Carvel Corp. v. Noonan

350 F.3d 6, 2003 U.S. App. LEXIS 23744, 2002 WL 32307962
CourtCourt of Appeals for the Second Circuit
DecidedNovember 21, 2003
DocketDocket 02-9246, 02-9248, 02-9252 and 02-9362
StatusPublished
Cited by168 cases

This text of 350 F.3d 6 (Carvel Corp. v. Noonan) is published on Counsel Stack Legal Research, covering Court of Appeals for the Second Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Carvel Corp. v. Noonan, 350 F.3d 6, 2003 U.S. App. LEXIS 23744, 2002 WL 32307962 (2d Cir. 2003).

Opinion

WESLEY, Circuit Judge:

This is an appeal from a judgment of the United States District Court for the District of Connecticut (Covello, Chief Judge), entered on jury verdicts in three separate trials in favor of appellees on their claims for breach of contract, breach of the implied covenant of good faith and fair dealing, and intentional interference with prospective economic relations. Appellees— the Noonans (hereinafter “Noonan”), Mar-sella, and Giampapa — were once franchisees of appellant Carvel Corporation (“Carvel”); the events underlying this litigation occurred while Carvel and appellees were, respectively, franchisor and franchisees. In this appeal, Carvel presents six contentions in seeking a reversal, however only two require our current attention. First, Carvel argues that the district court erred in denying its renewed motion for judgment as a matter of law on appellees’ claims that Carvel tortiously interfered with them prospective economic relations with their retail customers. Second, Carv-el argues that the district court erred in permitting the juries in appellees’ trials to assess punitive damages against Carvel. 1

Because there is no controlling New York case law, we certify to the New York Court of Appeals questions as to the standard by which we should evaluate Carvel’s conduct for purposes of imposing liability for tortious interference, and as to whether punitive damages may be awarded in this type of case. Answers to these questions will determine whether we will reach the remaining contract issues. We will retain jurisdiction so that, following the New York court’s responses, we may resolve any issues that remain and dispose of the appeal.

*9 1. Background Facts

Appellant Carvel, owner of various brand names, trademarks, and recipes for the production of ice cream products, entered into numerous franchise agreements under which franchisees obtained the right to do business under the name “Carvel” and to manufacture and sell Carvel products in retail stores. All of Carvel’s franchise agreements (“the agreements”) provide that their construction and performance shall be governed by the law of the State of New York; no party contests that choice of law. 2 Under the agreements, franchisees were permitted to sell Carvel products at specified off-site locations such as restaurants, schools, and hospitals. However, franchisees were not permitted to sell Carvel products to anyone other than ultimate consumers; they were not, for example, permitted to wholesale their products to supermarkets. In the early 1990’s, Carvel began selling its products through supermarkets. Appel-lees claim that Carvel’s distribution of its products through supermarkets violated the terms and spirit of their franchise agreements.

A. Carvel’s Distribution Through Franchises

Historically, Carvel distributed its products solely through franchise retail stores. The “Acknowledgments” paragraph in Carvel franchise agreements noted that the public was accustomed to receiving Carvel products through these stores, that the stores were “unique,” and that Carvel had a “unique system” of distributing its products. (The agreements are described in more detail in Section H.A., infra.) One Carvel newsletter elaborated on this unique system by stating, “[o]f course a customer can go to a supermarket or to a franchise commercial scoop store and pay dearly for commercial storage ice cream brands that are 10 days to 10 months old, but only at Carvel can a customer buy superior premium quality fresh ice cream that is hand made daily.” In its publication, The Carvel Way, the company further stated that “[t]he Carvel Corporation is in the business of selling franchises to licensees who open a very special store.”

Prior to 1992, Carvel never distributed its products through supermarkets. In addition to prohibiting franchisees from doing so, Tom Carvel, himself, repeatedly told graduates of Carvel College that supermarkets were Carvel’s primary competition and were the “enemy.” However, in 1989, Tom Carvel sold his controlling interest in Carvel to Investcorp. Still, Carv-el’s new President and CEO, Steve Fell-ingham, continued to assure franchisees that Carvel was “not in the ice cream manufacturing or the supermarket business and [had] no plans to enter [that] market.” Fellingham indicated that a similar strategy had “ruined” Haagen Dazs’s retail stores.

B. Carvel’s “Supermarket Program’’

Despite those assurances, the company unveiled its “supermarket program” in the early 1990s. In the 1980s, Carvel’s franchise stores — and the company in general — had begun to suffer due to competition presented by an increase in frozen desserts being offered in supermarkets, the introduction of frozen desserts at McDonald’s, and the growing popularity of frozen yogurt. Carvel commissioned a study on its market decline. This study recommended that Carvel begin selling its products through supermarkets; Carvel accepted the recommendation.

*10 The supermarket program provided that either Carvel sales representatives or franchisees were to secure accounts with supermarket chains. To participate in the program, franchisees had to pay a license fee of $30,000 to $40,000 and had to upgrade their stores to the current design. If a franchisee chose to participate, it would be assigned a “route” of approximately 30-40 supermarkets. The franchisee would produce ice cream cakes and supply them to the supermarkets, Carvel would bill the supermarkets, and the franchisee would receive the wholesale price minus a ten percent fee to Carvel. If a franchisee chose not to participate, it would still receive a “cooperation payment” equal to five percent of the wholesale sales of Carvel products at supermarkets within a radius of five miles (or a population of 25,000, whichever was less) of its store. Appellant asserts that the program was developed with input from franchisees.

Appellant contends that by selling through supermarkets, Carvel would gain name-recognition and sales at franchise stores would correspondingly increase. Appellant also claims that it initially designed the supermarket program with the intention that franchisees would be the primary suppliers of supermarkets. However, by the time of trial, only about 25 percent of supermarkets selling Carvel products were being supplied by franchisees. Indeed, appellees argue that more franchisees sued Carvel over the program than participated in it. Appellees also note that while Carvel was offering franchisees the opportunity to participate in the program, it was contemporaneously building factories from which it could service supermarkets directly. Appellees argue that the supermarket program was simply an “exit strategy” by which Invest-corp could sell Carvel at a profit, and that it became obvious that franchises were not part of the company’s long-term strategy. From 1993 to 2000, approximately 134 franchise stores went out of business— down to 361 in 2000 — while the supermarket program grew at an annual rate of 40.7 percent. At the Marsella trial, Donald Boroian, an expert franchising consultant, testified that Carvel’s supermarket program violated franchising industry standards and practices.

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Cite This Page — Counsel Stack

Bluebook (online)
350 F.3d 6, 2003 U.S. App. LEXIS 23744, 2002 WL 32307962, Counsel Stack Legal Research, https://law.counselstack.com/opinion/carvel-corp-v-noonan-ca2-2003.