eBay Inc. v. Digital Point Solutions, Inc.

608 F. Supp. 2d 1156, 2009 U.S. Dist. LEXIS 17933, 2009 WL 481269
CourtDistrict Court, N.D. California
DecidedFebruary 24, 2009
DocketC 08-4052 JF (PVT)
StatusPublished
Cited by22 cases

This text of 608 F. Supp. 2d 1156 (eBay Inc. v. Digital Point Solutions, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
eBay Inc. v. Digital Point Solutions, Inc., 608 F. Supp. 2d 1156, 2009 U.S. Dist. LEXIS 17933, 2009 WL 481269 (N.D. Cal. 2009).

Opinion

ORDER 1 (1) GRANTING MOTIONS TO DISMISS FOR IMPROPER VENUE AND (2) GRANTING IN PART MOTION TO DISMISS FOR FAILURE TO STATE A CLAIM UPON WHICH RELIEF MAY BE GRANTED

JEREMY FOGEL, District Judge.

Plaintiff eBay Inc. (“eBay”) alleges that Defendants Digital Point Solutions, Inc., Kessler’s Flying Circus, Thunderwood Holdings, Inc., Todd Dunning, Todd Dunning Enterprises, Inc., Brian Dunning, BrianDunning.com, and Does 1-20 engaged in a “cookie stuffing” scheme in violation of the Computer Fraud and Abuse Act (“CFAA”), 18 U.S.C. § 1030 et seq., and the Racketeer Influenced and Corrupt Organizations Act (“RICO”), 18 U.S.C. § 1962(c). eBay’s first amended complaint (“FAC”) also sets forth multiple state law claims. Defendants move to dismiss the FAC for failure to state a claim upon which relief may be granted, improper venue, and, as to eBay’s state law claims, lack of subject matter jurisdiction. 2 For the reasons set forth below, the motions to dismiss for improper venue will be granted with leave to amend, and the motion to dismiss for failure to state a claim will be granted in part with leave to amend. Resolution of the motion to dismiss certain state law claims will be deferred pending amendment of the federal claims.

I. BACKGROUND

eBay pays an advertising fee to its marketing affiliates when an advertisement *1160 placed by an affiliate on a web page is clicked by a web user. FAC ¶ 19. The crediting of appropriate advertising fees occurs as follows. When a web user clicks on an advertisement placed by an eBay advertising affiliate, the user’s browser is directed to the eBay website. When the user accesses eBay’s website, a “cookie” is deposited onto the user’s computer. Id. at ¶ 22. This cookie contains information with respect to the referring advertising affiliate and can track whether the user visits eBay again and whether any subsequent visit qualifies as a “revenue action.” Id. at ¶¶ 21-22. Revenue actions, which include the user registering with eBay or utilizing the auction service offered by eBay, result in the payment of commissions to the referring advertising affiliate. Id. at ¶ 19. If multiple cookies are present on the user’s computer — which may occur if the user has clicked on several different advertisements before engaging in a revenue action — the most recently deposited cookie (and its corresponding advertising affiliate) will be credited for any revenue actions. Id. at ¶ 22.

The FAC alleges that each group of Defendants engaged in a cookie stuffing scheme that resulted in the improper payment of advertising fees. While the exact method used by Defendants is unknown, eBay surmises that Defendants first placed software code on a web user’s computer surreptitiously, without the user’s knowledge. FAC ¶ 25. The software code then directed the user’s browser to eBay’s website, without the user’s knowledge or any affirmative action on the part of the user. See id. When the user’s web browser accessed eBay’s website, Defendants’ software code then prompted eBay to deposit a cookie on the user’s computer, credited to Defendants as if the user had been referred to eBay via a legitimate advertisement. Id. As a result, advertising fees for subsequent revenue actions were credited to Defendants even though the user never clicked on an advertisement. Id. at ¶¶ 25-26, 32. The cookie stuffing displaced legitimate cookies placed by other eBay affiliates. See id. at ¶¶ 22, 32.

eBay alleges that Defendants engaged in the above-described activities from at least December 2004 until June 2007. FAC ¶¶ 37-38. In January 2008, Commission Junction, a subsidiary of ValueClick that administers the revenue action payment process for eBay, sued Defendants for breach of contract in Orange Superior Court (the “Commission Junction Action”). Defendants and Commission Junction are parties to a Publisher’s Service Agreement (“PSA”), which includes a forum selection clause stating that “[t]he exclusive forum for any actions related to this Agreement shall be in the state courts, and, to the extent that the federal courts have exclusive jurisdiction, in Los Angeles, California.” PSA at 5. The issues in the Commission Junction Action arise out of the same conduct alleged in the FAC, with Commission Junction seeking the return of fees paid to several Defendants on the ground that such fees were improperly credited because of the cookie-stuffing scheme described above.

eBay initiated the instant action on August 25, 2008 and the FAC was filed on October 7, 2008. eBay alleges six claims for relief: (1) violation of the CFAA, (2) violation of RICO, (3) fraud, (4) violation of CaLPenal Code § 502, (5) unjust enrichment, and (6) violation of Cal. Bus. & Prof.Code § 17200. The FAC refers expressly to a contractual arrangement between eBay and Commission Junction with respect to the operation of the advertising affiliate program, but it does not allege any facts with respect to the PSA.

II. LEGAL STANDARD

When considering a motion to dismiss, the plaintiffs allegations are taken as true *1161 and the Court must construe the complaint in the light most favorable to the plaintiff. Jenkins v. McKeithen, 395 U.S. 411, 421, 89 S.Ct. 1843, 23 L.Ed.2d 404 (1969). For a motion to dismiss for failure to state a claim pursuant to Fed.R.Civ.P. 12(b)(6), “[d]ismissal is appropriate only where the complaint lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory.” Mendiondo v. Centinela Hosp. Medical Center, 521 F.3d 1097, 1104 (9th Cir.2008). “While a complaint attacked by a Rule 12(b)(6) motion to dismiss does not need detailed factual allegations, a plaintiffs obligation to provide the ‘grounds’ of his ‘entitle[ment] to relief requires more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do.” Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 127 S.Ct. 1955, 1964-65, 167 L.Ed.2d 929 (2007) (citations omitted).

A motion to dismiss for lack of subject matter jurisdiction may attack the complaint on facial or factual grounds. See Safe Air For Everyone v. Meyer, 373 F.3d 1035, 1039 (9th Cir.2004). In a facial attack, the moving party asserts that the allegations in the complaint are insufficient on their face to invoke federal jurisdiction. Id. In a factual attack, the moving party disputes the truth of the allegations in the complaint, which otherwise would be sufficient to invoke federal jurisdiction. Id.

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Cite This Page — Counsel Stack

Bluebook (online)
608 F. Supp. 2d 1156, 2009 U.S. Dist. LEXIS 17933, 2009 WL 481269, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ebay-inc-v-digital-point-solutions-inc-cand-2009.