Cook v. Advertiser Company

323 F. Supp. 1212, 1971 U.S. Dist. LEXIS 15029
CourtDistrict Court, M.D. Alabama
DecidedJanuary 15, 1971
DocketCiv. A. 3095-N
StatusPublished
Cited by17 cases

This text of 323 F. Supp. 1212 (Cook v. Advertiser Company) is published on Counsel Stack Legal Research, covering District Court, M.D. Alabama primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Cook v. Advertiser Company, 323 F. Supp. 1212, 1971 U.S. Dist. LEXIS 15029 (M.D. Ala. 1971).

Opinion

OPINION

JOHNSON, Chief Judge.

Plaintiffs on their own behalf and on behalf of all other Negroes similarly situated bring this class action against The Advertiser Company 1 and its president, Harold Martin. 2 In their complaint, filed with this Court on June 15, 1970, plaintiffs allege that the defendants, in maintaining an all-white society page, have violated their constitutional rights under the First and Fourteenth Amendments and their statutory rights under 42 U.S.C.A. § 1981. Plaintiffs ask this Court for a preliminary and permanent injunction and, in addition, plaintiff Cook seeks both compensatory and punitive damages.

The defendants by formal motion seek dismissal of the action on the following grounds: (1) lack of jurisdiction over the subject matter, and (2) failure to state a claim upon which relief can be granted. This motion to dismiss is submitted upon the pleadings and the briefs and arguments of the parties.

I. JURISDICTION OVER THE SUBJECT MATTER.

It is clear from the complaint that this Court has jurisdiction pursuant to 28 U.S.C.A. § 1331. 3

II. FAILURE TO STATE A CLAIM.

Facts

In ruling on defendants’ motion to dismiss, this Court must test the allegations in the complaint under the rule of Conley v. Gibson, 355 U.S. 41, 45-46, 78 S.Ct. 99, 102, 2 L.Ed.2d 80 (1957): “[A] complaint should not be dismissed for failure to state a claim unless it appears beyond doubt that the plaintiff can prove no set of facts in support of his claim which would entitle him to relief.” Thus, the Court accepts as true the following allegations set forth in plaintiffs’ complaint.

Plaintiffs allege that defendant Advertiser Company has maintained and continues to maintain a policy of offering free space in the society sections of its newspapers for the publication of bridal announcements and wedding stories. These stories and announcements are usually accompanied by a suitable picture of the bride or bride-to-be. The bride or someone acting on her behalf is required to deliver the story, together with a suitable picture, to The Advertiser Company which in turn prints the story and picture in the society section of one of its newspapers.

*1214 Plaintiffs further allege that, while those stories and pictures submitted by whites are published in the regular society sections of defendants’ newspapers, those stories and pictures submitted by Negroes are printed outside the regular society section on a Negro news page. Plaintiffs contend that this practice, policy or custom violates their right to contract under 42 U.S.C.A. § 1981 and constitutes an arbitrary and capricious denial, based solely on race, of access to a forum for Negroes equal to that of whites, thus violating plaintiffs’ rights under the First Amendment and due process and equal protection clauses of the Fourteenth Amendment.

The Fourteenth Amendment Claim

Plaintiffs’ state action argument in support of their contention that defendants’ refusal to publish Negro bridal announcements in the society sections of their newspapers violates the due process and equal protection clauses of the Fourteenth Amendment is based upon the theory that conduct of private entities is subject to the safeguards of the Fourteenth Amendment when those entities exercise monopoly control in an area of vital public concern. While the Court finds plaintiffs' argument quite appealing, the decisions 4 plaintiffs rely upon are inapposite to the ease sub judice. Furthermore, the cases rejecting plaintiffs’ “state action” theory with regard to newspapers are numerous. 5

The Court finds plaintiffs’ contention that defendants are acting under “color of law” and thus violating 42 U.S.C.A. § 1983 to be equally lacking in merit. The plaintiffs’ “color of law” argument is predicated on the theory that when defendants seek to use a First Amendment protection as a shield against access by Negroes to a society section forum which the defendants’ newspaper itself constitutes, defendants are acting under “color of law”. In support of this theory, plaintiffs cite only one case, Gannon v. Action, 303 F.Supp. 1240 (E.D.Mo.1969). This is an extremely tenuous argument. Moreover, the Supreme Court of the United States has cast serious doubts on the validity of the Gannon decision. See Adickes v. S. H. Kress & Co., 398 U.S. 144, 166 n. 37, 90 S.Ct. 1598, 26 L.Ed.2d 142 (1970).

42 U.S.C.A. § 1981

As stated earlier, plaintiffs contend that the refusal of The Advertiser Company to enter into a contract or agreement with plaintiff Cook and other Negroes to publish their wedding announcements and pictures on the same basis as The Advertiser enters into contracts with white persons violates plaintiffs’ right to contract under section 1981. Since this Court has already determined that plaintiffs’ theory that the defendants’ actions constitute “state action” is untenable, the success of plaintiffs’ § 1981 argument depends upon a finding that § 1981 prohibits private discrimination.

42 U.S.C.A. § 1981 provides in pertinent part that:

All persons within the jurisdiction of the United States shall have the same right * * * to make and enforce *1215 contracts, to sue, be parties, give evidence, and to the full and equal benefit of all laws * * * as is enjoyed by white citizens. * * *

In Jones v. Alfred H. Mayer Co., 392 U.S. 409, 88 S.Ct. 2186, 20 L.Ed.2d 1189 (1968), the Supreme Court held that:

(1) The Thirteenth Amendment empowered Congress to enact legislation prohibiting private discrimination.
(2) Section one 6 of the Civil Rights Act of 1866 was passed pursuant to the Thirteenth Amendment; and
(3) 42 U.S.C. § 1982, 7 which is derived from section one, prohibits both public and private discrimination in the sale and leasing of real and personal property.

In Jones the Supreme Court noted that § 1981, which contains language closely paralleling that of § 1982, also originates from section one of the Civil Rights Act of 1866. 392 U.S. at 441-442, n. 78, 88 S.Ct. 2186. Prior to Jones, numerous federal courts had interpreted § 1981 as applying solely to “state action”. 8 Subsequent to Jones,

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Bluebook (online)
323 F. Supp. 1212, 1971 U.S. Dist. LEXIS 15029, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cook-v-advertiser-company-almd-1971.