Diamond Resorts International, Inc. v. Reed Hein & Associates, LLC

CourtDistrict Court, D. Nevada
DecidedNovember 25, 2019
Docket2:17-cv-03007
StatusUnknown

This text of Diamond Resorts International, Inc. v. Reed Hein & Associates, LLC (Diamond Resorts International, Inc. v. Reed Hein & Associates, LLC) is published on Counsel Stack Legal Research, covering District Court, D. Nevada primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Diamond Resorts International, Inc. v. Reed Hein & Associates, LLC, (D. Nev. 2019).

Opinion

1 UNITED STATES DISTRICT COURT 2 DISTRICT OF NEVADA 3 DIAMOND RESORTS INTERNATIONAL, Case No.: 2:17-cv-03007-APG-VCF INC., et al., 4 Order Granting in Part and Denying in Plaintiffs Part TET and Happy Hour’s Motions to 5 Dismiss v. 6 [ECF Nos. 87, 88, 104] REED HEIN & ASSOCIATES, LLC, et al., 7 Defendants 8 Plaintiffs Diamond Resorts, International, Inc. (DRI); Diamond Resorts Corporation 9 (DRC); Diamond Resorts U.S. Collection Development, LLC (US Collection); and Diamond 10 Resorts Management, Inc. (DRM) (collectively, Diamond) allege that the defendants falsely 11 claimed to consumers that they had a proprietary method to “exit” timeshare agreements with 12 Diamond, when in reality they had no such method and often resorted to breaching the 13 agreements. Diamond asserts causes of action for intentional interference with existing 14 contractual relations, intentional interference with prospective economic advantage, direct and 15 contributory false advertising in violation of the Lanham Act, violations of the Nevada Deceptive 16 Trade Practices Act (NDTPA), and civil conspiracy. 17 Judge Richard F. Boulware dismissed all of Diamond’s claims except for its intentional 18 interference with contractual relations claim, but he granted leave to amend. Diamond filed an 19 amended complaint adding parties and claims.1 Defendants Brandon Reed, Trevor Hein, 20 Thomas Parenteau, Reed Hein & Associates, LLC dba Timeshare Exit Team (TET) (collectively, 21 22

1 The amended complaint was not filed in a searchable format. Local Rule IA 10-1(b) requires 23 documents filed electronically to be in a searchable format. The parties are advised to comply with this and all other Local Rules going forward. 1 the TET defendants), and Happy Hour Media Group, LLC (Happy Hour) move to dismiss 2 Diamond’s amended complaint. I grant the motions in part because Diamond fails to allege that 3 DRI, US Collection, and DRM have standing and fails to plead its NDTPA claim with the 4 requisite specificity. But I deny the motions in all other respects.2 5 I. BACKGROUND3

6 Diamond develops, owns, operates, and manages vacation membership resorts.4 It sells 7 timeshare interests in those resorts, which require purchasers to pay maintenance fees and annual 8 assessments in perpetuity.5 Purchasers contract directly with Diamond-owned development 9 entities or with US Collection.6 10 As its name “Timeshare Exit Team” suggests, TET offers a “‘cancellation’ or ‘exit’ 11 service that purports to ‘guarantee’ a ‘safe’ and ‘legitimate’ termination” of timeshare 12 agreements with companies like Diamond.7 Defendants Reed and Hein co-founded TET.8 Reed 13 is TET’s Chief Executive Officer, and defendant Parenteau is TET’s Chief Operating Officer.9 14 Reed and Hein formed Happy Hour as TET’s “in-house marketing agency.”10

15 2 Diamond moves for leave to file a notice of supplemental authority regarding Wyndham 16 Vacation Ownership v. Reed Hein & Assocs., LLC, No. 6:18-CV-02171-GAP-DCI, 2019 WL 3934468 (M.D. Fla. Aug. 20, 2019). ECF No. 104. Having reviewed the motion and the 17 defendants’ opposition, I deny Diamond’s motion. But that does not mean I cannot review relevant legal authority to the extent I find it persuasive. 18 3 The facts set forth below are a summary of Diamond’s allegations relevant to the motions filed by the TET defendants and Happy Hour. 19 4 ECF No. 59 at ¶ 7. 20 5 Id. at ¶¶ 7, 34. 21 6 Id. at ¶¶ 7, 9. 7 Id. at ¶ 36. 22 8 Id. at ¶¶ 135-136. 23 9 Id. at ¶¶ 136-137. 10 Id. at ¶ 20. 1 With Happy Hour’s assistance, TET solicits timeshare owners through its website, on the 2 radio, on social media, in newspaper articles, and through paid endorsements.11 As relevant 3 here, these advertisements include claims that: (1) TET provides “exit” or “cancellation” of a 4 timeshare agreement; (2) TET has a “process” or “method” that results in termination of a 5 timeshare agreement without obligations; (3) TET offers a “legal,” “lawful,” “legitimate,” or

6 “safe” method of terminating a timeshare agreement; (4) TET offers “guaranteed” means of 7 terminating a timeshare agreement; and (5) TET’s service allows owners to stop paying fees, 8 mortgage payments, or other contractual obligations.12 Diamond’s amended complaint identifies 9 specific statements on TET’s website that fall into each of these categories.13 10 Diamond alleges that each of these representations is false or misleading because, among 11 other reasons, Diamond’s consent is required to terminate a timeshare agreement in the manner 12 TET’s advertisements promise.14 Instead, TET’s exit methods include breach of the timeshare 13 agreement, resulting in foreclosure and a severe negative impact to the purchaser’s credit.15 14 II. DISCUSSION

15 A. Standard 16 A properly pleaded complaint must provide a “short and plain statement of the claim 17 showing that the pleader is entitled to relief.”16 While Rule 8 does not require detailed factual 18 allegations, it demands more than “labels and conclusions” or a “formulaic recitation of the 19

20 11 Id. at ¶¶ 38-41, 94. 21 12 Id. at ¶ 97. 13 Id. 22 14 Id. 23 15 Id. at ¶ 100. 16 Fed. R. Civ. P. 8(a)(2); Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). 1 elements of a cause of action.”17 “Factual allegations must be enough to rise above the 2 speculative level.”18 To survive a motion to dismiss, a complaint must “contain[] enough facts to 3 state a claim to relief that is plausible on its face.”19 4 District courts must apply a two-step approach when considering motions to dismiss.20 5 First, the court must accept as true all well-pleaded factual allegations and draw all reasonable

6 inferences from the complaint in the plaintiff’s favor.21 Legal conclusions, however, are not 7 entitled to the same assumption of truth even if cast in the form of factual allegations.22 Mere 8 recitals of the elements of a cause of action, supported only by conclusory statements, do not 9 suffice.23 Second, the court must consider whether the factual allegations in the complaint allege 10 a plausible claim for relief.24 A claim is facially plausible when the complaint alleges facts that 11 allow the court to draw a reasonable inference that the defendant is liable for the alleged 12 misconduct.25 Where the complaint does not permit the court to infer more than the mere 13 possibility of misconduct, the complaint has “alleged—but it has not shown—that the pleader is 14 entitled to relief.”26 When the claims have not crossed the line from conceivable to plausible, the

15 complaint must be dismissed.27 “Determining whether a complaint states a plausible claim for 16 17 Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). 17 18 Twombly, 550 U.S. at 555. 18 19 Iqbal, 556 U.S. at 696 (internal quotation marks and citation omitted). 20 Id. at 679. 19 21 Id.; Brown v. Elec. Arts, Inc., 724 F.3d 1235, 1247–48 (9th Cir. 2013). 20 22 Iqbal, 556 U.S. at 679; Brown, 724 F.3d at 1248. 21 23 Iqbal, 556 U.S. at 678. 24 Id. at 679. 22 25 Id. at 663. 23 26 Id. at 679 (internal quotation marks and citation omitted). 27 Twombly, 550 U.S. at 570. 1 relief will . . . be a context-specific task that requires the [district] court to draw on its judicial 2 experience and common sense.”28 3 Federal Rule of Civil Procedure

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Diamond Resorts International, Inc. v. Reed Hein & Associates, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/diamond-resorts-international-inc-v-reed-hein-associates-llc-nvd-2019.