Bridges v. MacLean-Stevens Studios, Inc.

35 F. Supp. 2d 20, 1998 U.S. Dist. LEXIS 19735, 1998 WL 919690
CourtDistrict Court, D. Maine
DecidedDecember 17, 1998
DocketCiv. 98-71-B
StatusPublished
Cited by3 cases

This text of 35 F. Supp. 2d 20 (Bridges v. MacLean-Stevens Studios, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Maine primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bridges v. MacLean-Stevens Studios, Inc., 35 F. Supp. 2d 20, 1998 U.S. Dist. LEXIS 19735, 1998 WL 919690 (D. Me. 1998).

Opinion

ORDER AND MEMORANDUM OF DECISION

BRODY, District Judge.

Plaintiffs, parents of school-age children, bring this antitrust action against Defendants MaeLean-Stevens Studios, Inc., a photography studio which services the school portrait market, and its owners, Lawrence and Blair MacLean. Plaintiffs allege that Defendants engaged in commercial bribery in violation of 15 U.S.C. § 13(c) (1994) (Count I), price discrimination in violation of 15 U.S.C. § 13(a) (1994) (Count II), and a conspiracy to restrain trade in violation of 15 U.S.C. § 1 (1994) (Count III). 1 Plaintiffs seek treble damages pursuant to 15 U.S.C. § 15(a) (1994) and an order enjoining Defendants from continuing their pricing practices. Before the Court are Plaintiffs’ Motion for Class Certification, Defendants’ Motion for Summary Judgment on all Counts of Plaintiffs’ Complaint, and Plaintiffs’ Cross Motion for Summary Judgment on Count I. 2 For the reasons set forth below, Defendants’ Motion for Summary Judgment on all Counts is GRANTED, and Plaintiffs’ Cross Motion for Summary Judgment on Count I and Motion for Class Certification are DENIED.

I. BACKGROUND

Defendant MaeLean-Stevens Studios, Inc., is a New Hampshire corporation which offers student portrait services and products throughout Maine. Plaintiffs are parents of school-aged children who purchased portraits from Defendants according to a “commission price list,” which sets forth prices charged to parents whose children attend schools which have entered into a particular contract with Defendants. This contract provides that the school will receive a commission of 20% of the price of the portrait packages sold in the school and designates Defendants as the exclusive providers of portraits on school property. 3 Prices on the commission price list *22 are generally 20% higher than portrait prices charged to parents whose children attend schools which have not entered into such an agreement with Defendants. The nature and quality of the products offered for purchase by the parents in the two groups of schools is identical.

The decision to accept a commission from Defendants and enter into an exclusive relationship with them is made entirely by individual schools. If a school contracts with Defendants, the resulting commission goes to the school’s general fund. If the school declines to contract, Defendants’ savings on the commission expense are passed on to parents in the form of lower portrait prices. Before 1996, parents were not informed that the prices on the commission price list reflected the commission paid to their children’s school. At no time, however, did a school’s contract with Defendants obligate parents to purchase portraits from Defendants.

Whether they accept the commission and designate Defendants as the exclusive portrait providers or not, all schools provide some services to Defendants: school personnel schedule the photo sessions, provide and arrange space for the photo sessions, distribute the portrait packages to students, and collect payment from students in the elementary grades. For their part, Defendants provide a variety of products such as yearbook, team, and identification photos to all schools free of charge.

Defendants’ practice of entering into exclusive dealing contracts with schools and paying a commission is not unusual in the school portrait industry. Most contracts, including Defendants’, cover one year, but others may last as long as three years. Some of Defendants’ competitors have paid commissions of up to 50%. In 1995-96, Defendants had 159 accounts with schools in Maine, 112 of which designated Defendants as their exclusive photographers and received commissions, and 49 of which did not.

In addition to Defendants’ studio and other studios which take portraits on school property, numerous businesses in Maine offer portrait services off school grounds, including Wal-mart and J.C. Penney. Plaintiffs Brady and Bridges are aware of these options and have purchased portraits of their children from such businesses on several occasions.

II. DISCUSSION

Citing 15 U.S.C. § 13(c), Plaintiffs contend that Defendants’ payment of commissions to schools in exchange for exclusive dealing contracts constitutes “commercial bribery” of the schools which act as Plaintiffs’ intermediaries. Plaintiffs also allege that the different prices charged to parents for exactly the same product lessens competition and therefore constitutes price discrimination within the meaning of 15 U.S.C. § 13(a). Finally, Plaintiffs assert that Defendants conspired with schools receiving commissions to restrain trade in violation of 15 U.S.C. § 1. Plaintiffs seek relief for themselves and all similarly situated individuals and move the Court to certify a class of all persons in Maine, New Hampshire, and Massachusetts who purchased portraits based on Defendants’ commission price list. In response to Defendants’ Motion for Summary Judgment on all Counts, Plaintiffs filed a Cross Motion for Summary Judgment on the commercial bribery claim.

Since the Court’s disposition of the Motion and Cross Motion for Summary Judgment will impact the Plaintiffs’ Motion for Class Certification, the Court first will address summary judgment.

A. Summary Judgment

Summary judgment is appropriate in the absence of a genuine issue as to any material fact and when the moving party is entitled to judgment as a matter of law. Fed.R.Civ.P. 56(c). An issue is genuine for these purposes if “the evidence is such that a reasonable jury could return a verdict for the nonmoving party.” Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986). A material fact is one that has “the potential to affect the outcome of the suit under the applicable law.” Nereida-Gonzalez v. Tirado-Delgado, 990 F.2d 701, 703 (1st *23 Cir.1993). Facts may be drawn from “the pleadings, depositions, answers to interrogatories, and admissions on file, together with the affidavits.” Fed.R.Civ.P. 56(c). For the purposes of summary judgment the Court views the record in the light most favorable to the nonmoving party. See McCarthy v. Northwest Airlines, Inc.,

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Related

Bridges v. MacLean
First Circuit, 2000
Bridges v. MacLean-Stevens Studios, Inc.
201 F.3d 6 (First Circuit, 2000)
J & S OIL, INC. v. Irving Oil Corp.
63 F. Supp. 2d 62 (D. Maine, 1999)

Cite This Page — Counsel Stack

Bluebook (online)
35 F. Supp. 2d 20, 1998 U.S. Dist. LEXIS 19735, 1998 WL 919690, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bridges-v-maclean-stevens-studios-inc-med-1998.