwood
832 F. Supp. 413 (District of Columbia, 1993)
Francis George Hinkleman v. Shell Oil Company
962 F.2d 372 (Fourth Circuit, 1992)
Liberty Mutual Insurance v. Bankers Trust Co.
768 F. Supp. 70 (S.D. New York, 1991)
Federal Paper Bd. Co., Inc. v. Amata
693 F. Supp. 1376 (D. Connecticut, 1988)
Gregoris Motors v. Nissan Motor Corp. in USA
630 F. Supp. 902 (E.D. New York, 1986)
Motive Parts Warehouse v. Facet Enterprises
774 F.2d 380 (Tenth Circuit, 1985)
Seaboard Supply Co. v. Congoleum Corporation
770 F.2d 367 (Third Circuit, 1985)
O'Connell v. Citrus Bowl, Inc.
99 F.R.D. 117 (E.D. New York, 1983)
Pete Bouldis v. U.S. Suzuki Motor Corp.
711 F.2d 1319 (Sixth Circuit, 1983)
Rohm and Haas Co. v. United States
568 F. Supp. 751 (Court of International Trade, 1983)

Cite This Page — Counsel Stack

Bluebook (online)
360 U.S. 55, 79 S. Ct. 1005, 3 L. Ed. 2d 1079, 1959 U.S. LEXIS 1911, Counsel Stack Legal Research, https://law.counselstack.com/opinion/federal-trade-commission-v-simplicity-pattern-co-scotus-1959.