EF Group Holdings, LLC v. Baer

CourtDistrict Court, M.D. Florida
DecidedFebruary 14, 2025
Docket8:24-cv-02417
StatusUnknown

This text of EF Group Holdings, LLC v. Baer (EF Group Holdings, LLC v. Baer) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
EF Group Holdings, LLC v. Baer, (M.D. Fla. 2025).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA TAMPA DIVISION

BINYOMIN RUTSTEIN and EF GROUP HOLDINGS, LLC,

Plaintiffs,

v. Case No. 8:24-cv-02417-WFJ-AAS

VIVA 5 GROUP, LLC; MARK JAGGI; DAVID BUNCH; BRIAN BAER; and MATT NEWMAN,

Defendants. _________________________________/

ORDER Before the Court is Defendants Viva 5 Group LLC (“Viva 5”), Mark Jaggi (“Jaggi”), David Bunch (“Bunch”), Brian Baer (“Baer”), and Matt Newman’s (“Newman”) Motion to Dismiss the Complaint filed by Plaintiffs Binyamin Rutstein (“Rutstein”) and EF Group Holdings, LLC (“EF Group”) pursuant to Federal Rule of Civil Procedure 12(b)(6). Dkt. 32. Plaintiffs have responded in opposition. Dkt. 37. As explained below, Defendants’ motion to dismiss is granted. BACKGROUND This case stems from the sale of a supplement company and the subsequent fallout. Plaintiff Rutstein co-founded “Nature’s Craft,” a vitamin and supplement company. Dkt. 1 ¶¶ 1, 9, 11, 20. Plaintiff EF Group is owned and managed by a Delaware trust whose sole beneficiary is Rutstein. Id. ¶ 10. BioGreen Labs (the primary operating entity for Nature’s Craft) sells the company’s supplements and

vitamin products. Id. ¶¶ 22-23. Defendants Baer and Newman are co-founders of Defendant Viva 5. Dkt. 32 at 3. Defendant Jaggi is Viva 5’s CFO, and Defendant Bunch is Viva 5’s CEO. Id.

In May of 2021, Rutstein (and his co-founder Meir Chapler) entered negotiations for Viva 5 to buy the Nature’s Craft brand. Dkt. 1 ¶ 26. After a period of negotiations, Plaintiffs agreed to sell Nature’s Craft’s entire operation to Viva 5. Id. ¶ 31. The final agreement valued Nature’s Craft at $23 million with $11.5 million

in cash payment and $11.5 million in “Tracking Units” and stock paid to Plaintiff Rutstein and Mr. Chapler (not a party in this case). Id. The parties signed an Equity Purchase Agreement to finalize the transaction. Id. ¶ 33. In connection with the

transaction, Plaintiffs were represented by experienced legal advisors (the Buchalter law firm) and investment advisors (Capstone Partners), who were paid $1,045,000 at the closing for their services. Dkt. 32-1 at 44. Viva 5 provided Plaintiffs with various financial documents as part of the sale,

including a balance sheet and a profit and loss statement. Dkt. 1 ¶ 58. At closing, Plaintiff Rutstein and Mr. Chapler received $11.5 million in cash and $11.5 million in the form of tracking units in BioGreen and Class C-2 Common Units in Viva 5.

Id. ¶¶ 31-33. The tracking units in BioGreen and Common Units in Viva 5 were issued pursuant to the Third Amended and Restated Operating Agreement. Id. ¶ 31, 56. Specifically, Plaintiffs and Mr. Chapler received $6.9 million in tracking units

associated with Nature’s Craft and $4.6 million in Class C-2 Units associated with Viva 5. Id. ¶ 31. These tracking units carried “distribution rights” that allowed Plaintiffs to retain a percentage of the profits generated by Nature’s Craft. Id. ¶ 32.

After the sale, Plaintiffs claim Viva 5 “plundered” Nature’s Craft to support its debts. Id. at 11. Specifically, Plaintiffs allege that “Viva 5 has manipulated the finances of Nature’s Craft to the detriment of Plaintiffs in three ways: (i) reducing the profitability of Nature’s Craft by pushing down losses from Viva 5; (ii) causing

Nature’s Craft to lend any cash it generates from operations to Viva 5; and (iii) concealing the financials of Viva 5 from Plaintiffs.” Id. ¶ 34. Plaintiffs fail to attach any transaction documents from the Nature’s Craft sale

to the Complaint. However, Defendants’ motion to dismiss provides seven transaction documents “central to Plaintiffs’ claims, and their authenticity is undisputed.”1 Dkt. 32 at 5. The attached transaction documents are as follows: Dkt. 32-1 – Equity Purchase Agreement, dated September 17, 2021 Dkt. 32-2 – Subscription Agreement dated September 17, 2021 Dkt. 32-3 – Certificate of Designation, Tracking Units – Nature’s Craft, dated September 17, 2021 Dkt. 32-4 – Viva 5’s Third Amended and Restated Operating Agreement

1 Plaintiffs’ response does not dispute the authenticity of these transaction documents and frequently cites provisions in these documents. See generally Dkt. 37. Dkt. 32-5 – Plaintiffs’ Joinder to Third A&R OA, dated September 17, 2021 Dkt. 32-6 – Viva 5 Credit Agreement dated April 27, 2021 Dkt. 32-7 – Guarantor Joinder Agreement to Credit Agreement

Dkt. 32 at 5. Plaintiffs’ Complaint now brings the following six counts against Defendants: Constructive Fraud (Count I), Fraudulent Inducement (Count II), Breach of Fiduciary Duty (Count III), Violation of Section 10b of the Securities Exchange Act and Rule 10b-5, 15 U.S.C. § 78j(b) and 17 C.F.R. § 240.10b–52 (Count IV), Violation of the Florida Securities and Investor Protection Act (“FSIPA”), Fla. Stat. §§ 517.301, 517.211 (Count V), and a negligence claim against Defendant Bunch (Count VI). Dkt. 1.

Defendants’ motion seeks dismissal of all claims because Plaintiffs have allegedly ignored all of the signed transaction documents, which provide that “(i) BioGreen is a Guarantor of Viva 5’s secured debt, (ii) cash distributions can only be

made to Members after payment of all debt obligations and are subject to restrictions under the Credit Agreement, and (iii) Plaintiffs, while represented by experienced legal counsel and investment advisors, expressly disclaimed all reliance on any purported pre-Transaction statement.” Dkt. 32 at 12–13. Further, Defendants

2 Securities Exchange Act of 1934, § 10(b), 48 Stat. 891 (1934) (codified as amended at 15 U.S.C. § 78j(b) and Rule 10b–5 promulgated thereunder, 17 C.F.R. § 240.10b–5). contend Plaintiffs fail to plead fraud with any particularity as to any specific statement made under Rule 9(b). Id. at 13.

LEGAL STANDARD Federal Rule of Civil Procedure 8(a)(2) requires a short and plain statement of the claim showing that the plaintiff is entitled to relief to give the defendant fair

notice of the claims and grounds. See Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 555 (2007) (citation omitted). The plaintiff is required to allege “more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do.” Id. (citation omitted). In considering a Rule 12(b)(6) motion to dismiss, the

court must construe the facts in the light most favorable to the Plaintiff. Wiersum v. U.S. Bank, N.A., 785 F.3d 483, 485 (11th Cir. 2015). A complaint “must contain sufficient factual matter, accepted as true, to state a claim to relief that is plausible

on its face” to survive a motion to dismiss. Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (internal quotation marks omitted). However, “[c]onclusory allegations, unwarranted deductions of facts or legal conclusions masquerading as facts will not prevent dismissal.” Jackson v.

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