Sierra Club Inc. v. Commissioner Internal Revenue Service

86 F.3d 1526, 96 Daily Journal DAR 7254, 96 Cal. Daily Op. Serv. 4459, 78 A.F.T.R.2d (RIA) 5005, 1996 U.S. App. LEXIS 14869
CourtCourt of Appeals for the Ninth Circuit
DecidedJune 20, 1996
Docket95-70112
StatusPublished
Cited by32 cases

This text of 86 F.3d 1526 (Sierra Club Inc. v. Commissioner Internal Revenue Service) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sierra Club Inc. v. Commissioner Internal Revenue Service, 86 F.3d 1526, 96 Daily Journal DAR 7254, 96 Cal. Daily Op. Serv. 4459, 78 A.F.T.R.2d (RIA) 5005, 1996 U.S. App. LEXIS 14869 (9th Cir. 1996).

Opinion

WIGGINS, Circuit Judge:

Sierra Club, Inc., a tax-exempt organization under I.R.C. § 501(c)(4), must pay taxes on “unrelated business taxable income” (“UBTI”) under I.R.C. §§ 511-13. 1 I.R.C. § 512(b)(2), however, excludes “all royalties” from UBTI, thus rendering the royalty income of a tax-exempt organization non-taxable. The Commissioner of Internal Revenue (“Commissioner”) contends that the Tax Court erred in determining on summary judgment that Sierra Club’s income from the rental of its mailing lists and from participation in an affinity credit card program constituted “royalties” and therefore was not taxable for the years 1985, 1986, and 1987. We have jurisdiction under 26 U.S.C. § 7482 and we AFFIRM in part, REVERSE in part, and REMAND.

I.

The income Sierra Club received from the following two business arrangements is at the center of this dispute.

A. Mailing List Rentals

In order to communicate with its members in furtherance of its exempt purpose, Sierra Club developed and maintained a list of its members, donors, and other supporters; it also maintained a list of its catalog purchasers. Sierra Club had exclusive ownership rights in these mailing lists, including the right to all net income derived from them. Sierra Club retained Triplex Marketing Corporation (“Triplex”), a computer service bureau, to maintain the lists and update the lists by adding new names and removing stale names from the lists. Sierra Club also inserted “seed names” in its mailing lists to protect against abuse and unauthorized use of the lists.

Moreover, like many organizations, Sierra Club raised funds by permitting other organizations to “rent” the names from its mailing lists for a fee. Sierra Club retained Names in the News (“Names”) and Chilcutt Direct Marketing Corporation (“Chilcutt”)— both list managers — to administer and oversee the external uses of its lists. Sierra Club set the rates for the rental of the lists (the names on the lists could only be used once per rental); it also retained the right to review requests to rent the lists and to approve the proposed mailing material and schedule for the mailing.

Names and Chilcutt promoted the rental of Sierra Club’s lists through solicitations, personal sales calls, advertising and seminars. Those who wished to rent Sierra Club’s lists placed a list order with Chilcutt or Names, which Chilcutt or Names forwarded to Sierra Club. Sierra Club in turn filled the list rental order through Triplex, who would perform services requested by the list renter such as *1528 selecting names based on zip code, gender, or frequency of contribution. Triplex provided the membership list or catalog list on magnetic tape, Cheshire labels, or pressure sensitive labels as instructed by the list renter. Triplex billed Names or Chilcutt for the performance of these services; Names or Chileutt in turn billed the list renter for these costs.

Names and Chilcutt received a commission of ten percent of the base price of the list (the cost of renting the list excluding the Triplex service charges). Typically, the list broker arranging for the rental on behalf of the list user would also receive a commission of ten or twenty percent of the base list price. Sierra Club thus received payment for the rental of the list less the commissions for Names or Chilcutt, the list broker’s commission and Triplex’s service charges.

In the tax years 1985, 1986, and 1987, Sierra Club received $142,636, $317,579, and $452,042 respectively for the rental of its mailing lists.

B. Affinity Credit Card Program 2

On February 20, 1986, after intermittent discussions, Sierra Club entered into an agreement (the “Sierra Club Bankcard Agreement”) with American Bankcard Services, Inc. (“ABS”). The parties agreed that ABS would offer Sierra Club members a “Sierra Club Visa and/or Mastercard” with the name of Sierra Club on the front of the card and its logo on the reverse side. Sierra Club “agree[d] to cooperate with ABS on a continuing basis in the solicitation and encouragement of SC members to utilize the Services provided by ABS.”

In exchange, ABS agreed to pay Sierra Club a monthly fee, designated in the agreement as a “royalty fee,” of one-half percent of the total cardholder sales volume provided that the fees received by ABS from the financial institution issuing the card were between one-half and one percent of total cardholder sales volume. 3 ABS was responsible for the development of promotional and solicitation materials for the card program, subject to Sierra Club’s approval. ABS agreed to bear the cost of such materials; however, Sierra Club had the right to elect to pay for the production and mailing costs associated with the solicitations to its members, in which case Sierra Club would receive an increased payment. ABS also was required to maintain complete accounts for the program.

Moreover, ABS agreed to indemnify Sierra Club and its members from all liability arising out of participation in the affinity card program. Sierra Club agreed to indemnify ABS and its agents for all liability arising from Sierra Club’s participation in the program to the extent that the liability was a result of gross or willful negligence. The agreement specifically states that it does not establish a partnership or agenVprmcipal relationship between ABS and Sierra Club.

In addition, the Sierra Club Bankcard Agreement notes that ABS had entered into an agreement with Chase Lincoln First Bank (“Chase Lincoln”) in which Chase Lincoln agreed “to issue bankcards for [Sierra Club].” 4 In the event Chase Lincoln ceased to be the issuer of Sierra Club bankcards, ABS would recommend additional financial institutions from which Sierra Club could select a successor to Chase Lincoln.

After entering into the Sierra Club Bankcard Agreement, on March 9, 1986, ABS assigned its right to solicit Sierra Club’s members to Concept I, Inc. On March 26, 1986, Sierra Club and Chase Lincoln entered *1529 into an agreement in which they agreed that if ABS failed to perform its duties under the Sierra Club Bankcard Agreement, Chase Lincoln would have the right to assume ABS’s responsibilities. Sierra Club also agreed not to authorize the issuance of other affinity cards by any other bank during the terms of its agreement with ABS.

Further, in a March 28, 1986 agreement between Chase Lincoln and Concept I, Chase Lincoln agreed to issue the Sierra Club Visa; Concept I agreed to solicit Sierra Club members at least twice a year using names and addresses supplied by Sierra Club. The parties acknowledged that all promotional materials were to be approved by Sierra Club. “In consideration for the solicitation of Members to participate in the Card Program,” Chase Lincoln agreed to pay Concept I one percent of the total retail purchase volume generated by the card program.

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86 F.3d 1526, 96 Daily Journal DAR 7254, 96 Cal. Daily Op. Serv. 4459, 78 A.F.T.R.2d (RIA) 5005, 1996 U.S. App. LEXIS 14869, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sierra-club-inc-v-commissioner-internal-revenue-service-ca9-1996.