ERB Legal Investments, LLC v. Quintessa Marketing, LLC

District Court, E.D. Missouri·Decided December 22, 2022·No. 4:20-cv-01255·Unknown

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MISSOURI EASTERN DIVISION

ERB LEGAL INVESTMENTS, LLC, ) ) Plaintiff and ) Counterclaim defendant, ) ) v. ) No. 4: 20 CV 1255 DDN ) QUINTESSA, LLC, ) ) Defendant and ) Counterclaim plaintiff. )

MEMORANDUM & ORDER This matter is before the Court on the cross-motions of the parties for summary judgment. (Docs. 145, 154, 158, 198.) The parties have consented to the exercise of plenary authority by the undersigned United States Magistrate Judge under 28 U.S.C. § 636(c). The Court heard the arguments of the parties on December 19, 2022. For the reasons set forth below, ERB’s motions for summary judgment are denied, and Quintessa’s motion for summary judgment is granted in part and otherwise denied.

BACKGROUND This case arises out of a contract between ERB Legal Investments, LLC, a law firm, and Quintessa, LLC, a lead generation and marketing service, for the provision of personal injury leads. The parties executed the contract on April 21, 2020. (Doc. 153-1 at 2.) Quintessa contracted to provide “pre-qualified leads” to ERB, promptly delivered via email, notification in an online portal, and live call transfer. (Id. at 1.) The contract split leads into two tiers, charging “$2,000 per Plaintiff” for tier 1 motor vehicle accidents and “$4,200 per Plaintiff” for tier 2 commercial policy/motor vehicle accident injuries. (Id.) The contract provided that ERB’s account would be pre-funded with an initial payment of $50,000, and payment for leads would be deducted from the account “at the time of lead delivery.” (Id.) It further provided that the balance of the account “must remain above 10%,” and that when the balance reached 10%, Quintessa would notify ERB of additional funding requirements to continue the marketing campaign. (Id.) ERB could turn down or disengage leads for four approved reasons: The lead was at fault; property damage was under $1,500; the defendant was uninsured and the potential client did not have uninsured/underinsured motorist coverage;1 or the lead did not receive medical treatment within 14 days of injury. (Id.) Unless Quintessa otherwise agreed in writing, ERB had six full days, or 144 hours, to turn down or disengage a lead. (Id.) Funds deducted for leads that ERB disengaged for approved reason would be credited back to ERB’s account once verified by Quintessa, subject to an internal audit. (Id.) The contract required ERB to turn down or disengage leads using the Quintessa portal. (Id.) On May 8, 2020, a representative of ERB contacted Quintessa via e-mail to state that a lead did not meet ERB’s criteria due to lack of insurance. (Doc. 153-6 at 2.) After a brief exchange, Lauren Mingee, Quintessa’s CEO, replied, “This is why we give extensions on finding proof of insurance.” (Id. at 1.) On May 14, 2020, the parties’ representatives – Leo and Lauren Mingee for Quintessa and Ryan Bradley for ERB – discussed the six-day disengagement period. When Mr. Bradley expressed that his firm struggled to qualify some leads within the 144-hour period, Ms. Mingee replied, “[I]f we need to extend that window for insurance and for verification, that’s not a problem.” (Doc. 153-8 at 6:20-22.) She stated later in the conversation, “Now, if all the stars align right, of course we want it done in seven days; but if an accident just happened and they have to . . . you know, wait for the police report, we do extend that.” (Id. at 7:4-7, 8-9.) Mr. Mingee further elaborated on Quintessa’s policy regarding extensions to verify leads: And it’s not like, Hey, this is a blanket, you’re going to have an extra, you know, 14 days on top of the seven to verify insurance on every single one.

1 The contract reads “no PC UM.” In its statement of facts, ERB stated that the criterion read “no PC UIM,” which it defined as “no potential client underinsured motorist coverage.” (Doc. 153 at ¶ 54.) Quintessa does not define the term in its own statement of facts. It’s like, Hey, you know, this one is potentially a great case, but I really – like we want this one to work, but here’s what we have – here’s what will have to pan out.

(Id. at 9:10-15.) Near the end of the conversation about lead disengagement, Mr. Bradley expressed concern regarding the conversion of leads to cases: “I’m expecting that every single case at that price is going to materialize into a case . . . that we can run with. Because if it starts dwindling from there and it’s only, you know, 60 percent of them turn into cases, then my margins get real tight.” (Id. at 13:4-6, 8.) Ms. Mingee indicated her understanding. (Id. at 13:16-17.) The parties continued to dispute the pre-qualification of leads sent by Quintessa. (Doc. 201-2 at 1-30.) On July 17, 2020, Mr. Bradley and Ms. Mingee exchanged emails wherein Mr. Bradley stated his understanding that ERB could request credits even if it took over seven days to receive insurance verification, and Ms. Mingee responded that Quintessa did not “have a blanket if no insurance you can disengage.” (Id. at 36-37.) The parties then declared each other in material breach of the contract. (Id. at 33-34.) On September 15, 2020, Quintessa removed this action to federal court. (Doc. 1.) In early 2021, Quintessa’s suit against ERB, originally filed in Oklahoma state court and removed to the Western District of Oklahoma, was transferred to this Court and consolidated with this action. (Docs. 36, 143.) The following claims remain: ERB’s claims for breach of contract, fraud, and conversion; and Quintessa’s claim for breach of contract. ERB moves for summary judgment on Quintessa’s counterclaim for breach of contract (Doc. 145); its claim for breach of contract and counterclaim for conversion (Doc. 154); and its claim for fraud (Doc. 158). Quintessa also moves for summary judgment on ERB’s claim for fraud. (Doc. 198.)

GENERAL LEGAL PRINCIPLES Summary judgment is appropriate “if there is no dispute of material fact and reasonable fact finders could not find in favor of the nonmoving party.” Shrable v. Eaton Corp., 695 F.3d 768, 770 (8th Cir. 2012); see also Fed. R. Civ. P. 56(a). The party moving for summary judgment must demonstrate the absence of a genuine issue of material fact and that it is entitled to judgment as a matter of law. Celotex Corp. v. Catrett, 477 U.S. 317, 323 (1986). A dispute is genuine if the evidence may prompt a reasonable jury to return a verdict for either the plaintiff or the defendant, and it is material if it would affect the resolution of a case. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248, 252 (1986); Rademacher v. HBE Corp., 645 F.3d 1005, 1010 (8th Cir. 2011). The burden shifts to the non-moving party to demonstrate that disputes of fact do exist only after the movant has made its showing. Anderson, 477 U.S. at 252. It is the nonmoving party’s burden to set forth affirmative evidence and specific factual support by affidavit and other evidence to avoid summary judgment. Id. at 256; Iverson v. Johnson Gas Appliance Co., 172 F.3d 524, 530 (8th Cir. 1999). If reasonable minds could differ as to the import of the evidence, summary judgment is not appropriate. Anderson, 477 U.S. at 250. The court must view the facts in the light most favorable to the non-moving party, but it is not required to accept unreasonable inferences or sheer speculation as fact. Reed v.

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ERB Legal Investments, LLC v. Quintessa Marketing, LLC, (E.D. Mo. 2022).

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