Beyond Systems, Inc. v. Kraft Foods, Inc.

972 F. Supp. 2d 748, 2013 WL 4086964, 2013 U.S. Dist. LEXIS 113064
CourtDistrict Court, D. Maryland
DecidedAugust 12, 2013
DocketCivil No. PJM 08-409
StatusPublished
Cited by5 cases

This text of 972 F. Supp. 2d 748 (Beyond Systems, Inc. v. Kraft Foods, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Maryland primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Beyond Systems, Inc. v. Kraft Foods, Inc., 972 F. Supp. 2d 748, 2013 WL 4086964, 2013 U.S. Dist. LEXIS 113064 (D. Md. 2013).

Opinion

OPINION

PETER J. MESSITTE, District Judge.

I.

Introduction

The advent of electronic mail has brought with it a flood of commercial advertising, some of it misleading, false, or deceptive, some even fraudulent, much of it unwanted. That in turn has given rise to federal and state legal initiatives intended to stem the flow of the unwanted, and especially the misleading, false, deceptive, and fraudulent e-mails, so-called anti-spam legislation. Federal legislation, notably the CAN-SPAM Act,1 seeks to regulate commercial email in general terms, i.e., any message whose primary purpose is the [752]*752commercial advertisement or promotion of a product or service, and effectively preempts the field except for limited carve-outs for state laws providing for civil remedies where the e-mails can be shown to be deceptive or fraudulent in nature.

Typically, state statutes authorize internet service providers (ISPs), ie. the entities that initially receive and then distribute the e-mails to end users, to sue suspected spamming companies and/or their agents for each offending e-mail, either for actual damages or for damages in a liquidated amount, such as $1,000.2 Both Maryland and California have such statutes. See Maryland Commercial Law, Commercial Electronic Mail Act § 14-3001, et seq. and Cal. Bus. & Prof. Code § 17529, et seq.

Whether or not such statutes have been successful in deterring spam, their existence has seen the emergence of the ostensible ISP whose primary purpose is to proactively attract and trap potential spam, then sue the offending company and/or its agents for tens of thousands, if not millions, of dollars, each purportedly offending e-mail carrying a statutory bounty of, for example, $1,000. Because the suspected spamming companies are exposed not only to potentially enormous verdicts if they lose in court but to discovery of extraordinary dimension, these suits frequently end with the companies entering into substantial dollar settlements with the ISPs.

The present case tests the limits of how far an ostensible ISP can go in litigating claims under state anti-spam statutes.

Is it enough that an entity meets the minimal requirements to qualify as an ISP, even if it exists primarily to attract and trap spam and sue upon it?

Or, in order to be eligible to sue, must an ISP function primarily as an internet service provider, making at least some effort to deflect spam, and suing under the anti-spam statutes, if at all, only incidentally to its primary function as a service provider? That is, must an ISP be bona fide?

The answers to these questions occasion an expedition into the realm of certain legal arcana, including among other things the Plain Meaning Rule of statutory interpretation; the matter of how legislative intent should be discerned in the interpretation of statutes; the ancient maxim of tort law volenti non fit injuña; federal preemption law; concerns of public policy; and — no less — -the common sense that ought to inform the analysis of any legal question.

II.

Procedural History

In broad brush, Hypertouch, Inc. is an ostensible ISP in California where, under the law of that State to be specific, it would arguably be termed an “Electronic Mail Service Provider” (EMSP). Its owner and operator is James Joseph Wagner (sometimes referred to hereinafter as “Joe”).3 While providing a limited number of typical ISP functions, Hypertouch’s principal activity, especially between 2005-2011, has been to attract and harvest what [753]*753it hopes will be spam e-mails and either sue on them itself under California law or sue on them, then route them to an entity known as Beyond Systems, Inc. {BSI), ostensibly a Maryland ISP, which would arguably be termed under Maryland law an “Interactive Computer Service Provider” (ICSP). The primary function of BSI, which also provides a modicum of actual internet services, is to gather in the emails sent by Hypertouch, then file its own suits under Maryland’s anti-spam statute (sometimes the very same e-mails Hyper-touch has sued upon in California). BSI’s owner and operator is Paul Wagner— brother of Hypertouch’s Joe. In recent years, BSI has earned approximately 90% of its annual revenue from litigation, a total in excess of $1 million, essentially all through negotiated settlements with suspected spammers and/or their agents.

In the present case, BSI has sued Kraft Foods, Inc. which, through various subordinate companies, produces Gevalia coffee, a product broadly advertised through emails by Connexus Corporation.4 BSI says that the Gevalia e-mails are materially misleading if not deceptive and fraudulent and maintains that in excess of 600,-000 e-mails fit that description; hence, based on $1000 per item, Kraft’s exposure is to more than $600 million. Unlike several other BSI targets, Kraft, in the words of The Godfather, has “gone to the mattresses” on BSI’s claims. Sued by BSI, it filed a third party complaint against Joe Wagner and Hypertouch, alleging that BSI received most if not all of the e-mails it is suing upon from Joe Wagner and Hypertouch, including many that Hyper-touch, by virtue of an earlier agreement with Kraft, promised Kraft it would not to sue upon.5 Kraft submits that, whatever [754]*754their corporate forms, the Wagner brothers are literally in the business of manufacturing lawsuits.

When, given the 600,000 or so claims BSI has asserted, it became apparent that discovery in the case would be of a very substantial magnitude, the Court — after consulting the parties — determined that not only would it bifurcate the trial of liability and damages, it would hold a preliminary jury trial on the issue of whether BSI has standing to sue and whether the fact that BSI actively solicits, which is to say consents to receiving, suspected spam should result in termination of the proceeding in advance of discovery or trial as to liability or damages.

That preliminary jury trial, conducted as any jury trial would be, has now been held.

In Phase I of the trial, BSI was permitted to pursue its theory of the case, arguing that it satisfies the de minimis requirements of an “interactive computer service provider” under Maryland law as well as those of an “electronic mail service provider” under California law. The jury heard limited evidence and was instructed that it could consider several factors in determining whether BSI operates as an ISP, viz., its revenue from operations; customer base; marketing efforts; types of services provided; location and type of offices; organization and configuration of computer equipment; types and uses of software to deliver/transfer e-mails; privacy policies, terms of service and customer agreements; hiring and use of employees; bookkeeping and billing practices; implementation of security and fire prevention methods; email archiving; efforts to prevent or stop spam; customer complaints; digital security of data and redundancy; commercial insurance; incident response plan; and structured cabling.

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Related

Beyond Systems, Inc. v. Kraft Foods, Incorporated
777 F.3d 712 (Fourth Circuit, 2015)
Rosolowski v. Guthy-Renker LLC
230 Cal. App. 4th 1403 (California Court of Appeal, 2014)

Cite This Page — Counsel Stack

Bluebook (online)
972 F. Supp. 2d 748, 2013 WL 4086964, 2013 U.S. Dist. LEXIS 113064, Counsel Stack Legal Research, https://law.counselstack.com/opinion/beyond-systems-inc-v-kraft-foods-inc-mdd-2013.