33 Flavors of Greater Delaware Valley, Inc. v. Bresler's 33 Flavors, Inc.

475 F. Supp. 217, 1979 U.S. Dist. LEXIS 12404
CourtDistrict Court, D. Delaware
DecidedMay 14, 1979
DocketCiv. A. 78-383
StatusPublished
Cited by5 cases

This text of 475 F. Supp. 217 (33 Flavors of Greater Delaware Valley, Inc. v. Bresler's 33 Flavors, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Delaware primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
33 Flavors of Greater Delaware Valley, Inc. v. Bresler's 33 Flavors, Inc., 475 F. Supp. 217, 1979 U.S. Dist. LEXIS 12404 (D. Del. 1979).

Opinion

OPINION

LATCHUM, Chief Judge.

On September 1,1978 the plaintiffs, Richard B. Tippett (“Tippett”) and 33 Flavors of Greater Delaware Valley, Inc. (“GDV”), filed a complaint in the Delaware Chancery Court against Bresler’s 33 Flavors, Inc. (“Breslers”) and the other defendants. In that complaint the plaintiffs alleged that Breslers had violated the Delaware Franchise Security Law 1 (“Franchise Act”) by unjustly terminating an agreement between Breslers and Tippett, and by terminating that same agreement without giving proper notice. 2 (Docket Item 1, Exhibit A, Counts I & II). Breslers responded to the complaint by removing it to this Court on September 7, 1978. 3

Within a few days after the complaint was removed to this Court the plaintiffs filed a motion for a temporary restraining order against the allegedly improper termination. (Docket Item 3). The Court denied that motion in an order dated September 15, 1978. 4 (Docket Item 10). In the same order the Court also directed the parties to engage in an expedited discovery process and ordered the trial on the merits of the plaintiffs’ claims to be advanced and consolidated with the hearing on an anticipated motion for a preliminary injunction. Id. At a pre-trial conference, however, the Court and the parties agreed that the trial should be limited to the issue of whether the plaintiffs are entitled to any injunctive relief under the Franchise Act or common law contract principles. 5 A trial on that basis was commenced on October 16, 1978 and lasted for five days. Post trial briefs have been submitted by the parties and the matter is now ready for final disposition. This opinion constitutes the Court’s findings of fact and conclusions of law in accordance wi£h Rule 52(a), F.R.Civ.P.

I. BACKGROUND FACTS

Bresler Ice Cream Company (“BIC”) is an ice cream manufacturing company which has been in business for almost fifty years. (PX 5, p. 1, Tr. E-92, E-110, E-119). 6 At the time this suit was filed BIC was incorporated in Illinois and had its main offices and manufacturing plant in Chicago, Illinois. (Docket Item 1, p. 2; Tr. E-98).

In the Spring of 1962 BIC began to market some of its products through franchised shops. (PX 2, p. 2; Tr. E-94). This new operation 7 involved the merchandising of *220 multi-flavors of hand-packed and dipped ice cream, soda fountain products, and other made-to-order ice cream specialty products through independently operated shops. (PX 2, p. 2). Each of these franchised shops were to have a standardized decor and were to operate under the trade name of Bresler’s 33 Flavors Ice Cream Shops (PX 2, p. 2, 14). In addition, each of the shops was to sell only those products which were approved by BIC. (Tr. A-97; PX 1, App. 1, pp. 2-3).

The franchise operation was originally conducted by a division of BIC which was known as Bresler’s 33 Flavors Division. (Tr. E-95). In later years a separate, but wholly owned Illinois corporation, was formed to conduct the franchise operation under the name of Bresler’s 33 Flavors, Inc. (Tr. E-88, 95; PX 2, § 1(D)). For the sake of convenience both the division and the corporation hereafter will be referred to simply as Breslers.

During the first year of its existence the Breslers franchise program operated only in the Chicago area and all of the shops that were established during that time were selected, set up, and serviced directly by employees of Breslers. (Tr. E-97, E-62). In addition, the independent shop owners for all of those shops were recruited and selected by Breslers’ employees. (Tr. E-62, E-103-104). That policy of directly franchising ice cream shops was still being followed by Breslers, at the time of the trial, with regard to the Chicago area and with regard to certain other areas of the country. (Tr. E-62, E-109-110).

At the beginning of the second year of its existence, the Breslers franchise program also began to utilize a second method of operation. (Tr. E-103). This other method of operation consisted of the granting of licenses to independent businessmen who would then be responsible for establishing Breslers franchised ice cream shops in designated areas of the country. (Tr. E-103-104). Within the Breslers franchise program these independent businessmen are known as regional licensees or territorial licensees (“T.L.s”). (Tr. E-103-104).

Prior to the date of Tippett’s termination there were nine T.L.s 8 in the Bresler system. Those nine T.L.s were responsible for more than half of the approximately 350 Bresler shops that were then in existence. 9 (Tr. E-104-105). In addition, those nine T.L.s also had the rights to the future development of about 50 percent of Breslers’ total marketing area. (Id).

II. TIPPETT’S RELATIONSHIP WITH BRESLERS

Tippett’s relationship with Breslers began in April of 1966 when Tippett inquired about the possibility of establishing a Breslers shop in the Wilmington area. (Tr. A-12, PX 5). That initial inquiry eventually 10 led to the signing by Tippett and Breslers 11 of a Territorial License Agreement (“T.L. Agreement”) on June 23, 1966. (Tr. A-13, PX 1). Under the terms of the T.L. Agreement, Tippett was granted the exclusive authority to establish and operate Breslers shops in the State of Delaware and in ten counties in Pennsylvania. (PX 1, § B1(A)). He was also given the exclusive authority to grant licenses to others to operate Breslers shops within the same territory. (PX 1, § B1(B)). This grant of authority was for an indefinite period and could not be revoked or terminated by Breslers unless Tip *221 pett breached the T.L. Agreement and then failed to cure that breach within thirty days after being given notice of its existence. (PX 1, § F2).

In addition to the above grant of authority the T.L. Agreement also provided that Breslers would, among other things, (a) provide training and information to Tippett; (b) place contracts for the purchase of equipment and printed supplies to be used in the shops; (c) aid and advise Tippett on the mechanics of operating a Breslers shop; and (d) sell and deliver to Tippett all the ice cream and ice cream products required by the shops in his territory. (PX 1, §§ D & E4(A)).

In consideration for the grants made by Breslers and the other promises noted above, Tippett agreed inter alia to the several following things: (a) to pay Breslers $12,000 12

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475 F. Supp. 217, 1979 U.S. Dist. LEXIS 12404, Counsel Stack Legal Research, https://law.counselstack.com/opinion/33-flavors-of-greater-delaware-valley-inc-v-breslers-33-flavors-inc-ded-1979.