Stelluti Kerr, L.L.C. v. MAPEI Corporation

703 F. App'x 214
Court of Appeals for the Fifth Circuit·Decided June 30, 2017·No. 16-10430·Unpublished·Cited by 4 cases

Opinion

PER CURIAM: *

IT IS ORDERED that the petition for panel rehearing is DENIED. The opinion previously filed in this case, Stelluti Kerr, L.L.C. v. Mapei Corp., No. 16-10430, — Fed.Appx. -, 2017 WL 2274288 (6th Cir. 2017), is WITHDRAWN. The following opinion is substituted therefor:

Plaintiffs-Appellants Stelluti Kerr, L.L.C. and its principals sued Defendant-Appellee Mapei Corporation for breach of contract and tortious interference with an existing contractual relationship between Stelluti Kerr, L.L.C. and a third-party, Arodo BVBA. After they prevailed on both claim's before a jury, the district court granted judgment as a ’matter of law against Plaintiffs-Appellants and conditionally granted a new trial. We REVERSE in part, AFFIRM in part, and REMAND for entry of judgment.

I. FACTS AND PROCEEDINGS

A. Factual Background

This case involves a dispute between Stelluti Kerr, L.L.C. (SK) and Mapei Corporation (Mapei) over the Arovac, a machine used to package the cement-based powders that, when mixed with water, become the mortars and grouts used in tile installation. Historically, these powders have been packaged in paper bags, which are prone to leaking and breaking open. The Arovac, however, packages these powders in plastic bags, which are less prone to leak and break, The Arovac is manufactured by Arodo BVBA (Arodo), a Belgian company.

In early 2006, SK and Arodo entered into an agreement for SK to distribute the Arovac in North America on a non-exclusive basis (the Distributorship Agreement). The Distributorship Agreement was for an indefinite duration. At the time, the Arovac was only a prototype, but the parties believed the Arovac would soon be perfected and decided to exhibit the plastic bags that the prototype was producing at a trade show in May 2006. Mapei, a Florida-based manufacturer of (among other things) cement-based tile adhesives, saw the plastic bags at that show and was immediately interested. 1 Mapei had recently lost a major multi-million dollar contract with a big-box retailer, which had contracted with a competitor using a cleaner bag than Ma-pei. To win back that contract, Mapei was actively searching for a cleaner package, which Mapei believed the Arovac could ultimately produce.

SK and Mapei agree that, after their introduction at the 2006 trade show, they formed a contract, but do not agree on much beyond that, including whether the contract was for the sale of one Arovac or 14 Arovacs. Accordingly, the facts underly *217 ing the formation of the parties’ contract require a close recounting.

1. The Prim Quotation Request and the “Gentlemen’s Agreement” on Exclusivity

After the 2006 trade show, Mapei invited SK to attend an August meeting at its headquarters with the steering committee tasked with winning back its lost contract with the big-box retailer. The attendees agree that Mapei requested SK’s best price quote for one Arovac and that a “gentlemen’s agreement” was reached on exclusivity for the Arovac, pursuant to which SK would not sell the Arovac to Mapei’s competitors in North America. The exact contours of the agreement, however, are disputed. According to SK, it could not commit to exclusivity without Arodo’s consent, so the “gentlemen’s agreement” was merely that SK would not sell the Arovac to Mapei’s competitors while the three parties worked out a more definite agreement on exclusivity. But according to Mapei, the “gentlemen’s agreement” was that SK would.not sell the Arovac to Mapei’s competitors and, in exchange, Mapei would not buy packaging machines from SK’s competitors. Yet Ma-pei was not committed to buy, and would not buy, more than an initial pilot Arovac without a new contract from the big-box retailer.

After the meeting, Arodo consented to an exclusive arrangement between SK and Mapei for distribution of the Arovac. Aro-do’s consent, however, was conditioned upon Mapei committing to purchase a certain (unspecified) number of machines. Between August and October, SK requested on several different occasions that Mapei disclose the number of Arovacs that Mapei was committed to purchase to obtain exclusivity. In November, SK, still without a number from Mapei, sent Mapei the price quotation for one Arovac it requested. The quotation was highly detailed, totaling nearly fifty pages in length. Page 38 of the quotation included a provision captioned “Exclusivity,” which stated that, “[i]f the first machine operates as specified in this order, Mapei agrees to a commitment to purchase a pre-determined quantity of AROVAC machines exclusively from SK .,which must be specified at time of order and SK will grant Mapei exclusivity to the AROVAC bag for its industry (cement based tile adhesives).”

Mapei responded to the price quotation with a letter of intent to SK in December, expressing Mapei’s desire to purchase one Arovac “on a trial basis per your quotation” and requesting “every effort to deliver” the Arovac by May 1, 2007. Mapei viewed the letter as evincing an intent to buy a single pilot machine for demonstration to the big-box retailer, which it could scale up if (and only if) it obtained a written commitment from the retailer. But SK viewed the letter of intent consistent with a commitment from Mapei' to buy a certain (unspecified) number of machines because Mapei’s commitment was contingent on the first Arovac — still only a prototype — working.

2. The Production Delays and Division

On March 17, 2007, SK, Arodo, and Ma-pei had a meeting where they discussed several design issues with the Arovac and agreed that Mapei would work with SK to finalize engineering details by the end of the month. They also discussed delivery dates for several Arovacs and agreed to divide delivery into essentially two phases. The first phase involved a commitment by SK and Arodo to deliver an initial Arovac to Mapei by December 2007 — seven months after the date initially requested by Mapei — with a commitment to deliver *218 three additional machines by February 2008. The second phase involved delivery of a quantity of subsequent machines to be later specified by Mapei. While all sides agree that this division occurred, they offer competing reasons for it. In SK’s view, the division was Mapei’s response to Aro-do’s demand for a commitment to purchase a number of machines as the Arovac prototype neared perfection, lest SK and Arodo begin to market the Arovac to others. But in Mapei’s view, the division was SK and Arodo’s attempt to mitigate the damage that their delays in perfecting the prototype Arovac caused Mapei — namely, thwarting its efforts to obtain a new contract with the big-box retailer and pushing back delivery dates for any subsequent machines Mapei might need in order to scale up in the event it obtained that contract.

3. The Beginning of the CapEx Process and the Price Quotation

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Stelluti Kerr, L.L.C. v. MAPEI Corporation, 703 F. App'x 214 (5th Cir. 2017).

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