Ahmed Ashour v. Arizona Beverages USA LLC

CourtDistrict Court, S.D. New York
DecidedMarch 28, 2025
Docket1:19-cv-07081
StatusUnknown

This text of Ahmed Ashour v. Arizona Beverages USA LLC (Ahmed Ashour v. Arizona Beverages USA LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ahmed Ashour v. Arizona Beverages USA LLC, (S.D.N.Y. 2025).

Opinion

USDC SDNY UNITED STATES DISTRICT COURT D OCUMENT SOUTHERN DISTRICT OF NEW YORK ELECTRONICALLY FILED AHMED ASHOUR, JOY BROWN and CRYSTAL DOC #: ____ _____________ TOWNES, individually and on behalf of all others DATE FILED: _3/28/2025__ similarly situated,

Plaintiffs,

-against- 19 Civ. 7081 (AT)

ARIZONA BEVERAGES USA LLC, HORNELL OPINION BREWING CO., INC., BEVERAGE MARKETING AND ORDER USA, INC., ARIZONA BEVERAGES HOLDINGS LLC, and ARIZONA BEVERAGES HOLDINGS 2 LLC,

Defendants. ANALISA TORRES, District Judge: Plaintiffs, Ahmed Ashour, Joy Brown, and Crystal Townes, individually and on behalf of all others similarly situated, bring this putative class action against Defendants, Arizona Beverages USA LLC (“ABUSA”), Hornell Brewing Co., Inc. (“Hornell”), Beverage Marketing USA, Inc. (“BMU”), Arizona Beverages Holdings LLC (“ABH”), and Arizona Beverages Holdings 2 LLC (“ABH2”). See generally Second Am. Compl. (“SAC”), ECF No. 118. Plaintiffs contend that Defendants violated various California and New York consumer protection laws by manufacturing, marketing, and distributing Arizona products labeled as having “no preservatives,” despite containing the preservative citric acid. Id. ¶¶ 1–4. Defendants move for summary judgment and for judgment on the pleadings, and both parties move to seal documents submitted in connection with the summary judgment motion. ECF Nos. 310, 314, 318, 324, 341, 348. For the reasons stated below, the parties’ motions are granted in part and denied in part. BACKGROUND1 I. Factual Background A. Arizona Products Defendants manufacture and sell a variety of tea and juice beverages (“Arizona products”). Don Vultaggio is ABUSA’s chairman and founder. Def. 56.1 ¶ 92, ECF No. 328;

Def. Ex. 21;2 Vultaggio Dep. at 56:17–22, 59:2–11, Def. Ex. 20. In that role, he is involved in numerous aspects of the business and possesses final authority regarding the sales, labeling, and marketing of Arizona products. Def. Ex. 21; Vultaggio Dep. at 60:10–18, 63:5–65:11, 67:13– 70:13, 85:9–15. For many years, Arizona products have been advertised as containing “No Preservatives.” Vultaggio Dep. at 77:7–19. Nevertheless, the products contain citric acid, a substance allegedly used to preserve their shelf life. Pl. SJ Mem. at 4 n.5, ECF No. 330; SAC ¶¶ 22–32. B. Plaintiff Ashour Ahmed Ashour lives in Los Angeles. Ashour Dep. at 11:22–12:20, Def. Ex. 1. Between

late 2014 and November 2018, he purchased three types of Arizona products from retail stores: Arizona Green Tea with Ginseng and Honey, Arizona Rx Energy Herbal Tonic, and Arizona Mucho Mango. Def. 56.1 ¶¶ 1–9, 12, 17; Ashour Dep. at 53:23–54:7, 95:10–24, 98:5–10, 113:13–115:2, 148:10–13. Ashour does not possess any receipts from these purchases, nor can he remember exactly when he made these purchases or how many of the products he purchased. Def. 56.1 ¶¶ 1–9, 12; Ashour Dep. at 31:10–15, 32:3–9; 93:16–98:4, 101:15–104:12, 113:22–

1 These facts are taken from Defendants’ Rule 56.1 statement, Plaintiffs’ response, and the parties’ declarations and accompanying exhibits, unless otherwise noted. Citations to a paragraph of Defendants’ Rule 56.1 statement also include Plaintiffs’ response. 2 Citations to “Def. Ex.” are to the exhibits attached to Robert P. Donovan’s declaration at ECF No. 315. 117:24, 119:14–22. According to Ashour, he purchased the Arizona products in part because he believed that they had no preservatives. Ashour Dep. at 106:2–107:12, 108:8–15. In November or December 2018, Ashour noticed that the Arizona products contain citric acid. Ashour Dep. at 56:19–57:3, 59:3–11. Ashour testified that he felt deceived by Defendants’ labeling and that, had he known that the Arizona products contained citric acid, he probably

would not have purchased them, at least not after he learned what citric acid was in 2016. Id. at 59:12–25, 79:25–80:5, 152:17–153:10, 166:14–168:18. C. Plaintiff Brown Joy Brown also lives in Los Angeles. Brown Dep. at 7:21–8:6, Def. Ex. 3. Since at least 2018 or 2019, she has purchased the following Arizona products at retail stores: Arizona Green Tea with Ginseng and Honey, Arizona Arnold Palmer Half & Half, Arizona Iced Tea with Lemon, and Arizona Raspberry Flavored Iced Tea. Def. 56.1 ¶¶ 53, 76, 79, 82, 85, 90; Brown Dep. at 26:2–4, 85:21–86:10, 87:5–8, 99:23–25. On December 31, 2020, Brown entered into a retainer agreement with her attorney in this

matter, Carlos F. Ramirez of Reese LLP (“Reese”). Def. 56.1 ¶¶ 54–55; Brown Retainer Agreement, Def. Ex. 4. The agreement states that Brown is retaining Reese to represent her in connection with her claims against Defendants “for misrepresentations made by them in connection with the ‘sale’ of beverages labeled ‘No Preservatives’ even though they contained citric acid.” Brown Retainer Agreement at AA-00074. The agreement also specifies that Brown “ha[s] a legal claim that requires Defendants to pay [her] attorney’s fees if [she] prevails in [her] case” and that she “assign[s] this claim to attorney’s fees to [Reese].” Id. at AA-00076. Under the agreement, Reese is entitled to either the “specified amount of attorney’s fees” ordered by a court, or, in the case of settlement, “a portion of such settlement . . . equal [to] the fair market value of [Reese’s] services, as determined in [Reese’s] sole reasonable discretion.” Id. Since entering into the retainer agreement, Brown has continued to buy Arizona products. Def. 56.1 ¶¶ 62–63, 66–70; see Brown Dep. at 17:19–19:2, 23:24–24:2, 31:9–10. She possesses receipts for some of the Arizona products she purchased. Brown Dep. at 17:18–19:2, 23:24–

24:2, 34:12–18. Brown purchases Arizona products because she “enjoy[s] the taste” and finds the drinks “refreshing.” Id. at 20:7–21:8; see id. at 27:14–25, 92:12–14, 93:7–9, 94:16–20, 103:14–16. She also finds them to have a good “value” and “price.” Id. at 34:22–35:9, 87:9–16, 88:15–20, 95:1–2, 103:14–16. D. Plaintiff Townes Crystal Townes lives in New York City. Townes Dep. at 8:16–22, Def. Ex. 2. Since at least 2013, she has purchased the following Arizona products at retail stores: Arizona Iced Tea with Lemon Flavor, Arizona Arnold Palmer Zero Half Iced Tea & Half Lemonade, Arizona Fruit Punch Fruit Juice Cocktail, Arizona Watermelon Fruit Juice Cocktail, Arizona Golden Bear Lite

Strawberry Lemonade, Arizona Raspberry Iced Tea, and Arizona Southern Style Real Brewed Sweet Tea. Def. 56.1 ¶¶ 19, 49; Townes Dep. at 57:13–23. On January 12, 2021, Townes entered into a retainer agreement with Reese. Def. 56.1 ¶ 20; Townes Retainer Agreement, Def. Ex. 5. Her retainer agreement contains the same language as Brown’s agreement with Reese, described above. Townes Retainer Agreement at AA-00068, -00070. After retaining Reese, Townes continued to buy Arizona products at retail stores, and she has bought Arizona products since joining this action. Def. 56.1 ¶¶ 28, 33–41, 43–45, 51–52; Townes Dep. at 29:13–21, 41:2–11, 48:8–24, 61:12–62:10. Townes has no receipts for any of the products she purchased. Def. 56.1 ¶ 29; Townes Dep. at 92:4–93:2. II. Procedural History Ashour commenced this action in the Central District of California on May 14, 2019, bringing claims under California’s Unfair Competition Law (the “UCL”), Cal. Bus. & Prof. Code § 17200; False Advertising Law (the “FAL”), Cal. Bus. & Prof. Code § 17500; and Consumer Legal Remedies Act (the “CLRA”), Cal. Civ. Code § 1770; and for breach of express

warranty and unjust enrichment. See generally Compl., ECF No. 1.

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Ahmed Ashour v. Arizona Beverages USA LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ahmed-ashour-v-arizona-beverages-usa-llc-nysd-2025.