TONGUE, J.
This is an action against the manufacturer and retailer of chicken feed for damages because the feed was defective. The complaint seeks recovery on a theory of strict liability.
The court, on motion by defendant Western Farmers Association, the manufacturer, struck the allegations of loss of profits. Plaintiffs refused to plead further and the court entered an order dismissing the case as to that defendant.② Plaintiffs appeal. We affirm.
[472]*472By their appeal in this case plaintiffs contend that strict liability under Section 402A of the Restatement of Torts 2d (1965), as previously adopted by this court,③ should be extended to economic loss, including loss of profits from inability to use property damaged by.a defective product. Plaintiffs recognize that this question has not yet been decided by this court and submit various cases and authorities in support of that contention.
It is contended by defendant, however, that regardless of whether recovery under Section 402A should be extended to economic loss, including loss of profits, there can be no recovery under Section 402A because, by its terms, that rule is limited to products which are not only “in a defective condition,” but are also “unreasonably dangerous to the user or consumer or. to his property.” Defendant contends that plaintiffs’ complaint does not allege an “unreasonably dangerous” defect.
Because of the importance of this question and [473]*473because it was not raised by def endant until oral argument we called for supplemental briefs on this point.
In their supplemental brief plaintiffs state the recognized rule that when a question whether a complaint states a cause of action is raised for the first time on appeal, the complaint will be liberally construed in favor of the plaintiffs. Plaintiffs point out that the complaint, after alleging that the chicken feed was fed to the laying hens, goes on to allege:
“That the said feed so purchased was defective and such defect in the feed was such that when the feed was fed to- the plaintiffs’ chickens, the chickens were affected adversely and damaged thereby.”
Plaintiffs contend that:
“The obvious inference from these allegations is that the feed was defective and in damaging the chicks to which it was fed it obviously was not fulfilling the reasonable expectations of the plaintiffs, because chicken feed is not expected to damage one’s chickens so that their eggs taste bad and they quit laying eggs, as is also alleged in paragraph V.”
Plaintiffs then quote from our decision in Heaton v. Ford Motor Co., 248 Or 467, 471, 473, 435 P2d 806 (1967), in which we expressly adopted the rule as stated in Restatement of Torts 2d § 402A, and contend that:
“What this seems to be saying is that if a product does not meet the reasonable expectations of an ordinary consumer it is defective and in a condition unreasonably dangerous to the user.”
Similarly, plaintiffs construe Comment ¿under Section 402A as follows:
“What this is obviously saying is that if a product has a defect and because thereof it is in a condition not reasonably contemplated by the ordinary [474]*474consumer, the product is by definition unreasonably dangerous.”④
Based upon this reasoning, plaintiffs conclude as follows:
“We submit tbat under tbe Restatement and tbe Heaton case law this complaint has alleged facts, i.e. a defect and a condition not reasonably contemplated by tbe ultimate consumer which in effect says the product was unreasonably dangerous. That certainly is to be inferred from the language of the complaint. In construing it for the first time on appeal the plaintiffs should have the benefit of all reasonable inferences to be drawn from the facts alleged.”
Defendant responds to these contentions as follows:
“A material and necessary element of strict liability under Section 402A of the Restatement of [475]*475Torts 2d is that the property be ‘unreasonably dangerous’ to its user or consumer or to the user or consumer’s property. Restatement of Torts 2d, Section 402A. HEATON v. FORD MOTOR CO., 248 Or 467, 470-471, 435 P 2d 806 (1967).
ÍÍ* * #
“The defect in the feed is not specified. If the defect was, for example, ground glass, the court could state without any question that the feed itself because of the defect was unreasonably dangerous to the chickens. On the other hand, if the defect was too much of an ingredient, the feed itself might not be unreasonably dangerous, except in the manner in which it was fed or eaten by the chickens.
“Therefore, from the plaintiff’s complaint it is not clear whether or not the plaintiff is claiming that the defective chicken feed was ‘unreasonably dangerous’ or merely that the feed was defective. Both elements are required.”
In considering these opposing contentions we recognize that some authorities go even further than plaintiffs and take the position that recovery on a theory of strict liability by a consumer or user of defective goods is not dependent upon proof that such goods are “unreasonably dangerous.”⑤ This court, however, in its development of a theory of strict liability for application in cases involving defective products, has proceeded on the basis of quite different underlying assumptions.
In the first of these cases, Wights v. Staff Jennings, 241 Or 301, 405 P2d 624 (1965), a personal in[476]*476jury case, we reviewed the authorities and quoted (at 306-309) from Prosser on Torts (3d ed 1964) 673-74, § 97; James, General Products — Should Manufacturers he Liable Without Negligence?, 24 Tenn L Rev 923 (1957); and the concurring opinion of Justice Traynor in Escola v. Coca Cola Bottling Co. of Fresno, 24 Cal 2d 453, 150 P2d 436, 440-41 (1944). We then agreed with the proposition that the justification for the imposition of strict liability upon suppliers of defective products was the resulting hazard to human life and health and held (at 310) that strict liability should be imposed “for physical harm resulting from the sale of a product which creates an ultrahazardous condition.”
On the same date, in Price v. Gatlin, 241 Or 315, 405 P2d 502 (1965), we affirmed the dismissal of an action to recover for economic loss resulting from the purchase of a defective tractor by a farmer, a “nonprivity” purchaser, in the absence of proof of “fault,” holding (at 318) that:
“* * * [T]he social and economic reasons which courts elsewhere have given for extending enterprise liability to the victims of physical injury are not equally persuasive in a case of a disappointed buyer of personal property. See Seely v. White Motor Company, 45 Cal Rptr 17, 403 P2d 145 (1965).”
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TONGUE, J.
This is an action against the manufacturer and retailer of chicken feed for damages because the feed was defective. The complaint seeks recovery on a theory of strict liability.
The court, on motion by defendant Western Farmers Association, the manufacturer, struck the allegations of loss of profits. Plaintiffs refused to plead further and the court entered an order dismissing the case as to that defendant.② Plaintiffs appeal. We affirm.
[472]*472By their appeal in this case plaintiffs contend that strict liability under Section 402A of the Restatement of Torts 2d (1965), as previously adopted by this court,③ should be extended to economic loss, including loss of profits from inability to use property damaged by.a defective product. Plaintiffs recognize that this question has not yet been decided by this court and submit various cases and authorities in support of that contention.
It is contended by defendant, however, that regardless of whether recovery under Section 402A should be extended to economic loss, including loss of profits, there can be no recovery under Section 402A because, by its terms, that rule is limited to products which are not only “in a defective condition,” but are also “unreasonably dangerous to the user or consumer or. to his property.” Defendant contends that plaintiffs’ complaint does not allege an “unreasonably dangerous” defect.
Because of the importance of this question and [473]*473because it was not raised by def endant until oral argument we called for supplemental briefs on this point.
In their supplemental brief plaintiffs state the recognized rule that when a question whether a complaint states a cause of action is raised for the first time on appeal, the complaint will be liberally construed in favor of the plaintiffs. Plaintiffs point out that the complaint, after alleging that the chicken feed was fed to the laying hens, goes on to allege:
“That the said feed so purchased was defective and such defect in the feed was such that when the feed was fed to- the plaintiffs’ chickens, the chickens were affected adversely and damaged thereby.”
Plaintiffs contend that:
“The obvious inference from these allegations is that the feed was defective and in damaging the chicks to which it was fed it obviously was not fulfilling the reasonable expectations of the plaintiffs, because chicken feed is not expected to damage one’s chickens so that their eggs taste bad and they quit laying eggs, as is also alleged in paragraph V.”
Plaintiffs then quote from our decision in Heaton v. Ford Motor Co., 248 Or 467, 471, 473, 435 P2d 806 (1967), in which we expressly adopted the rule as stated in Restatement of Torts 2d § 402A, and contend that:
“What this seems to be saying is that if a product does not meet the reasonable expectations of an ordinary consumer it is defective and in a condition unreasonably dangerous to the user.”
Similarly, plaintiffs construe Comment ¿under Section 402A as follows:
“What this is obviously saying is that if a product has a defect and because thereof it is in a condition not reasonably contemplated by the ordinary [474]*474consumer, the product is by definition unreasonably dangerous.”④
Based upon this reasoning, plaintiffs conclude as follows:
“We submit tbat under tbe Restatement and tbe Heaton case law this complaint has alleged facts, i.e. a defect and a condition not reasonably contemplated by tbe ultimate consumer which in effect says the product was unreasonably dangerous. That certainly is to be inferred from the language of the complaint. In construing it for the first time on appeal the plaintiffs should have the benefit of all reasonable inferences to be drawn from the facts alleged.”
Defendant responds to these contentions as follows:
“A material and necessary element of strict liability under Section 402A of the Restatement of [475]*475Torts 2d is that the property be ‘unreasonably dangerous’ to its user or consumer or to the user or consumer’s property. Restatement of Torts 2d, Section 402A. HEATON v. FORD MOTOR CO., 248 Or 467, 470-471, 435 P 2d 806 (1967).
ÍÍ* * #
“The defect in the feed is not specified. If the defect was, for example, ground glass, the court could state without any question that the feed itself because of the defect was unreasonably dangerous to the chickens. On the other hand, if the defect was too much of an ingredient, the feed itself might not be unreasonably dangerous, except in the manner in which it was fed or eaten by the chickens.
“Therefore, from the plaintiff’s complaint it is not clear whether or not the plaintiff is claiming that the defective chicken feed was ‘unreasonably dangerous’ or merely that the feed was defective. Both elements are required.”
In considering these opposing contentions we recognize that some authorities go even further than plaintiffs and take the position that recovery on a theory of strict liability by a consumer or user of defective goods is not dependent upon proof that such goods are “unreasonably dangerous.”⑤ This court, however, in its development of a theory of strict liability for application in cases involving defective products, has proceeded on the basis of quite different underlying assumptions.
In the first of these cases, Wights v. Staff Jennings, 241 Or 301, 405 P2d 624 (1965), a personal in[476]*476jury case, we reviewed the authorities and quoted (at 306-309) from Prosser on Torts (3d ed 1964) 673-74, § 97; James, General Products — Should Manufacturers he Liable Without Negligence?, 24 Tenn L Rev 923 (1957); and the concurring opinion of Justice Traynor in Escola v. Coca Cola Bottling Co. of Fresno, 24 Cal 2d 453, 150 P2d 436, 440-41 (1944). We then agreed with the proposition that the justification for the imposition of strict liability upon suppliers of defective products was the resulting hazard to human life and health and held (at 310) that strict liability should be imposed “for physical harm resulting from the sale of a product which creates an ultrahazardous condition.”
On the same date, in Price v. Gatlin, 241 Or 315, 405 P2d 502 (1965), we affirmed the dismissal of an action to recover for economic loss resulting from the purchase of a defective tractor by a farmer, a “nonprivity” purchaser, in the absence of proof of “fault,” holding (at 318) that:
“* * * [T]he social and economic reasons which courts elsewhere have given for extending enterprise liability to the victims of physical injury are not equally persuasive in a case of a disappointed buyer of personal property. See Seely v. White Motor Company, 45 Cal Rptr 17, 403 P2d 145 (1965).”
Two years later, in Heaton v. Ford Motor Co., supra, a personal injury case, we stated (at 470-71) that:
“* * * In the case at bar, we now adopt Section 402A and hold that if the product is in fact unreasonably dangerous the manufacturer is liable for the harms caused by such a defect. It is not necessary to prove that the product is ‘ultrahazardous,’ nor that it was placed on the market ‘neg[477]*477ligently.’ It is necessary, however, to prove that it is dangerously defective. •
“An article is dangerously defective when it is in a condition treasonably dangerous to the user. Restatement (Second) of Torts § 402A. Unreasonably, in this context, means dangerous to an extent beyond that which would be contemplated by the ordinary purchaser. * * *” (Emphasis added)
Since our decision in Heaton we have consistently held that our adoption of Section 402A as the basis for an action in strict liability in tort includes its requirement that the defect be “unreasonably dangerous to the user or consumer or to his property.” See Anderson v. Klix Chemical, 256 Or 199, 202, 472 P2d 806 (1970); Cornelius v. Bay Motors, 258 Or 564, 484 P2d 299, 54 ALR3d 340 (1971); Askew v. Howard-Cooper Corp., 263 Or 184, 502 P2d 210 (1972); Markle v. Mulholland’s, Inc., 96 Adv Sh 1739, 1748, 265 Or 259, 509 P2d 529 (1973). See also State ex rel Western Seed v. Campbell, 250 Or 262, 267, 442 P2d 215 (1968), and separate opinion by O’Connell, J., at 276-77; McGrath v. White Motors, 258 Or 583, 596, 484 P2d 838 (1971). And see Annot., 54 ALR3d 352 (1973).
After reviewing our previous decisions in cases involving actions in strict liability by the purchasers of defective goods, as well as other cases and authorities on this subject,⑥ we reaffirm our belief that when [478]*478an action for damages by the purchaser of defective goods is brought on a theory of strict liability, rather than fault or warranty, such an action is proper only when the defective goods are “unreasonably dangerous to the user or consumer or to his property.”
The complaint in this case does not, in our judgment, allege facts from which it appears, either directly or by inference, that the chicken feed involved in this case was “unreasonably dangerous,” rather than merely “defective” in some manner that would not make'it “unreasonably dangerous.”⑦ We do not agree with' plaintiff’s contention that “if a product has a defect and because thereof it is in a condition not reasonably contemplated by the ordinary purchaser, the product is by definition ‘unreasonably dangerous.’ ”
Neither do we agree with the contention of the dissenting opinion by O’Connell, C. J., that “the only question is whether the damage caused by the feed was that which would be contemplated by the ordinary purchaser.” This, according to the dissent, would include any damage that would decrease the value of plaintiffs’ property.
Under that rationale, a dog food which caused a champion show dog to lose the gloss of its coat, thus decreasing its value as a show dog, would be “unreasonably dangerous” despite the fact that the health of the dog was in no way impaired. Or inferior baking powder may cause an entire batch of bread in a commercial bakery to not “rise” in the normal manner, thus impairing the saleability of the bread, although not affecting its qualities of nourishment.
[479]*479The rule of strict liability as stated in Section 402A, at least as adopted by this court, had its genesis in cases involving products such as automobiles with defective wheels, so as to be “unreasonably dangerous” to human life. See Heaton v. Ford Motor Co., supra.
The only two decisions by this court in which Section 402A has been applied to property damage have been cases in which the defective product also posed aü unreasonable danger to human life and safety. See Brownell v. White Motor Corp., 260 Or 251, 490 P2d 184 (1971), involving damage to a truck with an allegedly defective axle which went off the road with its driver (Section 402A was not specifically mentioned) and Wulff v. Sprouse-Reitz Co., 262 Or 293, 498 P2d 766 (1972), involving a defective electric blanket which caused a fire in a bedroom in plaintiff’s home.
As previously pointed out, we held in Price v. Gatlin, supra, that the reasons for extending enterprise liability to the victims of physical injury are not equally persuasive in a case of a disappointed buyer of personal property.
As also stated by Holman, J., concurring, in Price v. Gatlin, supra (at 319):
“* * * In establishing liability in personal injury cases courts have been motivated to overlook any necessity for privity because the hazard to life and health is usually a personal disaster of major proportions to the individual both physically and financially and something of minor importance to the manufacturer or wholesaler against which they can protect themselves by a distribution of risk through the price of the article sold. There has not been the same social necessity to motivate the recovery for strictly economic losses' where the dam[480]*480aged person’s health, and therefore his basic earning capacity, has remained unimpaired. To enforce strict liability for personal injuries because of such necessity and then to allow recovery for purely economic losses because they arise from the same defect is to apply the doctrine of strict- liability when the original motivating factor therefor is not present. * * *”
See also State ex rel Western Seed v. Campbell, supra.
We need not decide in this case whether our adoption of.the rule of strict liability, as stated in Section 402A, for application in cases involving damage to property from defective products should be limited to cases in which the defective product is unreasonably dangerous to persons, as well as to property, as was true in Brownell v. White Motor Corp., supra, and Wulff v. Sprouse-Reitz Co., supra. We do not reach or decide that question in this case, notwithstanding the interpretation of our opinion by the dissent to the contrary.
We believe, however, that the term “unreasonably dangerous,” as used in Section 402A as the basis for the imposition of strict liability, without proof of negligence, was not intended to be so “watered down” as to extend to any defect which in any way-may decrease the value of property, as suggested by the dissent and as plaintiffs must contend in order to recover in this case.
For these reasons we hold that the trial court did not err in striking the allegations of the complaint alleging loss of profits or in dismissing the complaint upon plaintiffs’ refusal to plead further. It follows that we need not decide in this case whether, in-an ac[481]*481tion on a theory of strict liability under Section 402A by the purchaser of defective goods for the recovery of damage to property, such recovery may include loss of profits or other economic loss. See Note: Economic Loss in .Products Liability Jurisprudence, 66 Colum L Rev 917 (1966),
Both the specially concurring opinion and the dissenting' opinion by O’Connell, C. J., propose the adoption of a rule to the effect that the remedy for breach of warranty under the Uniform Commercial Code should be the sole remedy in this case, to the exclusion of any remedy under Section 402A.⑧ Because we hold that no remedy is available in this ease under Section 402A it may follow that the remedy provided under the UCC for breach of warranty may be the only remedy available to the plaintiff in such a case. However, the question as to whether (and, if so, the extent to which) remedies under Section 402A and under the UCC should be mutually exclusive in actions for damage to property or for economic loss was not briefed or argued by either party. Cf. Markle v. Mulholland’s, Inc., 96 Adv Sh 1739, 265 Or 259, 509 P2d 529 (1973). We therefore do not decide that question in this case.
For all of these reasons, we affirm the judgment of the trial court.
The complaint also includes a count on a theory of negligence, which is not involved on this appeal. The complaint does not, however, seek recovery on a theory of implied-warranty of fitness or merchantability.