(a)An advertisement for a rental-purchase agreement that
refers to or states the dollar amount of a periodic payment and
the right to acquire ownership of a specific item shall also
clearly and conspicuously state the following:
(i)The transaction advertised is a rental-purchase
agreement;
(ii)The total number and total amount of periodic
payments necessary to acquire ownership of the item; and
(iii)That the consumer acquires no ownership rights
in the item unless the total amount necessary to acquire
ownership is paid.
(b)Any owner or personnel of any medium in which an
advertisement appears or through which it is disseminated shall
not be liable for the requirements in this section.
(c)The provisions of subsection (a) of this section shall
not apply to any advertisement which does
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(a) An advertisement for a rental-purchase agreement that
refers to or states the dollar amount of a periodic payment and
the right to acquire ownership of a specific item shall also
clearly and conspicuously state the following:
(i) The transaction advertised is a rental-purchase
agreement;
(ii) The total number and total amount of periodic
payments necessary to acquire ownership of the item; and
(iii) That the consumer acquires no ownership rights
in the item unless the total amount necessary to acquire
ownership is paid.
(b) Any owner or personnel of any medium in which an
advertisement appears or through which it is disseminated shall
not be liable for the requirements in this section.
(c) The provisions of subsection (a) of this section shall
not apply to any advertisement which does not refer to or state
the amount of any payment.
(d) Every item displayed or offered under a
rental-purchase agreement shall bear a tag or card that clearly
and conspicuously indicates in Arabic numerals each of the
following:
(i) The cash sale price of the item;
(ii) The amount of the periodic payment; and
(iii) The total number and total amount of periodic
payments necessary to acquire ownership.
(e) An advertisement for a rental-purchase agreement in
any language other than English shall contain disclosures as
required by this section in that language.
(f) For rental-purchase property displayed or offered to a
consumer by means of an online rental purchase agreement or via
electronic commerce or other digital transaction means, whether
at a merchant's place of business or an independent third-party
retailer location, a merchant may disclose the information
required by this section, including the information under
subsection (d) of this section, in a digital format. A
merchant's disclosure in a digital format shall constitute the
tag or card under subsection (d) of this section, if the
disclosure is made before disclosing the information required
under W.S. 40-19-107, includes all information required by
subsection (d) of this section and is clear and conspicuous. A
disclosure in digital format under this section shall include an
outline of the disclosure with a noticeable box in a type size
equal to or larger than any surrounding language and in every
instance be presented in a clear and conspicuous manner.