Cross Media Marketing Corp. v. CAB Marketing, Inc. (In Re Cross Media Marketing Corp.)

367 B.R. 435, 2007 Bankr. LEXIS 1369, 2007 WL 1219627
CourtUnited States Bankruptcy Court, S.D. New York
DecidedApril 25, 2007
Docket19-22441
StatusPublished
Cited by21 cases

This text of 367 B.R. 435 (Cross Media Marketing Corp. v. CAB Marketing, Inc. (In Re Cross Media Marketing Corp.)) is published on Counsel Stack Legal Research, covering United States Bankruptcy Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Cross Media Marketing Corp. v. CAB Marketing, Inc. (In Re Cross Media Marketing Corp.), 367 B.R. 435, 2007 Bankr. LEXIS 1369, 2007 WL 1219627 (N.Y. 2007).

Opinion

MEMORANDUM OF OPINION

MARTIN GLENN, Bankruptcy Judge.

This adversary proceeding, easily resolved once the merits are reached, presents a thicket of legal issues — post-confirmation subject matter jurisdiction, res judicata and other equitable defenses (and whether those unpleaded affirmative defenses were waived), standing to assert the claims contained in the complaint, amendment of the pleadings pursuant to Fed.R.Civ.P. 15 to conform to the pretrial order and proof, and choice of law— that must be cleared away before the merits of the claims can be reached. The plaintiffs, Cross Media Marketing Corporation and its wholly owned subsidiary, Media Outsourcing, Inc. (collectively, “Cross Media” or the “Plaintiff’), were debtors in a chapter 11 case filed in this Court on June 16, 2003. A liquidating chapter 11 plan was confirmed on May 19, 2004, and became effective on July 23, 2004. 1 The case has not yet been closed however.

On October 20, 2005, Cross Media commenced this adversary proceeding against CAB Marketing, Inc. and Carol Bolak (collectively the “Defendants”). The Plaintiff alleged that Defendants misappropriated Plaintiffs customer lists and other trade secrets, engaged in unfair competition through deceptive marketing, tortiously interfered with Plaintiffs existing and prospective business relations, were unjustly enriched by the misappropriation of the customer lists, and that Carol Bolak, formally employed by Cross Media, diverted corporate opportunities and breached her duty of loyalty to Plaintiff. In the joint pretrial order Defendants raised two issues of law, contending that Plaintiff lacked standing to bring these claims and that Plaintiffs claims were barred by the doctrines of res judicata, judicial estoppel and/or equitable estoppel. The Court conducted a two-day trial on December 4 and 5, 2006. Thereafter, the parties submitted post-trial briefs, and on February 7, 2007, the Court heard closing arguments. The following constitute the Court’s findings of facts and conclusions of law pursuant to Fed.R.Civ.P. 52(a) made applicable to this adversary proceeding by Fed. R. Banke.P. 7052.

*440 For the reasons provided below, the Court holds that (1) the Court has “related to” subject matter jurisdiction under 28 U.S.C. § 1334(b) over this post-confirmation adversary complaint, (2) the claims asserted in the adversary complaint are not barred by res judicata or any equitable defenses, (3) Cross Media has standing to pursue the claims asserted in the adversary complaint, (4) Cross Media’s motion to amend the adversary complaint to conform to the pretrial order and to the evidence presented at trial is granted, and (5) New York law will be applied to all claims and defenses. Reaching the merits, however, the Court concludes that Cross Media has failed to prove any of its claims by a preponderance of the evidence. Therefore, Defendants are entitled to have judgment entered in their favor on all claims. After describing the background facts, this opinion deals with subject matter jurisdiction, res judicata and equitable defenses, standing, the Rule 15 motion to amend the adversary complaint, choice of law, and, finally, the merits of the claims, in that order.

I. BACKGROUND 2

Cross Media, primarily through telemarketing, sold magazine subscriptions to consumers who purchased “bundles” of several magazines with subscription periods ranging from one to four years. (PTO at 3). Cross Media also engaged in the business of renewing these subscription bundles for those customers whose subscriptions were about to expire (the “Renewal Business”). Through the course of its business, Cross Media compiled lists of its customers, which included confidential customer information including: the customer’s name, address, origin of the source lead, credit or debit information, titles of magazines the customer subscribed to, current subscriptions up for renewal and other miscellaneous information (the “customer lists”). (PTO at 3). The software used to compile the customer lists was unique to Cross Media’s magazine business and access to the customer lists was protected by a three-tier security structure that only certain employees had access to based on their role in the company. (Tr. (12/4) at 70, 71).

A separate part of Cross Media’s business involved the acquisition and sale of potential customers, known in the industry as “leads.” (PTO at 3). Leads provide the key contact information for customers, to try to sell magazine subscription bundles. (Tr. (12/4) at 65). Cross Media acquired leads through third parties and either contacted the leads or sold the leads to independent telemarketing dealers who contacted the potential consumers directly. (Tr. (12/4) at 65; PTO at 3). If the independent dealer made a magazine subscription sale through a lead provided by Cross Media or another lead source, the dealer would then “clear” the sale through Cross Media or another clearinghouse and would receive a commission on the sale. (Tr. (12/4) at 65-66; PTO at 3).

The customer lists differ from the leads lists, as the customer lists provide information about unique attributes of the customer after the customer has gone through the entire sales process. (Tr. (12/4) at 67). For example, the customer lists include key contact information about the customer, payment method, as well as the particulars of the magazine bundle, whether or not the customer accepted a cross sale, an up sale, or down sale offer of a magazine *441 bundle. (Tr. (12/4) at 67-68). Leads lists contain the customer name, the customer’s contact information, possibly a credit card number, where the lead originated from, and any costs associated with the lead. (Tr. (12/4) at 65, 84-85; Tr. (12/5) at 10-12).

Carol Bolak’s Employment at Cross Media

Carol Bolak (“Bolak”) was employed by Cross Media and its predecessor entity for over ten years. (PTO at 5). Bolak served as a lead broker for Cross Media until her termination in February 2003. (PTO at 5). As a lead broker, Bolak’s responsibilities included contacting other lead brokers from whom Cross Media purchased names of potential magazine subscribers, managing the list of potential magazine subscribers, determining which entities were not viable leads, and distributing a revised list to dealers. (PTO at 5). In February 2003, Bolak was released from employment at Cross Media. 3 (Tr. (12/5) at 57).

In October 2002, while still employed at Cross Media, Bolak formed CAB Marketing, Inc. (“CAB”), but CAB did not conduct business until after Bolak’s termination from Cross Media. (Tr. (12/5) at 64). Bolak formed the corporation because she recognized that Cross Media was having financial difficulties and could soon go out of business. Id. Bolak formed CAB for the purpose of conducting business as a lead management company for acquiring and selling leads, (Tr.

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Cite This Page — Counsel Stack

Bluebook (online)
367 B.R. 435, 2007 Bankr. LEXIS 1369, 2007 WL 1219627, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cross-media-marketing-corp-v-cab-marketing-inc-in-re-cross-media-nysb-2007.