eGumball v. Merrick Bank Corp. CA4/3

California Court of Appeal·Decided May 6, 2025·No. G062863M·Unpublished

Opinion

Filed 5/6/25 eGumball v. Merrick Bank Corp. CA4/3

NOT TO BE PUBLISHED IN OFFICIAL REPORTS

California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FOURTH APPELLATE DISTRICT

DIVISION THREE

EGUMBALL, INC.,

Plaintiff and Respondent, G062863

v. (Super. Ct. No. 30-2021-01216871)

MERRICK BANK CORPORATION, ORDER MODIFYING OPINION AND DENYING REHEARING; Defendant and Appellant. NO CHANGE IN JUDGMENT

It is ordered the opinion filed herein on April 23, 2025, be modified as follows: On page 6, delete the fifth sentence of the first paragraph beginning with “eGumball said” and insert in its place: eGumball told the defendants “there was not a single credit card transaction processed by eGumball in 2020 or 2021 that was not directly and provably connected to a written contract to one of its clients.” This modification does not change the judgment. The petition for rehearing is DENIED.

MOTOIKE, J.

WE CONCUR:

O’LEARY, P. J.

SANCHEZ, J.

2 Filed 4/23/25 eGumball v. Merrick Bank Corp. CA4/3 (unmodified opinion)

NOT TO BE PUBLISHED IN OFFICIAL REPORTS

California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FOURTH APPELLATE DISTRICT

DIVISION THREE

EGUMBALL, INC.,

Plaintiff and Respondent, G062863

v. (Super. Ct. No. 30-2021- 01216871) MERRICK BANK CORPORATION, OPINION Defendant and Appellant.

Appeal from an order of the Superior Court of Orange County, Sandy N. Leal, Judge. Affirmed. Appellant’s motion to seal. Granted without prejudice. Respondent’s motion to seal. Granted in part without prejudice and denied in part. Duane Morris, Paul J. Killion, Michelle N. Khoury, Daniel G. Gurfein and James J. Regan for Defendant and Appellant. Miller Barondess, Nadia A. Sarkis, Eleanor S. Ruth; Waymaker, Scott M. Malzahn, Sam Meehan; Samini Baric and Babak (Bobby) Samini for Plaintiff and Respondent. Defendant and appellant Merrick Bank Corporation (Merrick) appeals from an order denying a special motion to strike under Code of Civil Procedure section 425.16 (all undesignated statutory references are to this code). Known as the anti-SLAPP statute, section 425.16 was enacted to address “‘a disturbing increase’ in strategic lawsuits against public participation (SLAPPs): ‘lawsuits brought primarily to chill the valid exercise of the constitutional rights of freedom of speech and petition for the redress of grievances.’” (Geiser v. Kuhns (2022) 13 Cal.5th 1238, 1242 (Geiser).) Merrick argues it engaged in protected activity under section 425.16, subdivision (e)(4), by reporting plaintiff and respondent eGumball, Inc. (eGumball) to the “Mastercard Alert to Control High-Risk Merchants” (MATCH) system.1 It contends eGumball cannot show a probability of prevailing on the merits on its causes of action. We disagree and affirm the order. Additionally, both Merrick and eGumball filed motions to seal the record on appeal pursuant to California Rules of Court, rule 8.46(d) (all rule references are to the California Rules of Court). We grant Merrick’s motion without prejudice. We grant in part without prejudice and deny in part eGumball’s motion. FACTUAL AND PROCEDURAL BACKGROUND I. THE PARTIES AND MATCH eGumball is a corporation in the search engine optimization industry. It helps “businesses acquire customers by optimizing their online

1 In the record, MATCH is sometimes referred to as Mastercard’s

“Member Alert to Control High-Risk Merchants.”

2 presence.” To process credit card transactions, merchants like eGumball usually contract with an independent sales organization (ISO) and a bank that is a member of a credit card network (an acquiring bank). The ISO and acquiring bank process the merchant’s credit card transactions, settle them with the credit card companies, and deposit funds into the merchant’s business banking account. In 2014, Merrick became eGumball’s acquiring bank. Visa, Inc. (Visa) and Mastercard International, Inc. (Mastercard) require acquiring banks to use MATCH. MATCH is a database that lists information about merchants who have been terminated by participating financial institutions. MATCH “is designed to provide Acquirers with the opportunity to develop and review enhanced or incremental risk information before entering into a Merchant Agreement.” (Mastercard Rules, ch. 11, p. 113.)2 When an acquirer considers entering into a new agreement with a merchant, it can use the MATCH list to determine if another acquirer has previously terminated the merchant “due to circumstances that could affect the decision whether to” work with the merchant and “whether to implement specific action or conditions with respect to acquiring.” (Ibid.) MATCH is not available to the public. Access to MATCH is limited to only a cohort of paying businesses—specifically, acquiring banks, their service providers, and American Express. According to Jonathan Trivelas, a Mastercard representative, to become a user of MATCH, a prospective user must undergo a certification process, in which Mastercard

2 The record contains different versions of the Mastercard Rules.

We use the Mastercard Rules dated February 9, 2021, as Merrick cites that version in support of its anti-SLAPP motion. Any differences between the versions are irrelevant for purposes of evaluating this anti-SLAPP motion.

3 determines whether the applicant is an employee of an acquiring bank, an acquiring bank’s service provider, or American Express. After receiving a username and password to log on to the general Mastercard system, the user selects “‘MATCH’ to open the MATCH application.” Opening MATCH prompts a legal disclaimer to appear, and the user must agree to it before proceeding to the MATCH system. The legal disclaimer sets forth: “The MasterCard MATCHTM system and data are proprietary and confidential to MasterCard International and its licensed Customers. . . . [¶] A Customer may use MATCH solely for the purpose of developing enhanced or incremental risk information before entering into a Merchant Agreement; any other use is prohibited.” MATCH users pay a quarterly fee and per inquiry fee. Pursuant to Mastercard Rules, if an acquirer like Merrick terminates its relationship with a merchant and at the time of termination “has reason to believe that a condition described in Table 11.4 exists, then the Acquirer must add the required information to MATCH within five calendar days” of terminating the relationship with the merchant. (Mastercard Rules, ch. 11.2.2, p. 117.) One of the enumerated conditions is “03 Laundering.” (Id., ch. 11.5.1, p. 120.) “Laundering means that a merchant presented to its Acquirer Transaction records that were not valid Transactions for sales of goods or services between that Merchant and a bona fide Cardholder.” (Ibid.) The Mastercard Rules provide, “Acquirers must act diligently, reasonably, and in good faith to comply with MATCH system requirements.” (Mastercard Rules, ch. 11.2.2, p. 117; boldface and italics omitted.) “An Acquirer that fails to enter a Merchant into MATCH is subject to a noncompliance assessment, and may be subject to an unfavorable ruling in a

4 compliance case filed by a subsequent Acquirer of that Merchant.” (Id. at p. 118) II.

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