Heffernan, J.
The defendants’ claim is based upon our decision in Wilcox v. Wilcox (1965), 26 Wis. 2d 617, 133 N. W. 2d 408, where we abandoned the choice-of-law rule of lex loci delicti and adopted in its stead a more flexible methodology based upon the qualitative analysis of the contacts that one or more jurisdictions might have with the relevant facts. We adopted the general approach of Babcock v. Jackson (1963), 12 N. Y. 2d 473, 240 N. Y. Supp. 2d 743, 191 N. E. 2d 279, 95 A. L. R. 2d 1, and the basic principle of Tentative Draft No. 9, Restatement,1 Conflicts of Laws 2d, which may be denominated as the “center of gravity,” “grouping of contacts,” “dominant interest,” “interest oriented,” or “interest analysis” approach. Zelinger v. State Sand & Gravel Co., ante, p. 98, 156 N. W. 2d 466. We empha[474]*474sized that what we adopted was not a rule, but a method of analysis that permitted dissection of the jural bundle constituting a tort and its environment to determine what elements therein were relevant to a reasonable choice of law.
When the Wilcox Case is so viewed, it is apparent that we cannot conclude that, when one set of facts leads logically to the law of the forum, the reverse, or the apparent reverse, of these facts will lead to the opposite conclusion. It has often been remarked in scientific experimentation that the mere observation of a phenomenon in itself constitutes a relevant fact in the history of the phenomenon. The same is true in a choice-of-law problem, for the observation, or to put it in the Wilcox context, the methodology, the analysis, and the evaluation of contacts can only be made by the forum, and the relationship of the forum to the other facts is a significant factor in the analysis. Thus, the exact factual, mirror image in a conflicts case is substantially an impossibility.
The appellants point out that in Wilcox v. Wilcox the journey of Mr. and Mrs. Wilcox to California commenced in Wisconsin and was intended to continue until their vacation was ended upon their return to Wisconsin. Using one of the favorite cliches of conflicts jurisprudes, we referred to the happening of the accident in Nebraska as “fortuitous.” We stated the automobile was licensed and garaged in Wisconsin and concluded that the protection afforded by the Nebraska guest statute was designed to benefit Nebraska hosts and the host in Wilcox was a Wisconsin resident. Since the standard of care required by the guest statute of Nebraska would only penalize gross negligence, we concluded that no Nebraska purpose in promoting safety on its highways would be served by applying the lesser-care standard of the Nebraska law.
[475]*475We said later in Heath v. Zellmer (1967), 35 Wis. 2d 578, 589, 151 N. W. 2d 664, Wilcox was an easy case that revealed no serious conflict with the laws of another jurisdiction. We resolved Wilcox by resorting solely to the law of Wisconsin, the only concerned jurisdiction.
The reverse situation, argued by the appellants — that Illinois is the only seriously concerned jurisdiction — is not, however, to be found under the facts of this case.
Wisconsin is a seriously concerned jurisdiction. While in Wilcox, Nebraska was merely the site of the tort and not the forum, in the instant case, Wisconsin is not only the state where the tortious conduct and the injury occurred — facts that in themselves would compel the use of Wisconsin law under the Bealeian rule of the 1st Ee-statement — but it is the forum as well. Thus, this court is specially charged as an instrument of the Wisconsin government to further the interests of Wisconsin, if to do so furthers the underlying policies of our law. We are obliged to examine the policies behind the relevant laws to determine qualitatively whether their significance is great enough to warrant finding a serious conflict, which would in turn require making a conscious choice of law, using the “choice-influencing considerations” adopted in Heath, supra. In Wilcox, supra, page 634, we expressed this duty of the forum court as an instrument of state policy as a presumption, “that the law of the forum should presumptively apply unless it becomes clear that nonforum contacts are of the greater significance.” 2
[476]*476It is thus obvious that Wilcox is not controlling. This case is not the reverse of Wilcox, for the place of conduct, the place of injury, and the forum coincide. Accordingly, the whole gamut of the responsibilities of a concerned forum court come into play.
The law of Illinois allows recovery only if the negligence of the host is “wilful and wanton,” while Wisconsin would allow recovery if the host fails to exercise ordinary care. In Heath we summarized some of the policy factors motivating a guest statute. We stated in Heath, supra, pages 590, 591, that such a statute:
“. . . evinces a desire to (a) prevent collusive suits between hosts and guests; (b) prevent_the ingratitude of the guest who sues his kindly host (bites the hand that feeds him); (c) protect the host from being obligated for more than he bargained for (a judgment when he only offered a ride); and (d) keep intact a fund (the host’s assets) so it can be reached by other parties to the accident whose claims are assumed to have some vague moral priority over the claims of the gratuitous guest. It is clear that the policy of the Indiana statute is to shield the host, and therefore his insurer, from some liability. The lower standard of conduct (a lesser duty) required in the host-guest situation is for the benefit of defendants.
“The law of Wisconsin imposes liability in the host-guest situation when there is proof of ordinary negligence :
“ Tt is the policy of our law to provide compensation to a person when he has been negligently injured. The reasons for this policy are manifold. Among them are that the wrongdoer should bear the cost of an injury because of his causal fault and not the injured party (unless he is equally at fault) or the state authorities or those who have furnished medical services, and that to the extent that damages in a negligence action are punitive, it is hoped that the burden of a judgment may deter like conduct by others.’ Wilcox v. Wilcox, supra, page 631.
“The purposes of the Wisconsin law are compensatory, admonitory, and deterrent.”
[477]*477If Illinois law is used, the Wisconsin policy of compensating those who are injured by ordinary negligence will be defeated. We stated in Heath, at page 601, that our compensatory policy extends to “. . . persons whether they be residents of this state or whether they come from another jurisdiction.”
If we accept the Illinois guest law, we accept a legal standard that gives sanction to wrongful conduct. The deterrent effect that it is hoped our negligence laws exercise upon driver misconduct will be defeated by allowing negligent misconduct to go unpunished. This is of particular importance in this case, where the misconduct occurred on a Wisconsin highway.
On the other hand, if Wisconsin law is applied, the Illinois policies of protecting the host and his insurer will be defeated and those whom Illinois would shield will be answerable in damages.
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Heffernan, J.
The defendants’ claim is based upon our decision in Wilcox v. Wilcox (1965), 26 Wis. 2d 617, 133 N. W. 2d 408, where we abandoned the choice-of-law rule of lex loci delicti and adopted in its stead a more flexible methodology based upon the qualitative analysis of the contacts that one or more jurisdictions might have with the relevant facts. We adopted the general approach of Babcock v. Jackson (1963), 12 N. Y. 2d 473, 240 N. Y. Supp. 2d 743, 191 N. E. 2d 279, 95 A. L. R. 2d 1, and the basic principle of Tentative Draft No. 9, Restatement,1 Conflicts of Laws 2d, which may be denominated as the “center of gravity,” “grouping of contacts,” “dominant interest,” “interest oriented,” or “interest analysis” approach. Zelinger v. State Sand & Gravel Co., ante, p. 98, 156 N. W. 2d 466. We empha[474]*474sized that what we adopted was not a rule, but a method of analysis that permitted dissection of the jural bundle constituting a tort and its environment to determine what elements therein were relevant to a reasonable choice of law.
When the Wilcox Case is so viewed, it is apparent that we cannot conclude that, when one set of facts leads logically to the law of the forum, the reverse, or the apparent reverse, of these facts will lead to the opposite conclusion. It has often been remarked in scientific experimentation that the mere observation of a phenomenon in itself constitutes a relevant fact in the history of the phenomenon. The same is true in a choice-of-law problem, for the observation, or to put it in the Wilcox context, the methodology, the analysis, and the evaluation of contacts can only be made by the forum, and the relationship of the forum to the other facts is a significant factor in the analysis. Thus, the exact factual, mirror image in a conflicts case is substantially an impossibility.
The appellants point out that in Wilcox v. Wilcox the journey of Mr. and Mrs. Wilcox to California commenced in Wisconsin and was intended to continue until their vacation was ended upon their return to Wisconsin. Using one of the favorite cliches of conflicts jurisprudes, we referred to the happening of the accident in Nebraska as “fortuitous.” We stated the automobile was licensed and garaged in Wisconsin and concluded that the protection afforded by the Nebraska guest statute was designed to benefit Nebraska hosts and the host in Wilcox was a Wisconsin resident. Since the standard of care required by the guest statute of Nebraska would only penalize gross negligence, we concluded that no Nebraska purpose in promoting safety on its highways would be served by applying the lesser-care standard of the Nebraska law.
[475]*475We said later in Heath v. Zellmer (1967), 35 Wis. 2d 578, 589, 151 N. W. 2d 664, Wilcox was an easy case that revealed no serious conflict with the laws of another jurisdiction. We resolved Wilcox by resorting solely to the law of Wisconsin, the only concerned jurisdiction.
The reverse situation, argued by the appellants — that Illinois is the only seriously concerned jurisdiction — is not, however, to be found under the facts of this case.
Wisconsin is a seriously concerned jurisdiction. While in Wilcox, Nebraska was merely the site of the tort and not the forum, in the instant case, Wisconsin is not only the state where the tortious conduct and the injury occurred — facts that in themselves would compel the use of Wisconsin law under the Bealeian rule of the 1st Ee-statement — but it is the forum as well. Thus, this court is specially charged as an instrument of the Wisconsin government to further the interests of Wisconsin, if to do so furthers the underlying policies of our law. We are obliged to examine the policies behind the relevant laws to determine qualitatively whether their significance is great enough to warrant finding a serious conflict, which would in turn require making a conscious choice of law, using the “choice-influencing considerations” adopted in Heath, supra. In Wilcox, supra, page 634, we expressed this duty of the forum court as an instrument of state policy as a presumption, “that the law of the forum should presumptively apply unless it becomes clear that nonforum contacts are of the greater significance.” 2
[476]*476It is thus obvious that Wilcox is not controlling. This case is not the reverse of Wilcox, for the place of conduct, the place of injury, and the forum coincide. Accordingly, the whole gamut of the responsibilities of a concerned forum court come into play.
The law of Illinois allows recovery only if the negligence of the host is “wilful and wanton,” while Wisconsin would allow recovery if the host fails to exercise ordinary care. In Heath we summarized some of the policy factors motivating a guest statute. We stated in Heath, supra, pages 590, 591, that such a statute:
“. . . evinces a desire to (a) prevent collusive suits between hosts and guests; (b) prevent_the ingratitude of the guest who sues his kindly host (bites the hand that feeds him); (c) protect the host from being obligated for more than he bargained for (a judgment when he only offered a ride); and (d) keep intact a fund (the host’s assets) so it can be reached by other parties to the accident whose claims are assumed to have some vague moral priority over the claims of the gratuitous guest. It is clear that the policy of the Indiana statute is to shield the host, and therefore his insurer, from some liability. The lower standard of conduct (a lesser duty) required in the host-guest situation is for the benefit of defendants.
“The law of Wisconsin imposes liability in the host-guest situation when there is proof of ordinary negligence :
“ Tt is the policy of our law to provide compensation to a person when he has been negligently injured. The reasons for this policy are manifold. Among them are that the wrongdoer should bear the cost of an injury because of his causal fault and not the injured party (unless he is equally at fault) or the state authorities or those who have furnished medical services, and that to the extent that damages in a negligence action are punitive, it is hoped that the burden of a judgment may deter like conduct by others.’ Wilcox v. Wilcox, supra, page 631.
“The purposes of the Wisconsin law are compensatory, admonitory, and deterrent.”
[477]*477If Illinois law is used, the Wisconsin policy of compensating those who are injured by ordinary negligence will be defeated. We stated in Heath, at page 601, that our compensatory policy extends to “. . . persons whether they be residents of this state or whether they come from another jurisdiction.”
If we accept the Illinois guest law, we accept a legal standard that gives sanction to wrongful conduct. The deterrent effect that it is hoped our negligence laws exercise upon driver misconduct will be defeated by allowing negligent misconduct to go unpunished. This is of particular importance in this case, where the misconduct occurred on a Wisconsin highway.
On the other hand, if Wisconsin law is applied, the Illinois policies of protecting the host and his insurer will be defeated and those whom Illinois would shield will be answerable in damages.
It is thus apparent that a serious conflict arises. Both states have substantial physical contacts with the tort. The place of conduct, injury, and the forum are all in Wisconsin, while the parties and the vehicle came from Illinois and intended to return there. It could arguably be contended that the law of either jurisdiction could apply.
Accordingly, this court is obligated to evaluate the competing laws to determine which is most consonant with the considerations that we have determined to be relevant to the choice of law.
We deem the most reasonable choice to be that suggested by the following “choice-influencing considerations” adopted in Heath, initially proposed by Professor Robert Leflar,3 and first utilized in an appellate decision by Mr. Chief Justice Kenison of New Hampshire.4
[478]*478These choice-influencing considerations are:
Predictability of results,
Maintenance of interstate and international order,
Simplification of the judicial task,
Advancement of the forum’s governmental interests,
Application of the better rule of law.
As in Heath, supra, and Zelinger, supra, we find the element of predictability inapplicable under these facts. We said in Zelinger, page 108:
“. . . the choice-influencing consideration of predictability is minimal . . . since parties do not plan to be negligent or to commit torts relying on interspousal or host-guest immunity. . . .”
Moreover, it can hardly be imagined, in these days of tourism and extensive interstate automobile traffic, that a motor vehicle will be confined strictly to the jurisdiction where it is licensed, garaged, or insured. After all, Winnebago county, Illinois, the residence of both the plaintiffs and the defendant, is located on the Wisconsin border. No doubt, frequent automobile travel in the neighboring state was contemplated by all concerned. As the respondents point out, the appellant insurance company is called the “Nationwide Mutual Insurance Company,” a name consistent with the wide territorial area of insurance company responsibility, hardly indicative that it relied solely upon local laws for setting its rates. Moreover, this accident occurred prior to Wilcox, when Wisconsin followed the rule of lex loci delicti, and the contemplation of the parties at that time would have been that Wisconsin law would apply if the accident occurred on Wisconsin highways. As we have stated before, however, a tort which is not intended can never, by definition, be the subject of advance planning with reference to a particular state’s law.
While we conclude that predictability is not an element of preselection that controls the choice of law in an [479]*479automobile accident, we do not thereby mean that there should be any uncertainty in respect to which law should be applied after all the facts relevant to the occurrence are available and subject to analysis. We pointed out that such analysis leads to a reasonable certainty based upon rational considerations as contrasted to the irrational, though certain (as viewed following the adventitious situs of the tort), rule of lex loci.5
We are also obliged to consider whether the choice of Wisconsin law will impede the maintenance of interstate order and comity or whether the free flow of persons and commerce between Illinois and Wisconsin will be facilitated by the choice of Illinois law. This criterion requires that a state that is minimally concerned defer to the interests of a state that is substantially concerned. Wisconsin is more than minimally concerned, for the negligent conduct occurred on its highways.6
Nor do we think it likely that Illinois’ governmental interests are so concerned that retaliatory conduct would ensue. In fact, while in this case, at least, we are willing to accept the premise that the Illinois host-guest law results in a marked difference in the outcome of a particular negligence case, we have strong doubts that this is literally true.
[480]*480The Illinois Personal Injury Jury Instructions provide:
“ ‘Willful and wanton conduct’ means a cause of action which, if not intentional, shows an utter indifference to or conscious disregard for a person’s own safety and the safety of others.”
However, the decided cases take on a decidedly different flavor.
All studies indicate that the term, “wilful and wanton,” refers to a degree of negligence less than that indicated by a literal construction of the term. The commentator in 54 Nw. U. L. Rev. (1959), 263, 267, reviewed recent cases and pointed out the refusal of the Illinois Supreme Court to exactly define the words of the statute, “wilful and wanton.” He observed that the court stated that the term expressed an area between ordinary negligence and actual malice. The commentator stated at page 268:
“Whether this was within the contemplation of the legislature or whether it indicates a trend towards compensation for every injury, the Illinois Guest Statute has evolved as something quite different from what the original proponents of guest statute legislation evidently had in mind.”
A recent appellate division opinion, Spivack v. Hara (1966), 69 Ill. App. 2d 22, 26, 216 N. E. 2d 173, 175, would equate the words of the statute to something akin to ordinary negligence. That opinion stated:
“The words wilful and wanton used in the charge and in the finding against Hara no longer have the connotation of wilfulness or even utter lack of restraint, but have been used to define a vague and somewhat shadowy area close to ordinary negligence. They do not imply that the defendant intentionally disregarded the safety of another.”
While a fair evaluation of the Illinois cases would lead to the conclusion that something more than ordinary [481]*481negligence is generally required to place liability upon a host, yet it is clear that the immunity contemplated by the statute is rendered but grudgingly by the Illinois courts. Wisconsin’s position on host-guest is not as much opposed to the position of the Illinois courts as one would conclude from the literal reading of the statute.
We thus see no great violence done to Illinois policy in the event Wisconsin law is applied. However, assuming, as we do, that “wilful and wanton” means just that —negligence substantially in excess of ordinary lack of care — we nonetheless conclude that our interest is not so minimal that the application of Wisconsin law to the case would be merely a matter of forum preference. Moreover, it is obvious that the imposition of liability upon an Illinois host is not likely to reduce the likelihood that Illinois hosts will continue to drive into Wisconsin with their guests. We see no burden upon interstate movement as the result of the choice of Wisconsin law.
We pointed out in Heath and Zelinger that the third choice-influencing consideration — simplification of the judicial task — is of little importance in the host-guest situation. Although the previous discussion indicates some doubt about the exact posture of the Illinois host-guest law, and no doubt we would be surer of our own law, the courts of this state, though more accustomed to trying cases under the law of the forum, would find little difficulty in applying the Illinois law. We said in Heath, supra, page 600, “the ‘wanton or wilful’ test . . . could be applied easily by any Wisconsin lawyer or judge.” Additional complications posed by the possible use of Illinois law are so insignificant that they may be ignored.
One of the most relevant considerations is the duty of the courts to further the legitimate governmental policies of the forum. The policy of our tort law is to compensate those who are injured by negligent acts. We pointed out in Heath, page 601, that this policy applies to all who come within our borders:
[482]*482“To deny recovery for ordinary negligence is to defeat Wisconsin’s policy of compensating victims of ordinary negligence. It is the policy of Wisconsin to provide compensation to those persons whether they be residents of this state or whether they come from another jurisdiction. To deny nonresidents recovery for damages occasioned by the same tort that creates liability to a resident would not only defeat Wisconsin’s policy and its governmental interest, but could perhaps be challenged as a denial of equal protection of the laws to nonresidents.” 7
Mr. Chief Justice Hallows stated in Zelinger, supra, page 112:
“. . . Wisconsin’s interest in the nonexistence of such rules [interspousal and host-guest immunity] is to promote the spreading of the risk and fasten liability in torts on a moral basis of fault.”
We have also stated that, in addition to the compensatory aspect of our tort law, liability for ordinary negligence is deemed to be admonitory and deterrent in nature. Heath, supra, page 591. We stated therein, at page 602, that to employ the Indiana host-guest law:
. . would remove the deterrent effect of our law of negligence, while the choice of Wisconsin law would further this state’s interest in regulating conduct on Wisconsin highways and penalizing that conduct when it is negligent. It would promote safe driving on Wisconsin highways.”
To the extent that our laws of negligence serve that purpose, this court would seriously breach its duty to its forum obligations by applying a foreign host-guest rule when the Wisconsin rule of ordinary negligence could reasonably be applied. Wisconsin is a tourist state, and large numbers of vehicles from immunity jurisdictions [483]*483visit our state each year. In 1965, 14,213 out-of-state vehicles were involved in accidents in Wisconsin. Twenty-nine percent of these, or 4,129, were from Illinois. In 1966, 21,699 of all the vehicles involved in Wisconsin’s accidents were from out of state. Seventeen percent of these, or 3,655, were Illinois automobiles.8 It is apparent that we are dealing with an area of major concern to the state of Wisconsin. While it is obvious that the host-guest rule may not be relevant to all or to even a large number of these instances (statistics are not available) , the concern of this court that the application of a rule that would, in its potential, substantially dilute the deterrent (as well as the compensatory) effect of our negligence law is obviously well founded. Our legislature has recently spoken out strongly for strict enforcement of highway safety rules. In ch. 292, Laws of 1967, it referred to the “immensity of the state’s traffic problem” and called for “rigid enforcement” of all traffic laws. The preamble of this new legislative act concluded:
“The gravity of the problem, and the devastating power of the machine no longer permits countenance of the myriad excuses of careless drivers which were, in an earlier day, tiresome, but which now become lethal.” (Emphasis supplied.)
It is in the interest of this state and of its citizens to retain where possible those laws which require motorists to refrain from acts of ordinary negligence.
We also conclude that Wisconsin’s law is the “better law” to apply under the circumstances. We have in Heath, supra, and Zelinger, supra, pointed out that the guest statutes are anachronistic vestiges of the early days of the development of the law-of-enterprise liability and do not reflect present day socioeconomic conditions. Earlier in this opinion we said the application of the host-guest rule defeats the Wisconsin objective of high[484]*484way safety. We also conclude that such a law is had law, for its application in those states where a legislature has put a guest law in effect results in a haven — a sanctuary —for those who wrongfully cause harm with impunity. We see only legal retrogression in extending the pernicious effects of such a law to Wisconsin.9
We emphasize that we prefer the Wisconsin rule of ordinary negligence not because it is Wisconsin’s law, but because we consider it to be the better law. In three cases within a year, Heath, Zelinger, and this case, we have preferred Wisconsin law, but it should be noted that the merits of the competing rules of law were carefully considered, and the choice was made not as a matter of parochial preference but in the honest belief that, given the opportunity to apply either a forum or non-forum law, the better law in each case proved to be that of the forum. We said in Zelinger, supra, page 113, “we would apply the law of a nonforum state if it were the better law.” 10
[485]*485This analysis leads to the conclusion that Wisconsin, not Illinois, law should be applied to the case.11 We are satisfied that the contacts of Wisconsin with the tort are substantial and the application of Wisconsin law is fully justified by the facts. We are not mere intruders in a non-Wisconsin situation. The two most relevant choice-influencing considerations lead inevitably to the selection of Wisconsin law. The use of Wisconsin law will significantly advance the interests of the forum, while its nonapplication will be detrimental to Wisconsin’s policy; and, in addition, we select Wisconsin’s law as the better law and reject that of Illinois as a “creed outworn.”
Illinois is not so significantly concerned with this case that its law should replace Wisconsin’s better law in derogation of the interests of the forum.
We conclude that the orders sustaining the demurrers to the supplemental answers must be affirmed.12
By the Court. — Orders affirmed.