As used in this chapter:
1."Advertisement" means a communication or statement, whether printed, electronic, or
oral, which names the health care practitioner in relation to the practitioner's practice,
profession, or institution in which the practitioner is employed, volunteers, or otherwise
provides health care services. The term includes a communication or statement on a
business card, on letterhead, in a patient brochure, in electronic mail, on the internet,
in an audio or video format, and any other communication or statement used in the
course of business.
2."Deceptive" or "misleading" includes an advertisement or affirmative communication or
representation that misstates, falsely describes, holds out, or falsely details the health
care practitioner's profession, skills, training, e
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As used in this chapter:
1. "Advertisement" means a communication or statement, whether printed, electronic, or
oral, which names the health care practitioner in relation to the practitioner's practice,
profession, or institution in which the practitioner is employed, volunteers, or otherwise
provides health care services. The term includes a communication or statement on a
business card, on letterhead, in a patient brochure, in electronic mail, on the internet,
in an audio or video format, and any other communication or statement used in the
course of business.
2. "Deceptive" or "misleading" includes an advertisement or affirmative communication or
representation that misstates, falsely describes, holds out, or falsely details the health
care practitioner's profession, skills, training, expertise, education, board certification,
or licensure.
3. "Health care practitioner" means the following health care licensure types:
a. Practitioners of allopathic medicine, signified by the letters "M.D." or the words
surgeon, medical doctor, or doctor of medicine, by an individual licensed to
practice medicine and surgery.
b. Practitioners of osteopathic medicine, signified by the letters "D.O." or the words
surgeon, osteopathic surgeon, osteopath, doctor of osteopathy, or doctor of
osteopathic medicine.
c. Practitioners of nursing, signified by the letters "D.N.P.", "N.P.", "R.N.", "L.P.N.",
"C.R.N.A.", or any other commonly used signifier to denote a doctorate of nursing
practice, advanced practice practitioner, registered nurse, licensed practical
nurse, or certified registered nurse anesthetist, respectively, as appropriate to
signify the degree of licensure and degree earned from an accredited institution
of higher education in the appropriate field of learning.
d. Practitioners of podiatry, signified by the letters "D.P.M." or the words podiatrist,
doctor of podiatry, podiatric surgeon, or doctor of podiatric medicine.
e. Practitioners of chiropractic, signified by the letters "D.C." or the words
chiropractor, chiropractic physician, or doctor of chiropractic.
f. Practitioners of naturopathy, signified by the letters "N.D." or the words
naturopathic doctor or doctor of naturopathy.
g. Physician assistants, signified by the letters "P.A." or the words physician
assistant.
h. Physical therapists, signified by the letters "P.T.", "D.P.T.", "M.P.T.", or the words
physical therapists.
i. Medical assistants, signified by the letters "M.A." or the words medical assistant.
j. Practitioners of audiology, signified by the letters "Au.D.", "Sc.D.", "Ph.D.", or the
words audiologist or doctor of audiology.
k. Psychologists, signified by the letters "Ph.D.", "Psy.D.", "Ed.D." or the word
psychologist.