Common Cause v. Commissioner

112 T.C. No. 23, 112 T.C. 332, 1999 U.S. Tax Ct. LEXIS 26
United States Tax Court·Decided June 22, 1999·No. No. 13921-97·Published·Cited by 8 cases

Opinion

Wells, Judge:

Respondent determined deficiencies in petitioner’s Federal income taxes as follows:

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Unless otherwise indicated all section references are to the Internal Revenue Code in effect for the years in issue, and all Rule references are to the Tax Court Rules of Practice and Procedure.

The issues presented by the parties include: (1) Whether, for purposes of the unrelated business income tax provisions of section 511, petitioner is carrying on a list rental business that is not substantially related to its exempt purpose; (2) if so, whether the list brokers, list manager, and computer house used by petitioner are agents of petitioner for the purpose of carrying on such a business; and (3) whether the mailer’s list rental payments are royalties that are excluded from unrelated business taxable income pursuant to section 512(b)(2).

FINDINGS OF FACT

Some of the . facts and certain exhibits have been stipulated for trial pursuant to Rule 91. The parties’ stipulations of fact are incorporated herein by reference and are found as facts in the instant case.

Petitioner is a corporation with its principal office in Washington, District of Columbia.

Petitioner is exempt from Federal income tax as an organization described in section 501(c)(4). Petitioner was formed for the purpose of improving governmental institutions, processes, and policies by making them more responsive to the needs of the Nation and the will of its citizens. Petitioner maintains a list of names and addresses of its members, donors, and other supporters (collectively supporters) to whom it regularly sends mail (master list). The master list also contains other information about the supporters, including their gender and the frequency, recency, and amount of contributions that each supporter has made to petitioner. Petitioner communicates by direct mail with its supporters.

The master list is kept on large computerized databases that petitioner regularly maintains and updates. Because it is very valuable, petitioner builds its master list by acquiring new names and addresses and guards its master list against misuse.

From'the master list, petitioner creates another list that contains names, addresses, and other limited information about a segment of petitioner’s supporters (rental list). Petitioner’s master and rental lists are intangibles in which petitioner has ownership rights. Petitioner’s master and rental lists are valuable because they are collections of names and addresses of people with similar characteristics such as willingness to respond to solicitations received by mail and interest in supporting certain types of tax-exempt organizations. Petitioner makes its rental list available for rent or exchange with other organizations.

The direct mail and mailing list industry has its own industry standards and trade practices. In structuring its list rental transactions, petitioner abides by the trade practices of the mailing list industry and arranges its transactions roughly on the same terms and conditions that are standard in the industry.

In a list rental transaction, the party (mailer) seeking to send mail to the individuals or entities named on a list (mailing list) pays the owner of the mailing list (list owner or owner) for the one-time right to send mail to the named individuals or entities. If any of the named individuals or entities to which the mailer has mailed responds to the mailing, the mailer then “owns” that name and can continue to send that named individual or entity additional mail. If the named individual or entity does not respond to the one-time mailing, the mailer may not directly send mail to that named individual or entity again. List owners “seed” their mailing lists with names and addresses of their employees or of the employees of their list managers to make sure that such unauthorized mailings do not occur.

Petitioner’s rental list is stored at Triplex Direct Marketing Corp. (Triplex), a professional computer service business that stores and maintains computer databases for mailing lists. Prom petitioner’s rental list, Triplex produces a copy on labels or magnetic tape for mailers. Although petitioner has used Triplex’s services since the early 1980’s, a written contract between petitioner and Triplex does not exist. Triplex corresponds with petitioner regarding the fees it charges for computer services. Triplex provides similar services to both nonprofit and commercial entities on the same terms.

Petitioner retains the services of Names in the News (Names), a professional list manager and list broker that regularly handles both nonprofit and commercial mailing lists. As petitioner’s list manager, Names promotes list rental transactions involving petitioner’s rental list via distribution of data cards (printed cards providing basic information as to price per thousand and all other list rental information for a given list), solicitations, and personal sales calls directed at list brokers and potential customers. Names pays all costs of promoting and marketing petitioner’s rental list and does not charge petitioner additional fees for such services. Petitioner reviews all data cards containing significant new information. In addition to promoting and marketing petitioner’s rental list, Names coordinates any rental transactions involving petitioner’s rental list.

No written contract exists between petitioner and Names. However, the form language on Names’ list orders during 1991 and 1992 states: “We will bill mailer on behalf of list owner; payment (less commission) will be made upon receipt of payment from the mailer. We act only as agent for the list owner in these transactions.” During 1993, Names changed that language to state: “We will bill mailer on behalf of list owner; payment (less commission) will be made upon receipt of payment from the mailer. We act only as agent for the list owner or the mailer in these transactions.”

Names can also act for the mailer as a list broker. The activities of a list broker include: (1) Searching advertisements and databases for appropriate list offerings for the mailer to rent, (2) coordinating the rental transaction on behalf of the mailer, (3) collecting payment from the mailer to remit to the list manager or list owner, and (4) analyzing the results of the mailing to determine whether it was successful. The same list broker does not participate in every transaction. Rather, each mailer chooses its own list broker to act on its behalf.

In a typical list rental transaction involving petitioner’s rental list, the mailer contacts Names either directly or through a list broker and submits a proposed list rental order. If a mailer contacts petitioner directly, petitioner refers that mailer to Names. Along with the list order, the mailer indicates the time of the mailing and encloses a copy of the materials to be sent. Names either disapproves the order because it is inconsistent with the standing instructions provided by petitioner or forwards the order to petitioner for final approval.

Upon receiving approval, Names arranges with Triplex to fill the order. Triplex produces a copy of the rental list according to the mailer’s specifications and sends it to the mailer’s mail house.

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Common Cause v. Commissioner, 112 T.C. No. 23, 112 T.C. 332, 1999 U.S. Tax Ct. LEXIS 26 (tax 1999).

112 T.C. No. 23 (Common Cause v. Commissioner) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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