Boelter v. Hearst Communications, Inc.

269 F. Supp. 3d 172
District Court, S.D. New York·Decided September 7, 2017·No. 15 Civ. 3934 (AT) (JLC), 15 Civ. 9279 (AT) (JLC)·Published·Cited by 5 cases

Opinion

MEMORANDUM AND ORDER *

ANALISA TORRES, United States District Judge

Plaintiff, Josephine James Edwards,1 brings this class action lawsuit against Defendant, Hearst Communications, Inc., alleging violations of the Michigan Video Rental Privacy Act, H.B. 5331, 84th Leg., Reg. Sess., P.A. No. 378, § 2 (Mich. 1988) (amended 2016) (“VRPA”), and unjust enrichment. Defendant moves to dismiss the consolidated class action complaint for lack of subject matter jurisdiction and each party moves for summary judgment. For the reasons stated below, Defendant’s motion to dismiss is DENIED, and each party’s motion for summary judgment is GRANTED in part and DENIED in part.

BACKGROUND2

I. The Michigan Video Rental Privacy Act

In 1988, Michigan enacted the VRPA “to preserve personal privacy with respect to the purchase, rental, or borrowing of’ certain goods. Compl. ¶ 14. The law was enacted following the passage of the federal Video and Library Privacy Protection Act, 18 U.S.C. § 2710, and paralleled the enactment of similar consumer privacy laws in eleven other states. Compl. ¶¶ 13-17; see Boelter v. Hearst Commc'ns, Inc., 192 F.Supp.3d 427, 447 n.13 (S.D.N.Y. 2016). As relevant to this action, the Michigan statute prohibits a person, and an “employee or agent of the person,” “engaged in the business of selling at retail... books or other written materials” from “disc-los[ing] to any person, other than the customer,” “a record or information concerning the purchase ... of those materials by a customer that indicates the identity of [178] the customer.” VRPA § 2, The VRPA defines “customer” as “a person who purchases ... a book or other written-material,” defines “employee” as “a person who works for an employer in exchange for wages or other remuneration,” and defines “employer” as “a person who has 1 or more employees.” Id. § 1. .. '

The law’s prohibition is subject' to five exceptions: .disclosure is allowed “[w]ith the written permission of the. customer”; “[p]ursuant to a court order”; to “collect payment” from the customer so long as the customer “has received written notice that the payment is due and has failed , to pay ,,. within a reasonable time after notice”; if “the disclosure is for the exclusive purpose of marketing goods and services directly to the consumer,” so long as the consumer receives “written notice that the customer may remove his or her name at any time by written notice to the person disclosing the information”; and pursuant to a search warrant or grand jury subpoena. Id. § 3.

Violation of the law constitutes a misdemeanor, id. § 4, and .customers who are “identified in ,,.' information that is disclosed in violation of [the] act” may bring a civil action to recover “actual damages, including damages for emotional distress, or $5,000.00, whichever is greater,” as well as costs and reasonable attorneys’ .fees, id. §5.

In May 2016, during the pendency of this action, the Michigan' legislature amended the VRPA. See S.B, 490, 98th Leg., Reg. Sess., P.A. No. 92 (Mich. 2016) (to be codified at M.C.L. § 445,1711 et seq.) (“Am, VRPA”). The amendment added an exemption for the disclosure of identifying information if the disclosure -is “incident to the [disdoser’s] ordinary course of business.” Am. VRPA § 3(d). This new exception, however, “only applies to a record or information that is created or obtained after” the amendment’s effective date. Id. The amended VRPA no longer allows an individual to sue for statutory damages. See Am. VRPA § 5(2). In deciding Defendant’s prior motion to dismiss, the Court concluded that the amendment does not apply retroactively and the pre-amendment version of the VRPA applies to this case. Boelter, 192 F.Supp.3d at 439-41; see also, e.g., Coulter-Owens v. Time Inc., No. 16-1321, 695 Fed.Appx. 117, 120-21, 2017 WL 2731309, at *3 (6th Cir. June 26, 2017); Perlin v. Time Inc., 237 F.Supp.3d 623, 628-33 (E.D. Mich. 2017); Moeller v. Am. Media, Inc., 235 F.Supp.3d 868, 873-76 (E.D. Mich. 2017); Boelter v. Advance Magazine Publishers Inc.. (Condé Nast), 210 F.Supp.3d 579, 593-96 (S.D.N.Y. 2016),

II. Plaintiff

- Plaintiff—who goes by Josephine James or Josephine James Edwards—is a Michigan resident. Def. 56,1 ¶¶ 14-20. Plaintiff has subscribed to a number of magazines published by Defendant, including Good Housekeeping, O, The Oprah Magazine, and Bedbook. Id, ¶ 47. Plaintiff alleges that Defendant disclosed her personal information—including her name and address and the titles of magazines to which she subscribed—to third parties for Defendant’s own gain, and 'that Plaintiff was not notified of and did not consent to these disclosures. See Compl. ¶¶ 7, 8, 58-60.

Among other subscriptions, Plaintiff maintained a subscription to Good Housekeeping from April 2009 to March 2010. PI. 56.1 ¶ 48. Plaintiff testified that she “would not have subscribed” to Good Housekeeping if the protections of the VRPA did not exist: “The protections are more important to. me than the value of the magazine. ,,. [M]y privacy is more important than a magazine,” Findikyan Decl. 1 Ex. H (“PI. Dep.”), at 193:22-25. Plaintiff ex[179] plained that “what I read is really nobody’s business,” id. 66:18-19, and that she would not have purchased the subscription even it were free had she known that the publisher would share her personal information, id. 192:6-20.

III. Hearst’s Privacy Practices

In each issue of Good Housekeeping sent to Plaintiff from April 2009 to March 2010, the following notice was included in the issue: “Prom time to time, we make our subscriber list available to companies who sell goods and services by mail , that we believe would interest our readers.” Def. 66.1 ¶ 49; PI. 66.1 ¶204. The notice provided instructions on how to opt out of such mailings. Id. There is no evidence that Plaintiff ever. requested to opt out. Def. 56.1 ¶ 78.

In addition, since at least April 2012, Hearst has maintained a privacy policy on its website. Id. ¶ 66; see Findikyan Deck ¶ 31 & Ex. DD (“Def. Privacy Policy”), EOF No. 136. This policy is available by following a “Privacy Policy” link at the bottom of e-mails from Good Housekeeping. Def. 56.1 ¶63. Plaintiff received emails from Good Housekeeping from January 2012 to at least July 2016, id. ¶ 62, but testified that she never saw Hearst’s privacy policy, Pl. Dep. 172:20-173:12.

Free access — add to your briefcase to read the full text and ask questions with AI

Boelter v. Hearst Communications, Inc., 269 F. Supp. 3d 172 (S.D.N.Y. 2017).

269 F. Supp. 3d 172 (Boelter v. Hearst Communications, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related