Content Square SAS v. Decibel Insight Limited

CourtDistrict Court, D. Massachusetts
DecidedJuly 23, 2021
Docket1:20-cv-11184
StatusUnknown

This text of Content Square SAS v. Decibel Insight Limited (Content Square SAS v. Decibel Insight Limited) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Content Square SAS v. Decibel Insight Limited, (D. Mass. 2021).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS

_______________________________________ ) CONTENT SQUARE SAS and CONTENT ) SQUARE ISRAEL LIMITED f/k/a ) CLICKTALE LIMITED, ) ) Plaintiffs, ) Civil Action No. ) 20-11184-FDS v. ) ) DECIBEL INSIGHT LIMITED and ) DECIBEL INSIGHT, INC., ) ) Defendants. ) _______________________________________)

MEMORANDUM AND ORDER ON DEFENDANTS’ MOTION TO DISMISS SAYLOR, C.J. This is an action for patent infringement. Plaintiffs Content Square SAS and Content Square Israel Limited f/k/a Clicktale Limited (“Clicktale”) have sued defendants Decibel Insight Limited and Decibel Insight, Inc. (collectively, “Decibel”) under 35 U.S.C. § 271 for infringement of five patents allegedly owned by Clicktale. The patents at issue concern methods and systems for web analytics. Decibel has moved to dismiss the complaint for failure to state a claim upon which relief can be granted. It contends that each asserted patent is directed to patent-ineligible subject matter under 35 U.S.C. § 101. It further contends that Content Square SAS lacks standing and thus should be dismissed from the action. For the following reasons, that motion will be granted in part and denied in part. I. Background A. Factual Background The facts are stated as set forth in the complaint unless otherwise noted. 1. The Parties Content Square SAS is a company based in France. (Compl. ¶ 1). The complaint alleges that it is “the global leader in digital experience analytics providing its customers with granular

understandings of user experience on their websites, mobile sites, and applications.” (Id. ¶ 12). Clicktale is a wholly owned subsidiary of Content Square SAS. (Id. ¶ 2). It is an “experience analytics” company based in Israel. (Id. ¶¶ 2, 13). It was acquired by Content Square SAS in July 2019, and is now known as Content Square Israel Limited. (Id.). According to the complaint, upon acquisition, Content Square SAS “integrated Clicktale’s key capabilities into its single expanded SaaS (Software as a Service) platform,” which “empowers brands to create better experiences by tracking and analyzing customer behavior through billons of anonymous web, mobile and app interactions.” (Id. ¶ 13). Decibel Insight Limited is based in the United Kingdom. (Id. ¶ 3). Decibel Insight, Inc. is a Delaware corporation based in the United States. (Id. ¶ 4). The complaint alleges that

Decibel’s “digital experience analytics platform” infringes one or more claims of five patents owned by Clicktale. (Id. ¶¶ 5-6, 15). 2. Patents in Suit The complaint asserts the following patents: U.S. Patent No. 10,079,737 (“the ’737 patent”); U.S. Patent No. 10,063,645 (“the ’645 patent”); U.S. Patent No. 9,792,365 (“the ’365 patent”); U.S. Patent No. 9,508,081 (“the ’081 patent”); and U.S. Patent No. 7,941,525 (“the ’525 patent”). a. The ’737 Patent The °737 patent is titled “Method and System for Generating Comparable Visual Maps for Browsing Activity Analysis.” (°737 patent at Title). It relates to “a method and system for generating a plurality of comparable visual maps of browsing activity of users.” (/d. col. 2 ll. 44- 46). It states that “[a]lthough prior art solutions for monitoring browsing activity collect many details with regard to the activity, such solutions fail to provide an easy and intuitive mechanism for analyzing the gathered information.” (/d. col. 2 ll. 6-9). It includes exemplary screenshots of visual maps generated according to one embodiment:

za : , ° @mananes = u Osama es u 721 ate on ~ | ee a eee, me io . . | i oe ' (|) eee ee 2 ee ee mw Ee rr EE ——_rr——™ pu | (oF Ll | Vere — (id. at Fig. 2B). In this example, the left map shows mouse movements on a webpage during the preceding week, while the right map shows mouse clicks on the same webpage over the same time period. (/d. col. 5 Il. 31-35). To produce such maps, a user only needs to choose “the parameter(s) . . . that [he] wishes to analyze.” (/d. col. 5 Il. 42-44). He does not need “to go through the process of selecting a web page and parameters when a comparable visual map is selected, as this information is automatically populated when the user selects the compare button.” (/d. col. 5 ll. 39-42). Each map is then “proportionally resized to a page view on a client device” and “relative to the other map.” (/d. col. 5 Il. 52-55).

b. The ’645 Patent The ’645 patent is titled “Method and System for Monitoring and Tracking Browsing Activity on Handled Devices.” (’645 patent at Title). It discloses, among other things, “a method for monitoring and tracking browsing activity of a user on a client device.” (Id. col. 2 ll. 42-44). That method comprises “receiving . . . browsing activity information” and “page

information” from a client device—a “handheld device having a touch screen display”—and “generating . . . an exposure map” based on that information. (Id. col. 2 ll. 44-52). That exposure map, which is described in one embodiment and by the parties as a “heat map,” indicates the “salience of each area of a page-view respective of the page displayed over the client device and visited by the user.” (Id. col. 2 ll. 52-55; id. col. 3 l. 51; Def. Mem. at 11, 12; Pl. Opp. at 1). c. The ’365 Patent The ’365 patent is titled “Method and System for Tracking and Gathering Multivariate Testing Data.” (’365 patent at Title). It relates generally to “techniques for evaluating changes to a website.” (Id. col. 1 ll. 14-16). According to the patent, one way to increase webpage traffic

is to use multivariate testing, where “different versions of the same webpage are delivered to different users to determine whether users prefer a certain version of that webpage.” (Id. col. 1 ll. 49-52). The prior art was limited to evaluating changes to one website because there was no tool “for analyzing multivariate tests performed across different websites” or “for gathering multivariate tests performed by different testing services.” (Id. col. 2 ll. 15-20). The ’365 patent discloses “a method for tracking and gathering data respective of multivariate testing on a plurality of webpages.” (Id. col. 2 ll. 36-38). d. The ’081 Patent and the ’525 Patent The ’081 patent and the ’525 patent are part of the same patent family and share largely similar specifications. They are titled “Method and System for Monitoring an Activity of a User.” (’081 patent at Title; ’525 patent at Title). They are generally directed to tracking the web-browsing activities of users. (’081 patent at Abstract; ’525 patent at Abstract). They explain that prior art limited the type of data collected using client-side scripts to “per-page”

data, such as URL, referrer, load time, IP, browser type, and screen resolution. (’081 patent col. 3 ll. 14-16; ’525 patent col. 3 ll. 12-14). They further explain, however, that data accessible to client-side scripts is not limited to such data; instead, it includes “per-action” data, such as mouse movement, webpage scrolling, window resizing, click events, and keyboard use. (’081 patent col. 3 ll. 20-26; ’525 patent col. 3 ll. 18-23). They state that “it would be desirable to provide a system and method for tracking and analyzing web site traffic” that, among other things, “will collect information beyond traditional ‘per-page’ data.” (’081 patent col. 3 ll. 63-67; ’525 patent col. 3 ll. 56-59). Using the tracked data, the claimed invention “generat[es] user activity information” to construct a visual replay of a user’s activities on a website. (’525 patent col. 17 ll. 1-5; see also

’081 patent col. 17 l. 29 (“generating user visiting information”); Compl.

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Content Square SAS v. Decibel Insight Limited, Counsel Stack Legal Research, https://law.counselstack.com/opinion/content-square-sas-v-decibel-insight-limited-mad-2021.