A joint promotional advertising program is hereby established to carry out the duties of the department of business and economic affairs as set forth in RSA 12-O:4 to publicize the advantages of the state of New Hampshire for tourism and to encourage continuous partnership with private industry in this promotion in order to maintain a viable and strong economic base in the state.
I.The department shall administer a joint promotional advertising program. The funds appropriated for this program shall be expended for grants for advertising programs entered into with independent groups or organizations which are designed to promote travel and tourism in the state of New Hampshire.
II.Funds appropriated to the joint promotional program shall only be made available to regional associations, st
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A joint promotional advertising program is hereby established to carry out the duties of the department of business and economic affairs as set forth in RSA 12-O:4 to publicize the advantages of the state of New Hampshire for tourism and to encourage continuous partnership with private industry in this promotion in order to maintain a viable and strong economic base in the state.
I. The department shall administer a joint promotional advertising program. The funds appropriated for this program shall be expended for grants for advertising programs entered into with independent groups or organizations which are designed to promote travel and tourism in the state of New Hampshire.
II. Funds appropriated to the joint promotional program shall only be made available to regional associations, statewide tourist groups, chambers of commerce, or other promotional organizations with the approval of the commissioner. Such grants shall only be given to those organizations which have been in existence for at least 3 years prior to the date of the grant application.
III. Grant awards shall require 50 percent matching funds from private sources. Grants shall not be used for the administrative salaries or overhead expenses of any applicant selected for a grant.
IV. Grant applications shall be reviewed by appropriate staff which shall recommend approval or disapproval of applications to the commissioner of business and economic affairs. A recommendation for disapproval by the commissioner shall be in writing with the reasons for disapproval stated.
V. Funds appropriated for the joint promotional program for the first fiscal year of any biennium shall not lapse and shall be available for expenditure during the second fiscal year of the biennium. All funds which have not been expended by the end of the second fiscal year of a biennium shall lapse to the general fund.
VI. The commissioner shall adopt rules under RSA 541-A after public hearing governing the joint promotional program. These rules shall include:
(a) A description of the joint promotional program, stating the general course and method of its operations and the methods by which the public may obtain information or make submissions or requests;
(b) The procedures and criteria used to certify groups or organizations eligible for matching grants;
(c) The application process, including the information required of applicants;
(d) The procedures and criteria used to evaluate grant applications; and
(e) Procedures for the administration of grants by recipients including reporting requirements.
VII. Three percent of the funds appropriated to the joint promotional program shall be allocated for a grant or grants to organizations that do not qualify under paragraph II. Such grants shall require 10 percent matching funds from private sources, provided that the organization:
(a) Has a demonstrated program of cooperation for promotion;
(b) Has a demonstrated need for promotion;
(c) Has demonstrated a case of regional depression or financial hardship;
(d) Agrees that this unmatched grant shall not be awarded for more than 2 successive years; and
(e) Further agrees that the affected area shall not be eligible for any unmatched grant for a period of 5 years after the second year following the award of the first of any unmatched grant.