Adkins v. Apple Inc.

147 F. Supp. 3d 913, 2014 U.S. Dist. LEXIS 185022, 2014 WL 10748108
CourtDistrict Court, N.D. California
DecidedJuly 3, 2014
DocketCase No. 14-cv-01619-WHO
StatusPublished
Cited by1 cases

This text of 147 F. Supp. 3d 913 (Adkins v. Apple Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Adkins v. Apple Inc., 147 F. Supp. 3d 913, 2014 U.S. Dist. LEXIS 185022, 2014 WL 10748108 (N.D. Cal. 2014).

Opinion

ORDER GRANTING MOTION TO DISMISS IN PART AND DENYING IN PART

WILLIAM H. ORRICK, United States District Judge

INTRODUCTION

Plaintiffs Patricia Sue Adkins, Jennifer Galindo, and Fabrienne English have sued defendants Apple, Inc., AppleCare Service Company, Inc., and Apple CSC, Inc. (collectively, “Apple”) for consumer fraud. They allege that Apple salespersons represented that Apple service plans entitled plaintiffs to new replacement devices and parts, when in fact Apple uses secondhand replacement devices and parts, and that they would not have purchased the service plans but for this alleged misrepresentation. Contrary to Apple’s contention, that is sufficient for Article III standing, and plaintiffs have stated plausible claims under California’s Unfair Competition Law, False Advertising Law, and Consumer Legal Rights Act. On the other hand, Adkins’s and Galin-do’s claims under the Secondhand Merchandise Labeling Law claim are DISMISSED WITHOUT ' LEAVE TO AMEND because they did not purchase any secondhand products. English’s Secondhand Merchandise Labeling claim survives based on her allegation that she purchased a used iPhone that Apple did not indicate was used. Plaintiffs did not provide pre-suit notice of the alleged breach of express warranty, so that claim is DISMISSED WITHOUT LEAVE TO AMEND.

BACKGROUND

Plaintiffs’ first amended complaint (“FAC”) includes two separate allegations: (i) that the plaintiffs purchased Apple-Care + service plans in reliance on Apple’s misrepresentations and (ii) United States District Court Northern District of California that plaintiff English purchased what Apple represented was a new iPhone, but was in fact a refurbished phone that did not function properly. Plaintiffs allege causes of action for (i) violation of the Consumer Legal Remedies Act, (ii) breach of warranty, (iii) fraud, (iv) violation of the California False Advertising Law, (v) violation of the Secondhand Merchandise Labeling Law, (vi) violation of the California Unfair Competition Law, and (vii) unjust enrichment.1 They seek to represent a class defined as:

All individual persons in the United States who, for purposes other than resale, purchased Class Devices manufactured by Apple and/or Extended Warranties sold by Apple, who have not returned them or received a refund.

[916]*916¶67.2

1. PLAINTIFFS’ PURCHASES OF APPLECARE + SERVICE PLANS

English _ purchased an iPhone 4 - and wireless service from Sprint Online. ¶ 56. Adkins purchased an iPod Touch and Jennifer Galindo purchased an iPhone 5 from separate Apple Stores in Texas. ¶34. They each purchased AppleCare -l- service plans3 from Apple Stores after being told by Apple Store salespersons that the service plans entitled them' to new, not refurbished, devices, if their devices were damaged.

At the time that Adkins purchased her iPod Touch, an Apple Store salesperson told her that “the AppleCare + plan cost $59.00 and that she would ‘get coverage for two full years.’” ¶34. The salesperson explained that “when you get that, not only do you get regular coverage but it’s AppleCare-I- so you get physical damage coverage. -Two times within two years you will get a replacement cost of only $29.00 to replace that device if something is wrong with it.” The salesperson told Adkins that the replacement would be the “same, model. Yep, you don’t lose. You don’t get downgraded and it’s not a refurbished model, either.” Id. Two. days later, on November 1, 2013, Adkins, went to a different Apple Store .for help setting up her iPod. Id. A salesperson told her that if she needed a replacement device under the AppleCare + service plan, “[w]e give you a completely new device and one that’s just like yours. You get an iPhone 5S, a gold phone, you get an iPhone .5S. Urn [sic] you pay the $79 and you get a brand new one:” Id. The FAC claims that “[obviously the salesperson was speaking by way of example, as Adkins had purchased an iPod, not an iPhone.” Id. ■

Similarly, the day that she purchased her iPhone 5, October 30, 2013, Galindo was told by an Apple Store salesperson that the AppleCare -I- service plan covered “drops and everything, yeah, with that it would be $79 to replace it and get a new one.” ¶ 42. The salesperson told Galindo that the replacement device would be “brand new.” Id.

, Likewise, on February 15, 2013, English purchased an AppleCare + service plan from an Apple Store in Texas after a salesperson “told English that a replacement device would be new.” ¶ 53.

At the time that the plaintiffs purchased their AppleCare + service plans, there was no written information in the Apple Stores, “conspicuously posted within public view,” indicating that the AppleCare-)- service plans authorized Apple to replace the devices with used or reconditioned devices that were not functionally equivalent to new devices, or to repair the devices using reconditioned parts that were not functionally equivalent to new parts. ¶¶ 35, 43, 54. Nor did the Apple Store salespersons tell the plaintiffs that the AppleCare + service plans authorized Apple to replace or repair the devices with used or reconditioned devices or parts that were not functionally equivalent to new devices or parts. ¶¶ 36, 44,55. ,

Plaintiffs allege that, contrary, to the Apple Store salespersons’ representations, under the. AppleCare + service plan, Apple [917]*917“provide[s] replacement [devices] that aré used or reconditioned and that are neither new nor functionally equivalent to new [devices],” and Apple makes repairs “using parts that are used'or reconditioned, and that are neither new nor functionally equivalent to new parts.” ¶ 27; see also ¶¶ 24, 28, 29 (alleging that Apple uses replacement devices and parts that are not functionally equivalent to new devices and parts).

Relying on their discussions with the sales representatives, “and uninformed as to the true character” of the AppleCare+ service plan, the plaintiffs purchased Ap-pléCare+ service plans.4 ¶¶38, 47, 56. The plaintiffs would not have purchased the AppleCare+ service plans if they had been told that, undér the plans, Apple would not provide a replacement device “that was new or the functional equivalent of new,” and that Apple would use used or reconditioned repair parts that were not functionally equivalent to new parts.5 ¶¶ 39, 48, 56.

II. APPLE’S SALE OF REFURBISHED IPHONE TO PLAINTIFF ENGLISH WITHOUT INDICATING THAT IT WAS REFURBISHED

The iPhone 4 that' English purchased from Sprint Online had a cracked screen and needed to be replaced. ¶57. On February 15, 2013, English purchased what she thought was a new iPhone 4 for $99 from an Apple Store in Dallas. ¶ 53. The iPhone 4 “was taken out of a plain white box by the Apple Store employee.” ¶ 58. The FAC alleges that “[t]he container did not bear any label or other writing indicating that the [iPhone 4] was refurbished, reconditioned, used, or contained parts that were refurbished, reconditioned, or used; nor did the Apple Store employee so advise her.” Id. The iPhone was not new and it did not function adequately: “it would freeze up, i.e. stop working without warning, and even would ‘close’ unexpectedly.” Id.

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Cite This Page — Counsel Stack

Bluebook (online)
147 F. Supp. 3d 913, 2014 U.S. Dist. LEXIS 185022, 2014 WL 10748108, Counsel Stack Legal Research, https://law.counselstack.com/opinion/adkins-v-apple-inc-cand-2014.