Cleveland-Akron-Canton Advertising Cooperative v. Physician's Weight Loss Centers of America, Inc.

922 N.E.2d 1012, 184 Ohio App. 3d 805
Ohio Court of Appeals·Decided October 29, 2009·No. No. 92718·Published·Cited by 18 cases

Opinion

Frank D. Celebrezze, Jr., Judge.

{¶ 1} Appellant, Physician’s Weight Loss Centers of America, Inc. (“PWLC”), appeals the lower court’s denial of its motion to dismiss or stay the lower court proceedings pending arbitration. After a thorough review of the record, and for the following reasons, we reverse.

{¶ 2} Pursuant to agreements with PWLC’s franchisees, each franchisee in northeast Ohio is required to join an advertising cooperative formed for the purpose of satisfying the franchisees’ advertising responsibilities set forth in the franchise agreement. The Cleveland-Akron-Canton Advertising Cooperative (the “co-op”) was established pursuant to a cooperative agreement executed by the franchisees setting forth the rights and responsibilities of the parties. PWLC was not a signatory to the cooperative agreement.

{¶ 3} The co-op is managed by its members, and each franchisee/member has agreed to contribute an equal share for advertising purchases made by the co-op as set forth in the cooperative agreement. The franchise agreement specifies each franchisee’s minimum weekly advertising expenditure, which affects the required media purchases made by the co-op. The franchise agreement also contains a forum-selection clause that purports to limit jurisdiction to Summit County, Ohio, state or federal courts, as well as an arbitration clause that requires arbitration for any dispute arising under the franchise agreement.

{¶ 4} After having difficulty collecting mandatory advertising contributions from some past and present franchisees, the co-op initiated suit in the Cuyahoga County common pleas court on June 30, 2008, against the delinquent franchisees and PWLC.

[808] {¶ 5} In September 2008, the defendants filed various motions including, among others, a motion to dismiss or stay the proceedings pending arbitration.1 On January 12, 2009, the trial court denied defendants’ motion to stay or dismiss pending arbitration, and defendants have appealed the denial of that motion.2

{¶ 6} In the appeal before us here, PWLC claims:

{¶ 7} I. “The trial court erred in its decision denying defendants’ motion to dismiss because an arbitration clause contained in a commercial contract is valid and binding under Ohio Revised Code Section 2711.01.

{¶ 8} II. “The trial court erred in its decision denying defendants’ motion to transfer because a forum selection clause contained in a commercial contract is valid and enforceable.”3

Standard of Review

{¶ 9} We note at the outset that the parties differ as to what standard of review is appropriate. PWLC, citing an unconscionability analysis, which neither the trial judge nor the co-op made, demands a de novo standard of review, while the co-op states that the general standard of review for the applicability of an arbitration provision is abuse of discretion, citing Taylor Bldg. Corp. of Am. v. Benfield, 117 Ohio St.3d 352, 2008-Ohio-938, 884 N.E.2d 12. In the absence of raising unconscionability, which is the case here, whether an arbitration provision applies requires an interpretation of a contract. “Interpretation of a contract is a question of law; thus we will employ a de novo standard of review.” Berry v. Lupica, Cuyahoga App. No. 90657, 2008-Ohio-5102, 2008 WL 4438444, at ¶ 7, citing Cercone v. Merrill Lynch, Pierce, Fenner & Smith, Cuyahoga App. No. 89561, 2008-Ohio-4229, 2008 WL 3870657, citing Vanyo v. Clear Channel Worldwide, 156 Ohio App.3d 706, 2004-Ohio-1793, 808 N.E.2d 482.

Law and Analysis

{¶ 10} While PWLC argues at great length that the arbitration provision is not unconscionable, the actual issue in the case deals with which contract the co-op is trying to enforce against PWLC and the way these contracts interact. The cooperative agreement, which the co-op cites as the basis of its action, contains no [809] arbitration provision. The franchise agreements, which do contain arbitration provisions, are merely referenced in its suit, argues the co-op.

{¶ 11} No provision of the cooperative agreement would bind PWLC in the way the co-op wishes. All the rights and obligations the co-op wishes to assert against PWLC arise in the franchise agreement. The co-op alleges that the underlying document in the action against PWLC is the cooperative agreement, with the franchise agreement providing only background, but the cooperative agreement has no provision that would impose a duty on PWLC to collect fees owed to the co-op or to pay any delinquent franchisee’s fees.

{¶ 12} The co-op is seeking an order declaring that PWLC “must take affirmative steps to collect co-op fees or be required to pay the co-op all delinquent fees.” The only provisions that require the franchisees to pay money to PWLC reside in the franchise agreement. Section Seven of the franchise agreement deals with fees, and Section Eight deals with advertising and sets forth the requirements for each franchisee in terms of local and national advertising contributions. These two sections are cited in the co-op’s complaint, but not in any section of the cooperative agreement. The only provision in the cooperative agreement that addresses PWLC is a general precatory statement at the beginning of the agreement, which expresses that “[PWLC] will assist and supervise the [co-op], and have the final authority to resolve disagreements between all the aforesaid named, and any other Franchisee or group member, who will be named to the ‘Cooperative Group,’ ” and a miscellaneous section declaring that PWLC is not responsible for any accounts of the co-op. As to its claims against PWLC, the co-op refers to the franchise agreements some 30 times in its complaint, but refers to the cooperative agreement only a few times and generally not as the source of the contract provisions it wishes to enforce.

Arbitration

{¶ 13} The state of Ohio favors arbitration, when available, to settle disputes between parties who have agreed to arbitrate such disputes. This preference is evidenced in Ohio’s statutory arbitration provision, R.C. 2711 et seq., as well as in Ohio case law. See Gerig v. Kahn, 95 Ohio St.3d 478, 2002-Ohio-2581, 769 N.E.2d 381; Brennan v. Brennan (1955), 164 Ohio St. 29, 57 O.O. 71, 128 N.E.2d 89, paragraph one of the syllabus. A valid arbitration provision in a contract should not be ignored unless it may be said with positive assurance that the clause in question is not susceptible to an interpretation that covers the subject matter of the underlying dispute. A strong presumption exists in favor of the validity of a written arbitration clause. St. Vincent Charity Hosp. v. URS Consultants, Inc. (1996), 111 Ohio App.3d 791, 793, 677 N.E.2d 381.

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Cleveland-Akron-Canton Advertising Cooperative v. Physician's Weight Loss Centers of America, Inc., 922 N.E.2d 1012, 184 Ohio App. 3d 805 (Ohio Ct. App. 2009).

922 N.E.2d 1012 (Cleveland-Akron-Canton Advertising Cooperative v. Physician's Weight Loss Centers of America, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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