Diamond Resorts International, Inc. v. Reed Hein & Associates, LLC

District Court, D. Nevada·Decided November 25, 2019·No. 2:17-cv-03007·Unknown

Opinion

DIAMOND RESORTS INTERNATIONAL, Case No.: 2:17-cv-03007-APG-VCF INC., et al., Order Granting in Part and Denying in Plaintiffs Part TET and Happy Hour’s Motions to Dismiss v. [ECF Nos. 87, 88, 104] REED HEIN & ASSOCIATES, LLC, et al., Defendants Plaintiffs Diamond Resorts, International, Inc. (DRI); Diamond Resorts Corporation (DRC); Diamond Resorts U.S. Collection Development, LLC (US Collection); and Diamond Resorts Management, Inc. (DRM) (collectively, Diamond) allege that the defendants falsely claimed to consumers that they had a proprietary method to “exit” timeshare agreements with Diamond, when in reality they had no such method and often resorted to breaching the agreements. Diamond asserts causes of action for intentional interference with existing contractual relations, intentional interference with prospective economic advantage, direct and contributory false advertising in violation of the Lanham Act, violations of the Nevada Deceptive Trade Practices Act (NDTPA), and civil conspiracy. Judge Richard F. Boulware dismissed all of Diamond’s claims except for its intentional interference with contractual relations claim, but he granted leave to amend. Diamond filed an amended complaint adding parties and claims.1 Defendants Brandon Reed, Trevor Hein, Thomas Parenteau, Reed Hein & Associates, LLC dba Timeshare Exit Team (TET) (collectively,

1 The amended complaint was not filed in a searchable format. Local Rule IA 10-1(b) requires documents filed electronically to be in a searchable format. The parties are advised to comply with this and all other Local Rules going forward. the TET defendants), and Happy Hour Media Group, LLC (Happy Hour) move to dismiss Diamond’s amended complaint. I grant the motions in part because Diamond fails to allege that DRI, US Collection, and DRM have standing and fails to plead its NDTPA claim with the requisite specificity. But I deny the motions in all other respects.2 I. BACKGROUND3

Diamond develops, owns, operates, and manages vacation membership resorts.4 It sells timeshare interests in those resorts, which require purchasers to pay maintenance fees and annual assessments in perpetuity.5 Purchasers contract directly with Diamond-owned development entities or with US Collection.6 As its name “Timeshare Exit Team” suggests, TET offers a “‘cancellation’ or ‘exit’ service that purports to ‘guarantee’ a ‘safe’ and ‘legitimate’ termination” of timeshare agreements with companies like Diamond.7 Defendants Reed and Hein co-founded TET.8 Reed is TET’s Chief Executive Officer, and defendant Parenteau is TET’s Chief Operating Officer.9 Reed and Hein formed Happy Hour as TET’s “in-house marketing agency.”10

2 Diamond moves for leave to file a notice of supplemental authority regarding Wyndham Vacation Ownership v. Reed Hein & Assocs., LLC, No. 6:18-CV-02171-GAP-DCI, 2019 WL 3934468 (M.D. Fla. Aug. 20, 2019). ECF No. 104. Having reviewed the motion and the defendants’ opposition, I deny Diamond’s motion. But that does not mean I cannot review relevant legal authority to the extent I find it persuasive. 3 The facts set forth below are a summary of Diamond’s allegations relevant to the motions filed by the TET defendants and Happy Hour. 4 ECF No. 59 at ¶ 7. 5 Id. at ¶¶ 7, 34. 6 Id. at ¶¶ 7, 9. 7 Id. at ¶ 36. 8 Id. at ¶¶ 135-136. 9 Id. at ¶¶ 136-137. 10 Id. at ¶ 20. With Happy Hour’s assistance, TET solicits timeshare owners through its website, on the radio, on social media, in newspaper articles, and through paid endorsements.11 As relevant here, these advertisements include claims that: (1) TET provides “exit” or “cancellation” of a timeshare agreement; (2) TET has a “process” or “method” that results in termination of a timeshare agreement without obligations; (3) TET offers a “legal,” “lawful,” “legitimate,” or

“safe” method of terminating a timeshare agreement; (4) TET offers “guaranteed” means of terminating a timeshare agreement; and (5) TET’s service allows owners to stop paying fees, mortgage payments, or other contractual obligations.12 Diamond’s amended complaint identifies specific statements on TET’s website that fall into each of these categories.13 Diamond alleges that each of these representations is false or misleading because, among other reasons, Diamond’s consent is required to terminate a timeshare agreement in the manner TET’s advertisements promise.14 Instead, TET’s exit methods include breach of the timeshare agreement, resulting in foreclosure and a severe negative impact to the purchaser’s credit.15

A. Standard A properly pleaded complaint must provide a “short and plain statement of the claim showing that the pleader is entitled to relief.”16 While Rule 8 does not require detailed factual allegations, it demands more than “labels and conclusions” or a “formulaic recitation of the

11 Id. at ¶¶ 38-41, 94. 12 Id. at ¶ 97. 13 Id. 14 Id. 15 Id. at ¶ 100. 16 Fed. R. Civ. P. 8(a)(2); Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). elements of a cause of action.”17 “Factual allegations must be enough to rise above the speculative level.”18 To survive a motion to dismiss, a complaint must “contain[] enough facts to state a claim to relief that is plausible on its face.”19 District courts must apply a two-step approach when considering motions to dismiss.20 First, the court must accept as true all well-pleaded factual allegations and draw all reasonable

inferences from the complaint in the plaintiff’s favor.21 Legal conclusions, however, are not entitled to the same assumption of truth even if cast in the form of factual allegations.22 Mere recitals of the elements of a cause of action, supported only by conclusory statements, do not suffice.23 Second, the court must consider whether the factual allegations in the complaint allege a plausible claim for relief.24 A claim is facially plausible when the complaint alleges facts that allow the court to draw a reasonable inference that the defendant is liable for the alleged misconduct.25 Where the complaint does not permit the court to infer more than the mere possibility of misconduct, the complaint has “alleged—but it has not shown—that the pleader is entitled to relief.”26 When the claims have not crossed the line from conceivable to plausible, the

complaint must be dismissed.27 “Determining whether a complaint states a plausible claim for 17 Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). 18 Twombly, 550 U.S. at 555. 19 Iqbal, 556 U.S. at 696 (internal quotation marks and citation omitted). 20 Id. at 679. 21 Id.; Brown v. Elec. Arts, Inc., 724 F.3d 1235, 1247–48 (9th Cir. 2013). 22 Iqbal, 556 U.S. at 679; Brown, 724 F.3d at 1248. 23 Iqbal, 556 U.S. at 678. 24 Id. at 679. 25 Id. at 663. 26 Id. at 679 (internal quotation marks and citation omitted). 27 Twombly, 550 U.S. at 570. relief will . . . be a context-specific task that requires the [district] court to draw on its judicial experience and common sense.”28 Federal Rule of Civil Procedure 9(b)’s particularity requirement applies to Diamond’s false advertising29 and NDTPA claims sounding in fraud.30 “Rule 9(b) requires a party to state with particularity the circumstances constituting fraud or mistake, including the who, what,

Free access — add to your briefcase to read the full text and ask questions with AI

Diamond Resorts International, Inc. v. Reed Hein & Associates, LLC, (D. Nev. 2019).

Diamond Resorts International, Inc. v. Reed Hein & Associates, LLC (Diamond Resorts International, Inc. v. Reed Hein & Associates, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Foman v. Davis
371 U.S. 178 (Supreme Court, 1962)
Lujan v. National Wildlife Federation
497 U.S. 871 (Supreme Court, 1990)
Lujan v. Defenders of Wildlife
504 U.S. 555 (Supreme Court, 1992)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Lance v. Coffman
549 U.S. 437 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Ebeid Ex Rel. United States v. Lungwitz
616 F.3d 993 (Ninth Circuit, 2010)
Ellison v. Robertson
357 F.3d 1072 (Ninth Circuit, 2004)
Braunstein v. Arizona Department of Transportation
683 F.3d 1177 (Ninth Circuit, 2012)
James Brown v. Electronic Arts, Inc.
724 F.3d 1235 (Ninth Circuit, 2013)
Kearns v. Ford Motor Co.
567 F.3d 1120 (Ninth Circuit, 2009)
Sutherland v. Gross
772 P.2d 1287 (Nevada Supreme Court, 1989)
Consolidated Generator-Nevada, Inc. v. Cummins Engine Co.
971 P.2d 1251 (Nevada Supreme Court, 1998)
Arroyo v. Wheat
591 F. Supp. 141 (D. Nevada, 1984)
J.J. Industries, LLC v. Bennett
71 P.3d 1264 (Nevada Supreme Court, 2003)
Ges, Inc. v. Corbitt
21 P.3d 11 (Nevada Supreme Court, 2001)
Collins v. Union Federal Sav. & Loan Ass'n
662 P.2d 610 (Nevada Supreme Court, 1983)
Lexmark Int'l, Inc. v. Static Control Components, Inc.
134 S. Ct. 1377 (Supreme Court, 2014)