WISDOM, Circuit Judge:
This appeal grows out of a dispute between a limousine retailer and its supplier. Moloney, the supplier, is an Illinois corporation that converts standard automobiles into limousines and sells them through dealers. Concorde, the retailer, is a Texas corporation that sells cars. Early in 1983, Concorde decided to expand its operations into limousine sales. By June 1983, Concorde had expanded its sales facility, purchased and sold several limousines, and inquired of several limousine suppliers regarding distributorship arrangements and purchase prices. Moloney was one of these suppliers.
After preliminary discussions, representatives of Concorde and Moloney met on June 30, 1983 to work out the terms of a distributorship agreement. At that meeting, the Moloney representatives said that they had done a market survey showing that a new Moloney distributor could sell 72-75 limousines in Houston within a year. They also promised the limousines to Concorde at the “best price available”. Concorde understood this to mean that its purchase price was to be the lowest of all but one of Moloney’s existing distributors, Po-tamkin Cadillac.
Concorde and Moloney signed a formal, three-year distributorship agreement on July 20, 1983. Among other things, this obliged Concorde to purchase at least 60 limousines according to a prepayment and delivery schedule covering October 1983 to September 1984. In exchange, Moloney promised that Concorde would be its exclu
sive dealer in the Houston area and guaranteed Concorde a price of $16,500 for the regular (46-inch) stretch limousine.
On the basis of Moloney’s earlier representation, Concorde took this to be the lowest price paid by any Moloney dealership but Potamkin. It was not. In February 1984, Concorde received what later became known as the “mystery letter”, an anonymous letter containing a price list for all of Moloney’s distributors.
The list showed that Potamkin paid the lowest price, $12,-000 per regular stretch limousine. It also showed that another distributor paid Molo-ney’s second lowest price, $12,800 — $3700 less than Concorde’s price of $16,500. In fact, Concorde’s price was the highest of any Moloney buyer listed. Excluding Po-tamkin, Concorde paid about $2500 more per limousine than the average price paid by Moloney’s other listed distributors.
This information distressed Concorde’s management. Concorde had begun purchasing Moloney limousines soon after the formal agreement was signed and, by January 1984, had purchased 28 Moloney limousines but sold only 14.
The “mystery letter” and Concorde’s difficulties selling its limousine inventory led it to seek price concessions and reimbursements from Mo-loney. Although Moloney negotiated with Concorde over these demands, the parties failed to resolve all their differences. Concorde cancelled its distributorship and filed this suit in December 1984.
Concorde based its action on common law fraud and misrepresentation, breach of contract, and the Texas Deceptive Trade Practices Act (“DTPA”).
In response to interrogatories, the jury found that Moloney’s “best price” representation violated the DTPA, but found against Concorde on the other claims. For the DTPA violation, the
jury awarded $77,805 in actual damages and no punitive damages. On this verdict, the district court entered a final judgment for Concorde of $79,805
and $25,000 in attorney’s fees.
Both Concorde and Moloney appeal this judgment. Moloney challenges the sufficiency of the evidence supporting the DTPA verdict and contends that the fee award should have been reduced by the amount of work Concorde’s attorneys did on the losing claims. Concorde challenges the trial court’s decision not to award prejudgment interest on the DTPA award. We affirm the district court’s award of DTPA damages and attorney’s fees, but remand the cause to the district court to reconsider Concorde’s request for prejudgment interest.
I.
DTPA Section 17.50 makes sellers liable to consumers for actual damages where “a false, misleading, or deceptive act or practice” is “a producing cause” of those damages.
As this court noted in
Pope v. Rollins Protective Services Co.,
One of the primary reasons for the enactment of the DTPA was to provide consumers with a remedy for deceptive trade practices without the burdens of proof and numerous defenses encountered in a common law fraud or breach of warranty action.
In keeping with the DTPA’s broad, remedial purpose, Section 17.44 provides;
This subchapter shall be liberally construed and applied to promote its underlying purposes, which are to protect consumers against false misleading and deceptive business practices, unconscionable actions, and breaches of warranty and to provide efficient and economical procedures to secure such protection.
In the light of the DTPA’s broad purpose and the act’s specific provision that sellers are strictly liable for misleading statements about price,
the jury had ample grounds to find that Moloney’s “best price” representation was a “deceptive act” within the meaning of the DTPA. What Moloney actually meant by “best price” is irrelevant.
The record supports both the finding that Concorde understood “best price” to mean it would receive the lowest price of all but one of Moloney’s then distributors,
and the finding that this understanding was reasonable.
It is clear that Concorde did not receive Moloney’s “best price”.
The jury also had ample grounds to find that Moloney’s “best price” misrepresentation was a producing cause of the damages awarded Concorde. “A producing cause” means a cause-in-fact — “an efficient, exciting, or contributing cause” — not
the
cause.
Moloney argues that Concorde’s problems selling its limousine inventory stem more from poor management than from the price Moloney charged. This has little to do with whether Moloney’s misrepresentation was
a
producing cause of the damages awarded. Regardless of the quality of Concorde’s management, regardless of how much of its limousine inventory it sold, and regardless of the magnitude of its profits or losses, Concorde would have paid less per limousine had Moloney charged the “best price” it promised.
The record contains convincing evidence that Concorde could have received the “best price” it expected. Moloney faced competition from several other limousine suppliers.
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WISDOM, Circuit Judge:
This appeal grows out of a dispute between a limousine retailer and its supplier. Moloney, the supplier, is an Illinois corporation that converts standard automobiles into limousines and sells them through dealers. Concorde, the retailer, is a Texas corporation that sells cars. Early in 1983, Concorde decided to expand its operations into limousine sales. By June 1983, Concorde had expanded its sales facility, purchased and sold several limousines, and inquired of several limousine suppliers regarding distributorship arrangements and purchase prices. Moloney was one of these suppliers.
After preliminary discussions, representatives of Concorde and Moloney met on June 30, 1983 to work out the terms of a distributorship agreement. At that meeting, the Moloney representatives said that they had done a market survey showing that a new Moloney distributor could sell 72-75 limousines in Houston within a year. They also promised the limousines to Concorde at the “best price available”. Concorde understood this to mean that its purchase price was to be the lowest of all but one of Moloney’s existing distributors, Po-tamkin Cadillac.
Concorde and Moloney signed a formal, three-year distributorship agreement on July 20, 1983. Among other things, this obliged Concorde to purchase at least 60 limousines according to a prepayment and delivery schedule covering October 1983 to September 1984. In exchange, Moloney promised that Concorde would be its exclu
sive dealer in the Houston area and guaranteed Concorde a price of $16,500 for the regular (46-inch) stretch limousine.
On the basis of Moloney’s earlier representation, Concorde took this to be the lowest price paid by any Moloney dealership but Potamkin. It was not. In February 1984, Concorde received what later became known as the “mystery letter”, an anonymous letter containing a price list for all of Moloney’s distributors.
The list showed that Potamkin paid the lowest price, $12,-000 per regular stretch limousine. It also showed that another distributor paid Molo-ney’s second lowest price, $12,800 — $3700 less than Concorde’s price of $16,500. In fact, Concorde’s price was the highest of any Moloney buyer listed. Excluding Po-tamkin, Concorde paid about $2500 more per limousine than the average price paid by Moloney’s other listed distributors.
This information distressed Concorde’s management. Concorde had begun purchasing Moloney limousines soon after the formal agreement was signed and, by January 1984, had purchased 28 Moloney limousines but sold only 14.
The “mystery letter” and Concorde’s difficulties selling its limousine inventory led it to seek price concessions and reimbursements from Mo-loney. Although Moloney negotiated with Concorde over these demands, the parties failed to resolve all their differences. Concorde cancelled its distributorship and filed this suit in December 1984.
Concorde based its action on common law fraud and misrepresentation, breach of contract, and the Texas Deceptive Trade Practices Act (“DTPA”).
In response to interrogatories, the jury found that Moloney’s “best price” representation violated the DTPA, but found against Concorde on the other claims. For the DTPA violation, the
jury awarded $77,805 in actual damages and no punitive damages. On this verdict, the district court entered a final judgment for Concorde of $79,805
and $25,000 in attorney’s fees.
Both Concorde and Moloney appeal this judgment. Moloney challenges the sufficiency of the evidence supporting the DTPA verdict and contends that the fee award should have been reduced by the amount of work Concorde’s attorneys did on the losing claims. Concorde challenges the trial court’s decision not to award prejudgment interest on the DTPA award. We affirm the district court’s award of DTPA damages and attorney’s fees, but remand the cause to the district court to reconsider Concorde’s request for prejudgment interest.
I.
DTPA Section 17.50 makes sellers liable to consumers for actual damages where “a false, misleading, or deceptive act or practice” is “a producing cause” of those damages.
As this court noted in
Pope v. Rollins Protective Services Co.,
One of the primary reasons for the enactment of the DTPA was to provide consumers with a remedy for deceptive trade practices without the burdens of proof and numerous defenses encountered in a common law fraud or breach of warranty action.
In keeping with the DTPA’s broad, remedial purpose, Section 17.44 provides;
This subchapter shall be liberally construed and applied to promote its underlying purposes, which are to protect consumers against false misleading and deceptive business practices, unconscionable actions, and breaches of warranty and to provide efficient and economical procedures to secure such protection.
In the light of the DTPA’s broad purpose and the act’s specific provision that sellers are strictly liable for misleading statements about price,
the jury had ample grounds to find that Moloney’s “best price” representation was a “deceptive act” within the meaning of the DTPA. What Moloney actually meant by “best price” is irrelevant.
The record supports both the finding that Concorde understood “best price” to mean it would receive the lowest price of all but one of Moloney’s then distributors,
and the finding that this understanding was reasonable.
It is clear that Concorde did not receive Moloney’s “best price”.
The jury also had ample grounds to find that Moloney’s “best price” misrepresentation was a producing cause of the damages awarded Concorde. “A producing cause” means a cause-in-fact — “an efficient, exciting, or contributing cause” — not
the
cause.
Moloney argues that Concorde’s problems selling its limousine inventory stem more from poor management than from the price Moloney charged. This has little to do with whether Moloney’s misrepresentation was
a
producing cause of the damages awarded. Regardless of the quality of Concorde’s management, regardless of how much of its limousine inventory it sold, and regardless of the magnitude of its profits or losses, Concorde would have paid less per limousine had Moloney charged the “best price” it promised.
The record contains convincing evidence that Concorde could have received the “best price” it expected. Moloney faced competition from several other limousine suppliers. Concorde’s officers testified that it ceased looking for a better price on the strength of Moloney’s “best price” promise.
Had Concorde known it would not receive Moloney’s “best price”, it could have held out for a better deal from Molo-ney or taken its business to a competitor. The record shows that Moloney offered considerably better prices to
all
its other buyers, including distributors with lesser volume than Concorde and even prospective buyers who, unlike Concorde, had not yet signed distributorship agreements. This more than adequate grounds for a jury to conclude that Concorde could have received a much better price, even the “best price” Moloney promised.
Finally, we add that the jury’s award of $77,805 is a conservative estimate of Concorde’s actual damages. Giving Concorde the benefit of the bargain it expected from Moloney’s “best price” promise is the minimum measure of Concorde’s actual damages. Concorde purchased 28 limousines from Moloney. The price list from the “mystery letter”, the accuracy of which Moloney admits, shows that Concorde paid $3700 more than Moloney’s second best price for each limousine and $2500 more than Moloney’s average price.
On this basis alone, an award of actual damages anywhere in the range of $70,000 to $103,-600 would be reasonable.
Accordingly,
we affirm the district court’s damages judgment against Moloney.
II.
Because Concorde prevailed on its DTPA claim, an award of court costs and “reasonable and necessary” attorney’s fees was mandatory.
Like the other provisions of the DTPA, the mandatory award of attorney’s fees to prevailing plaintiffs is to be construed liberally “to provide consumers with an efficient and economical means to seek redress for [] deceptive practices”.
Although prevailing DTPA plaintiffs must usually allocate fee expenses between their winning and losing claims,
allocation is not necessary where there is a substantial overlap among the claims.
Concorde submitted evidence that it incurred $21,779 of attorney time, $4324 of paralegal time, and $2257 in “related expenses” preparing all its claims, but did not allocate fee expenses between its DTPA claim and its other claims.
The district court, over Moloney’s objections, required no allocation and awarded Concorde $25,-000 in attorney’s fees.
Moloney contends that there was not a substantial overlap in Concorde’s
claims and, as a result, the fee award erroneously compensates Concorde for work done on its losing claims.
We cannot agree. The district court found a substantial overlap and determined Concorde’s “reasonable and necessary” attorney’s fees as a trier of fact. Accordingly, we can reverse its award only if it is “clearly erroneous”.
It is not.
We agree with the district court that there was a substantial overlap in Concorde’s preparation of its three claims. As we discuss above, to prevail on its DTPA claim, Concorde was required to prove only that Moloney misrepresented a material fact and that this was a producing cause of its damages. Under the DTPA, Concorde may recover actual damages regardless of Moloney’s intent; proof of “Knowing” misrepresentation gives the jury discretion to award punitive damages up to three times actual damages.
To prevail on its fraud claim, Concorde was required to prove 1) that Moloney misrepresented a material fact, 2) that Moloney knew of the misrepresentation and intended Concorde to rely upon it, and 3) that the misrepresentation was the proximate cause of Concorde’s damages.
Recovery on the fraud claim is plainly more difficult than on the DTPA claim, but this does not imply any difference in the competent preparation of the two claims. At bottom, the difference is in the burden of pursuasion, not in what an attorney must do to bring the claim. It is not surprising then, that Concorde’s DTPA and fraud claims are based upon the same operative facts.
Both center on Moloney’s “best price” promise and the evidence of Moloney’s pricing that proved Concorde did not receive the “best price”.
We recognize that the overlap in Concorde’s claims is not complete. Concorde included as part of its fraud claim Molo-ney’s alleged use of the market survey to induce Concorde to become a Moloney distributor. Concorde did not include this allegation in its DTPA claim. Concorde’s breach of contract claim was based on an alleged agreement that Moloney would reimburse Concorde for 50 percent of its advertising costs. This too was not part of Concorde’s DTPA claim.
Nonetheless, the overlap, although not complete, was substantial. Our review of the record convinces us that the parties
spent the great preponderance of their time on the dispute over Moloney’s “best price” misrepresentation. Even if the record were not so clear, the district court is entitled to deference on this point: it has been actively involved in this case from start to finish and is in a particularly advantageous position to judge the effort expended on each of the claims.
All this considered, we cannot call the district court’s fee award “clearly erroneous”.
Ill
We now address Concorde’s cross appeal for prejudgment interest. The Texas law of prejudgment interest can fairly be described as bewildering. Beginning in the late nineteenth century, Texas courts developed the rules of prejudgment interest as a matter of equity.
As the Texas Supreme Court explained in
Phillips Petroleum Co. v. Stahl Petroleum Co.,
the principle guiding this development is that plaintiffs should be compensated for any delay in the receipt of monies due them.
Plaintiffs are not made whole by damages awarded at the time of judgment when the damages accrue beforehand.
But because prejudgment interest developed in derogation of the common law, the older Texas cases professed to limit it to circumstances that fit within the terms of the Texas interest statute.
Even in the early development of the law, however, the Texas courts construed the statute liberally to award prejudgment interest whenever possible.
The result was a jumble of rules and exceptions that grew as the Texas courts expanded the scope of prejudgment interest in the name of equity.
In 1985, this body of law was simplified by
Cavnar v. Quality Control
Parking.
In
Cavnar,
the Texas Supreme Court applied the equitable principles discussed in
Stahl Petroleum Co.
and held:
The time has come to revise the prejudgment interest rule to make injured parties whole and restore equity and symmetry to this area of the law. We therefore hold that, as a matter of law, a prevailing plaintiff may recover prejudgment interest compounded daily (based on a 365-day year) on damages
that have accrued by the time of judgment. ...
Prejudgment interest shall accrue at the prevailing rate that exists on the date judgment is rendered according to the provisions of Tex.Rev.Civ.Stat.Ann. art 5069-1.05 § 2 (Vernon Supp.1985).
Under
Cavnar,
damages need not be liquidated to form the basis for prejudgment interest; it is sufficient that they are readily ascertainable and established as of a definite time.
Cavnar
also restricts trial court discretion in the award of prejudgment interest. As the Texas Supreme Court stated in
Matthews v. DeSoto:
The policies underlying
Cavnar
would not be advanced by giving the trial court discretion in determining the amount of prejudgment interest. Our decision was based on the equitable grounds that an injured party should be made whole. A plaintiff should be compensated for the defendant having beneficial use of the damage funds between the time of the occurrence and judgment. Prejudgment interest is not intended to punish the defendant’s misbehavior. It merely compensates the plaintiff for being denied the opportunity to invest and earn interest on the amount of damages.
In
Matthews,
the court refused to permit a reduction in the award of prejudgment interest simply because the trial court found that a plaintiff used dilatory tactics in bad faith to prevent resolution of the lawsuit:
A dilatory penalty would not enhance full and fair compensation because the plaintiff is still deprived of the use of his funds_ Additionally, trial court discretion with regard to the amount of prejudgment interest would further complicate the trial process and often require a trial within a trial on the issue of the plaintiffs possible dilatory conduct.
According to the court, a reduction in the award was unnecessary because “the defendant [had] several tools to force the case to trial such as objecting to the granting of continuances, objecting to the passing of the case, and moving for a special trial setting”.
We read
Cavnar
and
Matthews
as creating a regime in which equitable prejudgment interest is awarded as matter of course when the trier of fact finds that damages accrued before the time of judgment.
Unless the trial court cannot address through other means any equitable concerns that favor the defendant, reduction in the award of interest, even to the point of elimination, is impermissible under
Matthews.
In all but these exceptional circumstances,
Cavnar
requires that prevailing plaintiffs receive prejudgment interest at the rate established by Tex.Rev.Stat. Ann. art. 5069-1.05 § 2.
If a trial court finds such exceptional circumstances, it should explain them. In this case, the district court denied prejudgment interest without explanation.
Texas courts have long applied the principles clarified in
Cavnar
to award pre
judgment interest in DTPA cases
and lost profits cases.
Those principles should apply here. Concorde’s damages are readily ascertainable by calculating the amount of Moloney’s overcharges. Concorde’s damages accrued over time, but they were fully accrued by December 30, 1983, when Concorde paid for its last Molo-ney limousine. Unless the district court can find and explain the exceptional circumstances required to deny prejudgment interest, Concorde is entitled to prejudgment interest at the
Cavnar
rate. At the time of this judgment, that rate of interest was 10 percent,
compounded daily.
Finally, Moloney argues in its briefs that
Cavnar
“did not dispense with the pleading requirement for prejudgment interest sought at common law”, nor did it suspend the Texas rules of procedure that require the judgment to conform with the pleadings.
But as Moloney acknowledged in oral argument, this is not an issue here. Concorde’s pleadings for prejudgment interest are fully in compliance with the pleading rules of the federal courts.
It is irrelevant that Concorde specifically requested equitable prejudgment interest at 11.5 percent rather than at the
Cavnar
rate. Concorde’s request for prejudgment interest was clearly before the district court.
Accordingly, we AFFIRM the district court’s award of damages and attorney’s fees, but REMAND the cause to the district court for either an explanation of the exceptional circumstances that justify denial of prejudgment interest or amendment of the judgment to include prejudgment interest at the rate of 10 percent, compounded daily, from December 30, 1983.