Business Guides, Inc. v. Chromatic Communications Enterprises, Inc. Michael Shipp

892 F.2d 802, 13 U.S.P.Q. 2d (BNA) 1354, 15 Fed. R. Serv. 3d 672, 1989 U.S. App. LEXIS 19274, 1989 WL 153950
CourtCourt of Appeals for the Ninth Circuit
DecidedDecember 21, 1989
Docket88-15240
StatusPublished
Cited by74 cases

This text of 892 F.2d 802 (Business Guides, Inc. v. Chromatic Communications Enterprises, Inc. Michael Shipp) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Business Guides, Inc. v. Chromatic Communications Enterprises, Inc. Michael Shipp, 892 F.2d 802, 13 U.S.P.Q. 2d (BNA) 1354, 15 Fed. R. Serv. 3d 672, 1989 U.S. App. LEXIS 19274, 1989 WL 153950 (9th Cir. 1989).

Opinion

WALLACE, Circuit Judge:

Business Guides, Inc. (Business Guides) appeals from an order imposing Rule 11 sanctions in its copyright action against Chromatic Communications Enterprises, Inc. (Chromatic) and Shipp, Chromatic’s president. Business Guides argues that the district court (1) erred in applying to Business Guides, a represented party, an objective standard of “reasonable inquiry” into the factual basis of papers submitted to court, Fed.R.Civ.P. 11; (2) erred in determining that Business Guides failed to conduct such a reasonable inquiry; and (3) abused its discretion in dismissing Business Guides’s action as part of the sanction imposed. In addition, Chromatic urges us to invoke Rule 11 to require Business Guides to reimburse Chromatic for its costs of defending this appeal. The district court had jurisdiction pursuant to 28 U.S.C. § 1338(a). We have jurisdiction over this timely appeal pursuant to 28 U.S.C. § 1291. We affirm in part, reverse in part, vacate in part, and remand.

*804 I

Business Guides is a subsidiary of Leb-har-Friedman, Inc., a leading publisher of trade journals and magazines in the United States. Business Guides publishes 18 different directories for specialized areas of retail trade. Since 1983, Business Guides has published a directory for computer products and services. This action was based on allegations that Chromatic copied the 1984 edition of Business Guides’s computer products and services directory (Directory).

To protect itself against copyright infringement by competitors, Business Guides intentionally plants incorrect information, known in the industry as “seeds,” throughout its directories. Business Guides uses two types of seeds. “Type A” seeds are wholly fictitious entries, i.e. businesses which do not exist. “Type B” seeds are partially altered listings, containing minor errors such as transposed numbers in an address or misspelled names. The appearance of one or more seeds in a competitor’s publication is strong evidence that copyrighted material has been appropriated.

Business Guides maintains a “master seed list” for each directory it publishes. Normally this master list, which identifies Type A and B seeds separately, is prepared before publication and its seeds are inserted just before the final printing. In preparing its 1984 master list, however, Business Guides did not follow its usual practice. First, the 1984 master list was prepared almost seven months after the publication of the Directory. More importantly for our purposes, Business Guides employed a flawed method of compiling the 1984 master list. This flawed method spurred this lawsuit and, ultimately, produced the Rule 11 sanctions now before us.

Because of a concern that the Directory contained insufficient Type A seeds to substantiate copying, Business Guides directed Burdick, one of its employees, to locate examples of a new form of Type B seed. The new kind of Type B seed would consist of unintentional typographical errors which had shown up in the final version of the Directory. To locate such errors, Burdick compared the final Directory against initial questionnaires used by Business Guides to gather information from the listed companies. The questionnaires are prepared by Lambe, the Director of Research for Business Guides. When Burdick found a disparity between the information listed in the questionnaires and the final Directory, she recorded this on the master list as a Type B seed. This method, however, erroneously assumed that the information on the questionnaires was correct. In fact, information on the questionnaires was frequently revised by Business Guides employees in the proofreading stage. Thus, the 1984 master list of purported errors contained numerous Type B seeds which were factually accurate. The presence of similar listings in competitors’ directories would therefore indicate accurate research rather than any copyright infringement of Business Guides’s directory.

On October 31, 1986, Business Guides filed a complaint against Chromatic and Shipp, alleging copyright infringement, conversion, and unfair competition. Chromatic publishes a competing directory of computer software dealers. Business Guides sought, among other prayers, a temporary restraining order (TRO) to prevent Chromatic from displaying its directory at an upcoming important trade show. Business Guides’s counsel was the law firm of Finley, Kumble, Wagner, Heine, Unter-berg, Manley, Myerson & Casey (Finley Kumble).

Business Guides’s complaint identified ten seeds in Chromatic’s directory which allegedly had been copied. In support of its application for a TRO, Business Guides submitted various affidavits prepared by Finley Kumble. Among these was the affidavit of Burdick, which identified the ten seeds but did not specify what was incorrect about them. The district court allowed the affidavits to be filed under seal, accepting Business Guides’s contention that if the information contained in the affidavits were revealed to the public, Business Guides’s ability to catch copyright violators would be impaired.

*805 A hearing on the TRO was scheduled for November 7, 1986. Three days before the hearing, the district judge’s law clerk telephoned Finley Kumble and requested more specific information regarding the ten seeds. The law clerk asked Finley Kumble to specify what was incorrect about each entry. Finley Kumble then contacted Lambe and requested this additional information. This was apparently the first time Finley Kumble asked for details about the ten “seeds.”

Lambe reviewed the 1984 master list and provided Finley Kumble with the requested details. Lambe did not attempt to verify the information by calling the companies listed. Nor did he attempt to obtain the original questionnaires, since they were located in a warehouse in New York and the hearing was only three days away. Lambe did, however, check the accuracy of the seeds’ information against subsequent editions of Business Guides’s directory. He also checked the zip codes of the listings by consulting a zip code directory. As a result of his investigation, Lambe determined that either three or four of the ten seeds (the record is not clear) in fact contained correct information. After Lambe relayed this information to Finley Kumble, the latter informed the court that Business Guides was retracting its claim of copying as to three of the ten seeds. In addition to retracting the three seeds, Finley Kumble provided the court with the requested specific information regarding the remaining seven seeds.

Concerned about the accuracy of the remaining seeds in light of (1) the retractions and (2) Chromatic’s perceived apparent inability to respond to the allegations in the sealed affidavits, the district court law clerk took steps to verify the remaining seeds. By spending approximately one hour telephoning the companies reflected in the remaining seeds, the clerk determined that all but one of the seeds actually contained correct information.

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892 F.2d 802, 13 U.S.P.Q. 2d (BNA) 1354, 15 Fed. R. Serv. 3d 672, 1989 U.S. App. LEXIS 19274, 1989 WL 153950, Counsel Stack Legal Research, https://law.counselstack.com/opinion/business-guides-inc-v-chromatic-communications-enterprises-inc-michael-ca9-1989.